The Fire Joker has returned, his blazing grin wider than ever. He’s back in control of the reels, where classic fruits and symbols light up under his fiery touch. But this time, there’s more than just mischief in the air. The heat has intensified, the stakes are higher, and this scorching slot is cranked up to a full 100.
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The Fire Joker has returned, his blazing grin wider than ever. He’s back in control of the reels, where classic fruits and symbols light up under his fiery touch. But this time, there’s more than just mischief in the air. The heat has intensified, the stakes are higher, and this scorching slot is cranked up to a full 100.

partnerships

Optimove joins GiG Marketplace to Advance CRM Marketing Offering

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Optimove joins GiG Marketplace to Advance CRM Marketing Offering

 

The partnership will further enhance the provider’s operator portfolio of clients to scale CRM Marketing personalization and orchestration capabilities via Optimove’s AI-mapped CRM journeys

Optimove, a leading CRM Marketing solution for iGaming has today announced a new partnership with Gaming Innovation Group (GiG), one of the leading technology companies providing solutions, products, and services to iGaming operators. The new collaboration further empowers GiG’s client base to scale CRM Marketing personalization and orchestration via Optimove’s AI-mapped journeys.

The Malta-based group offers best-in-class third-party solutions to iGaming operators, such as CRM Marketing hubs, platforms, data and analysis, compliance, and more. Operators using GiG can choose, for example, to manage different regions or markets using different solutions. The partnership will allow customers to create deeper relationships with players by reacting to their actions in real-time using tailored messages and offers across multiple channels. By orchestrating sophisticated personalized AI-mapped customer journeys at scale via Optimove’s multichannel marketing hub, operators can maximize retention rates and Customer Lifetime Value.

The key capabilities via Optimove:

1. Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.
2. Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver customer communications across any channel.
3. A continuous optimization loop: Leverage Optimove’s productized experimentation tools to continuously measure the incremental uplift of each campaign, journey, and strategy to optimize CRM Marketing performance continuously.

“We’re delighted to partner with one of the leading CRM Marketing platforms in the iGaming market,” said Martin Collins, Director of Sales and Business Development at GiG. “Our vision is to provide operators with top-of-the-line technology and solutions to remain one step ahead of the pack. Optimove, with its advanced CRM Marketing capabilities, is a natural partner for us and a great solution for our clients.”

“We’re excited to join forces with GiG as a CRM Marketing solution for their operator portfolio,” said Dan de Souza, Director of Partnerships at Optimove. “GiG operators will continue to be able to gain a competitive edge by using advanced CRM Marketing capabilities to orchestrate hyper-personalized communications with hundreds of segments, thereby improving retention rates, Customer Lifetime Value, and the overall bottom line.”

International News

EveryMatrix signs largest ever content aggregation deal with bet365

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EveryMatrix signs largest ever content aggregation deal with bet365

 

EveryMatrix has agreed its largest ever global casino aggregation deal supplying bet365 with both its own exclusive content and titles from more than 40 premium games providers.

SlotMatrix, part of the EveryMatrix Group, is the largest aggregation platform in the world with more than 37,000 games from 350+ global suppliers including the Group’s own, Armadillo and Fantasma Studios.

It will offer bet365 more than 40 vendors across multiple regulated markets including the UK, Germany, the Netherlands and Mexico with further territories slated for future release.

The business unit was further bolstered in 2024 by the acquisition of Fantasma Games and, earlier this year, by a new management team focused on accelerating aggregation and content services expansion across both existing and new regulated markets.

This includes Mark Hothersall, Head of Business Development and Carl Gatt Baldacchino, Head of Account Management, both previously from Evolution Gaming.

They are responsible for driving forward the commercial success of SlotMatrix by accelerating the unit’s in-house games development, continually strengthening its third-party content offering and ensuring SlotMatrix provides exceptional customer service.

Ebbe Groes, Group CEO & Co-Founder EveryMatrix, said: “Today is very significant for the Group highlighting both just how much of a â€must-have’ product SlotMatrix is for tier-1 brands across multiple markets and how far ahead it is compared to its rivals.

“We’re thrilled such a world-renowned brand such as bet365 has put their faith in us to drive their content strategy. SlotMatrix has truly come of age and, with an increased focus on ramping up our own games development and attracting even more premium vendors to the platform there really is no ceiling as to how far it can go.”

A bet365 spokesperson, added: “We are thrilled to partner with EveryMatrix. This collaboration represents a significant step forward in our commitment to providing exceptional products to our customers.”

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Latest News

Games Global partners with Spin Gaming to launch Brazil’s first fully localised live casino offering

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Games Global partners with Spin Gaming to launch Brazil’s first fully localised live casino offering

 

Global provider collaborates with major SĂŁo Paulo-based studio to enhance its operations with class-leading technology

Games Global, a leading supplier of online gaming content, has teamed up with Spin Gaming, a pioneering Brazilian start-up in the live casino sector, to establish the market’s first live dealer studio located and operated in the nation.

Operating since January 2025 from a state-of-the-art studio in SĂŁo Paulo, Spin Gaming has introduced a Tier A structure to the market, with dedicated studios and localised customer service built in full alignment with national regulations and designed to optimise the customer experience.

Fuelled by Games Global’s agile, cutting-edge technology, Spin Gaming, powered by OnAir, will deliver premium live game streaming and technical support to its partners. Supplementing its local execution with Games Global’s worldwide expertise positions the studio as a prominent new entertainment hub for Brazilian online casinos, with the venture primed for growth in the coming years.

While the deal signifies a key commercial and strategic move, it also marks the creation of the first Brazilian academy specialising in training live casino dealers, which is set to fuel the industry production chain by generating hundreds of jobs for natives.

This initiative represents a milestone for Brazil’s digital entertainment industry, as the country shifts from a consumer to a producer of immersive, secure, and legalised live betting experiences with a Brazilian identity and international reach.

Ricardo Regner, Director of LatAm at Games Global, said: “Brazil is a dynamic, ever-evolving market, and the importance of a local touch when it comes to operations in the country cannot be overstated.

“This landmark deal with Spin Gaming not only highlights Games Global’s unwavering commitment to delivering tailored solutions to local markets, but also highlights our drive to support iGaming infrastructure in emerging jurisdictions.”

Fred Ring, Co-Founder and CRO at Spin Gaming, said: “We are proud to present a solution made in Brazil, by Brazilians, to international standards. Our studio is a benchmark in Latin America, and our team was trained at the country’s first dealer and game presenter academy.

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“The partnership with Games Global allows us to leverage its extensive global iGaming expertise to streamline efficiency and elevate the overall quality of our offering as we continue our mission to become the local champion, a household name in the Brazilian live casino space.”

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eSports

Thunderpick Partners with Oddin.gg and Introduces BetPeek, First Fully Interactive Esports Viewing Platform

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Thunderpick, the leading esports betting platform, in partnership with Oddin.gg, a provider of end-to-end esports betting solutions, today announced the exclusive launch of BetPeek, a first-of-its-kind interactive esports viewing experience available only on Thunderpick.io.

While most esports streams today limit fans to static broadcast feeds and pre-selected camera angles, BetPeek flips the script. For the first time, viewers can control how they watch the action—transforming every match into a personalized, immersive event.

BetPeek’s key features include:

  • Follow Any Player – Switch instantly to the POV of any competitor on the server.

  • Dynamic Camera Control – Place the camera anywhere on the map for a unique vantage point.

  • X-Ray Vision – Unlock strategic insights by seeing what players can’t.

  • Play, Pause & Rewind – Revisit every clutch play with DVR-style controls.

  • Integrated Betting Tools – Access deeper context and analysis to inform smarter wagers.

“Traditional esports streams have barely evolved; they’re often one-size-fits-all broadcasts that leave fans wishing for more control,” said Kelly Sanders, Head of Strategy at Thunderpick. “BetPeek completely changes that. By putting fans in the driver’s seat, we’re delivering an esports experience that’s not just more engaging, but truly revolutionary for bettors and spectators alike.”

Why It Matters

Until now, esports fans had little choice beyond passively watching standard tournament streams or fragmented co-streams. BetPeek represents the next era: an interactive, on-demand, and bet-integrated platform unlike anything else in the industry. For bettors, this means unprecedented visibility into momentum shifts, rotations, and player form. For fans, it’s a chance to experience the match exactly how they want.

Exclusive to Thunderpick

BetPeek is available only on Thunderpick.io, reinforcing Thunderpick’s position as the most innovative esports betting destination worldwide. In partnership with Oddin.gg, a global leader in esports betting solutions, Thunderpick continues to push the boundaries of what’s possible in live, fan-first esports engagement.

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