SIS esports offering expands into Colorado through bet365 deal
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Operator live with Competitive Gaming in second state

 SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has launched its esports Competitive Gaming product in a second US state. The comprehensive non-tournament esports solution is now live in Colorado through long-term operator partner, bet365.

After the successful release of SIS’ Competitive Gaming product in New Jersey in late 2022, bettors in Colorado can now enjoy the market-leading offering, starting with ebasketball.

Developed specifically for betting, SIS’ H2H Global Gaming LeagueTM hosts over 180,000 events per year, providing a full end-to-end solution with integrity at its core, and proven to deliver superior margins around the clock.

The product has ultra-low (sub-second) latency live streaming, visible ESIC-trained integrity referees for every game, live caster commentary, and on-screen graphics, including unique betting prompts such as form, players stats, and results. As a result, there is ample opportunity for bettors to enjoy innovative and engaging content.

The highly competitive events are produced in-house from SIS’ UK-based secure self-contained gaming studios.

Richard Ames, Chief Executive, SIS, and President, SIS Content Services, said: “We are pleased to see our esports content go live in a second US state following the successful launch in New Jersey.

“Having a second US launch so soon after the first is a testament to the rapid progress we are making in the North American market and showcases our ability to provide bettors with engaging content as well as further enhancing our relationship with our valued long-term partner bet365.”

Michele Fischer, Vice President, SIS Content Services, said: “We are thrilled to be able to launch our esports offering in Colorado.  As basketball has been the most popular sport on Colorado sportsbooks, we are confident that bettors will react positively to our esports basketball content. This deal is further evidence of the footprint SIS is making in what will continue to be a rapidly growing and key market for the company.”

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George Miller has started working in the gaming industry as an Editor/Content Manager in 2016 and since then he has acquired many experiences when it comes to interviews and newsworthy subject covering. In 2017, he became Head of Content and he is responsible for the editorial team, press release and story covering on multiple websites that are part of Hipther Agency, including EuropeanGaming.eu.

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