partnerships
Gaming Society Announces FanDuel As First Official Sportsbook Partner

Gaming Society, the new platform reimagining sports betting and gaming, announced a new partnership with FanDuel, marking Gaming Society’s first official sportsbook partnership. As part of the agreement, FanDuel will sponsor Gaming Society’s NFL-focused newsletter, which is distributed every Thursday and examines trending topics on-and-off the field through the lens of sports betting and gamification.
Gaming Society’s newsletters focuses on introducing new fans to sports betting through an emphasis on storytelling and betting education, underscoring the company’s commitment to making betting more inclusive, accessible and easy to understand for all fans. The NFL-focused newsletter, sponsored by FanDuel, will include regular betting tips and explainers in a weekly segment titled “The Betting Academy,” the company’s educational vertical.
For both Gaming Society and FanDuel Sportsbook, led by CEOs Jaymee Messler and Amy Howe, responsibly onboarding more women to the betting category is a priority, and the partnership serves as another initiative to help achieve this. Gaming Society’s newsletter is also women-led, with an editorial approach crafted to underscore approachability in the rapidly growing betting category.
“At Gaming Society, we are continuing to expand content and engagement features for sports fans, and we are thrilled to partner with FanDuel with a shared goal of making sports betting more inclusive and welcoming to all sports fans, and women fans in particular,” says Jaymee Messler, co-founder of Gaming Society. “Through our partnership, we will be able to reach and responsibly onboard new waves of fans to the betting industry.”
“FanDuel has driven great awareness among female sports fans – leading into this season, we found that nearly two-thirds of female NFL fans in live sportsbook states were aware of FanDuel,” said Amy Howe. “We are excited to be the first sports betting operator to partner with Gaming Society. FanDuel knows that women are sports fans, and we want to tap into already established communities that are seeking out sports betting content in environments that speak directly to them.”
The newsletter also highlights Bet Club, Gaming Society’s new free-to-play NFL betting game where fans can put their knowledge from newsletter stories to the test while competing for prizes in an easily digestible betting format.
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Belatra partners with bplay to strengthen LatAm presence

Belatra Games, the specialist online slots developer, has partnered with LatAm-focused operator bplay to strengthen its presence in the region.bplay is renowned as a pioneer in Argentina’s iGaming industry thanks to an omnichannel strategy that delivers safe, engaging, and seamless entertainment.
Belatra’s games will be integrated into the operator’s casino lobby and will grant bplay’s players instant access to an extensive suite of content. Games within Belatra’s collection include Blast the Bass, Cyber Gypsies, Bears Tricks and recently released Voodoo Coins.
Lucila M. Barletta, Belatra Games’ Head of Accounts LatAm commented: “Partnering with bplay exemplifies our commitment to delivering exceptional player experiences in key Latin American markets. bplay is a force in the region, and we’re looking forward to a long and successful collaboration.”
Leopoldo Saravi, Gerente Producto, bplay: “Belatra is brilliant at producing engaging content that instantly connects with LatAm players. Bringing its extensive portfolio of games onto our platform ensures we continue to meet the evolving needs of our knowledgeable audience.”
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Octoplay partners with Rush Street Interactive to bring its popular casino games to BetRivers players in New Jersey

Octoplay continues its rapid expansion in North America by going live in New Jersey with Rush Street Interactive, Inc. (NYSE: RSI) (“RSI”), a leading online casino and sportsbook operator.
Already live with RSI in Ontario, Canada and Mexico, this strategic collaboration now brings Octoplay’s innovative game portfolio to RSI’s extensive player base in New Jersey, strengthening the company’s US position in the world’s largest iGaming market.
Through BetRivers, Rush Street Interactive’s licensed online gaming platform, players in New Jersey will gain access to eight of Octoplay’s most popular titles, including fan favorites 777 Hot Reels: Supercharged and Juicy Rolls: Feature Frenzy. This entry into New Jersey expands the company’s footprint, with Octoplay now holding 12 active licenses in the UK, Italy, Sweden, the Netherlands, Denmark, Romania, Belgium, Greece, Malta, Ontario, Slovakia, and provisional licenses in Michigan and New Jersey.
“Partnering with Rush Street Interactive represents a significant milestone in our North American growth trajectory,” says Ralitsa Georgieva, Director of Business Development at Octoplay.
“We’re excited to partner with Rush Street Interactive and to build a meaningful and long-term partnership together.”
Richard Schwartz, CEO of Rush Street Interactive, adds, “Octoplay has an innovative approach to content development that made this partnership a great fit for our BetRivers platform. Their strong performance and focus on quality complement our commitment to delivering the best gaming experiences to our players.”
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Inspired Launches V-Play Football Brazil with EstrelaBet via the Altenar Sportsbook

Inspired Entertainment, Inc., a leading B2B provider of gaming content, technology, hardware, and services, is pleased to announce the launch of V-Play Football Brazil with EstrelaBet, a leading Brazilian gamingtech company. The integration is powered by Altenar, a leading sportsbook platform provider for licensed operators around the world.
This launch marks an exciting new chapter in Inspired’s expansion across Brazil delivering its market-leading Virtual Sports content to a local, LATAM focused operator. V-Play Football Brazil, designed specifically to capture the flair, passion, and energy of Brazilian football, provides fast-paced betting action with high-frequency, ultra-realistic match simulations.
“We’re thrilled to bring V-Play Football Brazil to EstrelaBet’s customers,” said Brooks Pierce, President and Chief Executive Officer of Inspired. “Brazil has a deep-rooted passion for football, and our latest Virtual Football product is tailor-made for that audience. This launch with EstrelaBet, through Altenar’s dynamic platform, represents a powerful combination of cutting-edge technology, local insight, and premium virtual content. It’s a major milestone in our commitment to growth in Brazil.”
EstrelaBet, known for its strong brand presence in Brazil and innovative approach to player engagement, continues to invest in new ways to enhance its sportsbook offering. V-Play Football Brazil is now available at estrela.bet.br, optimized for desktop and mobile platforms, as well as the Android app.
“Inspired’s V-Play Football Brazil delivers the quality, authenticity, and excitement that our players expect,” said Fellipe Fraga, CBO (Chief Business Officer) at EstrelaBet. “The launch of this product aligns perfectly with our mission to offer customers a dynamic and differentiated sports betting experience. We’re excited to bring Brazilian fans a product that feels made just for them.”
The launch was made possible through Altenar, whose scalable and flexible sportsbook platform supports operators across more than 30 countries.
“We are proud to power this exciting launch between Inspired and EstrelaBet,” said Antonis Karakousis, Director of Operations at Altenar. “Inspired’s V-Play Football Brazil is a perfect match for the Brazilian market, and this rollout exemplifies Altenar’s ability to support rapid integration and localization of best-in-class content. We look forward to seeing strong engagement and performance from this partnership.”
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