Latin America
Altenar brings sportsbook to Peru with Apuesta Total partnership

Altenar, the leading Malta-headquartered sportsbook supplier, has made Peruvian operator Apuesta Total its latest sportsbook partner.
Following a seamless integration that was completed on August 16th, the award-winning supplier has now made its full sportsbook solution available to Apuesta Total’s website, including its prematch and live betting offerings, full promotional suite and market-leading customer support across risk management, limits and 24/7 communication.
As part of the collaboration, Altenar will act as Apuesta’s technology partner in order to deliver a full 360-degree operation, offering its best-in-class technology provision for both current and prospective future markets.
The online integration is already paying dividends since going live in August, with Apuesta Total seeing a hugely successful increase in turnover, something which is expected to continue as the two companies’ relationship develops.
This deal marks the latest success in an impressive 12 months for Altenar across global markets, with a surge in 150% for total bets and player count over 2021, with its key specialisations across Esports, data and virtuals proving to be a major boost for its operator partners.
Commenting on Altenar’s expansion in Peru, Hugo Llanos, Americas Regional Director, said: “Our customer support is one of the best and most flexible available, and we are thrilled to bring this to our new partner, Apuesta Total.
“We see our customers as partners and want to help them grow and achieve their objectives – if they need something we do not provide, we will develop a special solution to address it. We also have an approach to risk management and limits that has proven to increase turnover and profitability in the long term.
“All of this ensures our latest partnership will be a fruitful one – Altenar will be there to support Apuesta Total in any market it intends to enter.”
Gonzalo Merino, Digital Director at Apuesta Total, added: “Being one of LatAm’s most popular operators means that we need the very best in technology to entertain our players. Thanks to Altenar’s market-leading sportsbook, risk management and customer support, we’re confident we’ve got everything we need to ensure we stay the best.
“We look forward to plenty of success throughout the World Cup and beyond, and we’re very happy to be working together.”
Altenar’s fast-growing success as one of the world’s most popular sportsbook providers has seen it net multiple awards in 2022 for its outstanding contribution to the industry, including the EGR Nordics and EGR Italy Awards, as well as multiple accolades at the MiGEAs and Baltic and Scandinavian Betting Awards.
Licensed across a total of 14 major global markets, including the UKGC and MGA, Altenar has now firmly established itself as the sportsbook provider of choice for multiple leading operators.
eSports
Esportes da Sorte celebrates Brazilian culture with Parintins and São João Sponsorships

Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, is making its debut at the 58th Parintins Folklore Festival with an interactive project that blends cultural promotion, economic development, and social responsibility.
The brand becomes the first regulated betting operator to offer institutional support to the event, which welcomes around 120,000 visitors and generates BRL 184 million in local economic activity, according to the Amazonas State Government.
This cultural commitment comes on the back of Esportes Gaming Brasil sponsoring 31 São João festivals during June in 27 cities across the Northeast and Southeast regions. This initiative strengthens the brand’s strategy of connecting with the public through the appreciation of Brazilian cultural expressions.
Esportes da Sorte’s focus was creating memorable experiences as each event featured scenography by Pernambucan artist Perron Ramos. Another notable element was the Vila Junina (June Village), a themed area blending traditional elements with interactive experiences. Classic games such as Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) bring nostalgia to the festivities.
For the three-day Parintins Folklore Festival starting today, the brand will be energising Parintins with a series of experiences celebrating local culture. These include a panoramic lounge with a special view of the Bumbódromo, the Truck da Sorte — a space combining karaoke and free hydration — as well as a Social Arena installed in the Garantido and Caprichoso neighborhoods, featuring artistic performances, rest areas, free water distribution, and Instagram-worthy spots. Festivalgoers will also be able to get their hands on custom giveaways throughout the festival. All elements of the visual project are inspired by Amazonian art. The graphics feature illustrations by Curumiz, a Parintins-based duo formed by Alziney Pereira and Kemerson Freitas.
Sofia Aldin, CMO of Esportes Gaming Brasil, the group behind the brand commented: “Esportes Gaming Brasil cares passionately about regional values and strengthening Brazilian popular culture. It’s more than simply showcasing our brand, we want to create value for the people who live for events like the Parintins Folklore Festival and the São João festivals. Being part of these events backs our strategy of supporting traditions that drive local economies and celebrate regional identities.”
Latest News
Betano, Official Sponsor of CONMEBOL Copa América Femenina 2025™

- The sponsorship agreement between CONMEBOL and Betano reinforces their commitment to the development of football, as part of organising one of the continent’s most important tournaments.
- The CONMEBOL Copa América Femenina 2025™ will be held in Ecuador from July 12 to August 2.
CONMEBOL (Confederación Sudamericana de Fútbol) and Kaizen Gaming are proud to announce the later’s premium sports betting and online gaming brand, Betano, as the Official Sponsor of CONMEBOL Copa América Femenina 2025™.
Hosted in Ecuador from July 12th to August 2nd, this year’s tournament is especially significant as it marks the 10th anniversary of the CONMEBOL Copa América Femenina™. Bringing together South America’s 10 women’s football teams, the tournament is a celebration of both football in the continent and women’s sport. At the end of each game, Betano will present the top-performing player with the “MVP Betano” award.
Alejandro Domínguez, President of CONMEBOL, said: “South American women’s football is experiencing an extraordinary moment. Each edition of the CONMEBOL Copa América Femenina showcases the growth of talent, passion, and commitment of our players—true ambassadors of the sport and a source of inspiration for millions of girls across the continent and around the world. Having Betano’s support encourages us to continue raising the level of the tournament and to provide more opportunities for our athletes to shine on the field and keep leaving their mark both on and off the pitch.”
Julio Iglesias Hernando, Chief Commercial Officer of Kaizen Gaming, commented: “We are proud to be once again collaborating with CONMEBOL for what promises to be an exciting tournament for all football fans to enjoy. Sponsoring CONMEBOL Copa América Femenina 2025™ is very important for us, as we continue supporting the development of football globally and women’s football in particular. It is amazing to see how the competition has grown in size and strength, while showcasing the skills of some of the world’s best female footballers.”
The sponsorship of CONMEBOL Copa América Femenina 2025™ is part of Betano and CONMEBOL’s broader partnership, which started with the CONMEBOL Copa América™️ 2024 and extends through 2028. In addition to supporting CONMEBOL Copa América Femenina 2025™, the partnership also sees Betano as the Official Sponsor of the CONMEBOL Pre-Olympic tournament, CONMEBOL Copa América Futsal Men and Women and CONMEBOL Copa América Beach Soccer.
eSports
BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

BETBY, a leading sportsbook supplier, has announced a new partnership with prominent LATAM-focused esports provider Mobadoo, in a move that will see its Betby.Games portfolio fully integrated into Mobadoo’s product lineup.
This collaboration enables Mobadoo — which has an established presence and deep market understanding across Latin America — to incorporate BETBY’s proprietary and award-winning esports offering, delivering dynamic and fast-paced betting content to its growing user base. Among Betby.Games’ titles are eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and the Brazil-relevant eVaquejada.
As one of the most comprehensive and high-frequency esports betting solutions in the industry, Betby.Games offers access to more than 70 tournaments, over 350 betting markets, and more than 300,000 live matches each month. This collaboration will not only enhance Mobadoo’s offering but also reinforce BETBY’s position as a leading esports supplier in the LATAM region, a key pillar in the supplier’s global expansion strategy.
“Mobadoo has an excellent reputation and strong regional expertise, making them an ideal partner for us. Their commitment to innovation in esports and the rapid growth of this vertical in the region made our partnership only a matter of time,” commented Kirill Nekrasov, BETBY’s Head of Sportsbook Product. “This agreement not only expands the reach of our unique Betby.Games content, but also aligns perfectly with our global strategy of delivering flexible, high-performance esports solutions to next-generation operators. Together, we’re set to further strengthen our leading position in the LATAM region.”
José Aníbal Aguirre, Chief Marketing Officer at Mobadoo, added: “We’re thrilled to integrate Betby.Games into our offering. The depth and quality of their esports content is unmatched, and this partnership gives us a powerful new edge in catering to LATAM’s passionate esports fanbase. With BETBY’s support, we’re confident we can elevate the player experience and unlock new growth opportunities across the region.”
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