partnerships
USA’s debut Peer-to-Peer Sports Betting Operator Prophet Exchange selects Intelitics as key partner
Prophet Exchange is the first operator of its kind in the US, partnering with Intelitics for its performance marketing and analytics platform
Intelitics announces a partnership with Prophet Exchange, which will see the leading performance marketing and analytics platform provider deliver its data-driven, premium product suite to the debut operator.
Having just gone live in New Jersey and with plans already in the pipeline for further expansion in other states in 2023, Prophet Exchange has called on Intelitics and its cutting-edge platform to manage all affiliate and paid media activity, which includes real-time media campaign monitoring and player tracking.
These real-time data analytics and the platform’s flexible pixel tracking will also allow the operator’s affiliates to access their own data and performance metrics in a live, real-time environment.
Prophet Exchange will also benefit from Intelitics seamless costing and performance integration with Facebook, and other tier 1 ad-networks. This centralization of all user acquisition channels will ensure Prophet Exchange has all the data on hand, in real-time, to test, iterate and scale marketing campaigns faster and more efficiently.
Allan Petrilli, VP of Sales and Growth at Intelitics said: “We are relishing the opportunity to support the team at Prophet Exchange with their customer acquisition efforts. Their vision for bringing an innovative new betting opportunity in the peer-to-peer exchange space in the US market is exciting, and they have built an incredible team to execute on it.”
“We designed our platform to be intuitive for operators, affiliates and paid media team to manage, backed by unrivaled access to actionable insights which will surely allow Prophet Exchange to scale their user acquisition efforts quickly and efficiently.”
Thomas Phillips, VP of Marketing at Prophet Exchange, added: “In Intelitics we found not only a best-in-class product offering, but a team that we believed would become firm partners in our ambition to become a major player in the US sports betting market. Launching an industry first is no easy task, and one we have been hard at work on for a while. We’re glad we have found a partner we can rely on to drive our player acquisition now we are finally live in New Jersey!”
Palace Bingo & Sports Bets Casino in Cancún has taken a major step forward by introducing Zitro’s revolutionary CONCEPT cabinet line and new games that promise to elevate the gaming experience in this iconic Mexican tourist destination.
The newly installed titles—Legendary Sword, Triple Charm Journey, Fairyland Quest, and Merging Fu Pots —are designed to appeal to all types of players. They feature stunning graphics, innovative mechanics, and rewarding prizes that enhance the excitement of play.
Representatives from El Palacio de los Números commented: “The addition of Zitro’s games and CONCEPT cabinets at our Cancún casino has been an overwhelming success. Player feedback has been exceptional, with many praising the visual quality, engaging gameplay, and the wide range of prizes. This new offering is undoubtedly transforming the gaming experience on our floor.”
Johnny Ortiz Viveiros, founder of Zitro, added: “We’re very pleased that Palace Bingo & Sports Bets Casino in Cancún has again chosen Zitro to innovate its entertainment lineup. The combination of our CONCEPT cabinets and new games provides a unique player experience and drives profitability for the operator.”
awards
Quick Custom Intelligence Joins Theo Awards as Silver Sponsor, Expanding Support of Casino DMA’s Mission
Casino Direct Marketing Association (Casino DMA), a 501(c)(3) nonprofit organization dedicated to advancing casino marketing through education and connection, is proud to announce that Quick Custom Intelligence (QCI) has signed on as a Silver Sponsor of the upcoming Theo Awards. This new sponsorship marks an exciting expansion of QCI’s support for Casino DMA’s mission and programs.
“Marketing for casinos is a unique challenge, blending creative artistry with data science,” said Dr. Ralph Thomas, Chief Executive Officer at QCI. “We’re grateful to Casino DMA for the opportunity to sponsor this event and eager to hear the stories that emerge. It’s this kind of sharing that makes our industry stronger.”
“We’re thrilled to welcome QCI as a sponsor,” said Steven Paci, president of Casino DMA. “Their commitment to innovation and excellence in casino marketing perfectly aligns with our goal of elevating and celebrating the work of our industry’s brightest minds.”
PrizePicks, the largest daily fantasy sports operator in North America, has announced that it has partnered with the San Diego Padres as the team’s Official Daily Fantasy Sports Partner. The deal marks PrizePicks’ first team partnership in the state of California, uniting two organizations committed to delivering innovative gameday experiences for baseball fans nationwide.
“The Padres are one of the most dynamic franchises in Major League Baseball, and we’re proud to be part of their journey. PrizePicks players and Padres fans share a deep passion for the game, and we look forward to creating new ways to engage and connect with fans both in San Diego and across the country,” said Mike Quigley, Chief Marketing Officer at PrizePicks.
As part of the agreement, PrizePicks will receive prominent in-venue branding at Petco Park, including LED signage in the outfield and banner displays throughout the ballpark’s concourses. The partnership also extends to the Padres’ digital platforms, with PrizePicks featured through banner advertising on Padres.com and pregame commercial reads on Padres.TV during the regular season.
“We are excited to partner with PrizePicks to bring Padres fans even closer to the game of baseball. Together, we are creating unique opportunities for fans to follow and connect with the team and are giving them even more reason to celebrate when the Padres score,” said Sergio del Prado, Padres Executive Vice President of Business Affairs.
To further engage fans, PrizePicks will launch a unique in-game promotion throughout the 2025 season. Whenever the Padres score 10 or more runs in a home game, fans will be invited to participate in a text-to-enter contest for a chance to win a $10,000 free PrizePicks lineup and tickets to a future Padres game to watch their picks live at Petco Park.
As PrizePicks continues to expand to new markets, investment into responsible gaming remains a key focus. In 2025, PrizePicks was awarded iCAP accreditation by the NCPG for its responsible gaming practices and efforts, becoming the first and only fantasy sports operator to earn the certification.
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