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Twenty-Nine Palms Band of Mission Indians Establishes Foundations for Future Generational Success with Oracle Fusion Cloud Applications

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Twenty-Nine Palms Band of Mission Indians, a Native American Tribe in Southern California, has standardized its growing business and government operations on Oracle Fusion Cloud Applications Suite to support its mission of being a self-sustaining, independent Tribe. With a single integrated applications suite to manage its finance, HR, and supply chain processes, the Tribe has been able to redesign operations to support its rapid growth and multiple new ventures, increase visibility across the organization, and improve decision making for current and future generations.

Twenty-Nine Palms Band of Mission Indians has established business and governmental operations on its sovereign lands in Southern California, including Spotlight 29 Casino in Coachella California, Tortoise Rock Casino, adjacent to Joshua Tree National Park and its Tribal Government Offices. To support the growing and unique needs of its business and government operations, Twenty-Nine Palms Band of Mission Indians needed to replace numerous existing accounting, HR, inventory, and procurement systems which were creating time-consuming, manual processes and making it difficult to scale. After careful evaluation, the Tribe selected Oracle Fusion Applications to improve the efficiency of its operations and support the Tribe’s long-term vision. The Twenty-Nine Palms Band of Mission Indians is one of the first casino-based businesses outside of Las Vegas to engage with Oracle on this potent operating system.

“Operating as a sovereign nation first and a business second, we always take a forward-thinking approach to every decision we make, planning for seven generations ahead. When thinking about the future success of our Tribe, we knew we needed to have a strong foundation, not just in our leadership and vision, but with our technology as well. Our decision to implement Oracle Fusion Applications was one that we believe will not only help us achieve short-term success but will also solidify our future success 150+ years down the road,” said Darrell Mike, Tribal Chairman, Twenty-Nine Palms Band of Mission Indians.

With Oracle Fusion Applications, the Tribe has leveraged the cloud to break down organizational silos, standardize and automate processes, and manage finance, HR, and supply chain data on a single integrated cloud platform. With quarterly update cycles, the Tribe has access to new features that are added every 90 days without business disruption.

“We have a complex business model that involves administration and management of Tribal services and utilities, gaming and future hospitality ventures including hotels, and will eventually diversify further in support of our vision for growth. With Oracle Fusion Applications, we consolidated 12 different business systems on a single integrated cloud platform, which has significantly improved insights and how we run our organization. With Oracle’s strong track record in gaming and hospitality, we knew we were getting a system that would cover everything we needed now and will continue to evolve with our organization as we further diversify and grow in the future,” said Anthony Kosturos, chief financial officer, Twenty-Nine Palms Band of Mission Indians.

Oracle Fusion Cloud Enterprise Resource Planning (ERP) has enabled the Tribe to increase the speed and accuracy of financial processes, improve business visibility, and enhance controls. For example, intelligent document recognition capabilities have tripled the number of transactions it can process each day. Additionally, by consolidating more than six different HR systems with Oracle Fusion Cloud Human Capital Management (HCM), the Tribe has been able to centralize HR operations, simplify complex processes, and generate better workforce insights. Finally, Oracle Fusion Cloud Supply Chain & Manufacturing (SCM) has helped Twenty-Nine Palms Band of Mission Indians manage the complete source-to-settle cycle to minimize costs and risk and simplify supplier management.

The Tribe is also expanding into new modules and capabilities within Oracle Cloud ERP. The organization is currently implementing Project Management and Grant Management modules to help increase productivity, tighten financial controls, and improve compliance.

“Government, gaming, and hospitality operating models are very different and have unique complexities. For Twenty-Nine Palms Band of Mission Indians, and other Native American Tribes that operate across all three areas, these challenges are compounded. By standardizing processes across its operations with Oracle Fusion Applications, the Tribe has been able to increase efficiencies, ensure access to the latest innovations, and establish a strong foundation for future generations to build from,” said Steve Miranda, executive vice president of applications development, Oracle.

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Leading Peruvian iGaming Operator La Tinka, Selects Optimove as CRM Marketing Solution to Accelerate Growth through Personalized Journey Orchestration

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La Tinka to leverage Optimove’s #1 CRM Marketing solution for iGaming to increase player loyalty and retention through personalized and relevant marketing campaigns.

La Tinka, the leading Peruvian iGaming operator, has chosen Optimove, the #1 CRM Marketing solution for iGaming, to enhance player engagement and retention, helping accelerate the operator’s rapid growth. With Optimove’s advanced CRM Marketing capabilities, La Tinka and their online Sportsbook and Casino brand, Te Apuesto, is set to deliver optimized player journeys with personalized experiences across a broad range of digital touchpoints, enhancing player satisfaction, engagement, retention, and lifetime value.

The strategic integration of Optimove’s Customer-Led Marketing Platform and solution bolsters La Tinka’s refined player engagement strategies, further solidifying the operator’s position as a leading player in the Latin America iGaming industry. La Tinka will leverage Optimove’s OptiMail, a native platform for email personalization and delivery, OptiText, for real-time and scheduled promotional and transactional text messages, and OptiMobile, enabling La Tinka to send personalized rich media mobile push messages directly to players’ devices at optimal engagement times.

The scientific approach embedded in Optimove’s CRM Marketing Platform will empower La Tinka to measure the incremental value of each player interaction. La Tinka will gain key capabilities via Optimove:

Advanced marketing AI capabilities: providing AI-driven insights, Creation, and Orchestration for better player understanding, streamlining or content creation, and optimizing campaign orchestration for enhanced personalized experiences across channels and player touchpoints.

Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.

Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver personalized customer communications across any channel.

A continuous optimization loop: Leverage Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to optimize CRM Marketing performance continuously.

“At La Tinka, our dedication to providing an outstanding player experience is unwavering,” said Maria Jose Alfaro, Digital Business Manager at La Tinka. “Optimove, as the industry leader in CRM Marketing, enables us to deliver better, more personalized, and timely player experiences that seamlessly align with the dynamic pace of player engagement with our sports content and casino gaming. Their AI-driven solutions help us determine the next best action for each player to map to every player’s journey. This collaboration reflects our commitment to exceeding our players’ expectations for meaningful experiences at every touchpoint.”

“Smart clients push us to excel, and we’re excited to join La Tinka on their rapid growth journey,” said Tomer Imber, Senior Director of Sales at Optimove. “The La Tinka team truly understands the power of experiences that delight and excite players as a growth engine for the business. As La Tinka focuses on attracting players and converting them at higher rates, we are committed to helping deepen their player engagement and cement long-term retention.”

Optimove will attend and exhibit at SBC Summit Rio, March 5-7, booth D46.

 

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Gambling in the USA

High 5 Games Honored with Two Prestigious Awards at the EKG Slot Awards

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High 5 Games, a renowned leader in the casino gaming industry, is proud to announce the receipt of two highly respected awards at the EKG Slot Awards, presented by Eilers & Krejcik Gaming. The awards, “Top Sweepstakes Casino” for High 5 Casino and “Most Innovative Online Game” for Shadow of the Panther Infinity, spotlight High 5 Games’ commitment to excellence and innovation within the digital gaming sphere.

The “Top Sweepstakes Casino” award recognizes High 5 Casino’s exceptional performance and consumer engagement, particularly noting the platform’s expansive game library that exceeds over 1000 titles, cutting-edge technology, and dedication to responsible gaming.

The title of “Most Innovative Online Game” was captured by Shadow of the Panther Infinity, a game that has seamlessly transitioned from land-based popularity to online acclaim. This title features the innovative Racking Up Riches mechanic and the Infinity respins feature, bringing novel excitement to well-established game formats.

“Receiving ‘Top Sweepstakes Casino’ and ‘Most Innovative Online Game – Shadow of the Panther Infinity’ awards is a remarkable win for us. It is the recognition of our products and the impact they have on the industry. These awards inspire us to push the boundaries even further, innovating and elevating the online gaming experience for players around the world and contributing to the development of the iGaming sector as a whole,” said Tony Singer, CEO of High 5 Games.

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Compliance Updates

Asensi Technologies Appointed as Approved Agent by Kahnawake Gaming Commission

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Asensi Technologies, a leading provider of Technical Compliance and Certification Services for online Gaming and Gambling companies, proudly announces its appointment as an Approved Agent by the Kahnawake Gaming Commission. This partnership further solidifies Asensi Technologies’ commitment to ensuring regulatory compliance and integrity throughout the gaming industry.

With a track record dating back to 2017, Asensi Technologies has been at the forefront of providing Technical Compliance and Certification Services to gaming operators and suppliers alike. Accredited as a gaming laboratory in Spain since 2017 and most recently in Peru on February 13, 2024, Asensi Technologies has continually demonstrated its expertise in facilitating compliance with regulatory requirements.

The Kahnawake Gaming Commission’s decision to designate Asensi Technologies as an Approved Agent reflects the company’s commitment to upholding the highest standards of regulatory compliance and integrity. Asensi Technologies is poised to assist the Kahnawake Gaming Commission in fulfilling its regulatory objectives effectively and efficiently, ensuring the integrity of gaming operations at every level of the industry and supporting all stakeholders in meeting regulatory standards.

“We are honored to be appointed as an Approved Agent by the Kahnawake Gaming Commission,” said Aurora Merino Salas, CEO at Asensi Technologies. “This appointment further validates our dedication to providing comprehensive technical compliance and certification services and also underscores our steadfast commitment to promoting transparency and integrity throughout the gaming industry.”

Asensi Technologies remains fully committed to leveraging its expertise and experience to assist the Kahnawake Gaming Commission in achieving its regulatory objectives. The company’s comprehensive range of services aims to facilitate seamless compliance for gaming operators and suppliers, thereby enhancing trust and confidence in the gaming sector.

“We extend our gratitude to the Kahnawake Gaming Commission for trusting in our capabilities,” added Aurora Merino Salas. “At Asensi Technologies, we are committed to continuing our efforts to uphold the highest standards of regulatory compliance and integrity within the gaming industry. Without a dedicated, committed, and specialized team like that of Asensi Technologies, all these steps forward would be impossible.”

For more information about Asensi Technologies and its suite of Technical Compliance and Certification Services, please visit Asensi website.

 

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