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Former Omnicom executive Dan Belmont joins forces with Tally Technology to drive brand strategy and global brand partnerships
Tally Technology, the premier fan engagement platform, has joined forces with leading marketing and business development strategist Dan Belmont to help connect large brands and rights holders with passionate sports fans via the company’s unique technology platform.
Belmont, who has decades of experience developing brand strategy and partnerships, was most recently Chief Integration Officer for Omnicom Commerce Group, where he helped grow the bottom line of Omnicom’s commerce agencies and set the company’s agenda in the commerce space. Previously, he spent 11 years as the CEO of The Marketing Arm, an Omnicom agency that won several awards under his guidance, including Sports Business Journal’s “Best in Corporate Consulting, Marketing and Client Services.” Prior to his 15-year stint at Omnicom, Belmont founded Carat’s event and sports arm, Carat Face-to-Face, where his role expanded to include CEO as Carat’s B2B and technology media operations.
Tally Technology, originally founded as a free-to-play prediction game for brands, sports teams, leagues and media companies, has evolved into a deep-rooted fan activation platform that enables major brands and sports rights holders to make meaningful connections with fans globally.
Utilized by brands, broadcasters, leagues and teams worldwide to drive fan engagement and retention, Tally’s platform is designed to create new revenue streams through sponsorship activations, player conversion and data creation.
“We’re hugely excited that Dan is joining our team. Having worked with him for a number of years at Omnicom, I know firsthand what value his deep experience in working with leading brands connected to sports will bring to Tally,” said Brad Vettese, CEO of Tally. “Dan is well respected in the sports and event world, and with his help, I am sure we can bring our fan engagement platform to many more major brands that are looking to drive a deeper connection with sports fans.”
“The brands that will be most successful within sports are those that can navigate an incredibly cluttered landscape, reaching, engaging and deepening relationships with their fans,” said Dan Belmont. “Brands that get the best results from their sports spend are those that enhance the experience of the game. We have all seen that fans are willing to enter into brand relationships that add value and benefits. Tally is distinctively positioned, with a platform that can create unique fan engagement, to transfer affinity from the field, theater, pitch or track to the relationship between fan and brand. I’m looking forward to building upon Tally’s momentum and creating opportunities for brands to get more measurable return on their sponsorship and sports campaigns.”
Tally Technology was founded in 2018 as a free-to-play prediction game for brands, professional sports teams, leagues and media platforms seeking a turnkey fan engagement platform. As part of the natural game play, Tally is building a database of unique users and gathering data on those users’ gaming, wagering, brand preferences, consumer spending and other insights.
Over the past four years, Tally has recorded more than 20 million predictions from unique users across North, Central and South America. It is the fan engagement platform choice of some of the biggest names in sports, including the Los Angeles Rams, Green Bay Packers, Buffalo Bills, Los Angeles Lakers, Atlanta Hawks, Buffalo Sabres, St. Louis Blues, Edmonton Oilers, Los Angeles Kings, Ceará and Atlético MG.
NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.
As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.
This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.
Pallavi Deshmukh, CEO of NetGaming, commented: “We are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.”
Richard Schwartz, CEO of Rush Street Interactive, commented: “We are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.”
This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.
The Saskatchewan Indian Gaming Authority (SIGA) has announced Chief Tammy Cook-Searson, of the Lac La Ronge Indian Band, as its new Board Chair for SIGA’s Board of Directors.
SIGA is a non-profit First Nation gaming operator for seven land-based casinos and the online gaming platform PlayNow.com in Saskatchewan.
Chief Cook-Searson first joined SIGA’s Board of Directors in 2018 and has been a regular SIGA Board member as well as a member of SIGA’s Audit & Finance Committee.
She is serving in her 20th year as Chief of Lac La Ronge Indian Band and has a Master of Business Administration (MBA) degree and a graduate diploma in management from Athabasca University. She also holds honorary degrees from the University of Regina, the Saskatchewan Indian Institute of Technologies (SIIT) and Saskatchewan Polytechnic.
Chief Cook-Searson replaces outgoing Board Chair former Chief of Muskowekwan First Nation Reginald Bellerose, who has held the Board Chair position since February 4, 2015.
SCCG Management has announced a strategic partnership with Applift, the world’s top performance App Store Optimization (ASO) agency. This partnership will introduce Applift’s proprietary ASO technology and advanced growth strategies to gaming companies worldwide, leveraging SCCG’s unmatched distribution capabilities and expansive gaming ecosystem of 120+ client partners.
Applift has earned a reputation as the gold standard in app growth by delivering data-driven ASO strategies powered by proprietary AI tools and the most comprehensive keyword intelligence system in the industry. Their work drives top keyword rankings, scalable user acquisition, and real business impact – increasing FTDs, improving retention, and maximizing LTV for some of the world’s most successful gaming, finance, utility, and AI apps.
Through this partnership, SCCG will activate its global network — with offices in every major gaming market across North America, LATAM, Europe, Africa, and Asia — to bring Applift’s breakthrough ASO technology to gambling companies seeking to scale user acquisition, boost visibility, and outperform the competition in app stores.
“At SCCG, we identify and scale the technologies that shape the future of gambling,” said Stephen Crystal, Founder and CEO of SCCG Management.
“Applift’s ASO platform is a game-changer. Our partnership gives gaming companies a proven solution to turn mobile visibility into performance at scale — and our global presence ensures the right operators and platforms benefit from this innovation.”
“At Applift, we’ve helped top gaming apps dominate the app stores, turning visibility into performance and installs into high-value users — all through our unmatched ASO technology and data-driven approach. Partnering with SCCG is a natural step forward. Their strategic footprint in the gaming world perfectly complements our ability to scale app growth at the highest level. Together, we’re not just optimizing – we’re redefining how gaming brands win in the app stores. I couldn’t be more confident in what we’ll achieve,” said Bar Nakash, CEO of Applift.
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