partnerships

Light & Wonder Boosts OpenGaming Platform Offering with Bang Bang Games Deal

Published

1 year ago

July 10, 2023

Boutique studio set to dazzle players with supercharged games developed via Playzido technology featuring memorable art, design and bonus features

Light & Wonder Incorporated (NASDAQ: LNW) has added Bang Bang Games content to its market-leading OpenGaming content aggregation platform, bringing new worlds of play to operator partners worldwide.

Founded in 2020, Bang Bang Games is a boutique gaming studio that specializes in creating simple, yet powerful gaming concepts wrapped in memorable themes that implement high quality art, design and animation and supercharged crescendo-style bonus rounds.

The studio has released a string of hugely popular titles over the last three years including Super Cash Drop, Jokrz Wild UltraNudge and Rainbow Power Potz UltraNudge.

As part of this deal, exclusive content developed by Bang Bang Games will be distributed to a global network of operators via the OpenGaming platform through Playzido technology. The Light & Wonder-owned content creation platform allows independent studios to develop and rapidly deploy exciting and localized content.

The addition of Bang Bang Games to Light & Wonder’s roster of game studio partners further solidifies its OpenGaming platform as one of the world’s leading digital casino ecosystems. The deal also demonstrates the company’s ongoing commitment to diversifying its content offering as well as providing an opportunity for independent studios to significantly boost their international reach.

“Bang Bang Games is an up-and-coming studio that fills us with excitement,” the Digital Partnerships Director for Light & Wonder, Steve Mayes, said. “We could not be more delighted to have them on board as our latest OpenGaming platform partner. We are looking forward to rolling out some truly first-class content from this team and we’re confident that our operator partners will agree that the addition of Bang Bang’s games will be a real boost to their offerings.”

“We have worked with Light & Wonder and, more specifically, Playzido for a number of years now on various development projects and couldn’t be more excited to finally be offering our own game portfolio through this incredible technology,” the Chief Executive Officer for Bang Bang Games, Frank McPolin, said. “The opportunity to bring a packed roadmap of brand-new exclusive games to the Playzido network is very exciting. We can’t wait to start distributing our awesome games to the wider audience base that Light & Wonder brings us.”

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IGSA Welcomes Sharp Vision as Silver Member

Published

17 hours ago

July 26, 2024

Niji Narayan

The International Gaming Standards Association (IGSA) has welcomed Sharp Vision as a new Silver member. Sharp Vision is a leading provider of regulatory turnkey solutions for gaming authorities.

“We are delighted to be a part of IGSA and we look forward to contributing to the advancement of best practices among regulators in the fast-growing gaming industry,” Damien Raymond, COO of Sharp Vision, said.

“IGSA is very excited to welcome Sharp Vision to our membership. We believe that IGSA Standards can enhance Sharp Vision’s products supporting regulatory authority oversight. We look forward to their participation in IGSA committees,” Mark Pace, President of IGSA, said.

Latest News

BETBY AND PIXBET ENTER LONG-TERM BRAZILIAN SPORTS BETTING PARTNERSHIP

Published

2 days ago

July 25, 2024

George Miller

BETBY AND PIXBET ENTER LONG-TERM BRAZILIAN SPORTS BETTING PARTNERSHIP

BETBY strengthens its Latin American position with agreement to power leading Brazilian brand Pixbet

BETBY, the premium sports betting supplier, has signed a long-term sports betting agreement with Pixbet. The partnership will see Pixbet leverage Betby’s award-winning sports betting solution and services to upgrade its current sportsbook, offering Brazilians a best-in-class online betting experience.

Pixbet a leading Brazilian bookmaker present throughout the national territory, is well known for its bold marketing strategy, having earlier this year been announced as the new shirt sponsor for Brazilian soccer club Flamengo under a lucrative two-year deal.

Chris Nikolopoulos, Chief Commercial Officer at Betby, said: “It is a pleasure to have put pen to paper on this agreement with Pixbet, an operator whose management team boasts clear expertise and a passion for sports betting that mirrors our own.

“This agreement further bolsters Betby’s impressive range of partners throughout Brazil and Latin America, and we are excited to capitalise on the rich promise this partnership holds.”

Ernildo Junior, owner of Pixbet, said: “We are very pleased to have signed with Betby as we look to further deliver on our sports betting ambitions to become the leading betting brand in Brazil.

“Betby has a proven track record in Latin America and its suite of high-performance sportsbook technology will provide our players with a superior sports betting experience whilst providing us with cutting-edge risk management tools.”

Canada

Aristocrat Interactive Expands to Play Alberta with New Games

Published

2 days ago

July 25, 2024

Niji Narayan

iGaming in Alberta continues to soar to new heights on PlayAlberta.ca. Alberta’s only regulated gambling website has now added select titles from Aristocrat Interactive, Aristocrat Leisure Limited’s regulated online Real Money Gaming (RMG) and Gaming Systems division.

The integration of Aristocrat Interactive’s games will provide a familiarity for players, as Aristocrat Leisure Limited’s land-based gaming division, Aristocrat Gaming, is the number one supplier of slot terminals within Alberta land-based casinos.

“Adding another world-renowned games provider to PlayAlberta.ca only helps bolster entertainment offerings for our players. Aristocrat Gaming has an established presence globally and bringing their features to Alberta will continue to enhance the province’s only regulated gambling website while encouraging Albertans to use a safe-and-secure iGaming destination ” Steve Lautischer, Executive Vice President, Business Development.

“Expanding our reach across North America remains a key priority and this launch with Play Alberta represents another milestone in our commitment to delivering the very best content to players in the region. Play Alberta has resonated with players across the province and we are thrilled to establish what we are sure will be a very positive relationship,” Shivan Patel, VP of North America at Aristocrat Interactive.

Titles being added to Play Alberta include: Buffalo, Wicked Winnings II, 7 Hot 7 and Gold Stacks 88 Lunar Festival with more set to be available in the coming weeks.

Being Alberta’s only regulated gambling website and a leader in online gambling means offering players responsible gambling tools that engage all players. AGLC’s GameSense and Self-Exclusion programs are best-in-class resources that offer bet, deposit and loss limits, to make sure players are in control of their gambling.