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Scientific Games Announces Highly Anticipated GAME OF THRONES Digital and Retail Lottery Games

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GAME OF THRONES Digital and Retail Lottery Games

 

Scientific Games announces an exclusive new, multi-year agreement with Warner Bros. Discovery Global Themed Entertainment to bring HBO’s iconic GAME OF THRONES brand to digital and retail lottery games for the first time. The expanded partnership with Warner Bros. Discovery Global Themed Entertainment features limited worldwide rights on the epic brand. Scientific Games will offer innovative GAME OF THRONES branded player experiences with instant scratch games, Fast Play games and digital lottery games.

GAME OF THRONES digital and retail game designs from Scientific Games are immediately available to U.S. and international lotteries. In fiscal year 2022, licensed branded games created by Scientific Games for U.S. lotteries represented USD $2.7 billion in retail sales. Renowned for science-based products and solutions that drive maximum proceeds for lottery beneficiary programs, the company applied advanced consumer research techniques to assess GAME OF THRONES by Power Index, which is a measure of the intensity of ‘liking’ that a brand possesses. The property scored among the top brands available for lottery games today.

Kyle Rogers, Vice President of North American Instant Products for Scientific Games, said, “Our global teams are ecstatic to add a powerful brand GAME OF THRONES to our licensed properties portfolio. GAME OF THRONES is already a proven property in the gaming and social gaming sectors. There is so much iconography associated with the TV series that it works creatively with our omni-channel lottery games. Although it appeals to a younger generation of players, multi-generations of viewers watched GAME OF THRONES around the world, so it has the potential to bring its massive fanbase and social media following to lottery.”

Rogers indicated that the insights gleaned from Scientific Games research positively supports GAME OF THRONES as a right-fit brand for the company’s next blockbuster lottery Linked Games which will be announced soon. The global lottery company offers the largest portfolio of licensed brands in the lottery industry with more than 100 properties for digital and retail games.

Scientific Games pioneered Linked Games winners’ events in 2007 and has since produced more than 30 major events for the lottery industry. To date, Linked Games have generated nearly $4.8 billion in retail sales and hosted more than 3,000 winners for once-in-a-lifetime experiences.

Scientific Games provides retail and digital games, technologies, analytics and services to 130 lotteries in 50 countries, including nearly every North American lottery. The company is the largest instant scratch game provider in the world, and a leading global provider of iLottery solutions, digital lottery games, mobile apps, player loyalty programs and customer relationship management programs.

GAME OF THRONES and all related characters and elements © & ™ Home Box Office, Inc. (s23)

© 2023 Scientific Games, LLC. All Rights Reserved.

Compliance Updates

Jackpot Digital Receives License to Install Three Jackpot Blitz(R) ETGs at Jackson Rancheria Casino Resort in California

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Jackpot Digital has announced that it has received licensing approval from the Jackson Rancheria Tribal Gaming Agency, the regulator for Jackson Rancheria Casino Resort located in Jackson, California. The vendor’s license was the final step required for the Company to install Jackpot Blitz ETGs at Jackson Rancheria. The Company is now scheduling installation for three of its next-generation, dealerless Jackpot Blitz ETGs at the property.

Each new table installed will represent additional monthly recurring revenue to the Company.

In addition to Jackpot’s cruise ship customers, which include Carnival Cruises, Virgin Voyages, Princess Cruises, Holland America, AIDA, and Costa Cruises, Jackpot has announced land-based installations or orders in 12 states and territories in the US and growing, including California, Kansas, Louisiana, Michigan, Minnesota, Mississippi, Montana, Nevada, Oregon, South Dakota, US Virgin Islands, Washington, as well as several international jurisdictions.

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iGaming Ontario to Request Proposals for a Centralized Self-Exclusion Solution in Early 2024

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iGaming Ontario (iGO)’s vision is to lead the world’s best gaming market, which includes building a safer and more enjoyable experience for all igaming players in Ontario. To support players who decide to stop or take a break from gambling, iGO is going to issue a request for proposals (RFP) in early 2024 for a centralized self-exclusion solution that will enable a player to self-exclude from all Ontario regulated igaming operators in a single registration process.

Given the coordinated nature of the program across all regulated igaming operators, including Ontario Lottery and Gaming Corporation (OLG)’s igaming site, the successful bidder will be expected to develop and implement a centralized self-exclusion system that integrates with all operator systems and supports players’ self-exclusion registration, renewal, and reinstatement.

The following are iGO’s principles for centralized self-exclusion:

PLAYER FOCUSED – to provide options to players to support their commitment to take a break, to ensure processes are easy to use with minimal barriers and challenges, and to offer a seamless connection to relevant support services.

SUPPORTIVE – to deliver and execute the program in a non-stigmatized, non-judgmental manner; to be supportive and encouraging so that players feel good about registering in self-exclusion.

TRANSPARENT – to ensure expectations and consequences for players and Operators are clear and information is comprehensive and well-promoted.

SECURE – to ensure player information is securely protected and shared only with relevant employees for the purposes of administering the program.

ROBUST – to implement strong processes and procedures bolstered by secure, responsive, and highly available technology to enable an effective program that supports a player’s goals.

VIABLE – to develop systems and procedures that are manageable and practical for Operators to implement.

With these principles in mind, iGO is seeking interest from responsive and nimble companies that are able to build modern, innovative, secure cloud-based SaaS solutions that are high-profile, public-facing and critically important to building and maintaining the trust and confidence of a wide range of stakeholders. The successful bidder will partner with iGO on a multi-year program to develop best-in-class user experiences by leveraging modern, innovative technology.

Some features for an effective centralized self-exclusion solution include:

  • Allowing players to create and manage their self-exclusion profile and including Know Your Client (KYC) identity verification
  • Providing players with easy access to self-exclusion at any time including while they are gambling on any regulated igaming website
  • Having registration, renewal, and reinstatement processes that are intuitive, simple and offer supporting information.
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A $1 Million Amenity is Coming to the Former Buffet Space at Golden Nugget Casino Biloxi

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Golden Nugget Casino Biloxi was one of several Coast casinos where the buffet didn’t return after the pandemic, and now that space is about to be repurposed.

Golden Nugget and DraftKings announced Tuesday the addition of a high-tech retail sportsbook area that will open in January.

“We are in the process of building that now,” said general manager Chett Harrison. The plan is to invest about $1 million and have the new area ready by early January for the playoff games and the Super Bowl.

“It’s going to be a grand place to watch a game,” he said.

A portion of the former buffet area will become the expansive DraftKings Sportsbook, with video walls and state-of-the-art LED screens that he said will be “the largest seamless screen on the Mississippi Gulf Coast”.

The viewing area will get about 40 of the big, comfortable lounge chairs, he said, and food and drinks will be available during the big games. Placing a bet will be streamlined by 17 live betting kiosks and five betting windows.

The sportsbook at Golden Nugget Casino Biloxi now is powered by DraftKings’ products and technology after the company bought out the former supplier of the services at the Biloxi casino.

Customers will have access to many of the same features available on the DraftKings Sportsbook app, allowing them to place same game parlays, prop bets and a variety of in-play betting options.

“Together with the leadership team at DraftKings, we are creating an amenity that patrons can enjoy, while offering sports fans an unparalleled sports betting experience at one of the top entertainment destinations in Mississippi,” Harrison said.

The current sportsbook and kiosks remain open while the new area is under construction. The new sportsbook will fill half of the former buffet at Golden Nugget Biloxi.

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