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MediaTroopers Obtains Revenue Share License in Pennsylvania

Leading digital marketing agency MediaTroopers has announced that the company has successfully obtained its revenue share license in the state of Pennsylvania. With decades of combined knowledge and expertise in the casino and sports betting industries, MediaTroopers is a leading force in the US online gambling market, providing marketing services to online gambling sites in Pennsylvania, New Jersey, Michigan, Indiana, Iowa, Illinois and many other states where online gabling is regulated.
The companyâs solid growth and expansion across the country have been made possible thanks to MediaTroopers being one of the first marketing agents to secure gambling licenses and enter new states as soon as they go live.
The company has been operating in Pennsylvania for quite some time, after the state legalized online gambling back in 2019. Yet, MediaTroopers initially started in the Keystone State by applying to become a registered gaming services provider and working with gambling operators in a flat fee or CPA (cost per acquisition) model. Now, MediaTroopers is leading the way for other digital marketing companies and gambling affiliates by working with online casinos and sportsbooks in a revenue share model.
Pennsylvaniaâs Two Licensing Models
The Pennsylvania Gaming Control Board (PGCB), the stateâs regulatory agency responsible for overseeing retail and online gambling in the state, imposes two diverse licensing models. One is for companies who advertise and market on a CPA basis, and the other is for those who promote on a revenue share basis. As a result, MediaTroopers have had to obtain a separate license to legally and successfully operate under this model.
Sam Segal, MediaTroopersâ CEO, stated that âWe [at MediaTroopers] are beyond thrilled to have acquired a revenue share license in the state of Pennsylvania. While this may be our first license of this kind, we have years of experience in operating in the Keystone State. Similarly, our long-standing partnerships with the stateâs top gambling operators have allowed us to continually deliver top-quality bespoke services and marketing content to Pennsylvanian bettors. So partnering in a revenue share model is the next step in strengthening our alliances with PA operators.â
âWe also have plenty of experience operating in Pennsylvania under a CPA licensing model.â Segal continued. âHowever, we feel that this new revenue share license will help us take our Pennsylvania partners to the next level, as it requires both parties [MediaTroopers and its clients] to commit further to quality and return on investment in the long run.â
The Benefits of Revenue Share
While many companies in the US regulated gambling market have grown accustomed to operating and promoting under a CPA basis, offering revenue share services comes with many unique benefits. This innovative and contemporary model allows affiliates to have a mutual liability with their clients. Furthermore, it will also showcase MediaTroopersâ dedication and commitment to forming long-lasting alliances with clients and operating reputably within Pennsylvania.
Segal confirmed, âWe at MediaTroopers are confident in our playersâ overall quality and lifetime value at gambling sites. This new revenue share license allows us to show another part of our expertise in addition to acquiring new players. It allows us to shift our focus onto converting more potential bettors into ongoing and devoted users.â
Thanks to the unique revenue share license, both affiliates and gambling operators wonât be as busy aiming to attract as many new customers as possible, who will have varied player LTV (lifetime value). This way, companies like MediaTroopers can generate more users with longer lifespans who will eventually spend more time (and funds) at gambling sites. As a result, revenue share licenses make for more sustainable and long-term solutions.
MediaTroopers: Market Leader
Ultimately, MediaTroopers is leading the way for other companies and digital marketing agencies, with many more now looking toward the benefits of revenue share licenses instead of the outdated CPA model. By producing more dedicated and repeat customers, revenue share standards are a positive step for creating a better-established online and retail gambling market in Pennsylvania.
Segal concluded, âWith MediaTroopersâ combined experience in both the acquisition of customers and in CRM, or the retention of customers, we warmly welcome this trend. We believe this is the way forward and think it should be for other companies, too.â
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Prepare for the fortuneâs take-off as FBMÂŽ installs JĂ HÇo Link⢠Spirits in the United States

The spirits of fortune have been unleashed in the United States! FBMÂŽ kicked-off 2025 in dramatic fashion by installing the JĂ HÇo Link⢠Spirits slot games at Hialeah Park Casino in Miami. Golden LĂłng⢠Spirits and Eternal FènghuĂĄng⢠Spirits bring exciting game experiences to this market with the Spirits feature, offering players entertaining and long-lasting gaming sessions full of thrills.Â
New year is a synonym of new gaming offers available for FBMâs slot fans in the United States. The global gaming brand keeps diversifying its portfolio and taking solid steps toward the sustainable growth of its operation in the US.
The immortal phoenix and the mystical dragon are the protagonists on the JĂ HÇo Link⢠Spirits gaming experience, where each flight can swiftly turn into a memorable round.
SPIRITS FLIGHTS BRING EXTRA THRILLS TO THE REELS
With the launch of Golden LĂłng⢠Spirits and Eternal FènghuĂĄng⢠Spirits, FBM presents an evolution of the gaming experience offered by JĂ HÇo Linkâ˘, designed to entice players seeking thrilling gaming sessions.
The Spirits feature can happen anytime players get a special coin during a game round, whether in the main game or free spins. In the transition for the Spirits moment, the coin sticks its position, and the game awards the players three free Spirits âflightsâ.
Each flight can bring three possible rewards: yellow Extra Coins displaying numeric prizes, Spirits green coins drawing a big win, and Jackpot red coins allowing players to collect a Mini, Minor, Major or Grand jackpot.
Available to play on the Auria and Galaxy II cabinets, the JĂ HÇo Link⢠Spirits slots also have Luck Has Arrived as a common feature anticipating direct access to free spins or a big win, and Triple Wild and Wild Multiplier as game features for Eternal FènghuĂĄng⢠Spirits and Golden LĂłng Spirits, respectively.
NEW GROWTH HORIZONS IN SIGHT FOR FBM
With the introduction of the JĂ HÇo Link⢠Spirits game suite in the US market, FBM continues its growth journey. Following the successful expansion in Mexico, this product line is now available for American players to enjoy and will spread throughout Florida and Oklahoma.
In the sequence of this remarkable step, Mike Medlin (GM, Sales & Operations at FBM) expressed his immense gratitude to Javier Fernandez (Director of Slot Operations at Hialeah Park Casino) and Steve Calabro (Executive Vice-President and General Manager at Hialeah Park Casino) for their continued loyalty and support to FBM, once again proved with the JĂ HÇo Link⢠Spirits debut in the United States with Hialeah Park Casino.
FBM reinforces its presence in the United States by expanding its game portfolio. This move reaffirms the global gaming brandâs dedication to strengthening its market footprint in the US with innovative and reliable games that deliver value to casino operators and exciting and entertaining experiences for players.
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Betano Renews Sponsorship with Formula One Legend Felipe Massa

Former Ferrari, Williams and Sauber driver remains Betanoâs ambassador in Brazil, participating in responsible gaming campaigns and social initiatives, with the brand also displayed on his car and race suit
 Betano, Kaizen Gamingâs sports betting and gaming brand, announces the renewal of its successful partnership with Felipe Massa, active since 2023. The Brazilian driver, recognized worldwide for his career in Formula 1 and recent victories in Stock Car, which made him runner-up in the sport, will continue his partnership with Betano under a multi-year contract, reinforcing the connection between the brand, driver and his fans.
âFelipe Massa is more than an ambassador for Betano; he is a symbol of trust that shares similar values with us and has a story that inspires. Renewing this partnership is part of our commitment to offering fans unique experiences and expanding our presence in Brazilian sports. Massa will also be our ambassador for responsible gaming and will engage in social initiatives driven by Betano,â says Guilherme Figueiredo, Betanoâs Country Manager in Brazil.
To celebrate the renewal and officially sign the contract, Massa visited Betano’s brand-new office in SĂŁo Paulo, Brazil. Employees had the chance to meet him in person, get autographs, and take photos while sharing their excitement for the renewed partnership.
âThis is a very special relationship. I am proud to represent a brand that understands and values ââsports. Each event and activation we have done together was created with one goal in mind: to create unforgettable moments for sports fans. It is a pleasure to continue this collaboration and Iâm looking forward to achieving more together in the coming years,â says Felipe Massa.
The Brazilian driver has a career full of achievements. Runner-up in F1 in 2008 and with victories in several international competitions, he is an idol to thousands of motorsports enthusiasts.
During his partnership with Betano, Felipe Massa participated in several activations with sports fans and the brandâs customers. Among the highlights, the Betano Racing event stands out, where influencers and guests had the opportunity to race side by side with the driver, creating moments of adrenaline and fun. In addition, Betano welcomed Massa to the Copa AmĂŠrica Cup Tour in SĂŁo Paulo and to activations in Belo Horizonte during the historic first stage of the Stock Car in the city.
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Major League Baseball and Sportradar Expand Partnership

Major League Baseball (MLB) and Sportradar announced a long-term extension and expansion of their decade-long partnership, set to begin with the 2025 season, aimed at unlocking the full potential of MLBâs data and audiovisual (AV) content while growing Americaâs pastime worldwide.
As part of the agreement, MLB has acquired an equity stake in Sportradar, further solidifying the partnership between the two organizations and supporting future growth opportunities.
Under the new terms, Sportradar, in partnership with MLB, will exclusively distribute MLBâs ultra-low latency official data, media content, including MLB Statcast Data, and AV content across its global client network, which spans 800 sportsbook clients and 900 media companies.
To ensure the integrity of the sport, Sportradar will continue to provide best-in-class integrity services, including Sportradarâs Universal Fraud Detection System (UFDS) to monitor global betting activity, as well as offer investigative and educational support to MLB.
Additionally, Sportradar and MLB will collaborate on the creation of AI-driven products powered by player tracking data to create immersive, hyper-personalized fan experiences.
Kenny Gersh, MLB Executive Vice President, Media & Business Development, said: âSportradar has been a great partner to MLB, particularly helping us navigate the legalization and continued evolution of the global sports betting landscape. Over the course of our partnership, Sportradar has consistently developed great products utilizing MLBâs best-in-class data. MLB is delighted to continue innovating with Sportradar to create engaging products and services for MLB fans globally.â
Carsten Koerl, CEO of Sportradar, said: âWe are thrilled to continue our long-standing partnership with MLB, and this agreement represents a new, exciting chapter in our journey together. Our collaboration is not only about leveraging cutting edge technology and content but also working together to create innovative products that enhance fan engagement and bring fans closer to the game. By combining our strengths, we can unlock new opportunities and reach more sports fans around the globe to shape the future of sports entertainment. This deal, which is immediately accretive to our business, will drive value for our shareholders as we continue to expand margins and generate strong cash flow.â
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