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Compliance Updates

MediaTroopers Have Obtained All Possible US Revenue Share Licenses

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MediaTroopers Have Obtained All Possible US Revenue Share Licenses

 

After acquiring revenue share licenses in Colorado and Arizona earlier this year, MediaTroopers has now officially been able to strike a revenue share deal in every possible state in the US. Currently licensed or operational in around two dozen US states, plus Washington DC and Ontario, the company has obtained six revenue share licenses in some of its key states:

  • Colorado on January 19, 2023
  • Arizona on January 13, 2023
  • Michigan on 29 November 2022
  • Washington on 1 October 2022
  • New Jersey on 16 September 2022
  • Pennsylvania on 12 April 2022

Alternatively, in specific jurisdictions where a license is not required on an affiliate level, MediaTroopers can operate on a revenue share basis in six states/provinces. These include Iowa, Nevada, New York, Ohio, Virginia, and Ontario.

The leading digital marketing agency is one step ahead of the rest, leading the way for other marketing companies and affiliates with its revenue share model. In fact, many more are now looking toward the perks and positives of revenue-sharing compared to the old-fashioned CPA model.

When asked about his thoughts on the revenue share model, MediaTroopers’ CEO and Co-Founder, Shmulik Segal, said, “As a digital marketing agency highly focused on the US market, MediaTroopers has invested a lot of time in our licensing procedures and in creating a core presence in regulated US states.”

“With our combined understanding of the acquisition and retention of customers, I believe that the revenue share license is the best way forward. By producing more devoted repeat clients, revenue share standards are ideal for creating better-established online gambling markets around the US.” Segal continued.

What Is a Revenue Share License?

MediaTroopers, a dominant digital marketing agency in the US gambling market, is changing the market’s paradigm of player acquisition by embracing a revenue-share model with its channel partners.

The regulatory authorities for maintaining and overseeing retail and online gambling in several US states enact two different licensing models for affiliates like MediaTroopers. The first is specifically for companies that promote on a CPA (Cost Per Acquisition) basis, and the second is for others who market and advertise on a revenue share basis. As such, to operate legally on both licensing models, organizations will need to obtain two different licenses per state.

That’s exactly what MediaTroopers has already done in six US states and is hoping to do in many more.

Segal said, “Throughout my years in the iGaming industry, I’ve continually opted for a revenue share license, where possible. It’s always been MediaTroopers’ desired licensing model with our partners and the next step for strengthening alliances and long-standing partnerships. Alongside encouraging integrity, a revenue share license generates a shared interest for all parties to work hard, prosper, and commit to quality and return on investment in the long run.”

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Unlike CPA and Flat-Fee advertising models that until now were more common in the US betting industry, Media Troopers is expanding campaigns using a Revenue Share model, promoting more transparency, commitment, and quality across the entire marketing funnel.

Yet, when asked about the process of obtaining a revenue share license, Segal noted, “Revenue share licenses are, without a doubt, the most prestigious form of certification one can get in the US. However, they also have a strict licensing process, reaching operator level. The background investigation is much deeper and more thorough than your traditional CPA application.”

He continued, “It takes an immense amount of time and preparation to compile all requirements, not only for the entity but also for the company’s shareholders, too. Generally, such applications can take up to 18 months.”

“As a result of our compliance strategy and responsiveness, we have managed to obtain some in a much shorter period. Overall, we are extremely proud of having such an extensive list of licenses. At the end of the day, they put MediaTroopers ahead of the game.” Segal concluded.

The Benefits of a Revenue Share License

There are unique benefits to both CPA and revenue share licenses. Of course, as the standard licensing model, most affiliates are used to operating under a CPA basis. However, the contemporary and innovative revenue share license allows MediaTroopers to have a mutual liability with its customers. It also showcases the company’s commitment and dedication to operating safely and forming enduring partnerships with operators in several US states.

As MediaTroopers and gambling operators won’t be as busy attracting new customers (who will have varied LTV), the company can spend more time generating more users with longer lifespans. Ultimately, revenue share models make for more sustainable and long-term results.

Compliance Updates

INCENTIVE GAMES RECEIVES FULL PAY-TO-PLAY GAMING CERTIFICATION IN BRAZIL

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INCENTIVE GAMES RECEIVES FULL PAY-TO-PLAY GAMING CERTIFICATION IN BRAZIL

 

Incentive Games, a leading B2B games provider specialising in player acquisition and retention, today announced it has received full certification from Gaming Laboratories International (GLI) to offer its Pay-to-Play games in the Brazilian market.

This certification encompasses Incentive Games’ entire suite of games, random number generator (RNG), and remote gaming service (RGS), paving the way for the company to expand its reach into the thriving Brazilian gaming market.

Stewart Gove, COO of Incentive Games, commented, “This GLI certification is a huge milestone for us, and a testament to the hard work and dedication of the entire Incentive Games team. It demonstrates our commitment to delivering the highest quality and most secure gaming experiences to players worldwide. We are delighted to now offer our P2P games to licensed operators in the dynamic Brazilian market.”

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Compliance Updates

FBMDS obtains certification to operate in Brazil

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FBMDS obtains certification to operate in Brazil

 

FBMDS proudly announces its certification to operate in the Brazilian iGaming market, marking a significant milestone in its global expansion strategy. This achievement reinforces FBMDS’s leadership in the video bingo category and its commitment to deliver spotless quality, innovation and compliance to Brazilian operators and players.

With this certification, FBMDS becomes one of the few iGaming providers authorized to deliver certified, high-quality games tailored to the Brazilian market in which the brand is deeply enrooted because of its cultural background. This development not only strengthens the brand’s position in a rapidly growing sector but also offers Brazilian players and operators access to a portfolio of games that combine cutting-edge technology, cultural match, and world-class security standards.

“This certification represents a pivotal moment in our journey,” said Renato Almeida, Director at FBMDS. “It demonstrates our commitment to the Brazilian market, ensuring a safe, exciting, and fully compliant gaming experience for players, while empowering operators with premium certified content that drives engagement and growth.”

For FBMDS, this milestone aligns with its 2025 narrative: a roadmap focused on market expansion, innovation, and leadership in key iGaming segments. Brazil’s rapidly expanding market provides a prime opportunity to bring FBMDS’s renowned expertise in video bingo to a whole different level.

For operators, FBMDS’ certified games provide assurance of compliance with Brazilian regulations, while its innovative products and collections are designed to captivate players and drive business growth.

On what Brazilian players is concerned, online casino gaming enthusiasts can look forward to a personalized gaming experience that reflects their culture, preferences, and expectations, underpinned by the highest standards of excellence and safety.

Following this certification, FBMDS will launch a series of targeted marketing campaigns, event participations such as the SBC Summit Rio, in Rio de Janeiro, this February, and direct engagements with new clients. In the first quarter, FBMDS plans to strengthen its partnerships with operators and expand its footprint in Brazil through strategic initiatives and localized offerings.

FBMDS has long been a pioneer in the video bingo category, delivering innovative, culturally relevant titles that resonate with global audiences. Certification in Brazil is simply the recognition of its expertise and dedication to raising the bar in iGaming. By aligning its operations with local regulatory requirements, FBMDS ensures that its games offer a seamless, enjoyable experience while meeting the market’s unique demands.

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Compliance Updates

Bragg Gaming is Live in Brazil’s Regulated iGaming Market

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Bragg Gaming is Live in Brazil’s Regulated iGaming Market

 

Bragg’s proprietary and exclusive content and aggregation businesses are well-positioned to fuel double digit top- and bottom-line growth in 2025, targeting Brazil’s USD 1.4 billion iCasino market, which is expected to reach USD 3.7 billion by 2029.  

Bragg Gaming Group a provider of iGaming content and platform technology solutions to the iGaming industry is proud to confirm that it is live as a supplier to licensed operators in the Brazilian market, following the introduction of regulated online casino operations in the territory on January 1, 2025.

The newly regulated Brazilian online casino market is projected to be worth USD 1.4 billion in 2025, and is expected to reach USD 3.7 billion by 2029 according to H2 Gambling Capital.

As a specialist regulated iGaming market supplier, Bragg believes it is well positioned to capitalize on the launch and projected growth of the Brazilian market and that revenue from the Brazilian market could represent up to 10% of the Company’s total revenue in 2025.

Bragg is currently live with approximately one-third of licensed iCasino operators in Brazil, with prominent partners including Superbet, KTO, Betano, Novibet, Sportingbet and Betboo.  The Company expects integrations to reach over half of licensed operators in Brazil by the end of Q2 2025.

Bragg’s current content offerings include key proprietary content titles such as Egyptian Magic by Atomic Slot Lab and Crazy Diamonds by Indigo Magic. Accelerating proprietary content growth is a strategic priority for the Company, as fully-owned IP typically delivers higher gross profit margins, driving bottom-line growth and supporting a balanced, margin-accretive product mix.

Complementing its proprietary content offering, the Company has also introduced exclusive online casino games in the jurisdiction from its carefully selected “Powered by Bragg” partners including Bluberi, Sega Sammy Creation and King Show Games. Additionally, the Company intends to develop strategic relationships with local studio partners which will enhance Bragg’s ability to deliver content tailored to Brazilian players.

Bragg’s content strategy in Brazil, key to its top-line growth plans, also includes online casino content aggregation through its Bragg HUB delivery platform. Bragg HUB provides a comprehensive iGaming content service, offering over 10,000 online casino game titles including from leading content providers in Brazil. This offering is enhanced by the Fuze™ player engagement platform, featuring tools for acquisition, cross-selling, conversion, and retention, including bonuses, free rounds, jackpots, and an AI-powered game recommendation engine.

The Company serves Brazilian operators from its Bragg São Paulo office, led by LatAm Regional Director Sara Mosallaee and Senior Account Manager Amanda Alexandrini, providing fully localized support.

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Matevz Mazij, Chief Executive Officer at Bragg Gaming Group commented: “We’re delighted to expand into the newly regulated market in Brazil, and to be there for our customers on the first day of launch with our in-demand content portfolio and player engagement platform.

“At Bragg we have extensive experience of delivering highly localized iGaming content and technology solutions in regulated markets, and we now expect the Brazilian market to become a key territory for us and a significant driver of our growth in the wider LatAm region.

“This latest regulated market launch sets us on a strong trajectory for 2025, helping us deliver our strategic objectives of increased revenue through proprietary, exclusive and aggregated online casino content, while at the same time adding geographical diversity to our revenue streams, promoting stable, long-term growth for the Company.”

Neill Whyte, Chief Commercial Officer at Bragg Gaming Group added: “We’ve been working hard to make sure we have the right content, the right people and the right structures in place to support our Brazilian operator partners from day 1 of market launch, and I’m proud to say we are now live in this exciting market which offers so much potential.

“We’re already partnered or are in talks with approximately half of the Brazilian iGaming operator market, and that leaves plenty of room for growth. We will be busy in the coming months showcasing our games and technology solutions with both existing customers and potential new partners as we continue to grow our presence in Brazil and across the LatAm region.”

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