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The National Football League Expands and Extends Strategic Partnership with Genius Sports in Multi-Year Deal

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The National Football League Expands and Extends Strategic Partnership with Genius Sports in Multi-Year Deal

 

  • Genius Sports continues as the NFL’s exclusive distributor of official data feeds and watch & bet, powering Genius Sports’ BetVision product
  • Expanded partnership includes certain global digital advertising within BetVision as well as the NFL’s owned and operated digital platforms which is available to advertisers via the Genius Sports FANHub platform
  • The new extended deal will run through the end of the 2029 NFL season

The National Football League and Genius Sports Limited have agreed to a multi-year extension and expansion of their existing strategic technology partnership to power the next generation of NFL fan experiences through official data and video distribution.

Genius Sports will remain the NFL’s exclusive distributor of real-time, official play-by-play statistics, proprietary Next Gen Stats (“NGS”) data and the League’s official sports betting data feed to media companies and sports betting operators globally.

In addition to exclusively distributing official NFL data, Genius Sports will continue as the sole supplier of official NFL watch and bet low latency live games to sportsbooks internationally and will now exclusively represent the in-game advertising inventory. Genius Sports continues to be an official reseller of the NFL’s international owned and operated advertising inventory and the NFL’s legalized sports betting advertising inventory in the US, all leveraging Genius Sports’ proprietary FANHub platform. As part of the agreement, Genius Sports and the NFL will also collaborate on further activation opportunities with FANHub.

The expansion of the partnership will also see the NFL and Genius Sports powering ground-breaking innovations across the NFL ecosystem. In 2023, the partnership launched BetVision, the world’s first immersive sports betting streaming solution for local and national NFL low latency live games on phone and tablet in the U.S, as well as the EA SPORTS Madden NFL Cast in 2024, a first-of-its kind, fully branded live broadcast. GeniusIQ, Genius Sports’ next generation sports data and AI platform, will continue to deliver breakthrough solutions across betting, advertising, broadcast and fan experiences for millions of NFL fans.

Integrity of the game remains paramount to the NFL’s legalized sports betting ventures, and Genius Sports will continue to provide robust integrity services across all NFL games and tentpole events.

“Across data, video, advertising, and integrity services, Genius has proven to be an important strategic partner through the first four seasons of our partnership,” said Brent Lawton, VP of Business Development & Strategic Investments at the NFL. “We are excited to extend and expand our partnership as we continue to partner on innovative ways to deliver content to NFL fans.”

“The NFL delivers a tremendous platform to accelerate our business, and we are thrilled to extend and grow our strategic partnership,” said Mark Locke, CEO of Genius Sports. “Our expanded NFL partnership further strengthens our leading position at the heart of the sports technology ecosystem, and represents a key milestone in our FANHub rollout, setting a new standard for data-driven immersive experiences for NFL fans, broadcasters, teams, sportsbooks, brands, and sponsors.”

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Goldex Casino by N1 Partners: a new brand tailored for top GEOs

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Goldex Casino by N1 Partners: a new brand tailored for top GEOs

 

N1 Partners continues to strengthen its position in the iGaming market by expanding its portfolio with the launch of a new brand — Goldex Casino.

Goldex Casino is strategically focused on key Tier-1 GEOs, including Australia, New Zealand, Canada, Germany, Austria, Switzerland, Norway, Ireland, Denmark, and Slovenia. The product supports eight languages with localised content, ensuring broad reach and engagement.

Goldex Casino features a portfolio of over 5,000 games, while its unique Journey Map system transforms gameplay into a personalised adventure with rewards of up to €/$5,000 and 1,000 free spins. VIP players benefit from an exclusive program offering tailored bonuses, higher limits, dedicated account management, and a final prize — a Rolex Sky-Dweller or its cash equivalent of €20,000.

Special attention has been paid to adaptive design across devices, an intuitive interface, and a suite of features that enhance the user experience and drive player retention. Fully licensed, the brand guarantees a high level of transaction security.

With Goldex Casino, partners gain a robust tool to scale traffic across top GEOs and secure long-term profitability. Join N1 Partners and achieve top-tier results together.

On a related note, N1 Partners is currently running its large-scale N1 Puzzle Promo. All registered teams earn puzzle pieces for driving traffic to N1 brands, including Goldex Casino, with the most active participants competing for luxury prizes. The ultimate reward – a private Robinson helicopter, awarded to the winning team at the end of the promo. The campaign runs until the end of the year.

Learn more about opportunities with N1 Partners

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FINAL NINE PLAYERS SET FOR THE 2025 WORLD SERIES OF POKER® MAIN EVENT® FINAL TABLE

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Out of 9,735 total entrants in the third-largest World Series of Poker (WSOP) Main Event in history, only nine players remain as the lineup is set for the 56th annual WSOP Main Event final table.

John Wasnock, Michael Mizrachi, Braxton Dunaway, Kenny Hallaert, Leonor Margets, Luka Bojovic, Adam Hendrix, Daehyung Lee, and Jarod Minghini will return to the Horseshoe and Paris in Las Vegas, Nevada, on Tuesday, July 15, with each player eyeing not only the $10 million top prize and WSOP Main Event bracelet, but a chance at forever solidifying their names in poker history. Duking it out over eight days of poker action, the resilience of the nine remaining players has earned them a seat at poker’s most prestigious final table.

Action at the 2025 WSOP Main Event final table will begin at 1:30 P.M. local time and will play down to four players, with the final day of the tournament set for Wednesday, July 16, starting at 1:30 P.M. local time. 

A historic WSOP Main Event final table that includes not only a four-time Poker Players Championship winner but also the first woman since 1995, poker fans around the world look forward to a highly anticipated conclusion to the 2025 WSOP Main Event.

2025 WSOP Main Event Final Table Chip Counts:

John Wasnock (North Bend, Washington, United States) – 108,100,000 Chips

John Wasnock, 50, is a poker player from North Bend, Washington who will be proudly representing the Evergreen state at the WSOP Main Event final table as the overall chip leader. Owning over $143 thousand in live tournament earnings, Wasnock’s largest career cash of $56,330 has been far surpassed with his performance in the Main Event.

Michael Mizrachi (Las Vegas, Nevada, United States) – 93,000,000 Chips

Michael Mizrachi, 44, is the most decorated poker player to reach the 2025 WSOP Main Event final table. A seven-time WSOP bracelet winner, Mizrachi has already had a historic summer, winning his record fourth Poker Players Championship title. On the cusp of adding a WSOP Main Event title to his already long list of poker accolades, taking down the 2025 WSOP Main Event would add $10 million to Mizrachi’s already impressive live tournament earnings total of just over $19 million.

Braxton Dunaway (Midland, Texas, United States) – 91,900,000 Chips

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Braxton Dunaway, 42, lives in Midland, Texas, and is a family man who makes his living in the oil and gas industry. Already having a WSOP bracelet to his name, Dunaway won the $1,500 Monster Stack for $1,162,681 during the 2023 WSOP. Dunaway’s $1.5 million in live tournament earnings could increase tenfold by winning the $10 million top prize in the 2025 WSOP Main Event.

Kenny Hallaert (London, England, United Kingdom) – 80,500,000 Chips

Kenny Hallaert, 43, is a Belgian professional poker player residing in London, England. No stranger to success on the felt, Hallaert has racked up a number of poker tournament titles across poker tournament series around Europe, contributing to $5.9 million in live tournament winnings across his career. Still seeking his first career WSOP bracelet, Hallaert’s first title won in the United States could be the biggest one of them all.

Leonor Margets (Barcelona, Spain) – 53,400,000 Chips

Leonor “Leo” Margets, 41, is not only the last woman standing in the 2025 WSOP Main Event but is also the first woman to reach the WSOP Main Event final table since 1995. Hailing from Barcelona, Spain, Margets is not new to success at the WSOP, having won her lone bracelet in the $1,500 No-Limit Hold’em Closer for $376,850 in 2021. With over $2 million in live tournament winnings, Margets looks to not only add $10 million to her career total but also become the first woman to ever win the WSOP Main Event.

Luka Bojovic (Vienna, Austria) – 51,000,000 Chips

Luka Bojovic, 37, is a Serbian doctor and poker player residing in Vienna, Austria. A member of the Pokercode collective, Bojovic’s largest career score of $134,617 came from his eighth place finish in the 2024 WSOP Europe Main Event, contributing to his live tournament career winnings total of over $700 thousand. Winning his lone piece of WSOP hardware by taking down the Monster Stack event at the 2024 WSOP International Circuit series in Marrakech ($45,600), Bojovic is in contention to win the most prestigious poker trophy of them all

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Black Bear and Fond Du Luth Casinos Select QCI Enterprise Platform

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Quick Custom Intelligence (QCI) and Black Bear and Fond Du Luth Casinos announced their strategic partnership that is set to transform the gaming and hospitality landscape in the Minnesota market. This dynamic collaboration represents an exciting fusion of advanced technology and exceptional guest experiences, with Black Bear and Fond Du Luth Casinos leading the charge. By leveraging QCI’s cutting-edge data analytics platform, the partnership aims to redefine how casinos operate, providing unparalleled insights into player behavior, enhancing operational efficiency, and delivering personalized guest experiences like never before. This bold move positions Black Bear and Fond Du Luth Casinos at the forefront of innovation, setting a new standard in how technology can drive the future of gaming and hospitality.

This partnership marks the beginning of a new era, where the seamless integration of artificial intelligence, data-driven decision-making, and world-class service will create an unmatched environment for entertainment and hospitality in the region.

Morgan Fritzinger, Director of Marketing for the Black Bear and Fond Du Luth Casinos, said: “We are excited to embark on this transformative journey with QCI. The QCI platform is truly a game-changer for our host and marketing departments, and we’re confident it will not only optimize our operations but also enhance the quality of service and entertainment we provide to our valued guests. With QCI’s innovative solutions, we’re poised to deliver an unparalleled gaming experience in the Minnesota market. This partnership perfectly aligns with our commitment to excellence and innovation.”

Dr. Ralph Thomas, CEO of QCI, said: “We place immense value on partnerships that are built on mutual respect, a shared vision, and a strong commitment to innovation. Our collaboration with Black Bear and Fond Du Luth Casinos exemplifies this kind of relationship. From the very beginning, we have been deeply impressed by the Black Bear and Fond Du Luth Casinos team’s dedication, their passion for excellence, and their relentless focus on delivering extraordinary guest experiences. I am incredibly proud of what we have already achieved together and even more excited for the future. This partnership represents a unique opportunity to set new benchmarks in the Minnesota market, and I am confident that together, we will redefine what’s possible in the gaming and hospitality industry.”

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