NFL Odds & AI Projections Season Pass To Empower Partners with Innovative Content Monetization Tools

FairPlay Sports Media (FPSM), the global sports media network fuelled by data and powered by fans, has announced the launch of the NFL Odds & AI Projections Season Pass, an AI-powered insights and odds service for global media partners looking to improve revenue streams from American Football content and capitalize on enhanced consumer engagement.

The pass utilizes FairPlay’s Live AI Sports Projections platform, leveraging the unique deep-learning neutral network capabilities of recently acquired Quarter4, to fire up consumer engagement and open new revenue streams for publishers and media partners through the integration of odds feeds, no-code widgets, and an insights platform.

Available on an in-season only basis, the NFL Odds & AI Prediction Service allows partners to present consumers with deeper insight via real-time futures projections with 100% uptime, pre-match data 14 days out from gameday, and in-play odds across every NFL and NCAA match.

Smart monetization tools, including first-of-its-kind offer widgets that give bettors the confidence to act across thousands of core and micro-betting markets are also integrated, with US partners able to offer state-specific promotions and deep links to operator betslips, while global partners can also access 100m live prices weekly covering over 90 territories.

Quarter4’s Live AI Sports Projections platform will also provide bettors with the edge on player-specific data, with its ‘Player Effect,’ ‘Hottest Props,’ and ‘Diamond In the Rough’ projections while editorial teams will be able to access detailed insight that translates the real-time impact of player injuries, trades, and hidden value to best craft content that further engages readers.

Stuart Simms, Group CEO at FairPlay Sports Media, said: “This American Football service is a potent combination of Quarter4’s acclaimed AI projections and the FairPlay group’s media and affiliate expertise. Together, this service removes hurdles and empowers partners to drive user engagement and, in turn, monetize their content to generate new, more sustainable revenue streams.

“With this launch, we’re turning on the power of both the fan and the machine to level the playing field for bettors looking for an edge, as well as media partners aiming to cut through with quality content in a more effective manner, no matter their location or size.”

Having been trialed with various top-tier media partners in recent months, the NFL Odds & AI Projections Season Pass is available now via ‘Starter’ or ‘Advanced’ subscription packages, with partners able to sign up for an annual or season-only service, while more sports will be added in due course with associated cost-savings when bundled together.

LEON, the globally recognized online sports and casino entertainment brand, has partnered to sponsor four promising mixed martial arts (MMA) fighters: Justin Tafa, Junior Tafa, Hakaraia Wilson, and Joshua Culibao.

This partnership marks an exciting expansion of LEON’s sports collaboration portfolio, with the four Australasian athletes set to engage in various promotional activities and fan interactions, all while representing the LEON brand. These efforts aim to bring fans closer to the thrilling world of MMA.

The six-month promotional campaign will culminate in an unforgettable fight night in Australia this August, where the four fighters will demonstrate their prowess in the octagon.

The Tafa brothers and Culibao are well-known figures in the UFC, and Wilson is a rising star in professional MMA. Through LEON’s platform, they will provide regular updates on their training and progress and engage with fans via personal calls and exclusive online events.

LEON is committed to offering a secure, enjoyable, and innovative environment for casino gaming, sports, and esports fans. It prioritizes both entertainment and safety and advocates for responsible gaming practices.

Callen Mowatt, Agent at Ginnen Group Sports Management: “We are thrilled to join forces with such exceptional brand. Each of these athletes embodies the values of perseverance, determination, and courage, which we believe resonates deeply with with the brand. We look forward to being able to showcase their inspiring journeys as they reach new heights in their careers”

The Brand Communications Director of LEON commented, “Our partnership with the dynamic world of combat sports not only supports the aspirations of these talented athletes but also reinforces our pledge to deliver exhilarating and engaging experiences to our audience.

This collaboration reflects LEON’s commitment to innovation and community involvement, mirroring the triumphant cheers that echo across the sports landscape. 

Our goal is to assist young talent and support emerging athletes. We understand the challenges they face and the dedication required to excel as top fighters.

Through this sponsorship, we aim to motivate our audience to pursue their dreams and strive for success. We extend our best wishes to the four fighters as they train for their upcoming matches over the next six months.”

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Offers Atlantic Lottery greater self-sufficiency when collaborating with IWG

Instant Win Gaming (IWG), a leading supplier of eInstant games to NASPL and WLA-member lotteries announced today a new, five-year direct contract to supply its InstantRGS (remote game server) and its InstantGames to Atlantic Lottery.

Since 2017, IWG has supplied eInstants to Atlantic Lottery through a subcontract with their iLottery platform provider. However, following substantial growth of their eInstant category, Atlantic Lottery elected to contract directly with IWG.

With a direct contract in place, Atlantic Lottery is assured greater self-sufficiency when collaborating with IWG on game development and innovation. Further, a direct relationship streamlines roadmap planning and deliveries including day-to-day game operations and support.

A direct contract is the primary way that lotteries source games from IWG.

Rhydian Fisher, IWG CEO, said: “Atlantic Lottery has been a valued partner of IWG for many years, and this new agreement will streamline the way in which we deliver and support our eInstants. AL’s decision to move to a direct contract is consistent with how the vast majority IWG’s lottery partners contract with their critical suppliers such as IWG.”

Robert Lalonde, Director of iGaming Product at Atlantic Lottery, said: “It is imperative to our business planning at Atlantic Lottery that we establish direct contracts with our primary eInstant suppliers. IWG has been a trusted supplier to us since 2017, and we’re excited to be taking our partnership forward with this new agreement.”