Latest News
Low6 Announces New Hire – Director of Sales and Strategy Brittany Almeida
Low6, the award-winning leader in sports gamification, has today announced the appointment of The Sports Network Canada (TSN) executive, Brittany Almeida, as new Sales and Strategy Director. Low6 has been forging partnerships with top U.S sports leagues, brands and franchises, and in 2022 added an already hugely-popular B2B white label gamification proposition for the sports betting industry.
“Brittany’s leadership, track record of growth, entrepreneurial mindset and deep connections in the industry will ensure Low6 continues to shape the future of igaming clients globally while maintaining the agility and care needed to support existing customers and team at a local level. Brittany’s leadership comes at a crucial and exciting time, as Low6 enters a significant growth year ahead – providing operators with innovative gamification technology across sports and online casino,” stated Josh Turk, Chief Strategy Officer of Low6. “We are excited to onboard an athlete into the sales team, bringing a wealth of team leadership, competitiveness and an athlete’s drive to maximize each day”.
Brittany Almeida’s experience compliments all parts of Low6’s business. She comes with a wealth of sports betting industry experience, having most recently worked for TSN, where she launched the first-of-its-kind Sportsbook partnership agreement between TSN and FanDuel. She also led the development of sports betting strategy and partnerships for TSN, Canada’s leading sports broadcaster. During her four-year tenure, she successfully managed partnerships with league partners, brands, sportsbooks, and agencies alike. One of her major achievements includes the integration of The Edge, TSN’s sub-brand dedicated exclusively to daily sports betting and fantasy content.
“An award-winning leader in sports gamification, Low6 has taken the free-to-play category by storm,” said Brittany Almeida. “I am excited to join the ranks of Jamie Mitchell, Josh Turk, and the Low6 team in their mission to bring innovative gaming experiences for global partners across iGaming and media. This year will be transformative for Low6 and provide the opportunity to solidify our place as the go-to destination for betting operators, sports leagues and franchises, media organizations, and major brands to help engage and monetize their digital fanbases. I will help to continue to revolutionize sports gamification for those brands that seek to win.”
Canada
IGT Delivers World Premiere of Powerbucks Blackjack Online Game in Canada
International Game Technology PLC announced that its new Powerbucks Blackjack game is now available to online players in multiple jurisdictions in Canada. The theme links to IGT’s Powerbucks omnichannel wide-area progressive (WAP) jackpot prize pool, Canada’s largest jackpot connecting land-based, online and mobile games.
“IGT is excited to build on its omnichannel jackpot leadership in Canada and the success of our Powerbucks portfolio by delivering a new evolution of one of the most popular casino card games. Designed to deliver the ultimate gaming experience, IGT’s Powerbucks Blackjack offers players the opportunity to win life-changing jackpots and provides operators with another compelling content option to help drive strong performance results,” said David Flinn, IGT SVP Canada, EMEA, and LATAM Gaming Sales.
Bringing a player-favorite card game to a new level, IGT’s Powerbucks Blackjack offers a state-of-the-art user interface with vibrant animations, language localization, and a sleek design for an engaging experience.
Launched in 2016, IGT Powerbucks slots is the world’s first omnichannel WAP game that links the jackpot prize pool between gaming machines found in land-based casinos with digital-based games in Canada. Since their debut, Powerbucks slots have paid over 50 jackpots of 1 million dollars or more across the country.
Canada
THE CANADIAN GAMING ASSOCIATION ANNOUNCES ELECTION OF NEW BOARD MEMBERS
- Bruce Caughill, Managing Director, Canada, Rush Street Interactive
- Peter Czegledy, Partner, Aird & Berlis LLP
- Neil Erlick, Chief Corporate Development Officer, Nuvei
- Charmaine Hogan, Head of Regulatory Affairs, Playtech
- Dale Hooper, General Manager Canada, FanDuel
- Chuck Keeling, EVP, SH Engagement, Community and Social Responsibility, Great Canadian Entertainment
- David Lucchese, Executive Vice President, Sales & Marketing, Everi
- Adrianne McGrath, Vice President, Business Development, Konami Gaming
- Terry McInally, Chief Compliance Officer & Chief Information Officer, Gateway Casinos
- Niaz Nejad, Managing Director, Americas – Gaming, Light & Wonder
- Bob Parente, SVP Chief Revenue Officer, Gaming, Light & Wonder
- Derek Ramm, Global Head, Advisory Services, Kinectify
- Lindsay Slader, SVP Compliance, GeoComply
- Richard Taylor, President, MGE Entertainment – Fallsview
- Scott Vanderwel, Chief Executive Officer Canada, PointsBet Canada
Latest News
Hard Rock Atlantic City Kicks Off “12 Days of Giving” with Over $50,000 to Local Charitable Organizations
Hard Rock Hotel & Casino Atlantic City and the Boardwalk 1000 Foundation celebrated National Giving Day by donating $10,000 to the Community FoodBank of New Jersey. This donation marks the start of Hard Rock Atlantic City’s “12 Days of Giving” campaign during which funds and services totaling more than $50,000 will be donated to 12 organizations. Hard Rock Atlantic City has donated to more than 500 charities since opening in 2018 supporting the company’s motto to Love all – Serve All.
Additional recipients include Covenant House Atlantic City, Kelly’s Kidz, Live to Serve, Holidays for Heroes’ Shop with a Cop, ARC of Atlantic County, Court Appointed Special Advocates (CASA), Atlantic County Toys for Kids, Garden State Equality, Atlantic City Rescue Mission, Boys & Girls Club of Atlantic City, and Jewish Family Services.
“We are proud to live by our company’s mottos through our 12 Days of Giving holiday campaign to offer support to our community in such an impactful way. I am deeply grateful for our customers who generously donate to the Boardwalk 1000 Foundation which partnered with Hard Rock Hotel & Casino Atlantic City in helping to make a difference this holiday season,” said George Goldhoff, President of Hard Rock Atlantic City.
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