Latin America
Betmotion announces Dani Boaventura as brand ambassador
Journalist and presenter joins team that includes fighter Mackenzie Dern, goalkeeper Everson and digital influencers Negrete and Billy
Betmotion, the leading Latin American gambling site dedicated to Sportsbook, Casino and Bingo games, has announced journalist and ESPN Brasil presenter Dani Boaventura as its new brand ambassador.
Boaventura is from Rio de Janeiro and also works as a digital content generator, as well as a speaker and master of ceremonies. During a stellar 10 year career she has covered the World Cup, Olympic Games, Nascar and Rally dos SertĂ”es, among other events, and was the first woman to present Linha de Passe, the broadcaster’s traditional football program.
In her role, Boaventura will host digital content for Betmotion, in addition to participating in various initiatives created by the brand. On her official Instagram profile (@danielaboaventura), the journalist interacts daily with her thousands of fans.
âDani fills an important gap in our team of ambassadors as she dominates sports media thanks to her powerful personality and knowledge. We are very happy to develop branded content with herâ, said the Country Manager of Betmotion in Brazil, Fernanda Gomes.
âI always say that sports journalism is entertainment with credibility. Betmotion’s experience and seriousness allow me to take this mentality to a new segment. I come with tips for sports betting and to engage with a new audience. I’m very excited, and I hope to have funâ, followed Dani.
Betmotionâs deal with Boaventura coincides with the revelation the company has also extended its partnership with Billy who runs the biggest futsal channel in the world. Since launching in 2015, the channel has grown to 740,000 subscribers. Br Futsal also has a legion of fans on Instagram (@brfutsal), with 985,000Â followers and a global reference for the sport.
âI am very happy to have Betmotion trusting the work of BR Futsal and supporting the sport with so many players in Brazil. It’s been three years of an incredible partnership. I can’t imagine anything different for 2023, that isn’t even more successful than we’ve had in recent yearsâ, Billy added.
Compliance Updates
WA.Technology receives accreditation to enter Peruâs gaming market
WA.Technology, the award-winning B2B solutions provider, is excited to announce its entry into the rapidly expanding Peruvian gaming market after receiving the necessary certifications from the countryâs gambling regulator, Ministerio de Comercio Exterior y Turismo (MINCETUR).
Already recognised as the most sought-after B2B solutions provider for LatAm, the award-winning provider is now bringing its iGaming expertise to operators across Peru, having already partnered with the majority of the continentâs biggest brands.
In total, WA.Technology offers its LatAm partners a full spectrum of iGaming solutions via its WA.Platform, WA.Sports, WA.Casino, WA.Fantasy, WA.Affiliates and WA.Lottery verticals.
With WA.Technology boasting multiple regional offices across the continent, the provider has now stated a firm commitment to ensuring that its Peru operator partners will be given the best of its technology to gain local market share.
These include its latest lottery platform, with players able to access more than 70 of the worldâs biggest lottery formats, Highly popular Lottery games from the USA will also be available, such as Powerball and Megamillions, reaching in excess of $1bn.
In addition, local operators will be able to harness WA.Technologyâs latest Fantasy Sports and its US-inspired PickâEm Play Props offering, which is being rolled out imminently to big-name operators across the continent.
Designed for players to unleash their sporting expertise across Daily Fantasy Sports and Free-to-Play predictor games, both represent a tried and tested acquisition tool for LatAm operators to boost engagement, retention and cross-selling opportunities.
Local partners will also be able to access WA.Technologyâs latest WA.Affiliates vertical, designed to transform LatAm operatorsâ player-focused marketing and customer acquisition strategies.
Featuring affiliate tracking features, performance tracking software, and the option to introduce gamification, WA.Affiliates represents an unparalleled acquisition tool for operators to reach new audiences and drive traffic back to casinos and sportsbooks.
Commenting on the companyâs launch in Peru, Axel Antillon, Regional Director LatAm at WA.Technology, said: “Peru represents a significant opportunity for WA.Technology; we are very excited to be embarking on this new journey! The countryâs growing appetite for gaming and entertainment-led experiences aligns perfectly with our mission to deliver LatAmâs best gaming products.
âBy entering the Peruvian market, weâre able to support local operators in enhancing their player experience, improving operational efficiency, and ultimately, growing their business. We look forward to becoming a trusted partner to the region’s operators as we establish a long-term presence here.”
Since regulations were introduced in October 2023, Peru has been pinpointed as one of LatAmâs major growth markets by industry experts.
Reports project the market to grow at a compound annual growth rate (CAGR) of 9% between 2023 and 2031, largely driven by increased digital adoption and growing demand for online entertainment.
MINCETUR, Peruâs regulator, estimates that approximately Sol3.8 billion (âŹ1bn) in bets was placed in 2022, with online gaming and sports betting estimated to produce Sol162m (âŹ40.6m) a year in taxes for the state.
eSports
Community Gaming Joins Forces with Moonton as Official Esports Partner for Mobile Legends: Bang Bang
Community Gaming (CG), the leading esports platform for automated tournament payouts and sponsor of the Mobile Legends: Bang Bangâs professional league for the Latin America Region, MPL LATAM, now supports developing esports communities in Latin America in collaboration with Moonton.
This partnership is a significant boost to CGâs existing advantages associated with its grant program, a partner-backed initiative to provide organizers with economic resources based on the performance and growth of their local gaming communities. Tournament organizers can apply to receive platform support, prizes, in-game currency, items, and tournament professional assistance including âTournament Mode,â a special setting on Mobile Legends: Bang Bang that grants organizers enhanced features, such as unlocking all available skins in the game for players to fully enjoy a complete and unique MLBB pro tournament experience.
Wei Xu, regional esports operation manager at Moonton, said: âWe are excited to announce the partnership with Community Gaming. Community Gaming is the most accepted esports platform in our community in Latin America. We hope this partnership brings new experiences to the players.â
As MPL comes to its end this year, CG will also be collaborating with MLBB professional teams for a flash $4000 prize tournament set to enhance the visibility of the companyâs services. This event marks a pivotal moment set to highlight CGâs preparedness to impact the professional MLBB scene.
Community Gaming and Moonton are no strangers to mutual cooperation. In the past both companies have partnered to develop the Dawn of Heroes Series, a set of events in 2021 and 2022 that offered qualifying slots to MLBBâs Signature Competition, Liga LATAM. The companies have also worked together on Peruâs University Tournament INTERU 2023 and currently Community Gaming hosts significant activity of MLBB Tournaments from over 12 countries on a monthly basis.
Latest News
SOFTSWISS Becomes Headline Partner for NEXT.io Elite Retreat LatAm
SOFTSWISS, a global tech expert with over 15 years of experience providing innovative iGaming solutions, announces its headline partnership on the Elite Retreat LatAm, an exclusive event organised by NEXT.io, the worldâs leading iGaming community. This partnership underscores SOFTSWISSâ commitment to fostering innovation and collaboration within the rapidly growing Latin American iGaming market.
The invite-only retreat is scheduled to take place from 24 to 26 November 2024 at the luxurious Secrets Maroma resort in CancĂșn, Mexico. The Elite Retreat LatAm will bring together 100 top decision-makers from leading operators and suppliers in the iGaming industry, offering an unparalleled opportunity for focused networking and strategic discussions in one of the Caribbeanâs most stunning locations.
Max Trafimovich, CCO at SOFTSWISS, shares: âLatin America represents a key growth area for SOFTSWISS, and our ongoing certification efforts in Brazil are a testament to our long-term commitment to the region. We believe that events like the Elite Retreat LatAm provide a unique platform for exchanging valuable insights and fostering meaningful partnerships. With NEXT.io as a trusted partner, we are confident that this retreat will set the stage for significant advancements in the Latin American iGaming market.â
Notable attendees will include key figures such as the GM LatAm of Stake, the CEO of Logrand, the Director of Caliente, the President of AEIJA, the CEO of Apuesta Gana, the CEO of Coolbet, the Director of Doradobet, among others.
Pierre Lindh, Co-Founder & Managing Director at NEXT.io, adds: “We are delighted to welcome SOFTSWISS as our headline partner for the Elite Retreat CancĂșn. SOFTSWISSâ pioneering role in the iGaming industry makes the company the perfect partner for this event. Together, we are creating an environment where the future of gaming in Latin America can be shaped by its leading minds.”
The retreat will feature two full days of networking and entertainment, allowing attendees to forge strategic connections and explore the latest trends and opportunities in the Latin American iGaming sector.
This collaboration with NEXT.io aligns with SOFTSWISSâ strategic focus on Latin America, following initiatives such as appointing the Formula 1 star Rubens Barrichello as Non-Executive Director for SOFTSWISS in LatAm and the ongoing process of receiving a certification in Brazil for its Casino Platform and Sportsbook.
About SOFTSWISSÂ
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
About NEXT.io
NEXT.io is the Worldâs iGaming Community, renowned for its in-depth coverage, expert analysis, and industry-leading events. Through a portfolio of high-impact events such as NEXT Summit: New York and NEXT Summit: Valletta, and Elite Retreats, NEXT.io is committed to driving innovation and fostering a global community of iGaming professionals.
-
Compliance Updates5 days ago
Stake approved by Brazilâs Ministry of Finance, included in list of authorised operators
-
Canada6 days ago
BetConstruct to Help Partners Acquire Tobique Gaming Licence
-
Latest News5 days ago
United States Online Gambling Industry Research 2023-2029: Cryptocurrency Gains Momentum, Rising Popularity of Esports, Operators Capitalize on Mobile-First Platforms
-
Latest News6 days ago
Optimove Launches OptiPromo: The First Solution for B2C Marketers to Deliver Dynamic, CRM-Powered Promotions and Rewards Tailored to Each Customer
-
Latest News7 days ago
Movers and Shakers: Creating noise in the shark tank: what it takes to build a successful slot studio
-
Latest News4 days ago
SCCG Launches Celebrity BooRay! Exhibition Featuring Mark Wahlberg and Former NBA Stars at 2024 G2E Party
-
Latest News7 days ago
EveryMatrix gains AIEJA Mexico gaming Association membership
-
Latest News6 days ago
QCI and Context Networks Partner to Explore a New Revenue Stream in the Digital Marketplace