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Compliance Updates

MediaTroopers Secures Maryland License

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MediaTroopers Have Obtained All Possible US Revenue Share Licenses

 

MediaTroopers, the pioneering digital marketing agency specializing in online sports betting and casino, announced this week that it received its Maryland license and is planning to launch activities in the Old Line State. Approved by the Maryland Lottery and Gaming Control Agency, MediaTroopers is now able to offer its decades of combined expertise and top-quality sports betting and casino services to avid bettors in the state.

MediaTroopers’s Maryland Casinos/Sports Wagering Vendor License

MediaTroopers has established itself as a leading publisher in the sports betting, casino, poker, and iGaming US regulated markets. Similarly, the company is also an innovative agency in many newly legalized states.

MediaTroopers is licensed in 10 US states that require a license, and the company operates in a total of 19 states where online gambling is legal, and in Washington DC. MediaTroopers recently also launched its regulated Canadian operations in Ontario. Like many of its US states, Canada has been proven a roaring success with sports bettors looking for legal, safe betting.

MediaTroopers’ current operating grounds include several of Maryland’s close neighbours. The company has seen success in states like Pennsylvania, New Jersey, and Virginia. Therefore, by bringing its quality marketing services to Maryland, the company can reach a brand new audience base and deliver up-to-date news on all things sports betting and online gambling.

Sam Segal, the CEO of MediaTroopers, noted, “We are beyond thrilled to have received a Casinos/Sports Wagering Vendor License with the Maryland Lottery and Gaming Control Agency. While we already hold valid licensing and regulation in over a dozen US states, adding Maryland to our substantial portfolio enables us to continue providing our pioneering services to the Mid-Atlantic region of the US.”

MediaTroopers have grown exponentially, more than doubling the number of US states it is operational in over the past year. After being like in 7 states at the end of 2020, the prominent affiliate company is now active in over 16 US states, with Maryland following close behind. This solid expansion has been made possible thanks to MediaTroopers being one of the first companies to obtain licenses and enter new states as soon as they go live.

Exciting Time For Old Line State Bettors

Maryland welcomed its first retail sportsbooks back in December 2021, but the state is yet to launch its online sports betting market. Yet, online betting may come to the state much sooner than you think. John Martin, the Maryland Lottery and Gaming Control Agency director, stated that online sports betting will launch in the fall of 2022, just in time for the 2022 NFL season.

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Nonetheless, Old Line State bettors will likely have a vast number of sportsbook operators available in the future, as Maryland’s legislation allows up to 60 mobile licenses.

Notable newcomers to Maryland’s betting market may include Barstool Sportsbook, whose parent company (Penn National) acquired a land-based casino in the state in 2020. Ultimately, this would pave the way for an online Barstool sports betting platform in MD. Furthermore, both FanDuel and DraftKings offered significant financial backing to efforts supporting the legalization of sports betting in Maryland in 2020. Therefore, we will likely see both brands launch online operations in the state.

MediaTroopers already has a strong portfolio of dozens of leading US gambling operators and sportsbooks under its belt, including DraftKings, FanDuel, PointsBet, Unibet, and more. As such, thanks to the marketing agency’s long-standing partnerships with the country’s biggest brands, MediaTroopers can promote its partners in MD once legal online betting goes live.

The Future of Maryland Sports Betting

When asked about the future potential of the state, Segal continued, “With the potential for up to 60 mobile betting operators to gain a license in Maryland, the state has the possibility to become one of the US’ most significant online betting markets.”

“Ultimately, Maryland is a state we here at MediaTroopers are really looking forward to working in,” Segal added. “We highly anticipate bringing Maryland bettors even more fun and excitement with legal, safe, and responsible sports betting.”

 

Canada

AGCO Fines Great Canadian Casino Resort Toronto $350,000 for Serious Regulatory Violations Linked to Impromptu After-Party on Gaming Floor

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The Alcohol and Gaming Commission of Ontario (AGCO) has issued monetary penalties totaling $350,000 against Great Canadian Casino Resort Toronto for multiple violations of provincial gaming standards. The penalties follow an impromptu after-party that was permitted to take place in the pre-dawn hours directly on the casino’s gaming floor.

On September 27, 2024, an electronic dance music event attended by thousands of people was hosted in the theatre adjacent to the casino at Great Canadian Casino Resort Toronto. The event was marked by widespread intoxication, disorderly behavior, and numerous criminal and medical incidents – both inside and outside the venue – including alleged assaults, drug overdoses, and acts of public indecency. Although paid duty officers were present, additional police and emergency services were required to manage the situation.

In the midst of this high-risk environment, casino management approved an unscheduled request by the performing artist to host an after-party on the active gaming floor. The artist and more than 400 guests were permitted onto the gaming floor where the artist was allowed to perform amidst operational table games and gaming machines – without any prior risk assessment or planning.

As a result, security personnel were unable to effectively control the casino floor, including witness reports that an attendee was seen climbing onto slot machines. Failure to maintain appropriate control compromises the security, safety, and integrity of the casino floor. Following the conclusion of the event, the operator failed to promptly report these incidents to the AGCO as required.

Based on the findings of its review, the AGCO’s Registrar has issued an Order of Monetary Penalty (OMP) totaling $350,000 against Great Canadian Casino Resort Toronto. These penalties address critical failures in their operations, incident reporting, employee training, and the management of disturbances.

A gaming operator served with an OMP has 15 days to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), an adjudicative tribunal that is part of Tribunals Ontario and independent of the AGCO.

“Casino operators have a fundamental duty to control their gaming environment. Great Canadian Casino Resort Toronto’s lapses in this incident compromised the safety of patrons and the security and integrity of the gaming floor,” Dr. Karin Schnarr, Chief Executive Officer and Registrar of AGCO, said.

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Compliance Updates

Esportes da Sorte holds forum on “Integrity in Sports” with Ceará and Náutico

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Esportes da Sorte holds forum on “Integrity in Sports” with Ceará and Náutico

 

Esportes da Sorte hosted its Match-Fixing Prevention Forum last week at CearĂĄ and NĂĄutico as main sponsor of both clubs. Held in partnership with Sportradar, the initiative is part of a series of in-person workshops, with upcoming sessions planned for Corinthians and FerroviĂĄria.

The project aims to combat illegal practices and reinforce a strong commitment to integrity in sport. Activities were tailored for athletes and members of the technical staff from the men’s and women’s professional teams, as well as the under-20 squads. During the sessions, topics such as the definition of match-fixing, types of fraud, fraudsters’ modus operandi, legal risks, and reputational impacts were covered. Participants were offered practical guidance on how to respond to suspicious approaches.

“This training programme reinforces our commitment to sports integrity and responsible gaming, pillars that guide our actions. We believe education is the best form of prevention, and we want to stand alongside clubs in this joint effort for transparency and the protection of sport,” said Ana Carolina Luna Maçães, Compliance Manager at Esportes Gaming Brasil, the group behind the Esportes da Sorte brand.

“Ceará takes this topic very seriously. The club is an important player in the fight against match-fixing. We act preventively with regular meetings and have a handbook that addresses the topic with our squad. It is our duty to provide these moments of learning for athletes and technical staff. We live in a time when the integrity of sport is being questioned. In this scenario, actions like this are extremely important,” commented Lucas Drubscky, Football Executive at Ceará.

The sessions were led by Felippe Marchetti, Integrity Partnerships Manager at Sportradar, a global sports technology company and recognized authority in sports integrity. In Brazil, Sportradar partners with the Brazilian Football Confederation (CBF) and 17 state federations, monitoring more than 10,000 matches per season. The company recently signed a Technical Cooperation Agreement (TCA) with the Ministry of Finance and the Ministry of Sports.

“Raising awareness among athletes and teams is one of the most effective ways to protect competitions from manipulation. These workshops are designed to equip participants with the knowledge and tools to recognize threats and act responsibly. We are proud to support initiatives like this that strengthen the integrity of Brazilian sports,” said Felippe Marchetti.

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Compliance Updates

New Bill in California Could End Online Sweepstakes Gaming

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California State Assemblymember Avelino Valencia (D-Anaheim) has introduced Assembly Bill (AB) 831 to protect Californians from unregulated online gambling by prohibiting online sweepstakes games that use a “dual currency” model to mimic casino-style wagering.

“Sweepstakes” platforms sell virtual coins that are used to play casino-style games and can be redeemed for cash or prizes, essentially operating as unlicensed gambling businesses. By exploiting “No Purchase Necessary” disclaimers, they sidestep California’s regulatory framework and evade the state’s voter-approved proposition related to Tribal-State gaming. Many of these “sweepstakes” operators are based offshore and function without proper oversight, avoiding requirements like consumer protections, responsible gaming safeguards, background checks, and tax compliance.

“We cannot look the other way while these platforms exploit legal grey areas. These operations undermine the voter-approved framework that affirms Tribal governments’ sovereign right to conduct gaming in California. AB 831 strengthens that framework and ensures gaming in California remains fair and accountable,” said Assemblymember Avelino Valencia.

AB 831 fortifies existing sweepstakes laws and clarifies the illegality of internet-based sweepstakes that use the dual currency model. It reinforces the shared responsibility between the State, licensed operators, and Native Nations to keep gaming safe, transparent, and accountable. AB 831 is co-sponsored by the Yuhaaviatam of San Manuel Nation, the California Nations Indian Gaming Association (CNIGA), and the Tribal Alliance of Sovereign Indian Nations (TASIN), reflecting strong support from across Indian Country.

“For over 25 years, Tribal governments like Yuhaaviatam of San Manuel Nation, have upheld the will of California voters by operating gaming with integrity. That commitment has allowed us to reinvest in our communities, boost local economies, and support essential public services on reservations and in partnerships across the state. Illegal online gaming now threatens this foundation—compromising voter-approved law and putting Californians at risk,” said Yuhaaviatam Tribal Council of San Manuel Chairwoman Lynn Valbuena.

“We support this legislation that will close dangerous loopholes and strengthen the integrity of California’s gaming system. We remain committed to defending a proven framework that protects the sovereignty of Tribal Nations and delivers real and lasting benefits to all Californians. Together, Tribal governments and the State of California will continue to address and take decisive action against illegal internet gaming in all its forms,” said Yuhaaviatam Tribal Council of San Manuel Vice Chairman Johnny Hernandez, Jr.

“Tribal government gaming contributes nearly $25 billion to California’s economy, sustains over 112,000 jobs, and funds critical community programs. Unregulated online sweepstakes threaten this voter-approved system by imitating casino gaming without oversight, accountability, or community investment. These illegal platforms erase the benefits of regulated gaming while exposing consumers to serious risks,” said CNIGA Chairman James Siva.

AB 831 is pending a hearing in the Senate.

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