Latest News
Covering Your Losses: How to Protect Your Mobile Marketing Campaigns from Fraud

Sportsbooks must stay ahead of the curve and be proactive when it comes to managing marketing budgets. Preventing fraudulent traffic can be one of the fastest and simplest ways to drive return on ad spend with greater conversions.
The rise of mobile apps in the sports betting industry has created a lucrative opportunity for operators. It has become easier to target, attract and gain a wider audience with digital campaigns. With that comes increasing competition and companies are having to invest more in the app incentives they’re offering to truly seize the growth opportunity.
The market is expanding and opportunities to generate revenue are growing; revenue for sports betting in the US is expected to exceed $10 billion by 2028. Companies are relying on free bets, boosted odds and attractive promotions to keep a competitive edge. However, these incentives are attracting fraudsters who want to take their share of such a high-value industry.
For sports betting companies running mobile app campaigns, trusting a mobile measurement partner’s (MMP’s) attribution data alone may leave them vulnerable to threats. The anti-fraud tools they deploy, only operate at or after the app install attribution, not the impression or click level, which can skew engagement metrics.
New challenges are surfacing constantly, and sportsbooks must stay on top of methods to protect themselves in the ever-changing competitive market. Examining all areas of revenue leakage, including losses to invalid traffic, is vital in prioritising return-on-ad spend (ROAS) and maintaining genuine audiences.
Proactive Prevention
Research carried out by The Gambling Commission found that 74% of in-play bettors in the UK use a mobile phone to gamble. For the US, the story is similar with the number of sports bettors placing online bets forecast to reach 23.1 million this year according to Statista. The convenience and ease of placing bets through apps is attracting not only more users, but more fraudsters who seek to go unnoticed. Sportsbooks must take control and prevent any further funds from flowing through to fraud.
Ad fraud protection is a central step in streamlining the advertising ecosystem and improving the efficiency of marketing teams’ budgets. Gaining trust and confidence in the data that is being used to scale will help to drive conversions and see crucial return on marketing investment.
Taking the steps to combat fraud will lead to:
- Optimised marketing campaigns by using accurate data
- A newfound level of confidence that clicks are from conversion-ready leads
- A reduction in time spent on manual volume reconciliation
- Visibility with advertising partners and stakeholders
Taking Back Budget Control
From the NHL Stanley Cup Final in the US to Horse Racing in the UK, sports betting is rife across the globe. Opportunities to maximise ROAS and gain wider audiences are huge, but both visible and hidden vulnerabilities are holding companies back from unlocking true results.
Sportsbooks diversifying their operations to keep up with the world of mobile apps should be building a strong defence against fraud if they want to maintain a competitive edge. It’s time to unlock previously lost budgets and convert them into genuine customers and advertising spend that counts.
By: Richard Metcalf, Global VP, Sports Betting & Online Gaming, TrafficGuard
Richard Metcalf is the Global VP, Sports Betting & Online Gaming, at TrafficGuard, an international platform provider for detecting, mitigating and reporting on digital ad fraud. With over twenty years of experience in Sales and Business Development in the digital industry, Richard strives to achieve the highest level of results for the team. He has represented brands as their public face, managed entire sales cycle processes and delivered solutions to stakeholders to ensure business growth and develop the teams around him.
Latest News
Brazilian Volleyball Confederation Partners with Sportradar

The Brazilian Volleyball Confederation (CBV) has announced a comprehensive, multi-year partnership with Sportradar Group, a leading global sports technology company, to strengthen the performance of its athletes, from grassroots to professional levels of the sport.
Starting this season, Sportradar will leverage computer vision to capture deep data from CBV matches and training sessions, on the beach and the court, to create detailed metrics and dynamic visualizations from every rally, point and match, providing teams and coaches with valuable insights that will contribute to the growth and success of Brazilian volleyball.
In collaboration with fellow CBV partner VolleyStation, Sportradar will implement several additional technology upgrades for the federation. These include a new Video Checking System at 22 training venues to improve officiating; a Brazilian Player Data Hub to track athlete development; and automated data collection and video production capabilities at the national team training center in Saquarema.
In addition, CBV will partner with Sportradar to safeguard more than 7400 annual CBV competitions from corruption and match-fixing through Sportradar’s industry-leading Universal Fraud Detection System (UFDS) and educational workshops for athletes, administrators, and referees.
“We are delighted CBV has selected Sportradar to transform sports performance for Brazilian volleyball. Through this partnership, we are equipping CBV with the deep data and insights to identify the next generation of champions, as well as ensuring the integrity of their competitions,” said Sergio Floris, Managing Director Brazil, Sportradar.
“The partnership with Sportradar yields important results, such as the implementation of the challenge system in all Superliga matches, bringing even more security and fairness to the games. In addition, the specific data of each athlete is a fundamental tool for the development of national volleyball,” said Jorge Bichara, Technical Director of CBV.
“We are pleased with our partnership with Sportradar through its portfolio of products and services to enhance CBV’s technical, operational, and commercial efficiency. This is another important step in our ongoing efforts to improve the relationship between fans and the sport. The data provided by Sportradar will enable the development of new experiences for fans and new revenue opportunities for CBV,” said Henrique Netto, CBV’s Director of Marketing and New Business.
Compliance Updates
DCP Issues Summary Suspension of High5Games License for Conducting Illegal Gaming Activity

The Department of Consumer Protection Gaming Division has issued a summary suspension of the license for Online Gaming Service Provider, High5Games.
High5Games is a licensed service provider that develops and provides online slot content for the legal gaming platforms in Connecticut. The Gaming Division’s investigation determined that High5Games also illegally operates an unlicensed online casino, High5Casino.
High5Casino was marketed by High5Games as a legal “licensed” casino and accepted wagers from Connecticut bettors, including individuals who had signed up for the statewide Voluntary Self-Exclusion List.
There are only two legal platforms licensed to accept iCasino wagers from Connecticut consumers: FanDuel and DraftKings. They are affiliated with Mohegan Sun and Foxwoods Casino, respectively.
The DCP Gaming Division investigation determined that 1100 Connecticut customers made deposits and gambled on the unlicensed High5Casino platform. Of those, 911 customers lost a total of $937,938, and 108 were individuals who had signed up for the Voluntary Self-Exclusion List. Customers on the Voluntary Self-Exclusion List lost nearly $300,000 on the platform.
High5Games, a majority owner of High5Casino, will be charged with 1065 criminal counts of conducting illegal gaming activity. Gaming Division Criminal Investigators will seek criminal charges for all of the violations of Connecticut’s gaming laws, for which each charge is a Class A misdemeanor carrying a penalty of up to one year in jail and a fine of up to $2000.
DCP will seek restitution for eligible consumers who suffered a financial loss after being misled to believe that High5Casino was a legal form of gaming in Connecticut.
“Thank you to our Gaming Division team for their hard work to hold this licensee accountable. It is a privilege to hold this license, and we expect our credential holders to take that responsibility seriously. High5Games took advantage of their credential to mislead consumers into believing they were participating in gaming on a legal platform when, in fact, they were breaking the law. We remind consumers that there are only two licensed online casinos in Connecticut — DraftKings/Foxwoods and FanDuel/Mohegan Sun — and if you choose to participate in online gaming, you should only utilize one of the legal platforms licensed to operate in our state,” said DCP Commissioner Bryan T. Cafferelli.
“We are disappointed that a licensed gaming service provider took advantage of Connecticut consumers by operating an illegal casino platform. It is difficult to recover funds for consumers from illegal platforms. We remind consumers that gambling on licensed platforms is the only way to guarantee recovered funds in the event of an issue with a game or platform,” said DCP Gaming Division Director Kris Gilman.
Latest News
New Study Links Sports Gambling with Alcohol-related Risks Over Time

A new study published in JAMA Psychiatry has found that sports gambling frequency and alcohol-related problems are strongly associated over time, reinforcing concerns about the potential health risks of concurrent gambling and drinking behaviors.
The study, funded by the International Center for Responsible Gaming (ICRG), analyzed data from over 4300 U.S. adults over two years. Researchers found that while alcohol-related problems slightly decreased over time, fluctuations in sports gambling frequency were closely tied to changes in alcohol-related harms. These findings suggest that individuals who engage in both activities may be at heightened risk of developing problematic drinking behaviors.
“These results emphasize the need for screening and intervention strategies targeting sports gamblers who also drink. It is quite likely that these behaviors are interacting in such a way that may increase the risks associated with both. Given the increasing accessibility of sports gambling in the U.S., understanding the health implications of these behaviors is critical,” said lead author Dr. Joshua B. Grubbs of the University of New Mexico.
The ICRG, the largest independent funder of gambling research in the US, has supported multiple studies aimed at understanding the risks associated with sports wagering. Dr. Grubbs’ latest research builds on his extensive body of work, which has resulted in 12 peer-reviewed publications examining gambling behaviors, addiction risks, and responsible gambling strategies. Supported by ICRG funding, his studies have significantly contributed to the understanding of these critical issues.
Among prior ICRG-supported findings:
• Sports bettors are at a higher risk for addiction than other gambling groups, with a strong connection to binge drinking. (JAMA Network Open, 2024)
• Impulsivity is a key predictor of high-risk gambling behaviors, underscoring the need for targeted intervention strategies. (Addictive Behaviors, 2024)
• Responsible gambling strategies must be tailored to different types of sports betting, as not all forms carry the same level of risk. (Journal of Gambling Studies, 2024)
• Marginalized communities face unique gambling challenges, requiring culturally sensitive harm-reduction strategies. (Addictive Behaviors, 2023)
“As sports gambling continues to expand, research like this is essential for understanding the broader public health implications. ICRG remains committed to funding rigorous, independent studies that contribute to evidence-based solutions for responsible gambling,” said Art Paikowsky, President of ICRG.
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