Lottery
IWG and Virginia Lottery Introduce ‘eDraw’ Style Game
New digital game merges classic lotto mechanic with jackpot top prize
Instant Win Gaming (IWG), a leading supplier of eInstant games to NASPL/WLA-member lotteries, congratulates the Virginia Lottery on the launch of Lotto Virginia, the United States lottery industry’s first on-demand, digital-only lotto game featuring a progressive jackpot top prize.
Lotto Virginia offers a nostalgic lotto experience in a modern digital format to players across the commonwealth. The gameplay is a 6/42 draw matrix. Players can purchase up to four tickets for each draw. Six matching numbers wins the top jackpot prize. The Virginia Lottery previously offered a retail draw game named Lotto Virginia with a similar playstyle.
Lotto Virginia is powered by InstantJackpots, IWG’s progressive jackpots engine that has been deployed in more than 75 eInstant launches over the past two years. Lotto Virginia, including its InstantJackpots prizing, is entirely integrated within IWG’s InstantRGS (remote game server). This allowed the Virginia Lottery to launch the game without any development assistance at the iLottery platform level.
“Kudos to the Virginia Lottery for continuing to innovate within its iLottery portfolio,” the North America Vice-President for IWG, Jason Lisiecki, said. “An on-demand draw game with a progressive jackpot grand prize will help expand the Virginia Lottery’s online player base. I’m thrilled about this launch, as it appeals to a traditional lotto audience and showcases the wide capabilities of our progressive jackpot game lineup.”
“This game has ‘lotto’ potential,” the Strategic Games Manager for the Virginia Lottery, Scott Kenyon, said. “Lotto Virginia plays an important role in our content acquisition strategy as it can potentially introduce draw game players to our eInstant games. Whenever one of our draw games has a jackpot run, we see a surge in new iLottery registrations. Now we can offer these players a familiar playstyle and brand but in a digital-only eInstant format. It’s a natural next step for our iLottery product mix and we look forward to seeing how it performs with our players.”
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RG24seven Virtual Training and Cibelae Partner to Provide Training Across Ibero-American Lotteries
RG24seven Virtual Training and the Corporación Iberoamericana de Loterías y Apuestas de Estado (Cibelae), the leading non-profit organization in providing and promoting resources to Ibero-American lotteries, have announced a new partnership to provide virtual training to members across all participating Ibero-American lotteries. This collaboration marks a significant step for both organizations in enhancing training and responsible gaming practices throughout the region.
Wendy Anderson, Chief Executive Officer of RG24seven, said, “Our virtual training is tailored for all gaming industry employees and is now available to all members of Cibelae in the Ibero-American lotteries. This partnership has allowed us to change the way lottery members engage with their training and further cements our commitment to make the training accessible to everyone in the industry, everywhere, at any time.”
This partnership with RG24seven represents a new service for Cibelae members. A spokesperson from Cibelae said, “This collaboration with RG24seven and the BMM Innovation Group (BIG) reflects our joint commitment to address critical subjects such as Responsible Gaming, Anti-Money Laundering, compliance, and corporate social responsibility.”
Anderson concluded, “Together, we are providing training for Ibero-American lotteries that balances compliance, player protection, and commercial objectives to ensure that the gaming industry is safe, sustainable, and fun. We invite all Cibelae member organizations to register to gain access to our world-class training for all of their employees.”
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Brightstar Lottery Modernizes Retail and Digital Solutions for Missouri Lottery with OMNIA Deployment
Brightstar Lottery PLC announced that it will deploy its fully-integrated lottery solution, OMNIA, to modernize retail and digital solutions for the Missouri Lottery via an eight-year contract. OMNIA seamlessly connects retail and digital lottery channels and was designed to simplify operations and elevate player experiences. Brightstar will also enhance the Missouri Lottery’s digital program to include Connected Play, second-chance promotions and loyalty program.
“For more than 30 years, the Missouri Lottery has relied on Brightstar’s world-class technology and insight to help contribute more than $8.5 billion to public education throughout our state. We are excited to build upon this long-term partnership over the course of the next eight years and deliver new, premier experiences for our players,” said Lester Elder, Missouri Lottery Executive Director.
“Brightstar is honored to support the Missouri Lottery as it embraces the evolving lottery landscape and implements innovative solutions that will increase flexibility to manage its operations and engage players in new ways. We look forward to delivering these high-performing solutions, while helping the Lottery achieve its goals of maximizing funds to education,” said Scott Gunn, Brightstar Chief Operating Officer North America Lottery.
Brightstar will also deliver new retailer equipment including 5250 Retailer Pro S2s, 2220 GameTouch 28s, 75 GameTouch 20s, 250 GameTouch Draws, 1250 Digital Menu Boards, and an enhanced communications network. These solutions drive player engagement and offer versatility, reliability, and convenience, backed by the high performance and integrity of Brightstar’s market-leading central system.
Brightstar serves nearly 90 lottery customers and their players on six continents. It is the primary technology provider to 26 of the 46 lottery jurisdictions in the US and seven of the world’s 10 largest lotteries.
Scientific Games has launched the SG Content Hub in the District of Columbia, offering a curated selection of exciting games to DC Lottery players who play online. The lottery industry’s premier content aggregator brings digital games from Scientific Games and game studios worldwide to players, including the company’s own portfolio of more than 250 eInstant games from SG Studios and a suite of licensed brands. DC players are enjoying the new Mayhem Madness game from SG Studios, with Candy Coated Cash and Witchy Wins coming this fall.
The SG Content Hub launch expands Scientific Games’ longtime relationship with the DC Lottery for DC Scratchers games that began with the Lottery’s start-up in 1982.
The world’s largest lottery games company developed the SG Content Hub to serve the rapidly expanding digital lottery channel with a broad variety of engaging, unique iLottery game experiences. The SG Content Hub operates seamlessly with lottery gaming systems technology and iLottery platforms.
Randy Burnside, DC Lottery Executive Director, said: “The DC Lottery is thrilled to offer our players a wide selection of new and exciting games through the SG Content Hub. We are building on our success with DC Scratchers from Scientific Games and the company’s deep understanding of lottery players and the entertainment experience.”
Since its inception in 1982, the DC Lottery has awarded more than $4.8 billion in prizes, transferred more than $2.4 billion to the District’s General Fund, which supports essential services in the District, generated more than $501.4 million in commissions for its retail business partners, and helped local nonprofits raise more than $139.5 million in support of social causes.
Matt Lynch, President, Digital for Scientific Games, said: “We are excited to bring our global expertise, content and technology to the DC Lottery with an evolutionary content aggregator developed to offer players an exciting portfolio of iLottery games, with the agility to adapt to play preferences and market trends. The engaging variety of digital lottery games offered through the SG Content Hub ensures long-term sustainable growth for the DC Lottery and its beneficiary programs in the District of Columbia.”
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