Mojo, the sports stock market led by Marc Lore, Alex Rodrigues, Vinit Bharara and Bart Stein, has partnered with SportDataIO to aid in its player value pricing.

Mojo, which recently launched with the NFL season in New Jersey, allows users to make real money bets on an athlete’s career prospects, with real-time price changes and instant liquidity, meaning users can enter or exit their position at any time, just like a stock.

Athlete market values rise and fall from their “IPO” price based on market sentiment, weekly player performance, and in relation to their expected career value.

Mojo selected SportsDataIO, the award-winning data solutions provider, to supply them with player data to help power Mojo’s pricing engine.

Lax Chandra, VP at Mojo, said: “We came to SportsDataIO for their best-in-class player data. Nothing is more vital to establishing the opening value of a players’ stock than complete, accurate and timely data. Their comprehensive sports data solutions, combined with ease of use, were essential to Mojo launching in time for the NFL season. We look forward to working together for years to come.”

Dustin Sullivan, President of SportsDataIO, said: “Mojo is a sports stock market where fans can invest in athletes, we are looking forward to Mojo’s continued growth in this exciting new market. We are proud to have been selected as a key ingredient to the Mojo market making – our data. Our precise, historical and real-time player data solutions continue to give clients like Mojo, FanDuel, Entain and others what they need to make their products more valuable.”

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Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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