Aristocrat Gaming and the New England Patriots announced a multi-year partnership making Aristocrat an Official Partner of the Patriots and Gillette Stadium.
As an Official Partner, Aristocrat will have prominent signage throughout the stadium year-round, including in-stadium, on the concourse and in-game branding. Additional features will include in-game promotion and game-day activations.
The news of this partnership follows Aristocrat Gaming’s recent announcement of their exclusive multi-year slot machine licensing agreement to build land-based NFL-themed slot machines. The NFL license offers a unique opportunity for fans to select their favorite teams, such as the Patriots, when using land-based gaming machines.
“We are ecstatic to partner with the New England Patriots, one of the most successful and legendary franchises in the NFL. We look forward to bringing our NFL-themed slot games to casinos across Massachusetts, providing an opportunity for passionate Patriots fans to experience their favorite team in new and exciting ways,” Hector Fernandez, CEO of Aristocrat Gaming, said.
“The Patriots and Gillette Stadium are excited to partner with Aristocrat Gaming and explore many new opportunities to engage with our fans. We are thrilled to work with their innovative team on multiple activation and branding opportunities at Gillette Stadium throughout the Patriots season, as well as have the Patriots branding featured on their slot machines nationwide,” Murray Kohl, VP of Corporate Sponsorships for Kraft Sports + Entertainment, said.