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Flexion and Digital Turbine Announce Strategic Partnership to Unlock Alternative App Distribution and Superior Monetization

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Flexion and Digital Turbine Announce Strategic Partnership to Unlock Alternative App Distribution and Superior Monetization

 

Flexion, the games marketing company and Digital Turbine, the global leaders in growth solutions for the mobile ecosystem, today announced a strategic commercial relationship to grow game developers’ audiences on some of the world’s largest telecom platforms – boosting app discovery and revenue.

DT Hub, Digital Turbine’s alternative mobile growth suite, enables its mobile operator partners to offer their customers a highly curated environment for premium app discovery. DT Hub simplifies discovery and allows for simple and efficient direct-to-consumer app distribution.

Through the partnership with Flexion, mobile game developers will be able to create versions of their games that can be smoothly onboarded to DT Hub with little technical effort required – and enjoy the benefits of an end-to-end store alternative offered by major mobile carriers.

“It is exciting to see the continued expansion of the alternative android ecosystem with some of the big carriers in the US getting back into the content business,” says Jens Lauritzson, CEO of Flexion. “This partnership with Digital Turbine has all the ingredients to succeed in terms of creating new revenue, distribution, and marketing opportunities for game developers beyond traditional app stores. Our services and customer bases complement each other well and we are excited to drive the next generation of game distribution services together with Digital Turbine”.

“Flexion is the clear market leader in providing mobile game developers with its unique services to acquire and monetize users in store-like environments. Together, we will extend this unique opportunity to our existing and new partners – and continue to grow.” says Matt Tubergen, EVP of Global Partnerships and Corporate Development at Digital Turbine. “We are excited to explore the clear marketing and product synergies between us which will help boost the mobile ecosystem.”

Extending audiences beyond the traditional app stores is already what Flexion offers developers, helping them reach alternative app stores such as Samsung Galaxy Store, Huawei AppGallery, Xiaomi, Amazon Appstore and the ONE store by offering its enabling services, platform management and user acquisition. Now, with Digital Turbine’s DT Hub, game developers will be able to tap into additional revenue streams from a range of new platforms and technology, while benefiting from Digital Turbine’s monetization services and expertise in user acquisition.

The most popular Android games will be supported on DT Hub, enhancing reach. To further maximize revenue and take full advantage of user acquisition opportunities, Flexion will help developers get their games fully integrated with the service.

“Over time we expect that developers will be able to add significant revenue and audiences to their games by tapping into DT Hub,” continues Jens. “Just like we do with other alternative app stores, Flexion can give developers access to these new channels with zero up-front costs and very little effort on their side.”

The partnership with Flexion follows a strategic investment in Aptoide that Digital Turbine announced in October 2022 to build new innovative distribution products for Digital Turbine’s mobile carriers, OEM, and app developer partners.

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CT Interactive Officially Enters the Brazilian Market

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CT Interactive has officially entered the Brazilian market, with their premium gaming content now live at Meridianbet Brazil. This milestone marks a significant achievement in the company’s global growth strategy and further solidifies its presence in Latin America.

Following the successful certification of the portfolio for the Brazilian market, players can now access a selection of the top-performing slot games, recognized for their engaging gameplay, innovative mechanics, and high-quality design. The collaboration with Meridianbet Brazil ensures local players enjoy a seamless, immersive gaming experience tailored to their preferences.

Antonio Donov, Head of Business Development EMEA and Asia at CT Interactive, said: “We are thrilled to officially enter the dynamic and fast-growing Brazilian market, which is a great validation of our company’s adaptability and continuous expansion. This launch reflects our dedication to providing top-tier entertainment while meeting the highest industry and regulatory standards. We look forward to growing our footprint and delivering outstanding gaming experiences to Brazilian players.”

“We are thrilled to further expand our strong partnership with CT Interactive by entering the dynamic Brazilian market. Having already achieved great success together across multiple territories, we are excited for this new chapter and confident that our collaboration will bring even more value and entertainment to our players,” said Kristina Dimoski, Global Account Manager.

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Salsa Gator expands its portfolio with Fazi content

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Salsa Technology has strengthened its offering by integrating Fazi Interactive content into its Salsa Gator aggregator. Fazi has built a stellar reputation in the iGaming industry thanks to its diverse portfolio of slots and roulette games.
Through Salsa Gator, Fazi’s entire game portfolio is now available to all .com operators and platforms worldwide. This integration reinforces Salsa Technology’s commitment to providing premium content through a seamless, single integration process.
A key advantage of this partnership is that Fazi has already certified part of its portfolio for Brazil’s regulated federal market. Salsa Technology is in the final stages of certifying its integration with Fazi, which will soon allow operators in the regulated Brazilian market to access this content with full compliance.
Salsa Gator’s partner operators can now access Fazi’s games through a single integration and certification. Notably, the provider’s three global top-performing games—Wild Hot 40, Golden Crown, and Very Hot 5—are also the most popular titles among local players in Brazil and have already been certified for the country’s regulated market. The addition of Fazi further enhances Salsa Gator’s portfolio, which is carefully curated to meet the preferences of Latin American players.
Eliane Nunes, CGO at Salsa Technology, commented: “The demand from our partners for Fazi’s content was undeniable—when our clients ask, we deliver. Now, Fazi’s full portfolio is available to all operators using Salsa Gator worldwide, and soon, certified titles will also be accessible in Brazil’s regulated market. This partnership underscores our commitment to providing top-tier content with seamless access, strong local support, and full regulatory compliance.”
Bojan Mitic, CEO of Fazi, added“Partnering with Salsa Technology marks a significant step in expanding our footprint in Latin America, particularly in the fast-growing Brazilian market. Salsa Gator’s extensive reach, combined with its deep understanding of the region’s regulatory landscape, makes it the perfect platform to bring our games to a wider audience. We are excited to see our certified content resonate with local players and look forward to a long and successful collaboration with Salsa.”
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Brazilian Volleyball Confederation Partners with Sportradar

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The Brazilian Volleyball Confederation (CBV) has announced a comprehensive, multi-year partnership with Sportradar Group, a leading global sports technology company, to strengthen the performance of its athletes, from grassroots to professional levels of the sport.

Starting this season, Sportradar will leverage computer vision to capture deep data from CBV matches and training sessions, on the beach and the court, to create detailed metrics and dynamic visualizations from every rally, point and match, providing teams and coaches with valuable insights that will contribute to the growth and success of Brazilian volleyball.

In collaboration with fellow CBV partner VolleyStation, Sportradar will implement several additional technology upgrades for the federation. These include a new Video Checking System at 22 training venues to improve officiating; a Brazilian Player Data Hub to track athlete development; and automated data collection and video production capabilities at the national team training center in Saquarema.

In addition, CBV will partner with Sportradar to safeguard more than 7400 annual CBV competitions from corruption and match-fixing through Sportradar’s industry-leading Universal Fraud Detection System (UFDS) and educational workshops for athletes, administrators, and referees.

“We are delighted CBV has selected Sportradar to transform sports performance for Brazilian volleyball. Through this partnership, we are equipping CBV with the deep data and insights to identify the next generation of champions, as well as ensuring the integrity of their competitions,” said Sergio Floris, Managing Director Brazil, Sportradar.

“The partnership with Sportradar yields important results, such as the implementation of the challenge system in all Superliga matches, bringing even more security and fairness to the games. In addition, the specific data of each athlete is a fundamental tool for the development of national volleyball,” said Jorge Bichara, Technical Director of CBV.

“We are pleased with our partnership with Sportradar through its portfolio of products and services to enhance CBV’s technical, operational, and commercial efficiency. This is another important step in our ongoing efforts to improve the relationship between fans and the sport. The data provided by Sportradar will enable the development of new experiences for fans and new revenue opportunities for CBV,” said Henrique Netto, CBV’s Director of Marketing and New Business.

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