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The Mayor of Flavortown Guy Fieri Debuts the 2023 World Series of Poker Main Event Bracelet

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Chef, restaurateur and Emmy Award-winning television host unveils the prestigious trophy to be awarded to the winner of the biggest WSOP Main Event in history

Earlier today, chef and restaurateur Guy Fieri arrived at the 54th annual World Series of Poker (WSOP) Main Event in grand fashion to deliver the richest trophy in all of sports. Fieri rolled into the Horseshoe Events Center on a golf cart adorned in flames, flanked by The Knight Line presented by Drumbots and ten WSOP ambassadors before making his way to the Main Event Final Table to unveil this year’s highly coveted WSOP Main Event gold bracelet.

“I heard this year’s WSOP Main Event is shattering records, so I had to come to check it out for myself,” Fieri said. “The WSOP Main Event bracelet is out-of-bounds and whoever wins it will need some extra fuel to become poker’s undisputed World Champion. My new restaurant, Guy Fieri’s Flavortown Sports Kitchen at Horseshoe Las Vegas, is officially open and ready to rock for poker players and anyone who enjoys killer, scratch-made food.”

Considered the richest trophy in sports, the 2023 Main Event gold bracelet is custom-made by Jostens featuring approximately 500 grams of ten-karat yellow gold, 2,352 various precious gemstones including 42 carats of round genuine diamonds, 425 black and red stones to accentuate the suits and a removable golden poker chip that sits in the center of the bracelet. This year’s bracelet also features a special horseshoe incorporated into the design as a tribute to the WSOP’s return to the newly rebranded Horseshoe Las Vegas.

With more than 9,500 entrants and counting, the WSOP has officially shattered the attendance record for its Main Event, making the 2023 edition the richest tournament in live poker history. The record falls 17 years after Jamie Gold defeated a crowd of 8,773 entrants in 2006 before the Unlawful Internet Gambling Enforcement Act (UIGEA) changed the poker landscape, leaving doubt that the 2006 record could ever be broken.

“Who better to bring the bling,” the WSOP Senior Vice-President and Executive Director, Ty Stewart, said. “This is the biggest event in poker history, so we needed someone who loves going big to do the honors. We’d like to thank Guy for being part of the 2023 WSOP. Win or lose on the tables, Flavortown is now the official after-party location for poker players.”

The WSOP Main Event’s record turnout guarantees that someone in the field will win a ‘Main Event Seat for Life’ or a complimentary entry to the Main Event for the next 30 years. That drawing, amongst all registrants in the 2023 Main Event, will take place shortly after registration officially closes at 4:40pm on Saturday, July 8.

Guy Fieri’s Flavortown Sports Kitchen, the second full-service Guy Fieri restaurant on The Strip, is adjacent to the Caesars Sportsbook desk at Horseshoe Las Vegas. Hours are Sunday through Thursday from 7am to 10pm and Friday and Saturday from 7am to midnight. Fans looking to visit Flavortown can make reservations at Caesars .com/Horseshoe-Las-Vegas/ Restaurants/Guy-Fieris-Flavortown-Sports-Kitchen.

The action continues past the Main Event with 25 WSOP bracelet events left to play and qualify for, including the $1,500 Closer Event on Friday, July 14. The full WSOP tournament schedule can be found at Https:// WSOP .com/Tournaments.

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Upcoming WSOP events this week include:

  • Event #77: $777 Lucky 7’s No-Limit Hold’em
  • Event #78: $1,500 Bounty Pot-Limit Omaha

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Inspired Partners with Jogo de Ouro in Brazil

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Inspired Partners with Jogo de Ouro in Brazil

 

Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, is excited to announce a new partnership with Jogo de Ouro, a Brazilian-based sportsbook and casino operator, to bring Inspired’s acclaimed slot titles to its players.

This partnership signals a major step forward in Inspired’s growth strategy, as the market expands during its new era of regulation. With this launch, Jogo de Ouro’s players in Brazil will now have access to Inspired’s rapidly expanding catalogue of online slot content, including hit titles such as Golden Winner™ (Campeão de Ouro), Big Piggy Bank™ (Super Confrinho da Sorte), Big Fishing Fortune™ (Super Pescaria da Fortuna), alongside global fan favourites like Gold Cash Free Spins™ (Grana de Ouro Giros Gratis), Cops ‘n’ Robbers Big Money™ (Policia e Ladrao Muita Grana), and more.

Jogo de Ouro will feature regular content releases from Inspired, giving its players access to a variety of new experiences, including proven, high-performing global hits. The portfolio blends iconic classics, innovative features, and seasonal favourites, all designed with high-impact mechanics that drive both engagement and retention. The partnership with Jogo de Ouro broadens Inspired’s global footprint and brings proven content to one of the most promising iGaming markets, in the world.

Claire Osborne, Vice President of Interactive at Inspired Entertainment, said: “We’re thrilled to be partnering with Jogo de Ouro to bring our diverse games portfolio to Brazilian audiences. From player-favourite classics to fun seasonal titles, our games are crafted for engagement and have proven performance. This collaboration will deliver exceptional entertainment experiences to Jogo de Ouro’s players.”

Flavio Sukar, CEO at Jogo de Ouro, added: “This partnership positions Jogo de Ouro at the forefront of Brazilian iGaming, delivering top-tier casino content to our players. We’re proud to partner with Inspired, and we look forward to bringing their high-quality games and regular new releases to audiences across the country.”

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Brightstar Lottery Modernizes Retail and Digital Solutions for Missouri Lottery with OMNIA Deployment

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Brightstar Lottery PLC announced that it will deploy its fully-integrated lottery solution, OMNIA, to modernize retail and digital solutions for the Missouri Lottery via an eight-year contract. OMNIA seamlessly connects retail and digital lottery channels and was designed to simplify operations and elevate player experiences. Brightstar will also enhance the Missouri Lottery’s digital program to include Connected Play, second-chance promotions and loyalty program.

“For more than 30 years, the Missouri Lottery has relied on Brightstar’s world-class technology and insight to help contribute more than $8.5 billion to public education throughout our state. We are excited to build upon this long-term partnership over the course of the next eight years and deliver new, premier experiences for our players,” said Lester Elder, Missouri Lottery Executive Director.

“Brightstar is honored to support the Missouri Lottery as it embraces the evolving lottery landscape and implements innovative solutions that will increase flexibility to manage its operations and engage players in new ways. We look forward to delivering these high-performing solutions, while helping the Lottery achieve its goals of maximizing funds to education,” said Scott Gunn, Brightstar Chief Operating Officer North America Lottery.

Brightstar will also deliver new retailer equipment including 5250 Retailer Pro S2s, 2220 GameTouch 28s, 75 GameTouch 20s, 250 GameTouch Draws, 1250 Digital Menu Boards, and an enhanced communications network. These solutions drive player engagement and offer versatility, reliability, and convenience, backed by the high performance and integrity of Brightstar’s market-leading central system.

Brightstar serves nearly 90 lottery customers and their players on six continents. It is the primary technology provider to 26 of the 46 lottery jurisdictions in the US and seven of the world’s 10 largest lotteries.

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Scientific Games Launches SG Content Hub in Columbia

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Scientific Games has launched the SG Content Hub in the District of Columbia, offering a curated selection of exciting games to DC Lottery players who play online. The lottery industry’s premier content aggregator brings digital games from Scientific Games and game studios worldwide to players, including the company’s own portfolio of more than 250 eInstant games from SG Studios and a suite of licensed brands. DC players are enjoying the new Mayhem Madness game from SG Studios, with Candy Coated Cash and Witchy Wins coming this fall.

The SG Content Hub launch expands Scientific Games’ longtime relationship with the DC Lottery for DC Scratchers games that began with the Lottery’s start-up in 1982.

The world’s largest lottery games company developed the SG Content Hub to serve the rapidly expanding digital lottery channel with a broad variety of engaging, unique iLottery game experiences. The SG Content Hub operates seamlessly with lottery gaming systems technology and iLottery platforms.

Randy Burnside, DC Lottery Executive Director, said: “The DC Lottery is thrilled to offer our players a wide selection of new and exciting games through the SG Content Hub. We are building on our success with DC Scratchers from Scientific Games and the company’s deep understanding of lottery players and the entertainment experience.”

Since its inception in 1982, the DC Lottery has awarded more than $4.8 billion in prizes, transferred more than $2.4 billion to the District’s General Fund, which supports essential services in the District, generated more than $501.4 million in commissions for its retail business partners, and helped local nonprofits raise more than $139.5 million in support of social causes.

Matt Lynch, President, Digital for Scientific Games, said: “We are excited to bring our global expertise, content and technology to the DC Lottery with an evolutionary content aggregator developed to offer players an exciting portfolio of iLottery games, with the agility to adapt to play preferences and market trends. The engaging variety of digital lottery games offered through the SG Content Hub ensures long-term sustainable growth for the DC Lottery and its beneficiary programs in the District of Columbia.”

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