Venuetize, Everi Holdings Inc.’s leading mobile technology and advanced e-commerce platform for the sports, hospitality, and entertainment industries, announced it has entered into a strategic agreement with 1839 Labs pursuant to which the companies will integrate their respective solutions to elevate the experience of fans, spectators, and guests within sporting and other mixed-use venues around the globe.
The long-term engagement will commence with the initial mobile deployment specific to the Balaton Gate Motor Speedway, opening this Spring, and expand the mobile experience across the property as a resort and additional hospitality projects are completed. The Balaton Gate Motor Speedway is a new, state-of-the-art, FIA grade A racetrack that is Formula 1 and MotoGP compliant, in the heart of the Lake Balaton region of Hungary, less than one hour from Budapest.
“This strategic agreement with 1839 Labs represents an important opportunity to showcase the Venuetize platform’s unique mobile-focused consumer-engagement capabilities, while also improving the platform to pursue other opportunities, with an emphasis on racetracks around the world – such as F1, NASCAR, MotoGP and other motorsports, which is a growing global market opportunity,” said Darren Simmons, Everi’s Executive Vice President and FinTech Business Leader. “As a leading mobile platform provider in the sports, venue and entertainment markets, Venuetize is an important component of our focus on mobile-first growth initiatives.”
“We are excited to be working with solutions that will greatly enhance the fan and team experiences while delivering new revenues to the venue owners,” said J.P. Bonin, CEO of 1839 Labs. “After significant market research, we concluded that the Everi’s Venuetize platform provides a key component to our Smart Buildings IoT ecosystem being deployed throughout all the Balaton Gate projects. 1839 Labs, in combination with Venuetize is creating specifically tailored fan engagement tools and other mobile-first hospitality elements. In conjunction with other proprietary technologies, we will deliver a state-of-the-art mobile experience unmatched at any other motorsports venue.”
Aruze Gaming Global Appoints Betty Zhao as SVP of International Operations
Aruze Gaming Global, operating under Empire Technological Group, a prominent supplier in the gaming sector, has appointed Betty Zhao as its new Senior Vice President of International Operations.
Formerly the Chief Operating Officer at LT Game since 2007, Betty Zhao demonstrated a unique blend of strategic vision and operational excellence in overseeing LT Game’s operations, including marketing, sales, product development, and casino operations. As a key figure in building LT Game into a major gaming supplier in Macau, Betty played a crucial role in its development. Prior to LT Game, she served as a Product Specialist at Johnson & Johnson Medical.
Kelcey Allison, Global Chief Operating Officer, said: “We are thrilled to welcome Betty. Her proven track record and history of accomplishments will play a pivotal role in executing Aruze Gaming Global’s International strategic plan. Betty’s focus will be to establish Aruze Gaming Global’s international segment as the premier provider of electronic gaming machines throughout the global gaming industry.”
Betty Zhao said: “I am truly honored to be part of Aruze Gaming Global. It is an exhilarating time in the gaming industry, and I look forward to contributing to the team that will shape its future worldwide.”
7777 Gaming Extends NetBet Deal in MGA Markets and Mexico
7777 gaming has expanded a collaboration with NetBet to secure growth across .com markets, in addition to expanding across the Mexican online gaming space.
Following an initial alliance focused toward the Romanian region earlier in the year, the iGaming supplier’s latest venture concerns Malta Gaming Authority covered regions as well as the aforementioned Latin American region.
Under the jurisdiction of the Malta Gaming Authority (MGA), this collaboration brings more than 40 of 7777 gaming’s certified games to NetBet.com, promising an unparalleled gaming experience for players in the region. The Mexican audience can now enjoy the unique and innovative content of 7777 gaming on NetBet.mx, with over 80 games available for this jurisdiction.
NetBet, a well-established and reputable online operator, has expanded its portfolio by integrating 7777 gaming’s diverse range of casino games.
Elena Shaterova, CCO at 7777 gaming, said: “We are thrilled to go live with NetBet in their operations under the MGA jurisdiction and in Mexico, further expanding our reach with this world-class operator. This partnership strengthens our commitment to providing top-tier gaming experiences to players worldwide. After commencing our collaboration with NetBet in Romania earlier this year, we are confident the players will be delighted by the quality and variety of our offerings in the MGA jurisdiction and the Mexican market as well.”
The MGA jurisdiction ensures that players can enjoy a secure and fair gaming environment while exploring a wide selection of 7777 gaming’s popular titles, such as Club Mr. Luck, Cash 100, Zeus, Sea of Treasure, and much more.
With this expansion into MGA jurisdiction and Mexico, 7777 gaming continues to strengthen its position as a leading provider of online casino games on a global scale, promising even more thrilling gaming experiences for players worldwide.
Zynga’s Socialpoint Studio Launches Top Troops Worldwide
Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software, announced that its studio, Socialpoint, launched Top Troops, a new mobile game that blends mobile strategy, RPG, and merge mechanics to create a thrilling medieval fantasy adventure of combat and conquest.
Top Troops transports players into the colorful Kingdom of King’s Bay as two feuding brothers lead their squads into colossal battles of good versus evil. Players are challenged to merge and battle their way to victory, utilizing endless combinations of strategies to create powerful squad-based armies. Each unit type, from Ninja Moles to Imperial Elves, can be leveled-up and combined strategically to create the perfect army for any challenge. Every choice that players make will determine the fate of their conquests.
“Top Troops is a bold new step into the merge-and-battle genre that combines the best of both worlds with strategic gameplay,” said Akshay Bharadwaj, Head of Socialpoint. “We invite players to unleash their inner commander by building powerful empires and leading assassins, necromancer rats, and mermen into combat. With its innovative gameplay and colorful universe, Top Troops is sure to appeal to fans who want the fun and excitement of tactical conquests.”
“From the early days of our collaboration with Socialpoint to today’s launch, we are thrilled to finally bring Top Troops to life,” said Yaron Leyvand, Executive Vice President of Games at Zynga. “Top Troops is Socialpoint’s first worldwide launch under the Zynga label following our 2022 combination with Take-Two Interactive. Combining Zynga’s expertise and resources with Socialpoint’s success in mobile development and live operations, Top Troops will help to usher in a new phase of growth for our partner studio. This is just the beginning of what’s possible when you bring together the best minds from both teams to create a dynamic and vibrant game.”
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