Latin America
Altenar brings sportsbook to Peru with Apuesta Total partnership
Altenar, the leading Malta-headquartered sportsbook supplier, has made Peruvian operator Apuesta Total its latest sportsbook partner.
Following a seamless integration that was completed on August 16th, the award-winning supplier has now made its full sportsbook solution available to Apuesta Total’s website, including its prematch and live betting offerings, full promotional suite and market-leading customer support across risk management, limits and 24/7 communication.
As part of the collaboration, Altenar will act as Apuesta’s technology partner in order to deliver a full 360-degree operation, offering its best-in-class technology provision for both current and prospective future markets.
The online integration is already paying dividends since going live in August, with Apuesta Total seeing a hugely successful increase in turnover, something which is expected to continue as the two companies’ relationship develops.
This deal marks the latest success in an impressive 12 months for Altenar across global markets, with a surge in 150% for total bets and player count over 2021, with its key specialisations across Esports, data and virtuals proving to be a major boost for its operator partners.
Commenting on Altenar’s expansion in Peru, Hugo Llanos, Americas Regional Director, said: “Our customer support is one of the best and most flexible available, and we are thrilled to bring this to our new partner, Apuesta Total.
“We see our customers as partners and want to help them grow and achieve their objectives – if they need something we do not provide, we will develop a special solution to address it. We also have an approach to risk management and limits that has proven to increase turnover and profitability in the long term.
“All of this ensures our latest partnership will be a fruitful one – Altenar will be there to support Apuesta Total in any market it intends to enter.”
Gonzalo Merino, Digital Director at Apuesta Total, added: “Being one of LatAm’s most popular operators means that we need the very best in technology to entertain our players. Thanks to Altenar’s market-leading sportsbook, risk management and customer support, we’re confident we’ve got everything we need to ensure we stay the best.
“We look forward to plenty of success throughout the World Cup and beyond, and we’re very happy to be working together.”
Altenar’s fast-growing success as one of the world’s most popular sportsbook providers has seen it net multiple awards in 2022 for its outstanding contribution to the industry, including the EGR Nordics and EGR Italy Awards, as well as multiple accolades at the MiGEAs and Baltic and Scandinavian Betting Awards.
Licensed across a total of 14 major global markets, including the UKGC and MGA, Altenar has now firmly established itself as the sportsbook provider of choice for multiple leading operators.
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Amusnet Joins GAT Caribe Cancún to Showcase Gaming Excellence
Amusnet is going to showcase its top-notch offerings across Online Casino and Live Casino verticals at GAT Caribe Cancún on November 27 at the Cancún International Center. The leading international provider’s participation reflects its focus on establishing meaningful partnerships and delivering gaming experiences tailored to LATAM audiences.
“GAT Caribe Cancún allows us to demonstrate our global expertise within the sector while tailoring Amusnet’s offerings to meet the unique preferences of local players. We are proud to present Dancing Dead, a slot game inspired by the traditional Día de los Muertos celebration, which has been featured on major Mexican TV channels and programs like Viva la Vi. The expo also is a great opportunity for us to engage with key industry figures, discuss new trends, and cultivate relationships to enhance Amusnet’s impact across this dynamic region,” said Iraid Rosales, Country Manager Mexico at Amusnet.
The company will showcase a specially curated selection of its Online Casino games, including top performers like 20 Golden Coins, Diamond Plus, Candy Palace, and Extra Crown and latest releases like Dancing Dead, Vampire Bites, and the unique celebrity slot Stoichkov #8, released in Mexico in May this year.
At the event, visitors can also learn more about the company’s Type S premium slot cabinet series, which features a range of the company’s award-winning slots, including the well-known Jackpot cards bonus. The popular games are Fruits & Gold, 20 Golden Coins, and Cocktail Rush, as well as the newest titles like Stoichkov #8 and Extra Crown Classic.
GAT Caribe Cancún 2024 will gather gaming industry leaders across the Caribbean and Central America to explore digital transformation, esports, and cutting-edge gaming technology innovations. The event will feature an extensive exhibition, allowing operators to test new online games and the latest Land-based technology, helping them expand and refresh their portfolios. Highlighting the schedule, the GAT Caribe Cancun Academy will host local and multinational industry leaders for conferences, training, and forums, addressing key trends shaping the future of gaming.
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Vibra Solutions becomes Betxico platform partner in Mexico
Vibra Solutions, Latin America’s premier platform developer, powers Betxico’s sportsbook and iGaming offerings as its first major platform partner in Mexico.
The rapidly growing platform technology developer enables Betxico to offer its players one of the most advanced betting and gaming offerings in the region with full customization across any area of its site and integration with the industry’s most popular game providers from slots, crash, and table games to live casino.
The Betxico brand offers a wide range of real-money entertainment options, from sports betting to online casino games, with a responsible gaming-first approach for its customers and catering to a wide range of player preferences.
Vibra Solutions has experienced explosive growth since its launch just one year ago with multiple leading LatAm brands now powered by its advanced, flexible technology. Deliverables can range from a turnkey website with a quick turnaround, to an omnichannel custom-built solution. The goal is always the same: to provide each client with the solution and the level of response they need.
Federico Saini, CCO Vibra Gaming, said: “We’re delighted that Betxico has put their faith in us to power their offering in Mexico. This achievement is thanks to the effort and dedication of all the team here.
“This launch is a great step for Vibra Solutions and opens many doors for continued growth across Mexico and the wider region. We’re making history and setting new standards in emerging markets. If we continue to push together, with the same energy and passion then this is just the beginning!”
Patricio Garza, Director of Operations at Betxico, said: “Vibra has a reputation of delivering excellence with a specific emphasis on LatAm so we knew from the get-go they were a partner we could trust. We’re very excited to launch the new platform on the Betxico brand and to see the results of our partnership.”
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EvenBet Gaming Launches Innovative Poker Solutions with JugaMax in Paraguay
EvenBet Gaming has announced the launch of its advanced poker solutions in partnership with JugaMax, one of the largest and most respected casino operators in Paraguay. This strategic collaboration marks EvenBet’s debut in the Paraguayan iGaming market, solidifying the company’s expansion within Latin America.
The newly established partnership enables the integration of EvenBet Gaming’s poker offering on the JugaMax platform. Players will now have access to an engaging range of cash games, Sit & Go and Spins tournaments, providing opportunities for both novice and seasoned poker enthusiasts.
The collaboration with JugaMax comes at a pivotal time for the Paraguayan iGaming market, which has witnessed significant growth due to recent regulatory advancements and increasing player demand. In 2023, online casino revenues in the country rose by 14.2%, surpassing USD 23 million, with an average annual revenue per user (ARPU) of over USD 1500. Market projections indicate nearly 30% growth over the next three years, highlighting substantial opportunities for operators and suppliers.
By joining forces, EvenBet Gaming and JugaMax are poised to leverage this growth trajectory and cater to the evolving preferences of the region’s player base. This partnership not only broadens EvenBet’s presence in the Latin American market but also enriches JugaMax’s portfolio with cutting-edge poker solutions.
Manuel Jiménez, Head of LatAm Sales at EvenBet Gaming, said: “We are thrilled to partner with JugaMax and bring our innovative poker solutions to the burgeoning Paraguayan market. With JugaMax’s reputation as a leading operator, coupled with our advanced gaming technology, we are confident that this partnership will transform the online poker landscape in the country and expand our footprint in Latin America.”
Pablo Bergesio, President of JugaMax,said: “The integration of EvenBet’s poker solutions significantly enriches our offering, helping us to attract a wider audience of poker players across Latin America who appreciate exciting and innovative content. With the iGaming market in Paraguay showing promising growth, the partnership is set to play a significant role in our future success in the region, solidifying our position as a leading operator.”
This collaboration underscores EvenBet Gaming’s commitment to delivering exceptional gaming solutions and reinforces its position as a leading provider in the Latin American market.
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