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Playmaker Taps Taz Patel, Kristine Bill for C-Suite Positions to Accelerate Growth in 2023

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Playmaker Taps Taz Patel, Kristine Bill for C-Suite Positions to Accelerate Growth in 2023

 

Playmaker, a leading social media sports and entertainment content platform, announced two C-Suite appointments, bringing nearly three decades of experience across sports media, strategic marketing and business development to its team. Taz Patel joins the company to assume the role of Chief Business Officer, and Kristine Bill has been promoted to Chief Operations Officer. The position of Chief Business Officer is a role new to Playmaker, while Bill is succeeding former COO Rob Elder.

“The appointments of both Taz and Kristine clearly articulate the strategic vision and aggressive growth goals we have set for ourselves in 2023,” said Brandon Harris, CEO of Playmaker. “In the coming months, Playmaker is keenly focused on expanding our roster of creative talent, bringing to life more public-facing events and developing and redefining strategic brand partnerships, all while continuing to publish the first-rate sports and entertainment content Playmaker has become so well known for. Taz and Kristine will be instrumental in leaning into the momentum Playmaker created in 2022, and springboarding our brand to new levels of creativity, influence and notoriety.”

Patel’s responsibilities as Chief Business Officer include scaling the brand’s revenue, expanding platform integrations and securing strategic partnerships to further enhance the company’s progression. Patel is a renowned early-stage startup operator with multiple exits over the past decade and previously founded Captiv8, a leading venture backed AI Influencer Marketing platform. His most notable exits included BlueLithium and Interclick, both acquired by Yahoo!, where Patel contributed to meaningful revenue growth via agency and brand partnerships.

“The early-stage companies that successfully scale talent, resources and profit have many of the characteristics Playmaker currently exhibits, most notably a lean operation, correctly leveraging technology and partnerships to maximize its output,” said Patel. “The sports industry is currently in a renaissance period, moving from its traditional state to the true intersection of entertainment, media and technology. I’m looking forward to utilizing my experience to broaden Playmaker’s sphere of influence and industry market share.”

Bill has been with Playmaker since July 2022, where she most recently served as Senior Vice President of Marketing & Events. In this new position, she will be tasked with leading all initiatives related to marketing, public relations, social media, creator content and e-commerce. Prior to joining Playmaker, she held roles with STN Digital, Blast Motion Inc. and GMR Marketing.

“The needs of today’s sports fans are rapidly changing and, as a company, Playmaker is constantly seeking to identify the next great experience, digitally or in-person,” said Bill. “This year we’ll be expanding Playmaker’s influencer program and developing engaging newsletters focused on specific areas within sports, entertainment and culture, as well as expanding our brand footprint with sponsorships and creative content activations at key tentpole sporting events. I’m excited to work with our world-class team of creatives and partners to provide our engaged audience with the exceptional experiences they demand.”

Playmaker experienced exponential growth throughout 2022 despite a series of market challenges brought on throughout the year. The rising platform saw a 300% jump in year-over-year revenue anchored by significant growth across its 30 social media channels, reaching more than 20 million followers and gaining new strategic partnerships with companies such as Pepsi, PointsBet and No House Advantage. Playmaker supported its financial growth by investing in people — specifically operational, marketing and financial employees — as well as new popular and emerging content creators such as Adam Garfield, Cam Smith and Nyrie Iskandarian. This expansion of talent brought Playmaker’s headcount from 12 to 60 in 2022, a 400% increase. In December 2022, Playmaker was named one of the Best Employers in Sports by notable sports business outlet Front Office Sports.

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Aposta Ganha enhances user experience with Early Payout feature

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Aposta Ganha enhances user experience with Early Payout feature

 

Aposta Ganha, the fastest-growing Brazilian sports betting and casino site, has further enhanced its solution by introducing a new feature that will revolutionise the way players experience sports betting. This launch offers greater speed, security, and control, allowing players to secure their winnings during the match.

The Early Payout feature allows bettors to secure their winnings before the end of a match, provided the selected team gains a two-goal advantage. This new functionality eliminates the need to watch the final minutes of the game to validate results and is now available to all users on the platform.

The feature applies to bets placed in the “Match Winner (Regular Time)” market and is valid for single bets, multiple bets, and the Bet Builder tool. However, it is not available for the “Draw” selection.

This new feature will instantly bring more dynamism to the game while ensuring a fair environment.  Operating under Brazil’s newly regulated sports betting market, the platform meets all requirements set by Brazilian authorities, reaffirming its commitment to transparency and responsibility.

Grupo Aposta Ganha CTO, Rony Silva, added: “We passionately believe in ensuring our players have the very best experiences when it comes to sports betting. The Early Payout feature represents a major step forward in enhancing the experience for bettors on the platform. It provides greater by allowing users to confirm their winnings before the game ends.”

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Betsson strengthens partnership with Racing Club – becomes main sponsor and front jersey partner

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Betsson strengthens partnership with Racing Club – becomes main sponsor and front jersey partner

 

Betsson, the leading global sports betting and online casino operator, and Racing Club de Avellaneda are proud to announce that, just months away from celebrating the second anniversary of their partnership, Betsson will become the team’s main sponsor starting from the next tournament. This agreement comes at a significant moment, as Racing Club was recently crowned champions of the Copa Sudamericana.

The collaboration between Betsson and Racing began in May 2023, with Betsson initially sponsoring the upper back of the First Division team’s jerseys for all domestic and international matches. With this enhanced agreement, Betsson’s logo will now appear on the front of Racing Club’s iconic shirts. The new kits for La Academia will be unveiled today, Friday, 24 January, during the first-round match of the First Division tournament against Barracas Central.

Jesper Svensson, CEO of Betsson Group, stated, “We are thrilled to take our partnership with Racing Club to the next level as their main sponsor. Racing Club’s rich history, passion, and excellence mirror Betsson’s core values, making this collaboration a natural fit. Together, we are ready to continue achieving great success and strengthening our shared vision for the future.”

Racing Club President Diego Milito expressed his happiness with the agreement, emphasising his hope that the partnership will continue for many years, further elevating Racing Club’s legacy and delighting its passionate fans. The forward legend Milito, also played for Inter (2009–2014) – a team with Betsson Sport as their main jersey partner – was a key player for the club, securing six major titles, including the 2009/10 Champions League win.

The agreement is set for two years, with an option to renew for an additional two years. Betsson has also committed to enhancing fan engagement by creating exclusive experiences for Racing Club members and supporters across Latin America, including events, raffles, and other activities that bring the Club closer to its community and followers.

Maximiliano Bellio, Betsson’s Country Manager for Argentina, highlighted the value of this collaboration and said, “Our collaboration with Racing Club over the past years has been truly exceptional, built on a shared passion for the sport and its fans. This strengthened partnership represents our commitment to not only support the team but also to deepen the connection between Racing Club and its passionate fanbase. Together, we look forward to creating unforgettable experiences that celebrate the club’s rich history and exciting future.”

On social media, Betsson is using the hashtag #VamosParaAdelante (Let’s Move Forward) to celebrate this new chapter, marked by the prominent placement of the logo on the jersey and the shared goal of achieving continued success.

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Spinomenal makes US debut with New Jersey market entry

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Spinomenal, the leading iGaming content provider, has made its US debut after launching an exciting collaboration with a leading operator in the state of New Jersey, and is anticipating many more valuable collaborations with top tier online casinos.

Following impressive growth rates, Spinomenal is making a major move into the New Jersey iGaming market, marking a key step in its global expansion. By entering this crucial U.S. region, Spinomenal will bring its innovative games to a new audience, strengthening its presence and leadership in the iGaming industry.

Spinomenal’s specially selected titles will be going live via Pariplay’s Fusion aggregation platform in the New Jersey market. Some of the outstanding titles being made available for NJ players are Demi Gods II, Majestic Wild Buffalo and Kitsune’s Scrolls.

This marks a major milestone in Spinomenal’s strategic expansion plan, as this debut establishes the company’s initial presence within the New Jersey market, with further growth anticipated across the US iGaming ecosystem. This move underscores Spinomenal’s commitment to expanding its global footprint and further solidifying its position as a leader in the online casino industry.

Lior Shvartz, CEO for Spinomenal commented: “After a decade of establishing and positioning Spinomenal as a leading provider in the iGaming industry, we have now taken a big leap and will provide our exciting content to the esteemed New Jersey audience. We are highly optimistic about entering this prominent market, following the process of obtaining approval from the DGE.”

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