Bragg’s proprietary and exclusive content and aggregation businesses are well-positioned to fuel double digit top- and bottom-line growth in 2025, targeting Brazil’s USD 1.4 billion iCasino market, which is expected to reach USD 3.7 billion by 2029.  

Bragg Gaming Group a provider of iGaming content and platform technology solutions to the iGaming industry is proud to confirm that it is live as a supplier to licensed operators in the Brazilian market, following the introduction of regulated online casino operations in the territory on January 1, 2025.

The newly regulated Brazilian online casino market is projected to be worth USD 1.4 billion in 2025, and is expected to reach USD 3.7 billion by 2029 according to H2 Gambling Capital.

As a specialist regulated iGaming market supplier, Bragg believes it is well positioned to capitalize on the launch and projected growth of the Brazilian market and that revenue from the Brazilian market could represent up to 10% of the Company’s total revenue in 2025.

Bragg is currently live with approximately one-third of licensed iCasino operators in Brazil, with prominent partners including Superbet, KTO, Betano, Novibet, Sportingbet and Betboo.  The Company expects integrations to reach over half of licensed operators in Brazil by the end of Q2 2025.

Bragg’s current content offerings include key proprietary content titles such as Egyptian Magic by Atomic Slot Lab and Crazy Diamonds by Indigo Magic. Accelerating proprietary content growth is a strategic priority for the Company, as fully-owned IP typically delivers higher gross profit margins, driving bottom-line growth and supporting a balanced, margin-accretive product mix.

Complementing its proprietary content offering, the Company has also introduced exclusive online casino games in the jurisdiction from its carefully selected “Powered by Bragg” partners including Bluberi, Sega Sammy Creation and King Show Games. Additionally, the Company intends to develop strategic relationships with local studio partners which will enhance Bragg’s ability to deliver content tailored to Brazilian players.

Bragg’s content strategy in Brazil, key to its top-line growth plans, also includes online casino content aggregation through its Bragg HUB delivery platform. Bragg HUB provides a comprehensive iGaming content service, offering over 10,000 online casino game titles including from leading content providers in Brazil. This offering is enhanced by the Fuze™ player engagement platform, featuring tools for acquisition, cross-selling, conversion, and retention, including bonuses, free rounds, jackpots, and an AI-powered game recommendation engine.

The Company serves Brazilian operators from its Bragg São Paulo office, led by LatAm Regional Director Sara Mosallaee and Senior Account Manager Amanda Alexandrini, providing fully localized support.

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Matevz Mazij, Chief Executive Officer at Bragg Gaming Group commented: “We’re delighted to expand into the newly regulated market in Brazil, and to be there for our customers on the first day of launch with our in-demand content portfolio and player engagement platform.

“At Bragg we have extensive experience of delivering highly localized iGaming content and technology solutions in regulated markets, and we now expect the Brazilian market to become a key territory for us and a significant driver of our growth in the wider LatAm region.

“This latest regulated market launch sets us on a strong trajectory for 2025, helping us deliver our strategic objectives of increased revenue through proprietary, exclusive and aggregated online casino content, while at the same time adding geographical diversity to our revenue streams, promoting stable, long-term growth for the Company.”

Neill Whyte, Chief Commercial Officer at Bragg Gaming Group added: “We’ve been working hard to make sure we have the right content, the right people and the right structures in place to support our Brazilian operator partners from day 1 of market launch, and I’m proud to say we are now live in this exciting market which offers so much potential.

“We’re already partnered or are in talks with approximately half of the Brazilian iGaming operator market, and that leaves plenty of room for growth. We will be busy in the coming months showcasing our games and technology solutions with both existing customers and potential new partners as we continue to grow our presence in Brazil and across the LatAm region.”

Expert in sports betting and analytics joins global venture capital firm

ADvantage, a leading venture capital firm that invests in sports technology, is excited to announce the appointment of Dr. Laila Mintas as Venture Partner. With over two decades of experience in the sports industry, Dr. Mintas will play a pivotal role in identifying, evaluating, and nurturing emerging startups in the sector.

Dr. Mintas joins ADvantage at a time of rapid growth in the sports technology space, where innovation in fan engagement, betting and iGaming, and wearable technology is increasingly in demand. Her deep knowledge of the industry and extensive network will be invaluable as Advantage drives forward its mission to shape the future of sports.

“We are thrilled to welcome Laila to the ADvantage team,” said Alex Bente, Managing Partner at ADvantage. “I’ve had the pleasure of getting to know her over the past couple of years, and her unique background gives her unmatched insights. She is a world-class expert in sports data, analytics, fantasy, and betting with an extensive network in the industry. We’re excited to work more closely with her as we continue to back the best and brightest entrepreneurs in our industry.”

Having held pivotal roles in global organizations such as FIFA and Sportradar, Dr. Mintas brings over 20 years of experience and a proven track record of success in sports technology with a focus on sports betting and iGaming. An active investor, she has built a portfolio of investments in the fan engagement, sports betting, and iCasino-tech industries.

“Joining ADvantage represents an exciting opportunity to leverage my experience in sports and gaming technology,” said Dr. Mintas. “I am passionate about supporting innovative companies that are redefining the sports landscape globally. Together with the talented team at ADvantage, I look forward to fostering the next generation of sports tech entrepreneurs.”

“Technology has reshaped fan engagement into interactive, immersive experience. Today’s sports enthusiasts demand experiences that foster a two-way relationship with their favorite teams and athletes. We are looking to invest into companies that are redefining what it means to be a fan in this digital age.”

In 2024, Dr. Mintas was chosen as a judge for numerous prestigious awards in the sports betting and iGaming Industry, including the SBC Awards, Global Gaming Awards Americas, Global OTT Sports Awards, the GGB Gaming & Technology Awards, and the iGB Most Influential Women Awards. Throughout her career, she was awarded the Leaders in Sports U 40 Award, the SBJ Game Changers Award, the International Award for Women in the Gaming Industry – Inspiration of the Year, the SBJ´s Power Player Sports Betting Award, the Business Insider´s Leaders of the Sports Betting Industry Award, and the GGB Emerging Leaders of Gaming 40 Under 40 Award.

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BF Games, a leading slot games provider, has announced its successful entry into the Brazilian market as a supplier to licensed operators. This milestone marks the company’s first step in its Latin American expansion strategy. The company views Brazil’s newly regulated online casino market as an optimal direction for its growth in the coming months.

Wiktor Grabarczyk, CEO of BF Games, commented: “We are thrilled to bring our premium game portfolio to players in this dynamic market. While Latin America represents new territory for our products,  we are confident that our offerings are tailored to meet local expectations, representing a major step in our growth and presence in Brazil and the broader Latin American region.”

This expansion into Brazil follows BF Games’ successful entry into several other markets over the past year, including the Netherlands, Italy, Czech Republic, and Georgia.

Brazilian players will have access to popular titles such as Book of Gods, El Dorado Totems, Chicken Madness, Stunning Crown, Buffalo Trail, Cave of Gems and more.

Rok Hribar, CCO of BF Games and BF HUB Aggregation, committed: “Our strategic partnerships with leading operators and our role as an aggregator to our 3rd party game providers have been instrumental in our success. We are confident that our diverse portfolio will captivate players. Our substantial investments in game development and our unwavering focus on clients and players have significantly expanded our player base, surpassing our targets. We are eagerly anticipating continued growth and success in this year.”

BF Games has established itself as a prominent figure in the gaming industry, building its reputation on a commitment to creating engaging and visually stunning games. The company continues to push the boundaries of game design and technology, consistently delivering memorable gaming experiences to players worldwide.

The Brazilian market entry is a testament to BF Games’ strategic vision and dedication to growth, paving the way for further opportunities in Latin America.