GameSquare Holdings Inc., a next-generation media, entertainment, technology, and onchain treasury company, announced a new $2 million agency of record partnership with Rekt Brands Inc., the parent company behind Rekt Drinks, a beverage brand rapidly emerging as a cultural force in Web3, which is on course to sell over 1 million cans within its first 12 months of operations. This marks the second agency of record win for GameSquare in August 2025, bringing the total new Web3 revenue to $6.25 million and reinforcing the Company’s position as a growth engine for crypto-native brands. The partnership builds on the momentum of GameSquare’s Ethereum treasury strategy, which has positioned the Company among the top public ETH holders and cemented its role as a bridge between traditional capital markets and on-chain finance, tapping the cultural engines of gaming and media to drive durable growth.

“We are excited to announce our latest agency of record deal with Rekt. Since launching our onchain strategy in July 2025, we have quickly established a strong and growing pipeline of crypto-native organizations seeking partners with proven capabilities to help them reach and engage audiences at scale. GameSquare’s established operating platform positions us uniquely to meet this demand and we are excited to add Rekt Drinks and $REKT to our growing roster of Web3 partners and treasury assets,” said Justin Kenna, CEO of GameSquare.

Working with Rekt, a crypto-native consumer brand company at the forefront of culture, creativity, and community, GameSquare will collaborate on both physical and digital products, and experiences targeting gaming and crypto-native fans. GameSquare will also provide strategic guidance to Rekt to grow awareness for its currency, create new products, and merge the best of Rekt with immersive gaming worlds. Rekt will also gain brand placement on FaZe Esports’ iconic jerseys, extending visibility across one of the largest youth culture and gaming platforms in the world.

“Rekt was never about just launching a drink, it’s about building a movement. With GameSquare, we’re taking that movement global. Their dominance in gaming and youth culture makes them the ideal partner to accelerate our engagement loop, where community isn’t just about being a consumer, it is the foundation of brand ownership. This is an opportunity to merge internet culture, Web3 mechanics, and new-age finance into something far bigger than just drinks,” said Ovie Faruq, CEO and co-founder of Rekt Drinks.

$REKT Coin has a current fully diluted value of over $360 million according to CoinMarketCap.com, and is focused on developing and incentivizing several different verticals spanning art, culture, media, NFTs, and physical goods.

Rekt is born from the Rektguy NFT collection—a cult-favorite digital art project with a passionate, crypto-native community and high-profile holders including Snoop Dogg, Steve Aoki, Bassjackers, and Gary Vaynerchuk. Paired with $REKT Coin, a brand-focused cryptocurrency earned through product purchases and community engagement, these digital assets fuel a closed-loop ecosystem where customers become stakeholders in brand sentiment.

Evoplay, the award-winning game development studio, has partnered with Caesars Entertainment to expand its footprint in the Canadian market, following its initial entry earlier this year. The partnership integrates 20 of the studio’s top-performing titles onto Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Ontario, including fan-favourites such as Hot Triple Sevens, Triple Chili, and The Greatest Catch Bonus Buy.

Having announced its official entrance into Ontario in March, the collaboration with Caesars marks a significant step in Evoplay’s local strategy. Further standout releases, such as Inner Fire Bonus Buy and Hot Volcano, also launched as part of the initial package, with additional player favourites, including Fruit Nova and Ice Mania.

The collaboration underlines Evoplay’s commitment to working with leading operators to deliver high-quality content tailored to regional audiences.

Alex Malchenko, Head of Sales at Evoplay, said: “Launching with Caesars in Ontario marks a key milestone in our North American strategy.

“It reflects both the strength of our portfolio and our commitment to providing innovative, high-performing content to operators of the highest caliber.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “Evoplay brings a fresh and dynamic approach to online gaming, which we’re excited to offer to our players in Ontario. This portfolio of standout titles adds to our growing content library and furthering our ongoing goal of delivering top-tier entertainment experiences to our players.”

MGM Resorts International and Playtech announced that they have expanded the “Live from Vegas” offering with the launch of Family Feud, a licensed adaptation of Fremantle’s classic gameshow, streamed live and in real time from a studio located on MGM Grand’s casino floor in Las Vegas.

This is the first interactive game show of its kind to be broadcast live from a Las Vegas casino floor and is available to operators in regulated markets, outside of the US. The studio also broadcasts a variety of interactive table games, including blackjack, roulette, and baccarat, all hosted in a fully transparent glass studio visible to the public 24/7.

“MGM Resorts, with Playtech and Fremantle, is at the forefront of digital gaming bringing the iconic Las Vegas experience to people around the globe. The live dealer studio marks a major step in our growth strategy and pursuit of being the world’s premier gaming entertainment company. We will continue working to create unforgettable moments and new ways to enjoy what the Las Vegas Strip has to offer,” said Gary Fritz, President of MGM Resorts International Interactive.

Building on the successful launch of “Live from Vegas” in June 2024, which saw the introduction of multiple live dealer table games being broadcast from both MGM Grand and Bellagio Resort & Casino, this marks the second phase of MGM Resorts and Playtech’s strategic partnership, a significant milestone in the delivery of new and distinctive live gaming experiences.

Mor Weizer, Chief Executive Officer at Playtech, said: “We’re proud to unveil our full suite of live-streamed experiences from Las Vegas, now featuring Family Feud. This next phase of our collaboration with MGM Resorts and Fremantle represents our shared ambition to redefine live gaming entertainment. Together, we’re introducing a new category of immersive and engaging content to support growth in regulated markets, built on a foundation of robust compliance and player protection.”

Suzanne Lopez, Chief Operating Officer at Fremantle, said: “Our partnership with MGM Resorts and Playtech brings together world-class entertainment, technological innovation, and gaming excellence. For the first time, Family Feud has been integrated into a live dealer environment, powered by actual survey questions from the official Family Feud franchise. This collaboration delivers a truly unique and authentic game show experience.”