partnerships
KTO Becomes Latest Brazil-Focused Sports Betting Operator to Join IBIA
KTO, a sports betting brand owned by the KTO Group, has joined the International Betting Integrity Association (IBIA). The company was founded in 2018 and has a strong Latin American presence, notably in Brazil where it ranks in the top ten most popular iGaming brands.
The move fulfils the regulatory obligation in Brazil, under the recently published Provisional Measure, to join an international body for monitoring sports integrity. The operator joins nearly 50 companies and over 125 leading sports betting brands in the IBIA, further strengthening the association’s position as the world’s leading operator-run integrity monitoring body.
“We are thrilled to become members of the IBIA,” the Managing Director for KTO, Jeff Tabone, said. “We view this as a step that reinforces our dedication to upholding the highest standards of integrity in sports betting. Trust has always been a cornerstone of the KTO brand and joining the IBIA signifies our commitment to a safe and transparent environment for our customers and the wider industry.”
“KTO is the latest operator to make the IBIA its preferred integrity partner for Brazil and its wider global operations,” the Chief Executive Officer for the IBIA, Khalid Ali, said. “It further expands the IBIA’s position in the Latin American region and Brazil in particular where our members are already estimated to account for over 60% of the remote gambling market. The association looks forward to working closely with KTO and welcomes the operator’s commitment to protecting its sports betting operations through the IBIA’s world leading integrity network.”
The IBIA announced its expansion into Brazil earlier this year ahead of the expected regulation of the market. The Brazilian government’s subsequent Provisional Measure, published on July 25, includes a requirement for licensed operators to be part of an international body for monitoring sports integrity.
According to H2 Gambling Capital, the leading independent authority on global gambling market data, the IBIA members are estimated to already account for over 60% of the Brazilian remote gambling market. That leading market position will enable the IBIA to provide a highly accurate analysis and effective deterrent against betting related fraud, making it uniquely positioned to support a crack-down on match-fixing in Brazil.
The IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators for operators to protect regulated sports betting markets, especially for sports and consumers, from match-fixing. The IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets. Through the IBIA’s monitoring network, it is possible to track transactional activities linked to individual customer accounts.
All IBIA members are required to pass a strict due diligence process and commit to its code of conduct. The association recently released its Q2 integrity report detailing 50 alerts reported in the quarter. The IBIA reported 268 alerts to the authorities in 2022 with successful sporting or criminal sanctions against 15 teams, officials or players where the IBIA had reported suspicious activity on their matches.
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Scientific Games Sign Technology Contract with North Dakota Lottery
Scientific Games signed a new technology contract with the North Dakota Lottery to implement the company’s most advanced omnichannel system solutions. The Lottery selected Scientific Games’ integrated solution to power retail and digital sales following a competitive process, awarding the global lottery company a new six-year contract with a two-year extension option. As the industry’s fastest-growing systems provider, Scientific Games has successfully executed nearly 40 lottery systems implementations and conversions since 2016.
Built upon key components of Scientific Games’ Momentum ecosystem, a new, advanced enterprise gaming system is at the core of the tech solution developed for the North Dakota Lottery. The integrated ecosystem features the AEGIS central gaming system, a premiere digital platform offering a single integrated solution for iLottery and Loyalty, and innovative retail technology, including award-winning self-service terminals.
The company’s industry-leading player account management solution, SG PAM, a high-performance customer relationship management solution, superior bonusing engine and upgraded achievement-based rewards program, will continue to drive North Dakota player engagement with a completely new user experience (web and mobile).
Lance Gaebe, Director of the North Dakota Lottery, said: “Our goal was to modernize our technology so that our players can enjoy fluid experiences between retail and digital. We also wanted to work with the tech partner that gave us the best technical solution for the North Dakota Lottery to responsibly grow sales and contributions to our state programs in the coming years.”
The new contract is the third time North Dakota has chosen Scientific Games as its system vendor, highlighted by 33% sales growth in the past 10 years. iLottery sales increased 36% from fiscal year 2022 to 2023.
Scientific Games began a 20-year technology partnership with the North Dakota Lottery when its first Powerball tickets were sold in 2004, launched its iLottery program in 2014 and mobile app in 2018. The company currently provides the Lottery with an online/mobile Pick & Click draw game purchase program, as well as a Players Club where members earn points and redeem rewards through a Points for Prizes online store and Points for Drawings program.
John Schulz, President, Americas & Global Instant Products, said: “We’ve been there since the beginning with the North Dakota Lottery, and our technology has served the Lottery very well over the past two decades. Our teams have worked hard to build a strong partnership through service excellence, and they deeply understand the North Dakota Lottery’s unique business. Now, we’re taking that partnership to the next level with our Momentum ecosystem.”
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FanDuel Becomes Official Sportsbook Partner of Professional Women’s Hockey League
FanDuel, North America’s premier online gaming company, announced a new partnership with the Professional Women’s Hockey League (PWHL) becoming an Official Sportsbook Partner and exclusive In-app Streaming Partner in the US.
This collaboration offers hockey fans unmatched access to the PWHL, with FanDuel streaming up to 90 regular season PWHL games and playoffs live on the FanDuel app. Fans can both watch and wager on their favorite teams and athletes throughout the season, with offerings including player prop bets, novelty markets and Same Game Parlays, all in one place. The partnership goes beyond the app, and starting at the beginning of the season, fans will see FanDuel as an integral part of PWHL games.
“FanDuel is proud to partner with the PWHL and support the league’s incredible athletes. This partnership is about creating a new era of fan engagement—one that brings hockey closer to fans while helping grow the visibility of women’s professional sports,” said Dale Hooper, General Manager of FanDuel Canada.
With this collaboration, FanDuel reinforces its leadership as the best sportsbook for fans to engage with their favorite teams and athletes, bringing them closer to the action and women’s hockey than ever before.
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PokerStars Becomes Official Partner of Philadelphia Flyers
PokerStars has announced an exciting new partnership with the National Hockey League’s Philadelphia Flyers, becoming the first poker brand to collaborate with the team.
As the official sponsor of the Philadelphia Flyers, PokerStars will work closely with the team to offer PokerStars players the chance to win Flyers tickets and exclusive signed memorabilia through special poker tournaments as well as via monthly sweepstakes on PokerStars Casino.
PokerStars branding will also be featured at all home games at Wells Fargo Center and during TV spots, enhancing PokerStars presence in North America.
Rob Battista, Senior Director of Commercial at PokerStars North America, said: “We are thrilled to partner with such a beloved hockey team. Hockey fans are some of the most passionate in the world, and we can’t wait to collaborate with the team to bring exciting tournaments and rewards to our communities in Pennsylvania and New Jersey.”
“We’re excited to welcome PokerStars to the Flyers family. Their dedication to innovation and giving epic rewards and experiences to their players aligns perfectly with our goals on engaging our fantastic community of fans,” said Todd Glickman, Chief Revenue Officer at Comcast Spectacor.
The partnership follows on from PokerStars partnerships with fellow NHL team the Detroit Red Wings in Michigan, and Maple Leaf Sports and Entertainment in Ontario, which owns the Toronto Raptors (NBA) and Maple Leafs (NHL).
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