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Optimove Releases Comprehensive NFL Betting Report: Illuminating 2023-2024 Bettor Intentions; Helping Guide Sports Betting Platforms to Boost Player Engagement and Loyalty While Ensuring a Safer Gambling Environment

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Optimove, the leading CRM marketing solution for the iGaming sector, has released its Optimove 2023-2024 Report focused on NFL wagering intentions, brand loyalty and communications preferences.

Surveying 287 United States citizens who wagered on NFL football in August of 2023, the comprehensive report deeply analyzes respondents’ wagering intentions, brand loyalty and communication preferences. By providing insights into the behaviors and preferences of NFL bettors, it acts as a guide to sports gambling platforms to optimize their offerings, nurture player loyalty and promote responsible gambling practices while maintaining a safer gambling environment.

Of particular interest is that NFL bettors show deep engagement in betting as 61% of respondents said they make ‘live bets’ during the game. While NFL bettors have deep engagement while the game is on with 54% using two or more sites per week for betting and 18% use three or more.

This deep engagement in betting may result in the divergence in marketing fatigue between bettors and general online shoppers. Thirty-seven percent (37%) of bettors say they want fewer marketing messages compared to 66% of online shoppers.

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Integrating a customer data platform (CDP) with a multichannel marketing hub (MMH) can drive brand loyalty:

The report provides key recommendations to sports gambling sites to enhance customer engagement and loyalty further while promoting responsible gambling practices. The core driver includes integrating a customer data platform (CDP) with a multichannel marketing hub (MMH) to implement highly personalized promotions and optimal delivery timing.

Pini Yakuel, the founder and Chief Executive Officer for Optimove noted that by aligning marketing strategies with these findings, sports gambling sites can effectively attract, engage and retain bettors while promoting responsible gambling behaviors. He added: “This report will help sports betting operators have top-line data on NFL season bettors’ intentions. Starting with data from bettors is the holy grail to assuring that marketing messaging is pertinent and timely. Operators who do not have a customer data platform seamlessly integrated into a multichannel marketing hub will struggle to keep bettors loyal. The survey results around live betting are a prime example of the importance of real-time communications and app updates that dynamically respond to game changes.”

Recommended actions for sports gambling operators:

First and foremost, sites should Integrate a customer data platform (CDP) with a multichannel marketing hub (MMH) for comprehensive insights. With that foundation, sports gambling operators can use artificial intelligence (AI) to automate personalized game recommendations based on historical data and real-time interactions. Plus, they can implement real-time event triggers for timely personalized messages during games. To unify the player experience, sports sites can deliver consistent cross-channel messages for a unified customer experience. These actions can help deepen brand loyalty before, during, and after the game.

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Select Data from the report:

Marketing Fatigue: NFL bettors suffer less marketing fatigue – only 37% want fewer messages, in contrast with 66% of online shoppers.

Sixty-one percent (61%) of respondents said they make ‘live bets’ during the game: It underscores that betting platforms have multiple chances to engage betting fans after kick-off and before the final whistle.

eSports

ESL FACEIT Group and Porsche team up for DreamHack Dallas, Overwatch® Championship Series Major Partnership

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Porsche To Showcase new all-electric Macan at Gaming Lifestyle Festival, Present MVP Award at OWCS Major Final

ESL FACEIT Group (EFG), the world’s leading esports and gaming entertainment company, today announced sports car manufacturer Porsche as the Exclusive Automotive Partner of the first-ever Overwatch® Championship Series (OWCS) Major at Dreamhack Dallas. Taking place the weekend of May 31 to June 2 at the Kay Bailey Hutchison Convention Center, the collaboration marks Porsche’s first major partnership with an esports tournament operator, and an expansion of the brand’s partnership with Overwatch 2.

“Porsche’s history of innovation and groundbreaking design are uniquely aligned with the Overwatch community’s passionate and tech-savvy fans,” said Jasmin Haasbach, VP, Global Brand Partnerships, ESL FACEIT Group. “We’re excited to bring these two celebrated brands together at DreamHack Dallas.”

As an official partner, Porsche will celebrate the OWCS Major player who drives their team to greatness by crowning the competition’s Most Valuable Player. After crowning the winner on Sunday after the Grand Finale, fans can meet and greet the MVP at the new all-electric Porsche Macan right in front of the OWCS Major stage for photo and signature opportunities. Fans will also get exclusive access to custom content linked to Porsche’s new all-electric Macan model –the inspiration behind one of Overwatch’s latest Legendary skins for D.Va.

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“This is the perfect setting for Porsche’s first partnership with an esports tournament,” said Ayesha Coker, Vice President of Marketing for Porsche Cars North America (PCNA). “OWCS and festivals like DreamHack offer new avenues to inspire the gaming community and reach the next generation of drivers, showcasing incredible new cars, like the new all-electric Macan, at the same time.”

DreamHack Dallas is one of North America’s biggest gaming festivals, featuring meet-and-greets with creators and celebrities, cosplay competitions, an indie gaming showcase, and more. This year’s three-day celebration of gaming culture will build off the success of the DreamHack Dallas 2023, which saw a record-setting 44,000 attendees, the most ever for a DreamHack festival in North America.

Badges for DreamHack Dallas start at $35 for a single day and $99 for three-day access, with OWCS add-ons to guarantee seating for the event starting at $29. More information is available at dreamhack.com.

 

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eSports

HAWKS TALON GC COMPLETES TRADE FOR TWO 2025 SECOND-ROUND PICKS

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Hawks Talon receives two 2025 second-round picks in four team trade

Hawks Talon GC, the official NBA 2K League affiliate of the Atlanta Hawks, announced today that the team has received two 2025 second-round picks from Mavs Gaming in exchange for Talon’s own 2025 first-round pick, sent to the Gen.G Tigers, and a 2025 third-round pick owned by 76ers GC, sent to Mavs Gaming.

Hawks Talon is set to begin the TURN, the second group play tournament of the 5v5 season, on Wednesday, May 29th, with matchups against Nets GC at 6 p.m., followed by a 9 p.m. slate with the Gen.G Tigers.

Talon sits in seventh place in the East after finishing the TIPOFF with a 3-3 record and 30 total points in the standings.

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To stay up to date on Hawks Talon Gaming Club, visit HawksTalonGC.gg and follow the team’s social channels on Twitter, Instagram and Facebook.

 

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Press Releases

Arizona Department of Gaming Releases March Sports Betting Figures

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Bettors in Arizona wagered a new record of approximately $759.8 million on sports in March of 2024, according to a new report by the Arizona Department of Gaming.

This represents an approximate 17.8% increase when compared to March of 2023. The state collected approximately $3.8 million in privilege fees in the month.

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