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USA’s debut Peer-to-Peer Sports Betting Operator Prophet Exchange selects Intelitics as key partner

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Intelitics Secures Major Ontario Client With Mohegan Deal

 

Prophet Exchange is the first operator of its kind in the US, partnering with Intelitics for its performance marketing and analytics platform

Intelitics announces a partnership with Prophet Exchange, which will see the leading performance marketing and analytics platform provider deliver its data-driven, premium product suite to the debut operator.

Having just gone live in New Jersey and with plans already in the pipeline for further expansion in other states in 2023, Prophet Exchange has called on Intelitics and its cutting-edge platform to manage all affiliate and paid media activity, which includes real-time media campaign monitoring and player tracking.

These real-time data analytics and the platform’s flexible pixel tracking will also allow the operator’s affiliates to access their own data and performance metrics in a live, real-time environment.

Prophet Exchange will also benefit from Intelitics seamless costing and performance integration with Facebook, and other tier 1 ad-networks. This centralization of all user acquisition channels will ensure Prophet Exchange has all the data on hand, in real-time, to test, iterate and scale marketing campaigns faster and more efficiently.

Allan Petrilli, VP of Sales and Growth at Intelitics said: “We are relishing the opportunity to support the team at Prophet Exchange with their customer acquisition efforts. Their vision for bringing an innovative new betting opportunity in the peer-to-peer exchange space in the US market is exciting, and they have built an incredible team to execute on it.”

“We designed our platform to be intuitive for operators, affiliates and paid media team to manage, backed by unrivaled access to actionable insights which will surely allow Prophet Exchange to scale their user acquisition efforts quickly and efficiently.”

Thomas Phillips, VP of Marketing at Prophet Exchange, added: “In Intelitics we found not only a best-in-class product offering, but a team that we believed would become firm partners in our ambition to become a major player in the US sports betting market. Launching an industry first is no easy task, and one we have been hard at work on for a while. We’re glad we have found a partner we can rely on to drive our player acquisition now we are finally live in New Jersey!”

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PRAGMATIC PLAY AND ECUABET SEAL BINGO PARTNERSHIP EXTENSION

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PRAGMATIC PLAY AND ECUABET SEAL BINGO PARTNERSHIP EXTENSION

 

Pragmatic Play has enhanced its partnership with Ecuadorian operator Ecuabet thanks to the addition of its full suite of Bingo products.

Joining Pragmatic Play’s award-winning Slots portfolio, players at Ecuabet will be able to enjoy the provider’s extensive library of player favourite Bingo products, including classic variants such as 90 ball, as well as the innovative Sweet Bonanza Bingo.

The partnership extension is the latest growth for Pragmatic Play in the country and aligns with its strategic progress in the wider LatAm region, where it remains at the forefront of one of the most vibrant markets globally.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “It’s always a pleasure to see existing valued partners request more products and with Pragmatic Play’s Bingo content, we know Ecuabet and its players are getting the very best the industry has to offer.

“The strength of Pragmatic Play’s multi-product offering for operators is clear and the supplier will continue to strengthen each category to ensure LatAm markets the content their players demand.”

Liliana Zuluaga, Manager at Ecuabet, said: “Bingo is hugely popular in Ecuador and we know that Pragmatic Play’s games offer us the right level of quality and diversity we need to maintain our high standards at Ecuabet.

“Having proudly hosted its Slots catalogue for some time now, we know what we’re getting with Pragmatic Play. Its titles will continue to be a huge benefit to our overall proposition and the new Bingo content is key to that.”

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Gambling in the USA

PlayStar partners with Enteractive for reactivation campaigns

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PlayStar partners with Enteractive for reactivation campaigns

 

Enteractive, the leader in player conversion and reactivation services, has been engaged by PlayStar, the community-focused online casino that’s currently making waves across the U.S, to support their existing CRM services with bespoke reactivation campaigns aimed at winning back players from lapsed accounts for the sports betting brand.

At the core of the partnership, Enteractive will run activation projects for PlayStar’s brand, focusing on both activation of registered non-funded player accounts and reactivation campaigns to bring back lapsed players.

Jon Bowden, PlayStar CMO, commented, “We are thrilled to partner with Enteractive and their innovative approach to player engagement. The team’s expertise in both conversion and  reactivation campaigns will help us maximise our NGR and enhance the player experience for audiences.”

Enteractive is the industry leader in player conversion and reactivation with 15 years experience talking one-on-one with millions of players around the world, having formed in 2008, and is recognised as one of the top revenue generators globally for the iGaming sector.

Enteractive’s proprietary (Re)Activation Cloud technology platform allows a fast and seamless integration of selected player databases, with native-speaking sales agents able to engage with players in each market with real-human one-to-one outreach by phone.

Andrew Foster, Enteractive CBO, added, “Our primary goal is to facilitate direct communication between iGaming companies and their players using genuine one-on-one interactions. With the aid of our highly skilled team of local U.S. call agents, we are certain that PlayStar can increase their results in player conversions and reactivations.”

Enteractive’s native-speaking call agents support iGaming brands across every time zone. In the last year, Enteractive engaged with over 8.1million players, generating over €59 million for global operators, from almost €263million in deposits.

Foster concluded, “Brands that wish to improve their players’ experience and boost financial gains at the same time will find Enteractive’s sustainable, personalized approach the secret sauce they’ve been looking for!”

With native speaking call agents supporting iGaming brands across the globe, Enteractive converts more than 18,000 players per month for a variety of leading operators.

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Slotmill live with Rush Street Interactive’s BetRivers in USA

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Slotmill live with Rush Street Interactive’s BetRivers in USA

 

Slotmill has signed a multi-year agreement with Rush Street Interactive, Inc., a leading US-based gaming company that operates under the BetRivers brand, thereby further solidifying its presence in the North American market. The first game was launched earlier this week and RSI expects to add the full Slotmill suite of games to its offering over the months to come.

Distribution is made via the partnership with Pariplay Ignite.

Andreas Ternström, Director at Slotmill said: “I am super excited to welcome Rush Street Interactive, a respected leader and award winner in the online gaming industry, as a partner to not only grow our United States footprint with its BetRivers brand, but to also lead us into Canada and Latin America where they have significant operations in those regulated jurisdictions.”

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