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Fantasy sports and online sports gaming operator Underdog has chosen fraud and risk solutions provider GeoComply as its geolocation provider for North America.

Underdog will utilize a combination of GeoComply’s Core suite and its Solus product for Underdog’s fantasy sports operations and future sports betting products.

“We are thrilled to be working with Underdog,” the Business Development and Licensing Vice-President for GeoComply, Sam Basile, said. “With its customer focus and commitment to product innovation and compliance, it has quickly become one of the market leaders in the daily fantasy sports market.”

Underdog Fantasy is one of the fastest-growing sports gaming companies ever, with a valuation of $485 million after a Series B fundraising round last year. Underdog has finalized market access agreements in several legalized online sports betting states and is positioned to expand into sports betting in the near future.

“We are proud to work with partners like GeoComply to meet our commitments to our customers and regulators,” the Senior Operations Director for Underdog, Matt Garrigan, said. “This partnership is a key component of ensuring that our customers benefit from a safe, compliant and frictionless experience.”

GeoComply Core is the most reliable, robust and accurate geolocation, device and user technology available in the gaming market today. Over 80 percent of users go through a geolocation check within three seconds. It delivers geolocation pass rates of up to 98 percent with an IP spoofing detection rate of 99.6 percent. In addition, all Core customers can access GeoComply’s fraud prevention tools to protect against bonus abuse, identity theft, chargeback fraud and more.

GeoComply’s Solus solution removes friction for web-based daily fantasy players. This solution runs seamlessly on HTML5 browsers so users do not have to download any additional apps or plug-ins in order geolocate themselves.

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Alan Campbell began reporting on the global gaming industry from the late-1990s after graduating from university with a degree in journalism and history. His career has included collaborations with a large number of traditional and digital publications from around the globe with the experienced professional having covered a plethora of topics, companies, regulatory developments and technological innovations.