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Bragg Secures Exclusive, Three-Year Content Licensing Agreement with Sega Sammy Creation

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Bragg Secures Exclusive, Three-Year Content Licensing Agreement with Sega Sammy Creation

 

Bragg gains exclusive global right to distribute popular Sega Sammy Creation content to iGaming operators

Bragg Gaming Group, a content-led iGaming technology provider, announced today that it has entered into a licensing agreement with Sega Sammy Creation Inc. (“SSC”), a globally recognized provider of unique slot games for land-based casino slots, pursuant to which Bragg has exclusive rights to distribute select titles from SSC’s popular content portfolio to iGaming operators in the USA, U.K. and other global markets. The partnership between Bragg and SSC furthers the Company’s content-led strategy, bringing to Bragg’s partner lineup a new and globally recognized content provider with strength in the growing North American market.

Sega Sammy Creation is a unit of SEGA SAMMY Group, the Japan-based holding company best known for its pachislot and pachinko machines businesses as well as its SEGA-branded video game entertainment systems, arcade games, and content.

Under the terms of the exclusive licensing agreement, Bragg will license select SSC titles, adapting the games for the North America, European and other regulated online gaming markets. All titles developed using SSC’s intellectual property will join the “powered by Bragg” library of exclusive slot titles from its partner studios.

“As a growing, content-led business-to-business provider of iGaming solutions to operators in regulated markets, we continue to invest in the expansion of our game portfolio developed by our internal studios and by key third-party partners”, said Doug Fallon, Group Director of Content at Bragg. “This new licensing partnership with SSC brings to our content library an established, well-known brand that we believe will resonate with players in North America and across our global platform.”

“We expect to introduce our first SSC title, next year to players in the U.S. and U.K. before broadening the reach to additional global markets. Our team is excited to get to work with SSC’s attractive content to bring their popular games to the fast-growing online market and we believe this will be a significant step forward for Bragg and our content-led efforts.”

“We are delighted to partner with Bragg to bring our proven land-based content to a broader audience of iGaming players over the coming years,” said Scott Winzeler, Chairman and Chief Executive Officer of Sega Sammy Creation. “We believe the strength of Bragg’s RGS platform and their diverse array of well-known operator partners represent an attractive way to access global players wherever they are and whenever they want to interact with our strongest content.”

International News

Aruze Gaming Global Appoints Betty Zhao as SVP of International Operations

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Aruze Gaming Global, operating under Empire Technological Group, a prominent supplier in the gaming sector, has appointed Betty Zhao as its new Senior Vice President of International Operations.

Formerly the Chief Operating Officer at LT Game since 2007, Betty Zhao demonstrated a unique blend of strategic vision and operational excellence in overseeing LT Game’s operations, including marketing, sales, product development, and casino operations. As a key figure in building LT Game into a major gaming supplier in Macau, Betty played a crucial role in its development. Prior to LT Game, she served as a Product Specialist at Johnson & Johnson Medical.

Kelcey Allison, Global Chief Operating Officer, said: “We are thrilled to welcome Betty. Her proven track record and history of accomplishments will play a pivotal role in executing Aruze Gaming Global’s International strategic plan. Betty’s focus will be to establish Aruze Gaming Global’s international segment as the premier provider of electronic gaming machines throughout the global gaming industry.”

Betty Zhao said: “I am truly honored to be part of Aruze Gaming Global. It is an exhilarating time in the gaming industry, and I look forward to contributing to the team that will shape its future worldwide.”

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International News

7777 Gaming Extends NetBet Deal in MGA Markets and Mexico

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7777 gaming has expanded a collaboration with NetBet to secure growth across .com markets, in addition to expanding across the Mexican online gaming space.

Following an initial alliance focused toward the Romanian region earlier in the year, the iGaming supplier’s latest venture concerns Malta Gaming Authority covered regions as well as the aforementioned Latin American region.

Under the jurisdiction of the Malta Gaming Authority (MGA), this collaboration brings more than 40 of 7777 gaming’s certified games to NetBet.com, promising an unparalleled gaming experience for players in the region. The Mexican audience can now enjoy the unique and innovative content of 7777 gaming on NetBet.mx, with over 80 games available for this jurisdiction.

NetBet, a well-established and reputable online operator, has expanded its portfolio by integrating 7777 gaming’s diverse range of casino games.

Elena Shaterova, CCO at 7777 gaming, said: “We are thrilled to go live with NetBet in their operations under the MGA jurisdiction and in Mexico, further expanding our reach with this world-class operator. This partnership strengthens our commitment to providing top-tier gaming experiences to players worldwide. After commencing our collaboration with NetBet in Romania earlier this year, we are confident the players will be delighted by the quality and variety of our offerings in the MGA jurisdiction and the Mexican market as well.”

The MGA jurisdiction ensures that players can enjoy a secure and fair gaming environment while exploring a wide selection of 7777 gaming’s popular titles, such as Club Mr. Luck, Cash 100, Zeus, Sea of Treasure, and much more.

With this expansion into MGA jurisdiction and Mexico, 7777 gaming continues to strengthen its position as a leading provider of online casino games on a global scale, promising even more thrilling gaming experiences for players worldwide.

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Zynga’s Socialpoint Studio Launches Top Troops Worldwide

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Zynga’s Socialpoint Studio Launches Top Troops Worldwide

 

Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software, announced that its studio, Socialpoint, launched Top Troops, a new mobile game that blends mobile strategy, RPG, and merge mechanics to create a thrilling medieval fantasy adventure of combat and conquest.

Top Troops transports players into the colorful Kingdom of King’s Bay as two feuding brothers lead their squads into colossal battles of good versus evil. Players are challenged to merge and battle their way to victory, utilizing endless combinations of strategies to create powerful squad-based armies. Each unit type, from Ninja Moles to Imperial Elves, can be leveled-up and combined strategically to create the perfect army for any challenge. Every choice that players make will determine the fate of their conquests.

“Top Troops is a bold new step into the merge-and-battle genre that combines the best of both worlds with strategic gameplay,” said Akshay Bharadwaj, Head of Socialpoint. “We invite players to unleash their inner commander by building powerful empires and leading assassins, necromancer rats, and mermen into combat. With its innovative gameplay and colorful universe, Top Troops is sure to appeal to fans who want the fun and excitement of tactical conquests.”

“From the early days of our collaboration with Socialpoint to today’s launch, we are thrilled to finally bring Top Troops to life,” said Yaron Leyvand, Executive Vice President of Games at Zynga. “Top Troops is Socialpoint’s first worldwide launch under the Zynga label following our 2022 combination with Take-Two Interactive. Combining Zynga’s expertise and resources with Socialpoint’s success in mobile development and live operations, Top Troops will help to usher in a new phase of growth for our partner studio. This is just the beginning of what’s possible when you bring together the best minds from both teams to create a dynamic and vibrant game.”

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