partnerships
USA’s debut Peer-to-Peer Sports Betting Operator Prophet Exchange selects Intelitics as key partner
Prophet Exchange is the first operator of its kind in the US, partnering with Intelitics for its performance marketing and analytics platform
Intelitics announces a partnership with Prophet Exchange, which will see the leading performance marketing and analytics platform provider deliver its data-driven, premium product suite to the debut operator.
Having just gone live in New Jersey and with plans already in the pipeline for further expansion in other states in 2023, Prophet Exchange has called on Intelitics and its cutting-edge platform to manage all affiliate and paid media activity, which includes real-time media campaign monitoring and player tracking.
These real-time data analytics and the platform’s flexible pixel tracking will also allow the operator’s affiliates to access their own data and performance metrics in a live, real-time environment.
Prophet Exchange will also benefit from Intelitics seamless costing and performance integration with Facebook, and other tier 1 ad-networks. This centralization of all user acquisition channels will ensure Prophet Exchange has all the data on hand, in real-time, to test, iterate and scale marketing campaigns faster and more efficiently.
Allan Petrilli, VP of Sales and Growth at Intelitics said: “We are relishing the opportunity to support the team at Prophet Exchange with their customer acquisition efforts. Their vision for bringing an innovative new betting opportunity in the peer-to-peer exchange space in the US market is exciting, and they have built an incredible team to execute on it.”
“We designed our platform to be intuitive for operators, affiliates and paid media team to manage, backed by unrivaled access to actionable insights which will surely allow Prophet Exchange to scale their user acquisition efforts quickly and efficiently.”
Thomas Phillips, VP of Marketing at Prophet Exchange, added: “In Intelitics we found not only a best-in-class product offering, but a team that we believed would become firm partners in our ambition to become a major player in the US sports betting market. Launching an industry first is no easy task, and one we have been hard at work on for a while. We’re glad we have found a partner we can rely on to drive our player acquisition now we are finally live in New Jersey!”
Gambling in the USA
Phoenix Link by Aristocrat Gaming Now Lighting Up Casino Floors
The hottest new game from Aristocrat Gaming, Phoenix Link, is now live on casino floors, with Yaamava’ Resort & Casino being the first in North America to offer the highly-anticipated game. As the next evolution of the international hit game, Dragon Link, Phoenix Link features player-favorite mechanics from top games with all-new themes, features, and bonuses.
“We have been humbled by the incredible global fanfare Dragon Link has received over the years but are never ones to rest on our laurels. The teams have been working tirelessly on a follow-up that brings together all the player-favorite elements in a new and exciting way with Phoenix Link as the proud result. We were thrilled to partner with Yaamava’ to premiere Phoenix Link with flair, excitement, and celebration,” said Victor Duarte, executive vice president of product for Aristocrat Gaming.
Phoenix Link players will enjoy the game’s additional denominations, configurations, and jackpots on each of the launch game theme titles. Gameplay features include Hold & Spin, Free Games with multiplier wilds or twin spin reels, Phoenix Mystery trigger, and more new bonus twists. Phoenix Link is available on the Neptune Single cabinet.
“Yaamava’ is thrilled to host yet another world premiere in gaming with the launch of Phoenix Link by Aristocrat Gaming. Our Club Serrano members are already raving about this captivating extension of the player-favorite Dragon Link. It’s a great addition to the Yaamava’ gaming floor,” said Kenji Hall, General Manager of Yaamava’ Resort & Casino at San Manuel, said.
Latest News
Paige Spiranac Expands SportsGrid’s Content Portfolio with Exclusive Sports and Casino-Themed Shows
SportsGrid, the leading free ad supported television network in the sports genre, proudly announces a multi-year partnership with former professional golfer and social media’s most followed golf personality and social media sensation Paige Spiranac. Under this agreement, Spiranac will lead exclusive original casino-themed programming, marking a significant expansion in SportsGrid’s content offerings.
As one of the most recognizable influencers in the world of sports and entertainment, Spiranac brings her signature charisma, deep sports knowledge, and passion for gaming to the new role. She will team with Emmy Award-Winning Executive Producer and EVP of Programming and Development, Scott Lasky, and headline a series of shows featuring engaging sports and casino content, offering fans an unparalleled mix of strategy, insight, and entertainment.
“We are thrilled to welcome Paige Spiranac to the SportsGrid family,” said Jeremy Stein Co-Founder and CEO of SportsGrid. “Her dynamic personality, love for gaming, and connection with sports fans perfectly align with our mission to deliver unique and captivating content. Paige’s presence in our casino programming is a game-changer, and we look forward to seeing her elevate our viewers’ experience as we pioneer this new category.”
The programming will be available across SportsGrid’s platforms, providing fans with 24/7 access to engaging and informative content that blends entertainment with Spiranac’s signature charm and insight.
“I’m thrilled to join SportsGrid and dive into the world of sports gaming with a network that’s truly pushing boundaries in sports and casino entertainment,” said Spiranac. “Creating unique, interactive content for fans who share my passion for gaming is something I’m incredibly excited about. Together with SportsGrid, I look forward to bringing a fresh perspective and delivering the fun, engaging experiences that fans expect and deserve.”
The partnership further solidifies SportsGrid’s position as the leading media platform in the sports wagering and gaming space. With the addition of Spiranac’s unique style and undeniable star power, SportsGrid continues to innovate and set new standards of what’s possible in digital sports entertainment.
Latest News
Carnival Corporation & PLC Fleet Go “All-In” With Galaxy Gaming’s Galaxy Table Games Progressives
Galaxy Gaming Inc. announced that the Galaxy Operating System (GOS) is now live on over 50 ships worldwide with Carnival Corporation & PLC, the world’s largest leisure travel company. Since the installation, tables powered by GOS have awarded over $5 million in jackpot payouts to players.
GOS is the jackpot progressive system for all Carnival Corporation ships, including Carnival Cruise Line, Holland America Line, and Princess Cruises. Launched in 2024, GOS is the next-generation game management system developed by the industry’s leading table game experts. Featuring innovative progressive jackpot options, eye-catching Nebula sensors, and groundbreaking digital tracking capabilities, GOS shines in casinos across the Carnival Corporation fleet.
“Carnival Corporation is a global leader in delivering exceptional experiences for its guests, and our ongoing collaboration reflects our shared commitment to excellence. We are thrilled that the deployment of our GOS system, along with our joint efforts to create engaging player experiences, has brought a best-in-class table games experience to their casino players across the entire fleet,” said Matt Reback, President and CEO of Galaxy Gaming.
“Our collaboration with Galaxy Gaming is a testament to our commitment to enhancing the onboard experience for our guests. The innovative GOS technology not only elevates the quality of our gaming offerings but also ensures that our customers enjoy a seamless and engaging experience throughout their voyage,” said Dave Thomas, Vice President for North American Gaming Operations for Carnival Corporation.
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