Press Releases
Betmotion scores major boost from World Cup
Brand reports a significant increase in bets and users during the major tournament in Qatar
Betmotion, the leading Latin American gambling site dedicated to Sportsbook, Casino and Bingo games, enjoyed a significant rise in bets and 45% new users on the back of the World Cup.
As the final confetti fell from Argentina’s celebrations, Betmotion were also cheering the impact of the world’s biggest football tournament.
During the build up to the inaugural winter World Cup, Betmotion invested in a wide selection of initiatives to make this event a milestone in the company’s 14-year history. Campaigns included promotional projects and activations using its team of ambassadors. This year’s edition of the competition made betting even more present in the culture of Brazilian fans, which guided all the brand’s movements in the period leading up to kick-off.
Betmotion reported a 45% increase in new users who placed bets on the site during the 64 games in Qatar, boosting total bets. Interestingly, Brazil’s five matches only represented 10% of the total volume of bets after the pre-tournament favourites crashed out in the last eight.
Another noteworthy point on Brazilian betting behaviour was 56% of bets on Betmotion were made live, during the match in question. The data revealed that many fans followed the games with their cell phones in hand, connected to the TV and using the available odds.
“We are very happy with the numbers that Betmotion achieved during the World Cup. There were months of planning, numerous actions focusing on the main football competition in the world. Betmotion operates using state-of-the-art technology, with differentiated service to users, and this generates the confidence of players. For all these reasons, we surpassed our objectives with the World Cup in Qatar”, commented Fernanda Gomes, Betmotion Marketing Manager.
To attract new users, Betmotion promoted the “Bolão da Copa”, a campaign that offered BRL 100,000 in prizes for players. In addition, it created several activations with its team of ambassadors, especially with Negrete, who was present in Qatar and generated content for the brand directly from the host country of the tournament.
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INSPIRED APPOINTS RAFAEL BRUNACCI AS BUSINESS DEVELOPMENT DIRECTOR LATAM – VIRTUALS
Inspired Entertainment, Inc., a leading B2B provider of gaming content, technology, hardware, and services, is pleased to welcome Rafael Brunacci as its new Business Development Director for LATAM – Virtuals. In this strategic role, Mr. Brunacci will lead Inspired’s growth initiatives in Latin America, concentrating on expanding the company’s Virtual Sports footprint and advancing its business across this rapidly growing market.
With a strong background in the iGaming industry, payment services, and eSports, Rafael brings the ideal mix of skills to drive Inspired’s Virtuals business forward in LATAM, with a specific focus on the imminent regulated market opening in Brazil. His leadership will play a key role in enhancing Inspired’s presence and delivering value to both clients and partners across the region.
Most recently, Rafael served as Business Development Manager for LATAM at Oddin.gg, where he championed the integration of eSports solutions across Latin America. His efforts helped build market awareness and educate local stakeholders on best practices, positioning eSports as a high-potential sector within the LATAM betting industry. Rafael’s work was instrumental in establishing strategic partnerships, increasing the adoption of eSports, and solidifying the company’s presence within the region.
Prior to this, he was with CoinsPaid as a Business Development Manager LATAM, delivering Crypto Payment solutions to the iGaming industry. Rafael’s diverse experience also includes roles at Intralinks and Prudential Financial, where he honed his skills in digital transformation and financial market solutions across Latin America.
“We are delighted to welcome Rafael to the Inspired team,” said Ian Freeman, Chief Commercial Officer – Virtual Sports at Inspired.
“Rafael brings a dynamic blend of experience in the iGaming industry, payment services and eSports, which is instrumental as we expand our Virtual Sports offerings across LATAM. As a native Brazilian, fluent in English, Spanish, and Portuguese, his ability to navigate complex market environments makes him exceptionally qualified to drive growth and engagement in this critical region.”
“I am excited to join Inspired and contribute to the Company’s continued expansion in LATAM,” said Mr. Brunacci. “Inspired’s commitment to innovation in gaming technology aligns perfectly with my background, and I look forward to leveraging my experience to foster growth, support clients, and drive the adoption of Inspired’s Virtual Sports products in the region.”
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21VIRAL Strengthens Senior Sales Team in Latin America
21VIRAL continues its LatAm senior sales team expansion with Maximilano Ramos appointment.
21VIRAL, the iGaming casino and games aggregation supplier, announced that it had appointed Maximiliano Ramos, an experienced Latin American sales and business development expert, to its growing sales team.
Christoph Härtel, CEO of 21VIRAL, said: “We continue to scale our business throughout Latin America. Max has over 10 years of experience throughout the region, growing and delivering sustainable B2B products and services in the iGaming supply chain. He has joined our growing team, with operator partners across Latin America at the right time and will further expand our sales pipeline, processes, business development, and customer experience.”
Max Ramos, LatAm Sales Manager, said: “21VIRAL is making a remarkable impact in the flourishing markets of Central and South America, as highlighted by the recent participation at various industry shows during this year. Our committed team is dedicated to addressing our operator customers’ pain points, placing them at the core of our operations. This strategy enables them to rapidly scale their businesses with seamless integrations powered by cutting-edge AI technology and revenue-boosting content from our game providers. I am truly excited about the upcoming months as we onboard and activate new operators and game providers, driving growth and innovation together”.
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Bingo Paradise Reports Record Growth in Q3 2024 with Unprecedented FTD Increase
Bingo Paradise, a standout affiliate portal in the UK iGaming market, has announced its most successful quarter to date. Q3 2024 has been a landmark period for the brand, owned by Meteor Marketing Ltd, with a dramatic increase in first-time depositors (FTDs) helping to solidify its reputation as one of the highest performing affiliates in the UK iGaming market. This achievement highlights Bingo Paradise’s ability to adapt and thrive in a competitive and fast-paced sector.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
The numbers speak for themselves. Bingo Paradise recorded an impressive 65.24% year-on-year increase in FTDs compared to Q3 2023. This milestone reflects the platform’s unwavering commitment to player-focused strategies, such as delivering comprehensive reviews that allow players to make informed decisions. The team’s dedication to compliance, led by its expert compliance manager, ensures that every piece of content adheres to stringent industry regulations, including those set by the CAP Code.
Bingo Paradise attributes much of its success to its partnerships with operators, which enables the affiliate to offer exclusive deals that resonate strongly with its audience. These deals provide players with added value, increasing engagement and building trust. Importantly, Bingo Paradise works exclusively with UKGC-licensed operators, ensuring that the brands it promotes uphold the highest standards of player fairness and security.
This focus on integrity and quality has not only benefited players but also strengthened the platform’s relationships with operators. By prioritising long-term trust over short-term gains, Bingo Paradise has established itself as a reliable partner in the highly competitive iGaming affiliate market. As the company celebrates its success in Q3 2024, it remains focused on continuous innovation and maintaining its commitment to excellence.
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