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Scientific Games Powering Up Digital and Sports Leadership

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New Organization’s Digital and Sports Teams Expanding to Serve Global Lottery Customers

Scientific Games is building on momentum following its sale to Brookfield Business Partners in April 2022 by expanding the new organization’s digital and sports betting teams and re-aligning leadership to continue serving its digital lottery and lottery sports betting customers globally. The company is also hiring for a number of roles related to its digital and sports business.

Scientific Games promotes three executives as part of company’s digital lottery and lottery sports betting expansion.

Currently, Scientific Games provides digital lottery games, second-chance programs, player loyalty clubs, mobile apps, CRM and iLottery solutions to more than 20 US and 30 international lotteries. The company has lottery sports betting customers in the US, Canada and Europe.

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In the past year, Scientific Games unveiled the Loteria augmented reality game extension at the 2022 World Lottery Summit and launched the lottery industry’s most state-of-the-art player loyalty program for the Missouri Lottery, a new mobile app for the Arkansas Scholarship Lottery, a new second-chance program for the Georgia Lottery and 60 new eInstant games for its global customer base. The company continues to enhance the record-breaking Pennsylvania iLottery program with 46 eInstant games, five eDraw games and more than 11,500 CRM campaigns launched in 2022.

Winning the 2022 Heptagon Awards ‘CRM Team of the Year’ across many industries, Scientific Games’ digital experts recently launched customer relationship programs for four US lotteries and entered into a first-of-its-kind collaboration with Optimove to provide five US lotteries with customized data-driven strategies to optimize their paid social media campaigns, for customer acquisition and retention including on Facebook.

“We are investing in people, products and technology platforms that give lotteries the opportunity to engage with their players across all channels,” said Steve Beason, President of Digital and Sports for Scientific Games. “We’ve pioneered digital and sports betting solutions for lotteries since 2004. Now, in this next era, we’ve redefined our strategic focus and growth paths to position Scientific Games as the global leader in digital and sports to help our customers responsibly drive revenues for their beneficiary programs.”

As part of leadership re-alignment, Amy Bergette was promoted to Senior Vice President of Digital Solutions. A 35-year lottery industry professional, Bergette has extensive experience in all facets of digital programs. She will continue leading global teams to define, expand and drive product and program innovations, manage Scientific Games’ thriving game studios, facilitate the growth and advancement of the company’s digital marketing footprint, manage customer accounts and deliver world-class digital solutions.

Kira Summers has been promoted to Vice President of Operations and Planning for Digital. Summers joined Scientific Games in 2021 with an extensive land-based casino and iGaming program management and operations background. She holds the prestigious Six Sigma Blackbelt and served as the General Manager of the company’s record-breaking iLottery program in Pennsylvania, facilitating the effective planning, operations and P&L of the program and creating a strong customer partnership. In her new role, Kira will create and execute Scientific Games’ long-range plans for digital programs.

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Merv Huber has been promoted to Vice President of Digital Growth. Huber has defined, expanded and facilitated Scientific Games’ extensive growth in the company’s award-winning CRM solutions and strategies, which now serve eleven US lotteries, as well as developed a focused product development team to drive digital product innovation and growth. With 15 years of experience in online horse racing, sports betting and iLottery providing online marketing expertise and digital solutions, Huber is responsible for driving the growth of customers’ digital business globally through product innovations and enhancements, expanded CRM and strategic marketing services.

Additionally, Scientific Games has career opportunities open for the following roles: CRM Manager, Head of Digital Business Development, iLottery Technical Operations Manager, Senior TechOps Engineer, Senior Web Developer, Senior Web Engineer and Senior UI/UX Designer. Experienced professionals may apply for US-based jobs at ScientificGames.com/Careers or e-mail [email protected] to learn more about the company’s international job openings.

Scientific Games launched the first digital instant game in the US in 2014 and is a leading provider of digital games, mobile apps, player loyalty programs and other digital products and services for the global lottery industry. The company provides retail and digital games, technologies, analytics and services to 130 lotteries in 50 countries.

Compliance Updates

IGSA Welcomes Sharp Vision as Silver Member

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The International Gaming Standards Association (IGSA) has welcomed Sharp Vision as a new Silver member. Sharp Vision is a leading provider of regulatory turnkey solutions for gaming authorities.

“We are delighted to be a part of IGSA and we look forward to contributing to the advancement of best practices among regulators in the fast-growing gaming industry,” Damien Raymond, COO of Sharp Vision, said.

“IGSA is very excited to welcome Sharp Vision to our membership. We believe that IGSA Standards can enhance Sharp Vision’s products supporting regulatory authority oversight. We look forward to their participation in IGSA committees,” Mark Pace, President of IGSA, said.

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BigCash Goes Global with Launch in Brazil

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BigCash, India’s leading online skill-based real money gaming company, has set its sights on global expansion and aims to offer an unparalleled gaming experience to users worldwide. The global skill-based gaming market is estimated to grow annually at a CAGR of 13.50% and will be valued at USD 106.78 billion, by 2032. Building on its success in India, BigCash is poised to introduce its entertaining games to global audiences, uniquely blending local flavors with its hallmark innovative gameplay.

BigCash started its journey in 2017 and has quickly become players’ preferred choice, by strategically focusing on launching new games and features regularly and due to its superfast and user-friendly interface. Being a multi-gaming app, it offers a wide range of games tailored for all age groups. With popular Indian card games, like poker, rummy, and call break with regional variations; casual games like ludo, ice blaster, fruit chop, along with fantasy cricket, the platform resonates deeply with the players of Bharat.

Continuing on the mission to take Indian technology global and to reach a wider global gaming audience, BigCash, after months of an in-depth market study, had set its views on expanding its global presence with in-house developed and tailored gaming technology and experience. BigCash presently operates in Brazil, besides India.

One of the key reasons behind BigCash’s entry into the Latin American market is the region’s immense potential for growth in the gaming sector. Brazil, in particular, has emerged as a hotspot for gaming companies due to its large population, favorable demographics, and a growing middle class with disposable income.

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BigCash’s global expansion plans include multiple launches in Latin America, Asia, and Africa over the next 12 months. BigCash plans to offer local and international flavors, customized specifically for each country, with a focus on Responsible Gaming and other trust measures, to ensure a deeper bonding with the players.

Ankur Singh, CEO of BigCash, said: “Going global has been part of our strategic planning always; with our launch in Brazil, we have just taken the first step. We are aspiring to be present in 8 countries in the next 12 months. The competitive landscape in Latin America’s gaming industry presents both opportunities and challenges. BigCash is a perfect fit for the Latin American gaming landscape due to our stronghold on tech, which allows product customizations, easy-to-play online games, a supersafe and fast experience; we are already gaining a lot of organic traction.”

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Michigan Lottery Transitions to 1-800-GAMBLER for Responsible Gaming Support

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The Michigan Lottery announced that it will transition to the National Problem Gambling Helpline, 1-800-GAMBLER for responsible gaming support. This aligns the agency with the Michigan Gaming Control Board and other online gaming platforms operating in Michigan in promoting 1-800-GAMBLER. The 1-800-GAMBLER helpline will replace the Michigan Problem Gambling Helpline currently in circulation (1-800-270-7117), although the previous number will remain in operation.

“The Lottery is committed to providing Michiganders with easy access to resources that support responsible gaming. By transitioning to 1-800-GAMBLER, we are able to ensure that Michigan residents can reach specially trained staff who can provide confidential professional support, local referrals, and resources to those who may have a gambling problem,” said Lottery Commissioner Suzanna Shkreli.

Operated by the National Council on Problem Gambling (NCPG), 1-800-GAMBLER is the world’s largest problem gambling helpline network by call volume, population served, and geographic area covered. The helpline connects people and families impacted by problem gambling with professional support, local referrals, and resources.

Calls made to 1-800-GAMBLER from Michigan will be routed to the Michigan Department of Health and Human Services. The helpline can also be reached by texting 800GAM or chatting online at 1800gamblerchat.org. Trained contact center staff are available 24/7, 365 days a year to provide support, guidance, and relevant information to anyone seeking help related to problem gambling. Additionally, players or their family members may connect to support resources such as live chat, text, and the helpline number by selecting the links in the footer of the Lottery’s website.

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The Michigan Lottery was the first lottery in the US to achieve the Internet Responsible Gambling Compliance Assessment Program certification through NCPG in October 2015. The NCPG evaluated the Lottery’s compliance with Internet Responsible Gaming (IRG) standards developed based on best practices from jurisdictions around the world. IRG standards are the highest standards for online responsible gaming in the nation.

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