Latest News

Rivalry Officially Launches First Casino Game on its Platform

Published

3 years ago

September 15, 2022

Rivalry to Present at A.G.P.’s Virtual Emerging Growth Technology Conference

Rivalry Corp., an internationally regulated sports betting and media company, announced that it has expanded its product offering into the casino segment. This offering is available online in markets under the Company’s Isle of Man license, with Ontario expected to follow in the coming months. Rivalry users in these markets can now play and bet on Aviator, a popular online game in the “crash” category.

“Our strategy is to continuously expand our product offering and provide our customers with fresh content that is consistent with our brand,” said Steven Salz, Co-Founder and CEO of Rivalry. “With a strong foundation in esports betting and a growing traditional sports business, offering casino in an authentically Rivalry way is the next step for us. Aviator is a great selection as our first-ever third-party casino game, as it is simple, fun, easy to learn, and has a live chat element that aligns with our focus on community.”

The premise of Aviator is a plane that takes off and flies higher and higher, with the bet multiplier constantly increasing until the moment the plane flies away. Players who “cash out” on time win their bet at that multiplier, while those who wait too long do not. Driven by a provably fair random number generator, the game is risky but offers the possibility of high payout. Aviator is great on mobile and desktop with a simple user interface and fast game sessions. The multiplayer format and ability to interact with other players offer a social aspect, in contrast with traditional online slot and casino games whose solitary experience is less appealing to the younger demographic.

For many online betting companies, casino represents one of their largest single verticals in terms of betting handle and revenue. Up until now, Rivalry has focused on building an industry leading esports betting experience, traditional sports betting offering, and its innovative Massively Multiplayer Online Gambling Games (“MMOGG”) category, beginning with Rushlane. As such, the Company sees a significant potential growth opportunity with the addition of a third-party casino offering for the first time. With more consistency of customer return than sportsbook, and no seasonality, it can also offer greater stability throughout the calendar year of sporting events.

As the world’s most engaged brand in esports betting,¹ Rivalry is leveraging the trust of its loyal customer base to build upon its esports betting business with the addition of casino. The Company believes the trust it has fostered over the years will enable more rapid organic adoption of new product offerings such as casino.

Rivalry’s casino offering will complement the MMOGG category which the Company created last year with the launch of Rushlane. The Company plans to continue to build out its MMOGG universe and has plans to add additional games to its casino offering in the coming quarters. Both offerings, third-party casino and MMOGG, fall under the umbrella of Rivalry Games, one of the key business pillars of the Company. Rivalry believes both complement one another as part of a cohesive strategy to deliver engaging experiences to its global customer base.

Related Topics:Rivalry Steven Salz Co-Founder and CEO of Rivalry

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NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform

Published

2 days ago

June 20, 2025

George Miller

NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.

As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.

This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.

Pallavi Deshmukh, CEO of NetGaming, commented: “We are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.”

Richard Schwartz, CEO of Rush Street Interactive, commented: “We are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.”

This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.

Compliance Updates

The Saskatchewan Indian Gaming Authority (SIGA) Selects New Board Chair

Published

2 days ago

June 20, 2025

Niji Narayan

The Saskatchewan Indian Gaming Authority (SIGA) has announced Chief Tammy Cook-Searson, of the Lac La Ronge Indian Band, as its new Board Chair for SIGA’s Board of Directors.

SIGA is a non-profit First Nation gaming operator for seven land-based casinos and the online gaming platform PlayNow.com in Saskatchewan.

Chief Cook-Searson first joined SIGA’s Board of Directors in 2018 and has been a regular SIGA Board member as well as a member of SIGA’s Audit & Finance Committee.

She is serving in her 20th year as Chief of Lac La Ronge Indian Band and has a Master of Business Administration (MBA) degree and a graduate diploma in management from Athabasca University. She also holds honorary degrees from the University of Regina, the Saskatchewan Indian Institute of Technologies (SIIT) and Saskatchewan Polytechnic.

Chief Cook-Searson replaces outgoing Board Chair former Chief of Muskowekwan First Nation Reginald Bellerose, who has held the Board Chair position since February 4, 2015.

Latest News

SCCG Announces Strategic Partnership with Applift

Published

2 days ago

June 20, 2025

Niji Narayan

SCCG Management has announced a strategic partnership with Applift, the world’s top performance App Store Optimization (ASO) agency. This partnership will introduce Applift’s proprietary ASO technology and advanced growth strategies to gaming companies worldwide, leveraging SCCG’s unmatched distribution capabilities and expansive gaming ecosystem of 120+ client partners.

Applift has earned a reputation as the gold standard in app growth by delivering data-driven ASO strategies powered by proprietary AI tools and the most comprehensive keyword intelligence system in the industry. Their work drives top keyword rankings, scalable user acquisition, and real business impact – increasing FTDs, improving retention, and maximizing LTV for some of the world’s most successful gaming, finance, utility, and AI apps.

Through this partnership, SCCG will activate its global network — with offices in every major gaming market across North America, LATAM, Europe, Africa, and Asia — to bring Applift’s breakthrough ASO technology to gambling companies seeking to scale user acquisition, boost visibility, and outperform the competition in app stores.

“At SCCG, we identify and scale the technologies that shape the future of gambling,” said Stephen Crystal, Founder and CEO of SCCG Management.

“Applift’s ASO platform is a game-changer. Our partnership gives gaming companies a proven solution to turn mobile visibility into performance at scale — and our global presence ensures the right operators and platforms benefit from this innovation.”

“At Applift, we’ve helped top gaming apps dominate the app stores, turning visibility into performance and installs into high-value users — all through our unmatched ASO technology and data-driven approach. Partnering with SCCG is a natural step forward. Their strategic footprint in the gaming world perfectly complements our ability to scale app growth at the highest level. Together, we’re not just optimizing – we’re redefining how gaming brands win in the app stores. I couldn’t be more confident in what we’ll achieve,” said Bar Nakash, CEO of Applift.