partnerships

Sky Bet, TPD and 1/ST Content Officially Launch In-Running Betting on North American Racing at the Belmont Stakes

Published

2 years ago

June 13, 2023

Leading operator teams up with premier stateside suppliers for ground-breaking in-running product on a weekend of Belmont firsts

1/ST Content, the leading provider of premium content for North American racing, has launched a United States racing-first, in-running betting product in partnership with Total Performance Data (TPD), the definitive source of live data for horse racing. This rollout has already seen the partnership successfully deliver a new in-play service for Tier-1 operator Sky Bet, part of Flutter Entertainment.

The United Kingdom-based operator initially soft-launched this standout innovation across a range of races last autumn. That trial run produced immediate spikes in player engagement and turnover for Sky Bet, who has now released In-running racing across an array of 1/ST Content and TPD-participating racecourses stateside.

Last weekend’s Belmont Stakes in New York, the final jewel in this year’s ‘Triple Crown’ for champion three-year-old thoroughbreds, provided a marquee venue at which to officially showcase the boosts in new revenue from this watershed innovation. And the feature race did not disappoint with markedly improved turnover for Sky Bet, defined by a daring in-running move up the inside on the home-turn from Arcangelo, whose trainer Jena Antonucci became the first woman to train a United States ‘Triple Crown’ winner.

This revolutionary feed couples 1/ST Content’s starting price with the best of automated trading via TPD’s astonishing array of consequential in-running analytics including stride length, stride frequency, overall race-pace and sectional timings enabled by saddle-cloth GPS tracking. These variables are accordingly harvested in-play by TPD’s machine-learning trading tools whose algorithms train themselves on race pace for precise pricing that delivers a distinct step-change in live fixed-odds wagering.

The complex variables of horse racing have meant this sport, for so long the retention backbone of many operators, hadn’t previously been able to seize the opportunities that other sports have secured through in-play. After all, nowadays, betting products must smoothly transition from pre-play to in-play, which is why operators must employ the latest trading tools and reactive in-play odds to attract modern-day audiences.

To this end, 1/ST Content’s operator partners can now benefit from the following advantages to put North American racing’s rapid-cycling, quick-fire betting opportunities back near the top of the totem pole for improved commercial turnover and engagement:

* In-running prices available
* Win-only in-play betting from 1/ST Content racecourses
* Over 1,500 race days per year and rising
* Improved in-running engagement, featuring:
o Extended betting windows
o Cash-out functionality in-play (fair-margin, lowest latency)
o Visual-tracking animations to enhance the user experience
o Live tradeable prices up until the final furlong, even the wire
o Fail-safes: manual trader correction (trader wrap) plus in-play oversight of every race

It’s just the latest innovation from 1/ST Content whose wider modus operandi is to ensure the most comprehensive and responsive pricing service for North American horse racing, featuring odds that track every stage of the betting life-cycle – from early quotes to starting prices and now, of course, the most sophisticated in-running pricing feed. These fully-automated pricing solutions offer true differentiation to drive betting revenues and help attract new audiences.

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The announcement adds yet more muscle to 1/ST Content’s leading end-to-end solution, which grants its clients access to many of the planet’s most prestigious races including highlights from January’s Pegasus World Cup through every race of the storied ‘Triple Crown’ and on to the season finale at the Breeders’ Cup World Championships in Santa Anita (November 3 to 4).

“The jury has long been in, when it comes to the significance of in-play turnover for sports betting,” the International Senior Vice-President for 1/ST Content, Simon Fraser, said. “So, it was high time racing narrowed the gap with a legitimate and robust product of its own. Working with a respected brand of Sky Bet’s scale alongside TPD’s team of analytical experts have allowed top-notch traders from our respective teams to finally position the missing piece in a new product for North American racing.

“Thanks to Sky Bet’s responsive flexibility and determination to get this innovation over the line, we’ve now delivered an ‘in-running’ industry-first for North American horse racing across the ‘Triple Crown’. This product solves for the riddles of live betting on racing by supplying reliable pricing on a popular sport, which has traditionally struggled to maintain pace with a broader sportsbook marketplace where over 70% of turnover is generated in-play. Now, however, Sky Bet, TPD and 1/ST Content have combined to produce a dependable in-play offering that crystalizes accurate odds for the most solid in-play, fixed-odds pricing available.

“This isn’t about incremental gains. It’s an automated product revolution that gives the operators and customers the live service that they’ve been demanding. TPD has seamlessly incorporated its API with our own, ensuring total peace of mind and speed of integration for any operator looking to add this breakthrough feed.”

“This is our first North American in-play racing deal with an operator,” the Chief Executive Officer for TPD, Will Duff Gordon, said. “We are thrilled to partner with 1/ST Content to bring this innovative product to market and excited about the prospect of teaming up with Sky Bet.

“At TPD, we have always been committed to pushing the boundaries of horse racing data. Our live-odds model revolutionizes the industry by leveraging GPS-tracking devices integrated into the horses’ saddle cloths. In a matter of milliseconds, we can generate real-time in-play odds. Additionally, our tracking data enables captivating live-race visualizations and comprehensive statistics, thereby enhancing the overall live content experience for racing, allowing it to compete on equal footing with other sports.

“With TPD’s tracking system now installed at top racecourses in the United Kingdom, United States, Canada, Chile, Saudi Arabia and India, we’re confident that the racing’s data revolution is only just getting started.”

“We’re thrilled to partner with 1/ST Content and TPD in the United States to provide the only fully automated in-play solution on the market,” a Sky Bet spokesperson added. “As with any live sport, you must have a service that keeps up in-play, harnessing the most accurate and lowest-latency data feeds to secure genuine market innovation. Our prices process the key variables in real-time and leverage neural networks to create the best possible in-play price.

“1/ST Content’s unparalleled racetrack coverage in North America coupled with its strong heritage in managing content rights, data and odds meant that it was the logical partners in a shared vision that challenges an outmoded mindset around horse racing trading. Deeper audience engagement is our collective goal.

“We’re confident this in-play solution will bring a welcome new dimension to any of our growing cohort of customers following the top-class racing stateside. As we’ve seen with the dazzling displays from the likes of Flightline and a host of European talent at the Breeders’ Cup, North American racing is returning to its zenith in terms of record turnover and setting the tone for global horse racing.”

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Pavilion Payments Partners with Pawnee Nation to Deliver Seamless Casino Funding Solutions Across All Three Properties

Published

20 hours ago

July 11, 2025

Niji Narayan

Pavilion Payments, the leading omnichannel payment solutions provider in the gaming industry, has announced a partnership with Pawnee Nation, launching a suite of VIP Preferred funding solutions at their three properties: StoneWolf Casino, Trading Post Casino, and TeePee Casino and Smoke Shop.

Through this partnership, Pawnee Nation will leverage Pavilion Payments’ industry-leading VIP Preferred eCheck and Choice4 deferred settlement services at both the cage and VIP Financial Center self-service kiosks. Cash advance will be available at the cage, while the kiosks will offer multi-factor authentication (MFA) and ATM access, providing players with secure, convenient, and flexible funding options. Additionally, Pawnee Nation will implement VIP Shield, Pavilion Payments’ comprehensive Title 31 compliance solution, to enhance security and streamline regulatory compliance.

“We’re proud to partner with Pawnee Nation and support their ongoing commitment to delivering exceptional guest experiences. Our mission is to empower operators with secure, efficient, and forward-thinking payment technologies. We’re honored to support Pawnee Nation as they continue to drive innovation in the gaming space by streamlining transactions, strengthening compliance capabilities, and enhancing player satisfaction,” said Dan Connors, Chief Executive Officer of Pavilion Payments.

“Partnering with Pavilion Payments allows us to offer our players flexible and hassle-free funding options backed by trusted, industry-leading technology. This partnership aligns with our commitment to deliver exceptional guest experiences while supporting operational excellence across all three properties,” said Robert Wallar, CEO of Pawnee Tribal Development Corp.

By deploying Pavilion Payments’ integrated solutions, Pawnee Nation is making it easier for guests to access their funds and enjoy a more seamless and secure experience—while giving casino operators more control, insight, and efficiency in their payments environment.

Canada

Soft2Bet’s Brand ToonieBet Named an Official Sports Betting and Casino Partner of the CFL

Published

21 hours ago

July 11, 2025

Niji Narayan

ToonieBet, Soft2Bet’s premier sportsbook and online casino brand tailored for Canadian players, has been named both an Official Sports Betting Partner and an Official Online Casino Partner of the Canadian Football League (CFL).

The multiyear partnership also establishes ToonieBet as an Official Partner of the CFL’s championship game, the Grey Cup. Fans from coast to coast to coast annually gather for Canada’s largest single-day sporting event to celebrate an incredible season, and to witness one team earn the right to hoist the iconic trophy. The 112th Grey Cup will be played at Princess Auto Stadium in Winnipeg on Sunday, November 16.

Fans in Ontario aged 19-and-over will be able to responsibly wager on CFL games through ToonieBet with access to in-game betting and futures. The collaboration will also explore exciting branded online casino experiences on the ToonieBet platform to entertain existing fans and engage new ones.

ToonieBet’s partnership with the CFL underscores Soft2Bet’s ongoing commitment to Canadian sports fans and a further investment in the Canadian sporting tradition, as the deal marks Soft2Bet’s second sports partnership in the country within the last three months, following ToonieBet’s designation as the Official Online Casino Partner of the NHL’s Ottawa Senators, which was recently expanded with a full sportsbook offering.

“This partnership is for the fans. Together with ToonieBet, we will unlock exciting avenues of entertainment, delivering new products, responsible gaming options and unique activations, to better serve the future of fandom. In the stadium, at home or online, we’re doubling down on engagement and innovation like never before,” said Tyler Keenan, the CFL’s Chief Revenue Officer.

“Partnering with the CFL will elevate our robust offerings in the Canadian market and allow us to continue building our passionate sports and online gaming community in Ontario. Our team at ToonieBet is deeply committed to building a premium fan experience, while delivering exceptional customer hospitality and ensuring both responsible and safe game play,” said Steve Spindler, ToonieBet’s Canadian Country Manager.

“We are proud to partner with the CFL and its local teams. This partnership goes beyond visibility – it’s about building relevance and establishing a real connection with fans. Aligning with one of Canada’s most trusted leagues allows us to strengthen our bond with Ontarians and deliver a best-in-class sports betting and gaming experience through ToonieBet,” said Martin Collins, Chief Business Development Officer at Soft2Bet.

Additionally, ToonieBet has been designated as an Official Authorized Gaming Operator of the CFL, allowing Soft2Bet to deliver best-in-class gaming experiences with official CFL data and statistics to sports fans and sportsbook users across Ontario through the ToonieBet platform.

ToonieBet will also serve as the presenting partner of CFL Fantasy, and the Game Tracker in Ontario on CFL.ca and LCF.ca, in addition to being the CFL’s odds provider on the league’s digital scoreboard.

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BoltBetz.com Unveils Groundbreaking Cashless Gaming Technology, Powered by Konami Gaming’s SYNKROS System and a Strategic Alliance with Bank Card Services and Gbank

Published

21 hours ago

July 11, 2025

Niji Narayan

BoltBetz, an innovation leader in gaming payments technology, has launched its revolutionary first-of-its-kind cashless gaming platform, setting a new standard for the future of casino entertainment.

Founded by Todd Nigro and Bryan Lindsey, who bring a combined 50+ years of gaming industry expertise, BoltBetz has assembled a world-class team of gaming, technology, and finance professionals to lead its release across the US, and international markets, the leadership team’s deep industry knowledge ensures that BoltBetz is positioned to transform casino operations with unmatched speed, security, and player engagement.

At the core of BoltBetz’s offering is a fully integrated, secure, and seamless cashless gaming funding system that allows players to engage in gaming activities without the need for physical cash — delivering faster, safer, and more efficient experiences.

Key to this breakthrough is BoltBetz’s embedded integration with Konami Gaming’s powerful SYNKROS casino management system. By embedding SYNKROS directly into its platform, BoltBetz provides real-time data analytics, enhanced player tracking, robust loyalty marketing capabilities, and superior operational management tools to casinos of all sizes.

To ensure the highest level of financial security and convenience, BoltBetz has also formed a strategic alliance with BankCard Services, utilizing their patented, FDIC-insured cashless transaction technology powered by GBank. This partnership allows players to seamlessly load, transfer, and withdraw funds, all while benefiting from the security of a fully regulated banking environment.

“Our mission with BoltBetz is to push the industry forward with a complete, cashless gaming solution that prioritizes player convenience, operator control, and financial security. With our embedded SYNKROS casino management system and state-of-the-art banking architecture, BoltBetz offers an unparalleled experience for the modern gamer,” said Todd Nigro, Co-Founder of BoltBetz.

Co-Founder Bryan Lindsey added: “We have spent decades in the gaming industry and understand what players and operators truly need. BoltBetz is built to meet today’s demands while preparing casinos for the digital-first future.”

Key Capabilities of BoltBetz.com include:

• Fully cashless gaming transactions for a modern, secure, and fast player experience.

• Embedded SYNKROS casino management system for real-time marketing, loyalty programs, reporting, and operational management.

• FDIC-insured and regulatorily compliant player accounts through a strategic partnership with BankCard Services and GBank.

• Enhanced player loyalty, data-driven marketing, and increased operational efficiency for gaming operators.

• Scalable platform adaptable to land-based casinos, sports betting venues, and future online integrations.

BoltBetz has already generated strong interest from major casino operators and tribal gaming enterprises, with expansion plans into new domestic and international markets well underway.