Press Releases
Optimove Releases Comprehensive NFL Betting Report: Illuminating 2023-2024 Bettor Intentions; Helping Guide Sports Betting Platforms to Boost Player Engagement and Loyalty While Ensuring a Safer Gambling Environment
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Optimove, the leading CRM marketing solution for the iGaming sector, has released its Optimove 2023-2024 Report focused on NFL wagering intentions, brand loyalty and communications preferences.
Surveying 287 United States citizens who wagered on NFL football in August of 2023, the comprehensive report deeply analyzes respondents’ wagering intentions, brand loyalty and communication preferences. By providing insights into the behaviors and preferences of NFL bettors, it acts as a guide to sports gambling platforms to optimize their offerings, nurture player loyalty and promote responsible gambling practices while maintaining a safer gambling environment.
Of particular interest is that NFL bettors show deep engagement in betting as 61% of respondents said they make ‘live bets’ during the game. While NFL bettors have deep engagement while the game is on with 54% using two or more sites per week for betting and 18% use three or more.
This deep engagement in betting may result in the divergence in marketing fatigue between bettors and general online shoppers. Thirty-seven percent (37%) of bettors say they want fewer marketing messages compared to 66% of online shoppers.
Integrating a customer data platform (CDP) with a multichannel marketing hub (MMH) can drive brand loyalty:
The report provides key recommendations to sports gambling sites to enhance customer engagement and loyalty further while promoting responsible gambling practices. The core driver includes integrating a customer data platform (CDP) with a multichannel marketing hub (MMH) to implement highly personalized promotions and optimal delivery timing.
Pini Yakuel, the founder and Chief Executive Officer for Optimove noted that by aligning marketing strategies with these findings, sports gambling sites can effectively attract, engage and retain bettors while promoting responsible gambling behaviors. He added: “This report will help sports betting operators have top-line data on NFL season bettors’ intentions. Starting with data from bettors is the holy grail to assuring that marketing messaging is pertinent and timely. Operators who do not have a customer data platform seamlessly integrated into a multichannel marketing hub will struggle to keep bettors loyal. The survey results around live betting are a prime example of the importance of real-time communications and app updates that dynamically respond to game changes.”
Recommended actions for sports gambling operators:
First and foremost, sites should Integrate a customer data platform (CDP) with a multichannel marketing hub (MMH) for comprehensive insights. With that foundation, sports gambling operators can use artificial intelligence (AI) to automate personalized game recommendations based on historical data and real-time interactions. Plus, they can implement real-time event triggers for timely personalized messages during games. To unify the player experience, sports sites can deliver consistent cross-channel messages for a unified customer experience. These actions can help deepen brand loyalty before, during, and after the game.
Select Data from the report:
Marketing Fatigue: NFL bettors suffer less marketing fatigue – only 37% want fewer messages, in contrast with 66% of online shoppers.
Sixty-one percent (61%) of respondents said they make ‘live bets’ during the game: It underscores that betting platforms have multiple chances to engage betting fans after kick-off and before the final whistle.
Latest News
QTech Games recruits David Camacho to take the lead for LatAm markets
![QTech Games recruits David Camacho to take the lead for LatAm markets](https://gamingamericas.com/wp-content/uploads/2024/07/camacho-e1721990847192.jpg)
QTech Games, the leading games distributor for all emerging markets, has appointed David Camacho to the new role of Account Manager for LatAm Markets.
Camacho arrives at QTech Games after a successful and long-serving spell at Tabella, a global powerhouse across varied igaming verticals, where he proved himself across a range of senior roles focusing on the LatAm markets. At QTech Games, David will drive sales and its existing presence across Central and South America, growing its global footprint in more Spanish and Portuguese-speaking territories.
QTech Games commented: “We’re delighted that David is now part of the QTech team. His extensive experience and network in the industry are second to none, after over two decades in the sector. So, he will prove a true asset to both QTech Games and all our clients, as we will deepen our existing influence across Hispanic markets in Central and South America.
“Recruiting the best localised talent and expertise has always been a central pillar of our strategy. Therefore, we’re naturally thrilled to have David on board.
David Camacho added: “I’m excited to be joining QTech Games, a company with the most remarkable content suite across varied igaming verticals, all delivered via a stellar platform built on bleeding-edge technology. I can’t wait to get started by deploying my business connections and contacts across a region I know so well at such a crucial point in its maturation.
“Of course, when it comes to LatAm, everyone’s talking about the unfolding scene in Brazil, but I’ll also be concentrating our efforts in more mature countries such as Colombia and Mexico, alongside some other opportunities in Peru, another promising territory with one of the most operator-friendly regulations in recent times. Argentina and Chile will also be interesting in due course. Apart from the strong growth in this region, I believe we will be able to fuel it further with our new QTech Hybrid product that fits perfectly in all these markets!”
QTech Hybrid – get in touch to find out more!
QTech Hybrid will next be showcased at the upcoming SBWA+ show in Ghana in August, where QTech Games delegates will be on site to unpack its breakout technology and salient applications for joining up the retail and digital-mobile experience. QTech Hybrid offers a retail solution that can be transferred seamlessly to mobile in any emerging market, enabling the customer to continue playing after leaving the retail environment. QTech Hybrid allows players to access the full game library of QTech Games, while the retail solution also contains a state-of-the-art Agent Management System. It’s also an instant win for efficient payments.
Latest News
BETBY AND PIXBET ENTER LONG-TERM BRAZILIAN SPORTS BETTING PARTNERSHIP
![BETBY AND PIXBET ENTER LONG-TERM BRAZILIAN SPORTS BETTING PARTNERSHIP](https://gamingamericas.com/wp-content/uploads/2024/07/PIXBET@publisher.jpg)
BETBY strengthens its Latin American position with agreement to power leading Brazilian brand Pixbet
BETBY, the premium sports betting supplier, has signed a long-term sports betting agreement with Pixbet. The partnership will see Pixbet leverage Betby’s award-winning sports betting solution and services to upgrade its current sportsbook, offering Brazilians a best-in-class online betting experience.
Pixbet a leading Brazilian bookmaker present throughout the national territory, is well known for its bold marketing strategy, having earlier this year been announced as the new shirt sponsor for Brazilian soccer club Flamengo under a lucrative two-year deal.
Chris Nikolopoulos, Chief Commercial Officer at Betby, said: “It is a pleasure to have put pen to paper on this agreement with Pixbet, an operator whose management team boasts clear expertise and a passion for sports betting that mirrors our own.
“This agreement further bolsters Betby’s impressive range of partners throughout Brazil and Latin America, and we are excited to capitalise on the rich promise this partnership holds.”
Ernildo Junior, owner of Pixbet, said: “We are very pleased to have signed with Betby as we look to further deliver on our sports betting ambitions to become the leading betting brand in Brazil.
“Betby has a proven track record in Latin America and its suite of high-performance sportsbook technology will provide our players with a superior sports betting experience whilst providing us with cutting-edge risk management tools.”
Press Releases
Arizona Department of Gaming Releases May Sports Betting Figures
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Bettors in Arizona wagered approximately $568.5 million on sports in May of 2024, according to a new report by the Arizona Department of Gaming. This represents an approximate 25.9% increase when compared to May of 2023.
The state collected approximately $4.3 million in privilege fees in the month.
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