partnerships
Optimove joins GiG Marketplace to Advance CRM Marketing Offering
The partnership will further enhance the provider’s operator portfolio of clients to scale CRM Marketing personalization and orchestration capabilities via Optimove’s AI-mapped CRM journeys
Optimove, a leading CRM Marketing solution for iGaming has today announced a new partnership with Gaming Innovation Group (GiG), one of the leading technology companies providing solutions, products, and services to iGaming operators. The new collaboration further empowers GiG’s client base to scale CRM Marketing personalization and orchestration via Optimove’s AI-mapped journeys.
The Malta-based group offers best-in-class third-party solutions to iGaming operators, such as CRM Marketing hubs, platforms, data and analysis, compliance, and more. Operators using GiG can choose, for example, to manage different regions or markets using different solutions. The partnership will allow customers to create deeper relationships with players by reacting to their actions in real-time using tailored messages and offers across multiple channels. By orchestrating sophisticated personalized AI-mapped customer journeys at scale via Optimoveâs multichannel marketing hub, operators can maximize retention rates and Customer Lifetime Value.
The key capabilities via Optimove:
1. Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.
2. Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver customer communications across any channel.
3. A continuous optimization loop: Leverage Optimove’s productized experimentation tools to continuously measure the incremental uplift of each campaign, journey, and strategy to optimize CRM Marketing performance continuously.
“We’re delighted to partner with one of the leading CRM Marketing platforms in the iGaming market,” said Martin Collins, Director of Sales and Business Development at GiG. “Our vision is to provide operators with top-of-the-line technology and solutions to remain one step ahead of the pack. Optimove, with its advanced CRM Marketing capabilities, is a natural partner for us and a great solution for our clients.”
“We’re excited to join forces with GiG as a CRM Marketing solution for their operator portfolio,” said Dan de Souza, Director of Partnerships at Optimove. “GiG operators will continue to be able to gain a competitive edge by using advanced CRM Marketing capabilities to orchestrate hyper-personalized communications with hundreds of segments, thereby improving retention rates, Customer Lifetime Value, and the overall bottom line.”
BetMGM, a leading sports betting and iGaming operator, announced an extension of its partnership with the Vegas Golden Knights through the 2026-27 season. As part of the agreement, BetMGM will continue as an Official Betting Partner of the Vegas Golden Knights with prominent signage on the Knight Tron and throughout T-Mobile Arena as well as co-branded content and exclusive promotions. The partnership also features multiple fan engagement opportunities including watch parties and Toshiba Plaza activations.
âBetMGM is proud to continue our partnership with the Vegas Golden Knights, giving us the opportunity to create memorable moments alongside one of the worldâs most passionate hockey fan bases. Las Vegas is BetMGMâs hometown and an integral part of our DNA, so the Golden Knights are a natural fit for our brand.â – Matt Prevost – BetMGM, Chief Revenue Officer.
Throughout the season, BetMGM will host watch parties featuring team mascots at various MGM Resorts destinations. The operator also will plan activations in Toshiba Plaza during select Golden Knights home games where fans can begin the BetMGM mobile app registration process for the chance to win prizes.
âBetMGM is a long-standing partner with the Golden Knights and a brand synonymous with this great city,â said Vegas Golden Knights President and CEO Kerry Bubolz. âWe look forward to continue working together on events and activations that we know entertain our fans.â
Lance Evans, SVP Sports and Sponsorships, MGM Resorts, said, âThe Vegas Golden Knights play a core role in the Las Vegas sports and entertainment experience and itâs a privilege to welcome both local and visiting fans to our properties before, during and after games. Together with BetMGM, we look forward to co-hosting events that will allow guests to engage with their favorite teams in new and exciting ways.â
BetMGM users can take advantage of the robust offering of prop markets for Golden Knights games this season, frequent in-app odds boosts and the interactive same game parlay betting feature. New BetMGM customers who download the BetMGM app and verify at one of BetMGMâs nine retail sportsbooks within walking distance of T-Mobile Arena will receive a first bet offer of up to $250 paid back in bonus bets if their first bet loses (offer only available in Nevada; bonus bets are non-withdrawable and expire in seven days.) Through the recently launched single account and wallet app upgrade, BetMGM users who sign up in Nevada and reside in other BetMGM U.S. mobile markets can continue to wager upon returning home.
Evolution, the industry-leading B2B solution provider for casino operators, announced a three-year extension of their US agreement with FanDuel Casino. The renewal strengthens the strategic partnership between the two companies, reaffirming Evolution as FanDuelâs sole provider of core live dealer casino games.
Under the terms of the extension, FanDuel players will continue to have access to Evolution and Ezugiâs full portfolio of industry-leading live casino games, along with top-performing slots from NetEnt, Red Tiger, Big Time Gaming, and Nolimit City. This marks the second extension of the original partnership, which began in 2020 when Evolutionâs live dealer games were integrated into FanDuelâs Casino platform.
Jacob Claesson, Chief Executive Officer of Evolution North America, said: âWe are thrilled to extend our successful partnership with FanDuel, providing players with the very best in online casino entertainment. FanDuelâs trust in Evolution highlights our shared commitment to growing the live casino market and creating a truly immersive experience for players across North America.â
âFanDuel Casino is the leading Casino operator in the U.S., offering the largest selection of exclusive live casino tables in the market. Expanding our partnership with Evolution for Live Casino and RNG games enables us to consistently provide a top-tier experience to our customers. We look forward to our continued growth in the Live Casino sector,â said Asaf Noifeld, Managing Director of FanDuel Casino.
partnerships
Tin Lizzie Gaming Resort Partners with Quick Custom Intelligence for Next-Level Gaming Experience
Tin Lizzie Gaming Resort and Quick Custom Intelligence (QCI) are thrilled to announce an exciting new partnership, bringing cutting-edge data technology to enhance the guest experience and streamline casino operations at South Dakotaâs premier gaming destination. As Tin Lizzie embraces this innovative platform, guests can look forward to more personalized experiences and improved service, making their visit even more memorable.
By partnering with QCIâs advanced analytics platform, Tin Lizzie will enhance its understanding of guest preferences and elevate the overall guest experience at the resort. This collaboration sets a new benchmark in gaming hospitality, highlighting Tin Lizzieâs commitment to innovation and providing exceptional service and personalized experiences for all our guests. Whether itâs remembering a guestâs favorite game, offering tailored dining recommendations, or providing exclusive event invitations, Tin Lizzie is dedicated to making every visit unique and memorable.
âPartnering with QCI allows us to harness the latest technology to serve our guests better,â said Brent Pritchett, General Manager of Tin Lizzie Gaming Resort. âThe QCI platform is a powerful tool for our team, particularly in host and slot operations, helping us create seamless, engaging experiences for our visitors. This partnership strengthens our commitment to innovation and sets us apart in Deadwoodâs gaming scene.â
Dr. Ralph Thomas, CEO of QCI, echoed this enthusiasm: âWeâre proud to work with Tin Lizzie, a team that shares our vision for innovation and guest-centered service. This collaboration will set new standards in gaming hospitality for South Dakota and beyond, redefining whatâs possible in the industry.â
With Tin Lizzie Gaming Resort and QCI at the forefront of this transformation, guests can expect a truly unique gaming experience with every visit.
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