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Latin America

Everson signs as brand ambassador for Betmotion

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Everson signs as brand ambassador for Betmotion

 

One of the best goalkeepers in Brazil joins the team alongside Negrete and Mackenzie Dern to launch a new welcome promotion

Betmotion, the leading Latin American gambling site dedicated to Sportsbook, Casino and Bingo games, has strengthened its team of brand ambassadors with the signing of Brazilian keeper Everson.

The star stopper joins a stable of ambassadors which already includes digital influencers Negrete and Billy, as well as MMA fighter Mackenzie Dern. Everson will be giving away a signed pair of used gloves to celebrate the deal.

With this agreement, the athlete will produce betting content on social networks and will participate in several brand initiatives, some in partnership with other Betmotion ambassadors. Everson is followed by thousands of fans on his official Instagram profile, @goleiroeverson.

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“Everson’s arrival as Betmotion ambassador is a source of great joy. He is an incredible athlete, a top-level goalkeeper, highly respected, in addition to having great affinity with his legions of fans. We are going to create a lot of content and many fun projects”, revealed the Country Manager of the brand in Brazil, Fernanda Gomes

 “It is an honour to be part of the Betmotion family of ambassadors. With more than 14 years’ experience in the sports betting market, the company has been innovating in the way it relates to platform users, and it will be a pleasure to participate in this movement, adding value to the brand and interacting more closely with our customers and followers. I’m sure it will be a successful partnership”, celebrates Everson.

On the official Betmotion profile on Instagram (@betmotionbr), players on the site can participate in the promotion, which has as its prize a pair of gloves used and autographed by the goalkeeper. The initiative runs until Monday, the 23rd, with the draw and announcement the following day, Tuesday, the 24th.

Compliance Updates

Betsson Obtains Local Gaming Licenses in Peru

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A subsidiary of Betsson AB has obtained its first local licenses for the newly regulated market in Peru. The licenses cover online casino and sports betting for the Betsson and Betsafe brands. Further, licenses for the Inkabet brand are expected to be obtained soon.

Betsson began its Latin American venture already in 2008 and has since then positioned itself as the most recognized sports betting brand in Peru. In 2019, the Group further strengthened its position toward the country with the launch of its Betsafe brand. Two years later Inkabet, a Peruvian-facing sports betting and online casino business, was acquired.

Besides the new licenses, the Group holds licenses in two other key markets in the region, Colombia, and Argentina. In Argentina, Betsson holds licenses in Buenos Aires City, Buenos Aires province, and Córdoba.

Pontus Lindwall, President and CEO of Betsson AB, said: “We have really looked forward to Peru introducing a local regulation and are very pleased with the issuing of these licenses. With this announcement, we affirm our commitment to the local economy and the new regulatory framework in the country.”

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Compliance Updates

LSports Receives Approval to Offer Sports Betting Data Services in Peru

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LSports has announced that the company has received approval from the Peruvian Ministry of Foreign Trade and Tourism (MINCETUR). This regulatory approval marks a significant milestone in LSports’ expansion across Latin America, allowing the company to offer its comprehensive sports betting data services to local operators in Peru.

With this B2B license, LSports can now provide its advanced sports betting data solutions to companies in Peru’s iGaming sector, enabling them to enhance their offerings and compete effectively in the market.

Dotan Lazar, CEO of LSports, said: “This is a significant step in expanding LSports’ footprint in Latin America. We are delighted to be among the first data providers accredited in Peru. The market has great potential, and we look forward to helping our partners launch competitive offerings.”

Lazar added: “The acceptance of this B2B license reinforces LSports’ position as a leading sports betting data supplier in a region known for its passionate fans and vibrant sports culture. LSports is committed to supporting its partners in Peru and beyond, helping them navigate the complexities of the market and achieve sustainable growth. We offer free consultations on expansion strategy and encourage bookies to contact us.”

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Fast Track Enters into Partnership with 4Play

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Fast Track, the leading player engagement platform built specifically for the iGaming industry, has partnered with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.

Launched in 2023, 4Play has rapidly gained recognition in the industry, primarily targeting the burgeoning Brazilian market. With a commitment to delivering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.

4Play’s decision to integrate Fast Track CRM comes as part of its strategic initiative to bolster player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalised and timely.

“We are excited to partner with Fast Track to elevate our player engagement strategies. Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency,” Mateus Ihering, Chief Operating Officer of 4Play, said.

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Fast Track’s CRM platform, recognised for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business goals. By automating player communications and optimising the registration journey, 4Play aims to significantly increase its number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.

Simon Lidzén, Co-Founder and CEO of Fast Track, said: “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”

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