Latin America
BETCRIS TAPS IGAMING INDUSTRY EXPERT AS ITS NEW CASINO DIRECTOR

Betcris continues to expand and, at the same time, refine its iGaming and sports betting operations. To assist with those goals, the company is turning to an industry veteran to provide expert guidance. The gaming operator has hired Lucas Lebleu to be its new Casino Director.
Lebleu has been involved in the iGaming industry for over 25 years. He spent the last 12 in Europe, working in both the B2C and B2B segments. During that time, he worked for names like William Hill, where he spent four years, NetEnt and GiG. Most recently, Lebleu served as the Senior Sales Director for Skywind Group.
Now, he is moving back to Costa Rica, where he started his iGaming carrier in 1997. It was there where he spent most of his life before relocating to Spain to work in Gibraltar in 2009. Betcris is optimistic that his proven track record and strong commercial focus will prove to be significant assets as the company continues to grow.
Lucas said of joining Betcris, âIâm very excited about this opportunity; Iâve known Betcris since I started to work in Costa Rica a quarter of a century ago, and Iâm pleased to have reached an agreement with Betcris. In my opinion is one of the most respected brands in Latin America, with a retail and online presence in the majority of the LatAm countries.
âI want to thank specifically JD, Fernando Garita, Gabriel Nuñez and Carlos Soto, but also Mauricio Delgado and the HR team who have been extra helpful to get me up to speed,â he added.
As the casino director, Lebleu will be responsible for the implementation of the operatorâs casino strategy, including operation and promotion activities. He will also oversee tactical changes in operations and promotions to reach the casino revenue targets.
In addition, Lebleu will be responsible for maintaining the operational integrity of Betcrisâs casino activity. This includes implementing and optimizing processes to test game content and core casino app functions, optimization of content and ensuring that creative design messages and promotions reflect its core values.
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BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil

Investment in championships, clubs, and national teams expands media assets and positions BETesporte as a key player in Brazilâs sports market.
BETesporte, a betting platform that proudly carries âsportsâ in its name, is reaffirming its leadership in the industry by reporting consistent investment results over the past four months. While most betting platforms generate the majority of their revenue from online games (virtual casinos), BETesporte stands out as one of the few where sports betting leads the way â accounting for 65% of its total revenue, compared to 35% from online games. This figure directly reflects its brand strategy and commitment to strengthening Brazilian sports.
âOver the last four months, weâve consolidated our presence on multiple fronts, focusing on strategic returns and high-quality visibility. Weâve sponsored several state championships in all regions of the country, including the Paulista, Paranaense, Carioca, Alagoano, GaĂșcho, Pernambucano, Cearense, Catarinense, Baiano, and Mineiro tournaments, as well as the highly engaging Copa do Nordeste. Weâve also invested in Series A and B of the BrasileirĂŁo, placing our brand on Brazilâs biggest football stages and ensuring mass exposure with a high value per impression. Itâs a strategic allocation of resources designed to generate brand impact and strengthen the Brazilian sports ecosystem,â said Thiago Carvalho, CFO at BETesporte.
Among the platformâs most notable recent acquisitions is brand exposure during Brazilâs national team matches in the World Cup Qualifiers â a move that reinforces BETesporteâs presence on the global football stage and strengthens its connection with fans during highly visible moments.
âWe truly believe in the power of sports as a driver of connection and engagement. At BETesporte, weâre constantly investing in improving our platform with new features and more real-time betting options. Our marketing plan is performance-oriented: we aim to energize Brazilâs sports scene through active sponsorships in Series A and B of the national league â with master sponsorships, LED field displays, and direct club support. We bet on sports both as a passion and a business,â added Danylo Campos, CTO of BETesporte.
Beyond football, BETesporte is expanding its social impact by supporting up-and-coming athletes, providing financial assistance to help them compete and grow in sports like kickboxing, table tennis, and jiu-jitsu â an initiative that helps uncover new talent and democratize access to high-performance sports.
The company also maintains partnerships with traditional clubs like CRB, CSA, and Volta Redonda, reinforcing its regional presence and boosting local fanbases with strong community ties.
BETesporteâs credibility is further strengthened by the presence of legendary Brazilian football figures as brand ambassadors, including Zico, Vampeta, Diego Souza, and MacaĂ© â personalities who bring even more legitimacy to the companyâs presence in the sports world.
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CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCĂN

Palace Bingo & Sports Bets Casino in CancĂșn has taken a major step forward by introducing Zitroâs revolutionary CONCEPT cabinet line and new games that promise to elevate the gaming experience in this iconic Mexican tourist destination.
The newly installed titlesâLegendary Sword, Triple Charm Journey, Fairyland Quest, and Merging Fu Pots âare designed to appeal to all types of players. They feature stunning graphics, innovative mechanics, and rewarding prizes that enhance the excitement of play.
Representatives from El Palacio de los NĂșmeros commented: âThe addition of Zitroâs games and CONCEPT cabinets at our CancĂșn casino has been an overwhelming success. Player feedback has been exceptional, with many praising the visual quality, engaging gameplay, and the wide range of prizes. This new offering is undoubtedly transforming the gaming experience on our floor.â
Johnny Ortiz Viveiros, founder of Zitro, added: âWeâre very pleased that Palace Bingo & Sports Bets Casino in CancĂșn has again chosen Zitro to innovate its entertainment lineup. The combination of our CONCEPT cabinets and new games provides a unique player experience and drives profitability for the operator.â
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