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USA’s debut Peer-to-Peer Sports Betting Operator Prophet Exchange selects Intelitics as key partner

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Intelitics Secures Major Ontario Client With Mohegan Deal

 

Prophet Exchange is the first operator of its kind in the US, partnering with Intelitics for its performance marketing and analytics platform

Intelitics announces a partnership with Prophet Exchange, which will see the leading performance marketing and analytics platform provider deliver its data-driven, premium product suite to the debut operator.

Having just gone live in New Jersey and with plans already in the pipeline for further expansion in other states in 2023, Prophet Exchange has called on Intelitics and its cutting-edge platform to manage all affiliate and paid media activity, which includes real-time media campaign monitoring and player tracking.

These real-time data analytics and the platform’s flexible pixel tracking will also allow the operator’s affiliates to access their own data and performance metrics in a live, real-time environment.

Prophet Exchange will also benefit from Intelitics seamless costing and performance integration with Facebook, and other tier 1 ad-networks. This centralization of all user acquisition channels will ensure Prophet Exchange has all the data on hand, in real-time, to test, iterate and scale marketing campaigns faster and more efficiently.

Allan Petrilli, VP of Sales and Growth at Intelitics said: “We are relishing the opportunity to support the team at Prophet Exchange with their customer acquisition efforts. Their vision for bringing an innovative new betting opportunity in the peer-to-peer exchange space in the US market is exciting, and they have built an incredible team to execute on it.”

“We designed our platform to be intuitive for operators, affiliates and paid media team to manage, backed by unrivaled access to actionable insights which will surely allow Prophet Exchange to scale their user acquisition efforts quickly and efficiently.”

Thomas Phillips, VP of Marketing at Prophet Exchange, added: “In Intelitics we found not only a best-in-class product offering, but a team that we believed would become firm partners in our ambition to become a major player in the US sports betting market. Launching an industry first is no easy task, and one we have been hard at work on for a while. We’re glad we have found a partner we can rely on to drive our player acquisition now we are finally live in New Jersey!”

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IGT PlayDigital Content Now Live in All Seven US iGaming States with Recent Games Deployment in Rhode Island

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International Game Technology announced that its IGT PlayDigital iGaming content library is now available in Rhode Island via the Bally Casino Rhode Island app and on BallyCasino.com. This milestone content deployment makes IGT PlayDigital one of only two suppliers to offer content in all seven U.S. online gaming jurisdictions.

“Bally Casino is pleased to make IGT PlayDigital’s legendary game portfolio available to our players from the first day of online gaming in Rhode Island. We’ve created a top-tier player experience at Bally Casino that gives players the convenient opportunity to experience many of their favorite IGT slots such as Cleopatra, Cats and Wolf Run at any time and from any location inside Rhode Island,” said Craig Eaton, Bally’s Rhode Island Operations President.

“IGT PlayDigital is thrilled to extend the reach of our market-leading games and promotional tools portfolio to players in Rhode Island via our strategic partnership with Bally’s Corporation. As a long-time lottery and gaming supplier in Rhode Island, IGT is deeply committed to propelling the success of iGaming in the State and delivering highly entertaining games such as Cash Eruption and Fortune Coin that are proven to drive player engagement,” said Gil Rotem, IGT President of iGaming.

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Bragg Gaming Launches Boardwalk Slots Bankers & Cash with Caesars Digital

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Bragg Gaming Group announced the launch of a custom slot game developed for Caesars Digital, Boardwalk Slots Bankers & Cash, now exclusively live on Caesars Palace Online Casino and Caesars Sportsbook & Casino in Michigan and New Jersey.

The bespoke release takes proven game features and artwork from Bragg’s popular slot title Bankers & Cash and combines it with the evocative Boardwalk Slots brand owned by Caesars Digital. The new title delivers a tailored slots experience with established mechanics invoking the thrills of Atlantic City, where fortune lies around every corner.

Every spin of the reels holds the thrill of the possible riches that lie in wait, as well as delivering personalized rewards and unforgettable experiences available through the industry-leading customer loyalty program, Caesars Rewards. The title represents the latest installment of exclusive entertainment IP delivered by Caesars Digital to offer a unique customer experience only found on its iGaming Platforms.

With a classic-feeling three-reel slot in the base game, the Boardwalk Slots Bankers & Cash Piggy Banker guards the vault and pays out regular multiplier wins. During free games, 3 Vault scatter symbols on a single line expand the reels to a 5×3 format to offer the chance of unlocking the vaults to release mega cash prizes.

Kunal Mishra, Chief Operating Officer, Americas for Bragg Gaming Group, said: “We are excited to be releasing Boardwalk Slots Bankers & Cash, our second bespoke game release with Caesars Digital, bringing even more quality, exclusive content to players on Caesars iGaming platforms.

“As a key supplier to Caesars Digital and following the success of Lady Luck Casino Egyptian Magic launched last year, we are confident that their players are going to have a lot of fun spinning the reels of this classic-feeling game and aiming to get the Piggy Banker to open those vaults.”

Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, said: “Boardwalk Slots Bankers & Cash is the latest addition to the growing bespoke game portfolio of exclusive slots available only to players on our online casino platforms. Bragg has a great track record of delivering player-favorites and I’m sure this title will provide exceptional entertainment to our online casino players in Michigan and New Jersey.”

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SPARKET and the World Jai Alai League Forge Deeper Partnership to Elevate Fan Experience

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SPARKET, the trailblazing wagering software, announced an expanded partnership with the World Jai Alai League (WJAL), solidifying their commitment to enhancing the fan experience and driving growth in the world of Jai Alai.

Following the successful implementation of SPARKET’s innovative platform within the league, both entities have decided to deepen their collaboration. This strategic move aims to further revolutionize how fans interact with and enjoy Jai Alai, leveraging cutting-edge technology to increase engagement from at-home viewers. Through SPARKET’s proprietary pari-mutuel wagering software, fans are able to enjoy betting against each other with no fixed odds, in an effort to climb the leaderboard, and win incredible prizes.

WJAL’s decision to not only expand the partnership, but to also invest with SPARKET underscores WJAL’s dedication to providing loyal Jai Alai fans with the most innovative, fun, and unique ways to engage with the sport. By integrating SPARKET’s dynamic wagering options, the league anticipates an even greater level of community excitement, involvement, and education from fans worldwide.

“The SPARKET launch at our facility was remarkable. Our patrons immediately embraced the concept and the percentage of interactive play was astounding. We are thrilled to take our partnership with SPARKET to the next level. The success we’ve seen so far in enhancing the fan experience is just the beginning. Together, we are poised to unlock new opportunities and push the boundaries of what’s possible in the world of Jai Alai,” Scott Savin, COO of the World Jai Alai League, said.

SPARKET CEO Aaron Basch said: “Our continued collaboration with WJAL signifies a significant step forward in our mission to transform sports entertainment. By combining SPARKET’s state-of-the-art technology with WJAL’s dedication to the sport, we’re not only enhancing the current loyal fan experience but also attracting a new generation of enthusiasts.”

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