partnerships
KTO Becomes Latest Brazil-Focused Sports Betting Operator to Join IBIA

KTO, a sports betting brand owned by the KTO Group, has joined the International Betting Integrity Association (IBIA). The company was founded in 2018 and has a strong Latin American presence, notably in Brazil where it ranks in the top ten most popular iGaming brands.
The move fulfils the regulatory obligation in Brazil, under the recently published Provisional Measure, to join an international body for monitoring sports integrity. The operator joins nearly 50 companies and over 125 leading sports betting brands in the IBIA, further strengthening the association’s position as the world’s leading operator-run integrity monitoring body.
“We are thrilled to become members of the IBIA,” the Managing Director for KTO, Jeff Tabone, said. “We view this as a step that reinforces our dedication to upholding the highest standards of integrity in sports betting. Trust has always been a cornerstone of the KTO brand and joining the IBIA signifies our commitment to a safe and transparent environment for our customers and the wider industry.”
“KTO is the latest operator to make the IBIA its preferred integrity partner for Brazil and its wider global operations,” the Chief Executive Officer for the IBIA, Khalid Ali, said. “It further expands the IBIA’s position in the Latin American region and Brazil in particular where our members are already estimated to account for over 60% of the remote gambling market. The association looks forward to working closely with KTO and welcomes the operator’s commitment to protecting its sports betting operations through the IBIA’s world leading integrity network.”
The IBIA announced its expansion into Brazil earlier this year ahead of the expected regulation of the market. The Brazilian government’s subsequent Provisional Measure, published on July 25, includes a requirement for licensed operators to be part of an international body for monitoring sports integrity.
According to H2 Gambling Capital, the leading independent authority on global gambling market data, the IBIA members are estimated to already account for over 60% of the Brazilian remote gambling market. That leading market position will enable the IBIA to provide a highly accurate analysis and effective deterrent against betting related fraud, making it uniquely positioned to support a crack-down on match-fixing in Brazil.
The IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators for operators to protect regulated sports betting markets, especially for sports and consumers, from match-fixing. The IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets. Through the IBIA’s monitoring network, it is possible to track transactional activities linked to individual customer accounts.
All IBIA members are required to pass a strict due diligence process and commit to its code of conduct. The association recently released its Q2 integrity report detailing 50 alerts reported in the quarter. The IBIA reported 268 alerts to the authorities in 2022 with successful sporting or criminal sanctions against 15 teams, officials or players where the IBIA had reported suspicious activity on their matches.
Latest News
NFL Announces Partnership with ICRG

The National Football League (NFL) announced a partnership with the International Center for Responsible Gaming (ICRG) to address growing concerns around gambling behaviors among college athletes and students. The NFL Foundation will contribute $600,000 over three years to support independent, peer-reviewed research being led by the ICRG that aims to explore the prevalence, risk factors, and impacts of gambling behaviors in these populations.
While initial studies have indicated that college athletes may be at higher risk for gambling problems, there remains a lack of comprehensive, current data on how college populations interact with online sports betting platforms. This NFL-ICRG initiative will empower independent researchers to explore a wide range of topics with the goal of informing data-driven prevention strategies, education, and policies aimed at reducing gambling-related harm. Grant applications will be peer-reviewed prior to the selection of the final recipient by the ICRG Independent Scientific Advisory Board.
Additionally, the NFL will fund an update to the ICRG’s “Talking with Children About Gambling” educational resources to equip parents, coaches, and educators with practical guidance to help prevent youth gambling exposure before college. Educational materials will be widely available online and distributed to schools, community sports organizations, and youth programs nationwide.
“We’re proud to partner with the ICRG to advance research that can drive meaningful solutions and address a critical gap in the understanding of gambling behaviors among college athletes and students. This initiative reflects our ongoing commitment to promoting responsible gambling and fostering a safe and supportive environment for athletes, fans, and communities,” said Anna Isaacson, NFL senior vice president of social responsibility.
“The NFL has once again demonstrated its commitment to player and fan protection by supporting this critical research targeting young adults. The NFL and ICRG together will make a meaningful contribution to understanding and implementing policies and programs that support a safer gambling environment,” said Arthur Paikowsky, president of ICRG.
Latest News
Aristocrat Interactive Secures Landmark iLottery Contract with the Michigan Lottery

Aristocrat Interactive, under NeoGames US LLP, signed a six-year contract with the Michigan Lottery to provide its full solution of iLottery product offerings, reaffirming its leadership in the U.S. iLottery industry. Under the contract, from July 2026, Aristocrat Interactive will provide services to the Michigan Lottery for six years, with six additional one-year extension opportunities. The relationship with the Michigan Lottery began in 2014 with the launch of its iLottery program using NeoGames’ iLottery platform and games.
This new deal will provide the Michigan Lottery with eInstant games, draw-based games, and add-on offerings produced by Aristocrat Interactive’s NeoGames Studio, along with continuing to leverage the company’s iLottery technology, which includes:
• NeoSphere player account management platform
• NeoDraw draw games system
• NeoCube Business Intelligence solutions; and
• NeoEngage – Aristocrat Interactive’s overall customer and data experience solution.
Aristocrat Interactive will also provide the Michigan Lottery with a new website and mobile application services with Gambyt – a software company specializing in the lottery, casino, and sports betting industries. Under the deal, Aristocrat Interactive will lead the Michigan Lottery’s CRM marketing efforts, including promotions and customer communications, and will deliver managed services including staffing, a customer service center, payments management, third-party integration, compliance, and responsible gameplay solutions.
“This collaboration is a sign of our commitment to being a leader in the iLottery space and a win for players and public education in Michigan as we look to further enhance our offerings, deliver an entertaining iLottery experience, and drive incremental revenue to the School Aid Fund. Aristocrat Interactive has a proven track record of providing the industry’s leading technology, comprehensive player services, and engaging content for lotteries around the world. We’re confident this new deal will help us continue to be a leading innovator in this exciting digital space,” said Suzanna Shkreli, Commissioner of the Michigan Lottery.
“The Michigan Lottery is a trailblazer in the U.S. iLottery industry, and we’re proud to be a strategic partner for their business. This multi-year agreement is a testament to the proven strength of the Aristocrat Interactive platform, our commitment to innovation, and the long-term value we provide to our customers,” said Chris Shaban, Managing Director of Aristocrat Interactive iLottery.
Canada
High Roller and Playtech Announce Strategic Partnership

High Roller Technologies and Playtech announced a strategic partnership for Ontario, Canada, that will see Playtech provide its industry-leading technology to power High Roller’s platform and premium brand, ensuring a seamless, high-quality experience for players in the region.
Ben Clemes, Chief Executive Officer at High Roller, said: “Collaborating with Playtech in Ontario is an exciting step for High Roller as we continue to grow and evolve. Playtech’s well-established technology will be instrumental to our mission of providing a world-class entertainment experience for our players.”
Sergey Harutyunyan, Chief Revenue Officer at Playtech, said: “We are delighted to partner with High Roller as they expand into Ontario. Playtech’s technology is designed to support operators in regulated markets, and we look forward to working together to provide High Roller’s players with safe, innovative, and engaging gaming experiences.”
Ontario represents a key market for both companies, featuring a robust regulatory framework and fast-growing player base. Recently, High Roller announced the submission of its Internet Gaming Operator license application for Ontario, and subject to licensing and regulatory approval, High Roller anticipates launching live operations in H2 2025.
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