- New partnership to provide growing US sportsbook with PreMatch, LiveData and LiveTrading solutions across thousands of events a year
- Agreement includes official data-driven content for NASCAR, EPL, MAC Football and Basketball and the NFL
Genius Sports Limited, the official data, technology and broadcast partner that powers the ecosystem connecting sports, betting and media, has secured an extensive new partnership with MaximBet.
Across thousands of events a year, Genius Sports will provide MaximBet with its official data-driven PreMatch, LiveData and LiveTrading solutions to deliver real-time feeds and pin-point pricing. MaximBet is a privately-held, licensed sports betting and iGaming operator that launched last year in partnership with iconic, international media company, Maxim.
Genius Sports will provide MaximBet with the highest quality content for some of the largest competitions in world sports, including NASCAR, NCAA, EPL, FIBA and the NFL. MaximBet will have access to Genius Sports’ full NFL product suite, including access to the league’s real-time statistics, proprietary Next Gen Stats (NGS) and official sports betting data feed. As the official data partner to the Mid-American Conference (“MAC”), Genius Sports will also provide MaximBet with the first and only official data feed for betting on NCAA sports.
Genius Sports’ digital marketing solutions will also help MaximBet run highly targeted, data-driven campaigns to attract, engage and retain new customers.
“A premium betting experience requires the best and most exclusive content which makes Genius Sports the ideal partner for MaximBet as we ramp up for growth across North America,” said Daniel Graetzer, CEO & Founder, MaximBet. “We are the only true lifestyle sportsbook, offering players incredible, money-can’t buy access to MAXIM parties, courtside seats and more. Combining that with the real-time data our players need gives them a full offering not found elsewhere in the marketplace.”
“Across official data, trading and highly targeted marketing, Genius Sports will play a central role in powering MaximBet’s exciting growth across the U.S.,” said Sean Conroy, Executive Vice President, North America of Genius Sports. “We’re excited to help engage and expand MaximBet’s passionate customer base.”
SPORTSNET PARTNERS WITH SPORTRADAR TO PROVIDE DATA-RICH CONTENT TO THE CANADIAN MARKET
Following a competitive tender process, Sportsnet, Canada’s #1 sports network, has selected Sportradar to deliver innovative, data-driven content that creates a more immersive experience for sports fans in the North American region.
Viewers can anticipate the seamless inclusion of real-time statistics, player information and advanced data sets into Sportsnet broadcasts, all made possible through Sportradar’s OnAir service. Additional access to both statistical experts and radar360, Sportradar’s web-based research application, will elevate Sportsnet’s real-time storytelling capabilities. This support includes the integration of enhanced digital graphics and in-depth research to bolster Sportsnet’s MLB and NHL broadcasts.
“We are proud to partner with Sportsnet, a market leader, who is committed to entertaining and informing Canadian sports fans,” said Brian Josephs, Head of Regional Sales, North America, at Sportradar. “This collaboration showcases Sportradar’s expertise in enhancing sports content through data and technology. Together, we will bring fans closer to the action, providing them a unique, more engaging viewing experience.”
Sportradar’s comprehensive support will apply to Sportsnet’s entire brand portfolio, which includes their regional channels, East, Ontario, West, and Pacific, as well as Sportsnet ONE, Sportsnet 360, Sportsnet World, Sportsnet+, the Sportsnet Radio Network, Sportsnet.ca, the Sportsnet app and podcasts.
PRAGMATIC PLAY GROWS EVEN FURTHER IN BRAZIL WITH JOGAR.COM.VC
Pragmatic Play, a leading content provider to the iGaming industry, has maintained its market-leading position in Brazil, signing an operator agreement with Jogar.com.vc in one of Latin America’s most flourishing markets.
More Brazilian players than ever before will be able to enjoy Pragmatic Play’s extensive portfolio of games as a result of this new partnership with award-winning classics such as Gates of Olympus™ and Sugar Rush™ alongside more recently released titles such as Zeus vs Hades – Gods of War™.
Live Casino fans will be delighted by the inclusion of player-favourite games such as Sweet Bonanza CandyLand™ and PowerUP Roulette™, alongside classic table games with intriguing twists.
Virtual Sports content is set to complement the huge library of Slots and Live Casino, delivering cutting-edge 3D renderings of popular sports such as horse and greyhound racing, football and motorsport.
Another multi-discipline deal in the region, this latest agreement with Jogar.com.vc follows several similar recent partnerships and strengthens Pragmatic Play’s position at the fore of the burgeoning Latin American iGaming and betting market.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “This is yet another delightful agreement for Pragmatic Play to sign. Its continued success with new partnerships across Brazil and Latin America as a whole shows that the brand is producing the content that players here want and are trusted to deliver them efficiently and with a speed to market that operators demand.
“I’m confident this relationship between Pragmatic Play and Jogar.com.vc will achieve just the right kind of results they’re both expecting.”
A representative from Jogar.com.vc said: “Pragmatic Play is one of the most requested content developers by players here in Brazil and so we had to ensure we had its full complement of games and products. This new deal gives us just that and empowers us to be more competitive than ever in a crowded and growing space.”
EveryMatrix partners with Caesars Digital
EveryMatrix has agreed to a partnership with Caesars Digital to bring its casino content to Caesars Palace Online Casino and Caesars Sportsbook & Casino in North America.
Caesars Digital customers across multiple U.S. states will have access to a range of real-money games from EveryMatrix’s in-house studios, including Armadillo Studios via a direct integration with the SlotMatrix iGaming aggregation solution.
EveryMatrix has secured relationships with multiple leading U.S. operators for content and aggregation giving brands the opportunity to access its in-house content and the world’s largest library of online-mobile games.
As one of the first operators to go live in New Jersey, Caesars Digital has built a substantial presence in iGaming. The company also recently launched Caesars Palace Online Casino earlier this year, which is available in multiple U.S. states and Ontario.
EveryMatrix has licences in New Jersey, Michigan, West Virginia, Ontario in Canada and most recently Connecticut with the regulatory process underway in Pennsylvania.
Popular Armadillo Studios titles include Book of Armadillo, Franksylvania, Mythological Mayhem Supreme Streaks, Armadillo Goes West, Fortune Dragon Queen Exotic Wilds, Hot Hot Honey and Wild Willy’s Gold Rush and branded games such as The Lioness featuring UFC fighter Amanda Nunes and legendary golfer John Daly Spin It and Win It.
Erik Nyman, President EveryMatrix Americas, said: “Adding Caesars Digital to our growing roster of stellar partners is an important milestone in EveryMatrix’s US expansion plan.
“Caesars is one of the most iconic brands in the U.S. and we are very excited to bring our unique games and aggregation capabilities onboard with them enabling them to elevate their already strong momentum in iGaming.”
Matthew Sunderland, SVP & Chief iGaming Officer at Caesars Digital, said: “We are thrilled to add a new collection of popular titles to the growing iGaming portfolio we have across our platforms. This partnership with EveryMatrix brings exciting games online for players in multiple jurisdictions, something we know they’re interested in seeing more of going forward.”
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