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Lottery

Powerball Becomes Official Partner of NASCAR

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Powerball Becomes Official Partner of NASCAR

 

NASCAR announced that Powerball, the game that has inspired the country with the chance to become a millionaire all while raising billions of dollars for good causes, has become an Official Partner of NASCAR and the “Official Lottery Game of NASCAR.”

“NASCAR and Powerball have shared in the goal of providing exhilarating excitement for decades while also giving back to the communities in which we are a part of,” said Daryl Wolfe, NASCAR Executive Vice President and Chief Revenue Officer. “Powerball creates millionaires every year, and we can’t wait to see the different winning opportunities this partnership will bring to our loyal fans throughout the country.”

To kick off the new partnership and the 2023 season, NASCAR and Powerball will create a season-long promotion that will culminate with one lottery player winning a $1 million prize in a special drawing broadcast live from the Phoenix Raceway during NASCAR Championship Weekend, Nov. 3-5. Further information and details of the promotion, as well as how to enter, will be announced at a later date.

“Powerball and NASCAR both have the extraordinary ability to create memorable moments that bring everyone together, to dream and cheer for something big,” said Drew Svitko, Powerball Product Group Chair and Pennsylvania Lottery Executive Director. “That’s why Powerball is proud to partner with NASCAR to bring extra excitement throughout the season, which includes awarding a $1 million prize to a player in Phoenix!

Powerball tickets are two dollars per play. Tickets are sold in 45 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands.

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Brightstar Lottery’s VP of Global Lottery Marketing, Michelle Carney to be Inducted into Lottery Industry Hall of Fame

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International Game Technology PLC, doing business as Brightstar Lottery (Brightstar), announced that Michelle Carney, Brightstar’s Vice President of Global Lottery Marketing, will be inducted into the Lottery Industry Hall of Fame as a member of the Class of 2025. The induction ceremony will take place this September at an industry event in Ontario, Canada hosted by the Public Gaming Research Institute (PGRI) in conjunction with the North American Association of State and Provincial Lotteries (NASPL).

“Michelle is an incredible asset to Brightstar, its partners and customers, and the entire lottery industry. Over the course of her highly accomplished 25-year career, she has successfully cultivated strategic partnerships, contributed to Brightstar’s global lottery leadership, and championed innovation to drive the evolution of lottery forward. Michelle is a shining reflection of what our new brand represents: an optimistic source of inspiration and innovation for lottery. All of us at Brightstar congratulate Michelle on her well-deserved induction into the Lottery Industry Hall of Fame,” said Vince Sadusky, CEO of Brightstar.

“It is a great honor to be inducted to Lottery Industry Hall of Fame and stand alongside all of the lottery professionals who contributed so much to our industry, many of whom inspired and supported me over the years. I am grateful for the privilege to collaborate with my colleagues at Brightstar and in the industry around the globe and look forward to continue working together to drive the success of lottery and contributions to good causes,” said Carney.

In her current role, Carney is responsible for the development of marketing and communications strategies that support growth for Brightstar’s Global Lottery business, including lottery product marketing, trade shows and events, thought leadership communications, and B2C marketing campaign materials to support customer launches of new game content. She also manages Brightstar’s relationships with industry associations such as the World Lottery Association (WLA), European Lotteries (EL) and NASPL. Under Carney’s strategic planning and guidance, Brightstar is positioned as the industry leader at all trade shows, conferences and events, including customer visits and RFI/RFP presentations.

A recent industry highlight was Carney’s leadership of the development and implementation plan to deliver a $5 Mega Millions game in April 2025, on behalf of the Mega Millions Consortium. She developed an inclusive technical, operational, and retail execution strategy that provided the framework for a successful project delivery of all key milestones across 11 subcommittees comprising lottery and vendor employees. Her comprehensive oversight and leadership ensured that 47 U.S. lotteries and all vendor partners experienced a successful game launch. In earlier years, Michelle collaborated with MUSL and Mega Millions working groups on other multi-jurisdictional game rollouts including Cross-Sell, $2 Powerball, and Cash 4 Life.

The Lottery Industry Hall of Fame was founded by PGRI in 2005 as a means of honoring those who have done the most to make the lottery industry the great success that it is today. Membership is reserved for lottery professionals who have promoted excellence and integrity throughout their careers.

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IGT and Atlantic Lottery Sign Eight-Year Video Lottery Central System Technology Agreement

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International Game Technology PLC announced that its subsidiary, IGT Canada Solutions ULC (hereinafter “IGT”), signed an eight-year agreement with Atlantic Lottery to supply its IntelligenEVO video lottery central system technology across Atlantic Canada. The agreement includes the option for multiple extensions and positions the Atlantic Lottery to become the first World Lottery Association (WLA)-affiliated lottery operator to deploy IGT’s next-generation central management system in a game-to-system (G2S) distributed market.

“By leveraging IGT’s IntelligenEVO technology, Atlantic Lottery will power its video lottery network with the industry’s best-in-class central system and position itself to maximize future contributions to good causes. As an organization that prioritizes system security and exceptional player experiences, Atlantic Lottery believes that IGT’s IntelliegnEVO solution will help generate high player satisfaction and optimal network performance,” said Michael MacKinnon, Atlantic Lottery VP, Product.

“As a long-time supplier to Atlantic Lottery, IGT looks forward to helping the Lottery achieve its growth and player engagement goals with our leading-edge IntelligenEVO video lottery central system. IGT’s IntelligenEVO is a scalable technology for the WLA market that is backed by decades of experience and operator feedback, and maximizes the benefits of real-time data, cloud-based technologies and in-depth analytics,” said David Flinn, IGT SVP Canada, EMEA and LATAM, Gaming Sales.

With peak system security, network availability and responsible gaming functionalities, IntelligenEVO is a reliable, scalable solution that can meet the needs of today and in the future. The solution will accelerate time-to-market and enables the Atlantic Lottery to benefit from the system’s suite of player-focused functionality. The technology’s G2S and open API design optimizes data collection and delivery and will enable Atlantic Lottery to customize their program for evolving player needs.

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Aristocrat Interactive and Inspired Entertainment Introduce First-Ever Virtual Sports iLottery Games with the Virginia Lottery Through an Agreement with NeoPollard Interactive

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Aristocrat Interactive and Inspired Entertainment Introduce First-Ever Virtual Sports iLottery Games with the Virginia Lottery Through an Agreement with NeoPollard Interactive

 

The Draw-Based Games Come as Part of Larger Aggregation Agreement Between NeoPollard Interactive, Aristocrat Interactive and Inspired Entertainment 
Aristocrat Interactive™ – a leading B2B provider of gaming content, technology, hardware, and services – in collaboration with NeoPollard Interactive and Inspired Entertainment announced the launch of the first-ever Virtual Sports games available in the U.S. iLottery market, accessible exclusively with the Virginia Lottery.
Known as “VSports,” these new content options, developed by Inspired Entertainment, ensure the sports season never ends for Virginia Lottery players. NeoPollard is a joint venture between Pollard Banknote and Aristocrat Interactive. As part of this joint venture, Aristocrat Interactive developed a customer integration offering for VSports through its aggregation system, Fusion™, allowing the Virginia Lottery to benefit from this new game category and be able to offer its players football, basketball and horse racing draw games all under one digital platform.
“Our commitment to providing best-in-class lottery content is strengthened by robust third-party integration capabilities with content providers like Inspired Entertainment,” said Chris Shaban, Managing Director of Aristocrat Interactive iLottery. “The introduction of these first-of-its-kind draw games for the Virginia Lottery exemplifies how customers can benefit from strategic integrations that drive new innovations and improvements in available content for players.”
Each VSports game runs on a specific schedule, allowing players to place bets on a virtual event of their choosing. Through the use of a certified random number generator (RNG) and similar to other online games, all VSports games are simulated ensuring results are fair and random. The outcome of live sporting events has no impact or influence on VSports. While VSports in Virginia will be implemented using a lottery draw game format, the entertainment value—particularly for sports fans—will be significantly enhanced. Additionally, these games can be played every two to three minutes, offering a frequent experience.
“Through the Virginia Lottery’s agreement with NeoPollard Interactive, we are delivering unique content for a diverse set of players while also attracting new audiences,” said Scott Kenyon, Deputy Executive Director of Marketing for the Virginia Lottery. “This relationship allows us to provide a wide range of new, distinctive games that we are confident will be exciting and appealing to our players, while also supporting the Lottery’s overall mission of raising revenue for K-12 public education in the Commonwealth.”
This integration supplements the expansive iLottery content library for the Virginia Lottery while also showcasing the depth and variety of content offerings Aristocrat Interactive can provide for its customers and, in turn, players of varying interests.
“We are honored to work with Aristocrat Interactive through its contract with NeoPollard Interactive to bring this unprecedented gaming experience to the Virginia Lottery,” said Brooks Pierce, President and CEO of Inspired Entertainment. “This collaboration showcases players’ growing appetite for engaging online lottery experiences and will provide additional funds for a good cause.”
Additional VSports are expected to be made available via the Virginia Lottery over time, with this initial launch representing a significant step forward in providing players with new and exciting content options all year round.
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