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Light & Wonder Boosts OpenGaming Platform Offering with Bang Bang Games Deal

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Boutique studio set to dazzle players with supercharged games developed via Playzido technology featuring memorable art, design and bonus features

Light & Wonder Incorporated (NASDAQ: LNW) has added Bang Bang Games content to its market-leading OpenGaming content aggregation platform, bringing new worlds of play to operator partners worldwide.

Founded in 2020, Bang Bang Games is a boutique gaming studio that specializes in creating simple, yet powerful gaming concepts wrapped in memorable themes that implement high quality art, design and animation and supercharged crescendo-style bonus rounds.

The studio has released a string of hugely popular titles over the last three years including Super Cash Drop, Jokrz Wild UltraNudge and Rainbow Power Potz UltraNudge.

As part of this deal, exclusive content developed by Bang Bang Games will be distributed to a global network of operators via the OpenGaming platform through Playzido technology. The Light & Wonder-owned content creation platform allows independent studios to develop and rapidly deploy exciting and localized content.

The addition of Bang Bang Games to Light & Wonder’s roster of game studio partners further solidifies its OpenGaming platform as one of the world’s leading digital casino ecosystems. The deal also demonstrates the company’s ongoing commitment to diversifying its content offering as well as providing an opportunity for independent studios to significantly boost their international reach.

“Bang Bang Games is an up-and-coming studio that fills us with excitement,” the Digital Partnerships Director for Light & Wonder, Steve Mayes, said. “We could not be more delighted to have them on board as our latest OpenGaming platform partner. We are looking forward to rolling out some truly first-class content from this team and we’re confident that our operator partners will agree that the addition of Bang Bang’s games will be a real boost to their offerings.”

“We have worked with Light & Wonder and, more specifically, Playzido for a number of years now on various development projects and couldn’t be more excited to finally be offering our own game portfolio through this incredible technology,” the Chief Executive Officer for Bang Bang Games, Frank McPolin, said. “The opportunity to bring a packed roadmap of brand-new exclusive games to the Playzido network is very exciting. We can’t wait to start distributing our awesome games to the wider audience base that Light & Wonder brings us.”

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Juice Media Announces New Partnership with Underdog

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Juice Media, a leading data-driven omnichannel advertising and media platform, announced a new partnership with Underdog, one of the fastest-growing sports gaming and media companies in the US. The collaboration is designed to accelerate Underdog’s brand growth and customer acquisition through targeted, high-performance media campaigns.

“Reaching the right audience at the right time is what turns strong brands into category leaders. Underdog has built an incredible brand, creating fresh, engaging experiences for fans and setting a new standard in sports gaming. This partnership is about accelerating their momentum with strategic, high-performance media investments that drive measurable growth,” said Mark Zamuner, President of Juice Media.

Underdog has quickly established itself as a leader in sports gaming, and now boasts the fourth most downloaded app across all sports betting and fantasy sports apps. They offer fantasy sports, licensed sports betting, and a rapidly growing media network featuring top-tier analysts and former athletes. By tapping into Juice Media’s expertise in data-driven audience targeting and performance optimization, the partnership aims to enhance Underdog’s media strategy and maximize return on investment.

“Expanding our reach and engaging new audiences is critical to our continued success, and Juice Media’s strategic approach will help us do just that. We’re excited to work together to amplify our reach and introduce more sports fans to Underdog,” said Liz Marro, CMO at Underdog.

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Galaxy Gaming® and IGT PlayDigital Announce Five-Year Licensing Agreement for Table Game Content

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Galaxy Gaming® and IGT PlayDigital Announce Five-Year Licensing Agreement for Table Game Content

 

Galaxy Gaming, Inc. announced a licensing arrangement with leading North American global iGaming content and services supplier IGT PlayDigital™. IGT PlayDigital will license Galaxy’s premium table game content for IGT PlayDigital’s online content portfolio under a five-year agreement.

“I’m delighted to bring Galaxy games back to our valued partners at IGT,” said Jason McCulloch, Vice President of iGaming at Galaxy Gaming. “Our products complement each other strategically and given the impressive performance of IGT PlayDigital’s table games, I’m confident that Galaxy Gaming titles will drive further growth and success for both companies.

Under the agreement Galaxy’s popular online brands, including 21+3®, Perfect Pairs®, Buster Blackjack®, Lucky Lucky®, Lucky Ladies® and Caribbean Stud® — will continue to strengthen IGT PlayDigital’s already high-performing online table games portfolio.

“IGT PlayDigital is pleased to enhance our market-leading iGaming content portfolio with popular online table games from Galaxy Gaming,” said Gil Rotem, IGT PlayDigital President. “As evidenced by IGT PlayDigital’s high performing ‘IGT Blackjack’ game, players around the world readily enjoy table games on their PCs and mobile devices and we believe this content expansion will help our customers engage players and differentiate their offerings.”

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CT Interactive Officially Enters the Brazilian Market

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CT Interactive has officially entered the Brazilian market, with their premium gaming content now live at Meridianbet Brazil. This milestone marks a significant achievement in the company’s global growth strategy and further solidifies its presence in Latin America.

Following the successful certification of the portfolio for the Brazilian market, players can now access a selection of the top-performing slot games, recognized for their engaging gameplay, innovative mechanics, and high-quality design. The collaboration with Meridianbet Brazil ensures local players enjoy a seamless, immersive gaming experience tailored to their preferences.

Antonio Donov, Head of Business Development EMEA and Asia at CT Interactive, said: “We are thrilled to officially enter the dynamic and fast-growing Brazilian market, which is a great validation of our company’s adaptability and continuous expansion. This launch reflects our dedication to providing top-tier entertainment while meeting the highest industry and regulatory standards. We look forward to growing our footprint and delivering outstanding gaming experiences to Brazilian players.”

“We are thrilled to further expand our strong partnership with CT Interactive by entering the dynamic Brazilian market. Having already achieved great success together across multiple territories, we are excited for this new chapter and confident that our collaboration will bring even more value and entertainment to our players,” said Kristina Dimoski, Global Account Manager.

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