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Game Development Company Arctic7 Heads into 2023 with Two Key Executive Hires

Game and virtual production development company Arctic7 has today announced the appointment of John Burns as Chief Commercial Officer and Felix Jorge as Chief Communications Officer. These additions bring further experience and creativity to the executive team and will help Arctic7 push the boundaries in delivering exceptional entertainment across genres.
Arctic 7’s growth this past year has made them better equipped to take on a multitude of large scale projects. With the appointments of John and Felix, Arctic7 looks to continue where they left off in 2022 – becoming a leader in creating immersive content that blurs the line between linear and interactive experiences.
Arctic7 was founded in 2021 by industry veterans Igor Efremov, Mark Rizzo and Alan Van Slyke – and the company has continued to grow at a steady pace. The appointments of John Burns and Felix Jorge are an exciting start to 2023, as Arctic7 aims to become a dominant force in full game and co-development projects. This move not only helps them take another step towards achieving these goals, but it also opens opportunities for Arctic7 beyond traditional game development.
Felix Jorge is the CEO and founder of Narwhal Studios and has worked in the entertainment industry for over 16 years. He has worked on some of the largest projects in the world, by providing Virtual Art Department services to some of the most well-known films, TV shows, and video games including The Mandalorian, Antman and the Wasp and the upcoming Avatar: The Last Airbender on Netflix. His appointment to Arctic7 showcases the company’s focus on delivering innovative and exceptional storytelling, virtual production expertise, and immersive experiences with heart and depth to audiences.
Felix Jorge comments: “There’s a real excitement growing at Arctic7 which I’m proud to be a part of. We have tons of ideas and visions for the future that I believe will push the boundaries of what’s possible in the game development, virtual production, and entertainment spaces.”
John Burns has a history of senior roles within major corporations and also leading entrepreneurial ventures/start-ups including successful fundraising and an IPO. Formerly Senior Vice President of Publishing at Jagex, John has also held senior positions at NCSoft, Activision and Electronic Arts. John is a results-driven leader with experience in developing strong teams, driving growth, and building strong mutually beneficial partnerships that deliver industry leading gaming and entertainment properties.
John Burns comments: “I am excited to join the Arctic 7 team, the company had a very strong launch year in 2022 and has significant plans for growth and acceleration in 2023 as we look to work with the world’s greatest gaming and intellectual property companies to deliver incredible entertainment experiences globally.”
CEO and co-founder Igor Efremov summarises: “John and Felix are exactly the type of leaders we want at Arctic7. Their passion, creativity, and eclectic experience will ensure a perfect fit with our values – and will help to make 2023 our most exciting year to date.”
Expect further news from Arctic7 in the coming weeks and months.
Latest News
UNLV International Gaming Institute Launches AI Research Hub

The UNLV International Gaming Institute (IGI) has launched its AI Research Hub (AiR Hub), a significant step toward advancing research and understanding on the impacts, risks, and opportunities of artificial intelligence (AI) within the gambling industry.
Co-founded by Kasra Ghaharian, IGI Director of Research, and Simo Dragicevic, an industry and research veteran who now serves as an Adjunct Fellow at the Hub, the initiative will develop an ecosystem for collaborative AI research and accelerate the adoption of trusted and responsible AI.
Key initiatives underway focus on critical areas, including the forthcoming State of AI in Gaming report. This annual deep dive will be a first of its kind for the sector, surveying current and future use cases and indexing companies on their AI maturity. Other initiatives include thought leadership and practical tools for operators and regulators to promote responsible AI oversight and governance, and developing benchmarking solutions for critical AI systems within the sector.
“UNLV’s International Gaming Institute has a long history of pioneering research in the gaming sector, and we are excited to launch AiR Hub as the next step in that journey. Our vision is to create tangible progress through collaborative, actionable research with engagement across a range of stakeholders, including regulators, academics, non-profit organizations, and industry,” Ghaharian said.
AiR Hub is supported by a prestigious group of founding industry members. Representatives from Action Gaming, Axes.ai, Evoke Plc, Gaming Analytics, Kindbridge Behavioral Health, Playtech Plc, ROGA (Responsible Online Gaming Association), and Walker Digital Table Systems will serve on AiR Hub’s industry advisory panel.
“We are grateful for not only the financial support offered by our founding members, but also the expert knowledge they bring in regard to technology, data, and wider gambling business and player support practices. We operate in a highly complex and integrated industry that is evolving quickly, and this knowledge and experience will be essential to fully understanding the risks and capitalizing on the potential of AI within the industry,” Dragicevic said.
The founding member round will remain open to organizations for an additional six months.
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Evolution Debuts US Launch of Red Door Roulette

Evolution announced the US launch of Red Door Roulette, the ultimate online live game show mash-up that combines the award-winning Lightning Roulette and the exhilarating bonus game from the world’s most popular live game show, Crazy Time.
Red Door Roulette was previously launched globally in 2023 and is set to hit the market first in New Jersey and Delaware, with other states soon to follow.
The fusion of these two popular live game shows elevates the gameplay to new heights with multiple diverse game rounds. In the introductory slot round, players can acquire up to 15 bonus numbers with keys with the hopes of entering the iconic Crazy Time bonus game, where the gigantic virtual wheel awaits with guaranteed multiplier rewards.
The anticipated US launch is a welcome addition to Evolution’s game show portfolio in North America and is another step in supporting the company’s growth strategy for live online casino gaming.
Jacob Claesson, Chief Executive Officer Evolution North America, said: “We are incredibly excited to officially launch Red Door Roulette in the US. Our game shows are an excellent introduction for new players to live dealer gaming, and following the game’s success internationally, we look forward to seeing how players in New Jersey and Delaware embrace this unique game. This is just the first phase of our tremendous live game roadmap for 2025, with a wide variety of new games coming soon to all regulated states.”
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Fanatics Sportsbook Partners with New York Racing Team

New York Racing Team announced a partnership with Fanatics Sportsbook to become the primary sponsor of the team’s No. 44 Chevrolet, driven by star driver J.J. Yeley for two of the NASCAR Cup Series’ most prestigious races – the Cracker Barrel 400 at Nashville Superspeedway and the NASCAR Cup Series Championship Race at Phoenix Raceway.
The Fanatics Sportsbook No. 44 Chevrolet will take to the track – first in Music City on Sunday, June 1 and next in The Valley on Sunday, November 2 – decked in the company’s signature Lava Red and Black paint scheme and adorned with the Fanatics Sportsbook logo on the hood and sides of the car. It’s only fitting that Fanatics Sportsbook will grace the car for the first time in Tennessee, as the state was the first to experience the sportsbook upon its launch in 2023.
In celebration of this partnership, Fanatics Sportsbook will have exclusive new customer offers for the Nashville and Phoenix races, along with expanded NASCAR betting capabilities, such as race parlays, to finish on the podium, exacta and trifecta betting. Fanatics Sportsbook will also offer unique JJ Yeley specials and live betting markets on Raceday.
According to Fanatics Sportsbook, Yeley is +800 to have a Top 10 Finish at Nashville Superspeedway and customers will also be able to place wagers on J.J. Yeley’s Starting Grid Position, Chevrolet-specific placement, first lap results, and much more. NASCAR fans can download the Fanatics Sportsbook app on iOS and Android and begin their Fanatics betting experience.
“We are proud to partner with John Cohen and the New York Racing Team. The partnership with New York Racing Team is an incredible branding opportunity and an inflection point for us as we continue to build the fastest growing sportsbook in America. We are going to develop exclusive content for NASCAR fans and curate an elevated experience for our customers at each race that only a brand like Fanatics can offer. Our employees and customers can’t wait to cheer on the No. 44 Fanatics Sportsbook Chevrolet toward the checkered flag at Nashville Superspeedway and Phoenix Raceway,” said Selena Kalvaria, CMO of Fanatics Betting and Gaming.
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