Compliance Updates
MediaTroopers Have Obtained All Possible US Revenue Share Licenses
After acquiring revenue share licenses in Colorado and Arizona earlier this year, MediaTroopers has now officially been able to strike a revenue share deal in every possible state in the US. Currently licensed or operational in around two dozen US states, plus Washington DC and Ontario, the company has obtained six revenue share licenses in some of its key states:
- Colorado on January 19, 2023
- Arizona on January 13, 2023
- Michigan on 29 November 2022
- Washington on 1 October 2022
- New Jersey on 16 September 2022
- Pennsylvania on 12 April 2022
Alternatively, in specific jurisdictions where a license is not required on an affiliate level, MediaTroopers can operate on a revenue share basis in six states/provinces. These include Iowa, Nevada, New York, Ohio, Virginia, and Ontario.
The leading digital marketing agency is one step ahead of the rest, leading the way for other marketing companies and affiliates with its revenue share model. In fact, many more are now looking toward the perks and positives of revenue-sharing compared to the old-fashioned CPA model.
When asked about his thoughts on the revenue share model, MediaTroopersâ CEO and Co-Founder, Shmulik Segal, said, âAs a digital marketing agency highly focused on the US market, MediaTroopers has invested a lot of time in our licensing procedures and in creating a core presence in regulated US states.â
âWith our combined understanding of the acquisition and retention of customers, I believe that the revenue share license is the best way forward. By producing more devoted repeat clients, revenue share standards are ideal for creating better-established online gambling markets around the US.â Segal continued.
What Is a Revenue Share License?
MediaTroopers, a dominant digital marketing agency in the US gambling market, is changing the marketâs paradigm of player acquisition by embracing a revenue-share model with its channel partners.
The regulatory authorities for maintaining and overseeing retail and online gambling in several US states enact two different licensing models for affiliates like MediaTroopers. The first is specifically for companies that promote on a CPA (Cost Per Acquisition) basis, and the second is for others who market and advertise on a revenue share basis. As such, to operate legally on both licensing models, organizations will need to obtain two different licenses per state.
Thatâs exactly what MediaTroopers has already done in six US states and is hoping to do in many more.
Segal said, âThroughout my years in the iGaming industry, Iâve continually opted for a revenue share license, where possible. Itâs always been MediaTroopersâ desired licensing model with our partners and the next step for strengthening alliances and long-standing partnerships. Alongside encouraging integrity, a revenue share license generates a shared interest for all parties to work hard, prosper, and commit to quality and return on investment in the long run.â
Unlike CPA and Flat-Fee advertising models that until now were more common in the US betting industry, Media Troopers is expanding campaigns using a Revenue Share model, promoting more transparency, commitment, and quality across the entire marketing funnel.
Yet, when asked about the process of obtaining a revenue share license, Segal noted, âRevenue share licenses are, without a doubt, the most prestigious form of certification one can get in the US. However, they also have a strict licensing process, reaching operator level. The background investigation is much deeper and more thorough than your traditional CPA application.â
He continued, âIt takes an immense amount of time and preparation to compile all requirements, not only for the entity but also for the companyâs shareholders, too. Generally, such applications can take up to 18 months.â
âAs a result of our compliance strategy and responsiveness, we have managed to obtain some in a much shorter period. Overall, we are extremely proud of having such an extensive list of licenses. At the end of the day, they put MediaTroopers ahead of the game.â Segal concluded.
The Benefits of a Revenue Share License
There are unique benefits to both CPA and revenue share licenses. Of course, as the standard licensing model, most affiliates are used to operating under a CPA basis. However, the contemporary and innovative revenue share license allows MediaTroopers to have a mutual liability with its customers. It also showcases the companyâs commitment and dedication to operating safely and forming enduring partnerships with operators in several US states.
As MediaTroopers and gambling operators wonât be as busy attracting new customers (who will have varied LTV), the company can spend more time generating more users with longer lifespans. Ultimately, revenue share models make for more sustainable and long-term results.
Compliance Updates
GiG grows regulated market footprint with new B2B supplier authorisation for Peru
Gaming Innovation Group (GiG) has been awarded an authorisation and registration (homologation) for Peru, officially allowing it to partner with operators based in the newly regulated Latin American market, as GiG continues to grow its regulated market presence with over 29 complex regulated markets now available globally, on its revolutionary iGaming technology.
The accreditation process, which opened its doors earlier this year, marks an early entry for GiG that will allow it to serve a market expected to grow post regulation by up to 104%, up from âŹ194m to âŹ397m, in gross gaming revenue (GGR) over the next three years, according to H2 Gambling Data.
This new authorisation from the Peruvian authority, granted to GiG by Ministerio de Comercio Exterior y Turismo de PerĂș (MINCETUR) , and covers its award winning PAM, as GiG continues a long-standing commitment to regulated market expansion, reaffirmingâs its position as a global leader for growth in highly regulated markets.
GiGâs Peruvian presence gained prominence with the announcement of the launch of Betsson Groupâs Inkabet brand, in July, expanding on the successful partnership between the two, in regulated markets around the world.
GiG is continuing to expand its presence in global regulated markets, and across Latin America, with its innovative iGaming platform, as its powerful, secure, and scalable platform offers operators significant opportunities for exponential revenue growth, with a suite of dynamic localisation features. Peruvian operators will benefit from GiGâs integration with leading content and payment providers, with advanced AI tools, DataX and LogicX, enhancing decision-making and rule-building processes. This balance of cutting-edge tools and best-in-class features have proven highly effective in increasing player acquisition and retention, highlighting GiGâs competitive edge in complex regulatory environments like Peru.
Claudio Caruana, General Counsel for GiGÂ says; âThe addition of the Peruvian authorisation to our ever expanding list of supported regulated markets continues to demonstrate the focus we at GiG have placed on legislation, providing the framework essential for sustainable and prosperous growth within the online igaming industry. We are delighted to be fully prepared to power new and potential partners with our award winning technology in the area.â
Compliance Updates
SCCG Announces Strategic Partnership with Steelhead Compliance Solutions
SCCG Management, a global leader in Tribal gaming advisory and management services, has announced a strategic partnership with Steelhead Compliance Solutions LLC, a leader in tribal gaming compliance and regulatory affairs. This partnership aims to create significant opportunities for tribal nations by connecting them with SCCGâs expansive network of over 200 affiliated gaming companies and service providers. Together, SCCG and Steelhead will work to strengthen tribal gaming operations, enhance regulatory compliance, and uphold tribal sovereignty.
Stephen Crystal, Founder and CEO of SCCG Management, said: âPartnering with Steelhead Compliance Solutions aligns perfectly with SCCGâs mission to support the growth and success of tribal gaming enterprises across the U.S. Steelheadâs commitment to preserving tribal sovereignty and ensuring regulatory excellence will be instrumental in helping us provide unparalleled value to tribal nations. We are thrilled to bring our global network and expertise together with Steelheadâs deep understanding of tribal governance and regulatory frameworks.â
Richard Armstrong, founding partner of Steelhead Compliance Solutions, said: âOur partnership with SCCG represents an exciting new chapter in our commitment to supporting Indian Country. SCCGâs extensive management and service offerings, coupled with their unmatched global network, are the perfect complement to our expertise. Together, we will ensure tribal gaming operations not only thrive but also maintain the highest standards of regulatory compliance, protect tribal assets, and capitalize on new opportunitiesâall while safeguarding tribal sovereignty, which is fundamental to tribal nations.â
Steelhead Compliance Solutions brings over 80 years of combined experience, specializing in assisting tribal nations in navigating complex regulatory environments. The firm is known for its strong relationships with regulatory officials and leaders at tribal, state, and federal levels. Steelhead delivers comprehensive compliance, regulatory, and legal solutions, all while prioritizing the protection of tribal sovereignty. The partnership with SCCG aims to provide tribal nations with the tools and resources needed to grow their gaming operations while maintaining their independence and self-determination.
Canada
IBIA and PFA Canada anti-match-fixing education program concludes in Alberta
CPL first to benefit from CA$300,000 education fund commitment by IBIAâs regulated sports betting operators
Canadian Premier League (CPL) soccer teams have successfully completed a sports betting integrity player education program. Designed by the International Betting Integrity Association (IBIA) using its 3Râs training model, the program has utilised a combination of dedicated in-person training and online resources, with sessions delivered by the Professional Footballersâ Association Canada (PFA Canada) through its Protecting the Integrity of the Game workshops.
In total, nearly 200 players have been trained by the IBIA/PFA Canada partnership at all eight CPL teams through the program, which started in Ontario and finished in Alberta, also covering teams in Nova Scotia, Manitoba and British Colombia. It concludes the first part of a two-year player education agreement between IBIA and PFA Canada.
Marco Carducci, Cavalry FC & President of PFA Canada, said: âThe IBIA sports betting integrity training, in partnership with PFA Canada, was an incredibly beneficial experience for our players. Effective and easy-to-understand, it made clear what professional athletes need to know about sports betting integrity and how to report attempted corruption. We are grateful for IBIA’s support to help safeguard the integrity of the game and to protect and educate our players.â
In addition to highlighting the potential threats from sports betting related match-fixing, the program educated players on rules and sanctions, the scale and accuracy of technology enabled sports integrity monitoring, and how to report criminals and corrupters using the red button app.
Khalid Ali, CEO of IBIA said: âWe take our responsibility to protect regulated sports betting markets, sports and athletes seriously. Decades of experience has shown that a combination of efficient regulation, education and collaboration are essential to safeguarding the sports integrity ecosystem. We are delighted that the PFA Canada education program has been so successful and look forward to year two of the project.â
Dan Kruk, Executive Director, PFA Canada, said: âThrough our work with IBIA, nearly 200 Canadian Premier League players attended PFA Canadaâs Protecting the Integrity of the Game workshop this season. As a result, stakeholders can be confident our members know their obligations regarding gambling and match-fixing in their sport, how to recognize an approach to fix a match, and crucially, their duty to report any person attempting to manipulate a match.â
The program is the first to be delivered from a CA$300,000 three-year fund â invested by IBIA and its members bet365, Betway and FanDuel â from which Canadian sports and athletes can receive free face-to-face integrity education designed to protect Canadian sports from the potential threat of match manipulation and corruption.
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