The Fire Joker has returned, his blazing grin wider than ever. He’s back in control of the reels, where classic fruits and symbols light up under his fiery touch. But this time, there’s more than just mischief in the air. The heat has intensified, the stakes are higher, and this scorching slot is cranked up to a full 100.
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The Fire Joker has returned, his blazing grin wider than ever. He’s back in control of the reels, where classic fruits and symbols light up under his fiery touch. But this time, there’s more than just mischief in the air. The heat has intensified, the stakes are higher, and this scorching slot is cranked up to a full 100.

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Playmaker Taps Taz Patel, Kristine Bill for C-Suite Positions to Accelerate Growth in 2023

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Playmaker Taps Taz Patel, Kristine Bill for C-Suite Positions to Accelerate Growth in 2023

 

Playmaker, a leading social media sports and entertainment content platform, announced two C-Suite appointments, bringing nearly three decades of experience across sports media, strategic marketing and business development to its team. Taz Patel joins the company to assume the role of Chief Business Officer, and Kristine Bill has been promoted to Chief Operations Officer. The position of Chief Business Officer is a role new to Playmaker, while Bill is succeeding former COO Rob Elder.

“The appointments of both Taz and Kristine clearly articulate the strategic vision and aggressive growth goals we have set for ourselves in 2023,” said Brandon Harris, CEO of Playmaker. “In the coming months, Playmaker is keenly focused on expanding our roster of creative talent, bringing to life more public-facing events and developing and redefining strategic brand partnerships, all while continuing to publish the first-rate sports and entertainment content Playmaker has become so well known for. Taz and Kristine will be instrumental in leaning into the momentum Playmaker created in 2022, and springboarding our brand to new levels of creativity, influence and notoriety.”

Patel’s responsibilities as Chief Business Officer include scaling the brand’s revenue, expanding platform integrations and securing strategic partnerships to further enhance the company’s progression. Patel is a renowned early-stage startup operator with multiple exits over the past decade and previously founded Captiv8, a leading venture backed AI Influencer Marketing platform. His most notable exits included BlueLithium and Interclick, both acquired by Yahoo!, where Patel contributed to meaningful revenue growth via agency and brand partnerships.

“The early-stage companies that successfully scale talent, resources and profit have many of the characteristics Playmaker currently exhibits, most notably a lean operation, correctly leveraging technology and partnerships to maximize its output,” said Patel. “The sports industry is currently in a renaissance period, moving from its traditional state to the true intersection of entertainment, media and technology. I’m looking forward to utilizing my experience to broaden Playmaker’s sphere of influence and industry market share.”

Bill has been with Playmaker since July 2022, where she most recently served as Senior Vice President of Marketing & Events. In this new position, she will be tasked with leading all initiatives related to marketing, public relations, social media, creator content and e-commerce. Prior to joining Playmaker, she held roles with STN Digital, Blast Motion Inc. and GMR Marketing.

“The needs of today’s sports fans are rapidly changing and, as a company, Playmaker is constantly seeking to identify the next great experience, digitally or in-person,” said Bill. “This year we’ll be expanding Playmaker’s influencer program and developing engaging newsletters focused on specific areas within sports, entertainment and culture, as well as expanding our brand footprint with sponsorships and creative content activations at key tentpole sporting events. I’m excited to work with our world-class team of creatives and partners to provide our engaged audience with the exceptional experiences they demand.”

Playmaker experienced exponential growth throughout 2022 despite a series of market challenges brought on throughout the year. The rising platform saw a 300% jump in year-over-year revenue anchored by significant growth across its 30 social media channels, reaching more than 20 million followers and gaining new strategic partnerships with companies such as Pepsi, PointsBet and No House Advantage. Playmaker supported its financial growth by investing in people — specifically operational, marketing and financial employees — as well as new popular and emerging content creators such as Adam Garfield, Cam Smith and Nyrie Iskandarian. This expansion of talent brought Playmaker’s headcount from 12 to 60 in 2022, a 400% increase. In December 2022, Playmaker was named one of the Best Employers in Sports by notable sports business outlet Front Office Sports.

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Proper Loud and Galactic Announce Groundbreaking Global Partnership to Launch the World’s First Socially-Driven Prediction Market Platform

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In a landmark announcement set to reshape the future of entertainment, content, and technology, Proper Loud – the powerhouse team that has carved the path to success and helped bring to life ventures including Prime (Hydration & Energy), Misfits Boxing, The Baller League, and Lunchly – has entered into a global partnership with innovative prediction market platform Galactic.
Predictor.io marks the pioneering socially-driven prediction market platform, fusing real-time audience engagement with gamified, predictive experiences – powered by some of the world’s biggest digital creators and content brands.
Galactic, already well-established through key partnerships with media giants such as Sports Illustrated, has further bolstered its U.S. presence by advancing partnerships and discussions with both a Futures Commission Merchant (FCM) and a Designated Contract Market (DCM). These alliances are intended to strengthen Galactic’s regulatory and compliance path across North America, reinforcing its commitment to operating within the highest industry standards pending formal registration and approvals.
This bold new platform will allow fans to engage with creator-driven content like never before – predicting outcomes, competing in live challenges, and becoming active participants in sports, entertainment, and trending culture. Backed by cutting-edge tech, ongoing regulatory preparations, and unmatched creator influence, the venture is poised to redefine how the next generation interacts with content.
Mams Taylor, Founder of Proper Loud, shared: “This is a truly unique partnership bringing together the biggest content creators on the planet and world-class prediction market technology. We’re building something completely new – a platform where fans aren’t just watching, they’re participating in the outcome.”
Stuart Stott, CEO of Galactic, added: “This marks an industry first of its kind – bringing socially-driven content and the world’s biggest creators into one of the fastest-growing markets on Earth. The prediction market and creator economy are experiencing significant growth and, by combining these two forces, we can transform how audiences interact and engage with content. By empowering creators with new monetisation opportunities and providing fans with real-time, interactive experiences, we’re not just predicting the future – we’re helping shape it, making the future of content more engaging, inclusive and rewarding for everyone.”
By blending entertainment, prediction, and social influence, this joint platform is set to be a game-changer across sports, music, lifestyle and creator economies. The launch is expected to roll out in phases starting later this year, subject to regulatory clearances, with exclusive creator-led campaigns and real-time fan activations.
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SEE BEYOND THE FANTASY: ZITRO TEASES BIG REVEAL AT G2E LAS VEGAS 2025

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Zitro is gearing up for a milestone appearance at this year’s Global Gaming Expo (G2E) in Las Vegas, promising an experience filled with new content, innovation, and a highly anticipated product debut. Located in a premium new space on Fremont Street, Zitro’s booth will be 120% larger than last year, marking the company’s most significant investment at G2E to date. Zitro’s expanded presence underscores its unstoppable growth and commitment to the U.S. market.

Building on this momentum, a “new unveiling” will take place exclusively at the show—an experience crafted to awaken the senses. While details remain under wraps, this launch marks a significant step forward in the company’s product roadmap, and interest in this addition is already growing, making Zitro’s presence a must-see at G2E 2025.

In addition to this exciting reveal, attendees will experience an impressive showcase of new game titles for Zitro’s proven performer cabinet, CONCEPT. Featured games include fan favorites like Legendary Sword and King Fu Frog, and exciting additions such as River Gold, Tied Up! Coins, Goddess Saga, and Ancient Link. Also debuting are thrilling new adventures with Haunted Fortune, Octo Gold, Rainbow Birds, and Spin Fu, among others—all part of a new wave of content designed to deliver diverse gameplay experiences and drive performance on casino floors.

“We’re excited to return to G2E with a dramatically expanded presence, an unmatched lineup of new titles, and a groundbreaking product that we can’t wait to unveil,” said Derik Mooberry, CEO of Zitro USA. “Our growth in the U.S. is accelerating, and this year’s G2E is the perfect stage to show just how far we’ve come. Our expanded footprint reflects the strength of our portfolio and the trust our partners place in us. We look forward to welcoming visitors to see beyond the fantasy at our new booth and sharing the next chapter of Zitro’s story.”

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Wyoming Horse Racing Selects Quick Custom Intelligence Enterprise Platform

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Quick Custom Intelligence (QCI) and Wyoming Horse Racing are thrilled to announce their strategic partnership that is set to transform the gaming and hospitality landscape in the Wyoming market. This dynamic collaboration represents an exciting fusion of advanced technology and exceptional guest experiences. By leveraging QCI’s cutting-edge data analytics platform, the partnership aims to redefine how casinos operate, providing unparalleled insights into player behavior, enhancing operational efficiency, and delivering personalized guest experiences like never before. This bold move positions Wyoming Horse Racing at the forefront of innovation, setting a new standard in how technology can drive the future of gaming and hospitality.

This partnership marks the beginning of a new era, where the seamless integration of artificial intelligence, data-driven decision-making, and world-class service will create an unmatched environment for entertainment and hospitality in the region.

Steven Jimenez, Executive General Manager of Wyoming Horse Racing, shared his excitement about this partnership, stating, “We are excited to embark on this transformative journey with QCI. The QCI platform is truly a game-changer for our host and marketing departments, and we’re confident it will not only optimize our operations but also enhance the quality of service and entertainment we provide to our valued guests. With QCI’s innovative solutions, we’re poised to deliver an unparalleled gaming experience in the Wyoming market. This partnership perfectly aligns with our commitment to excellence and innovation.”

Dr. Ralph Thomas, CEO of QCI, expressed his satisfaction with this newly established partnership, stating, “we place immense value on partnerships that are built on mutual respect, a shared vision, and a strong commitment to innovation. Our collaboration with Wyoming Horse Racing exemplifies this kind of relationship. From the very beginning, we have been deeply impressed by the Wyoming Horse Racing team’s dedication, their passion for excellence, and their relentless focus on delivering extraordinary guest experiences. I am incredibly proud of what we have already achieved together and even more excited for the future. This partnership represents a unique opportunity to set new benchmarks in the Wyoming market, and I am confident that together, we will redefine what’s possible in the gaming and hospitality industry.”

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