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Caesars Sportsbook, a division of Caesars Entertainment, Inc., claimed the Marketing Campaign & Sponsorship of the Year award at this year’s SBC North America Awards. The ceremony, which took place in New York City, was accepted by Caesars Sportsbook Senior Vice President and Chief Development Officer, Dan Shapiro, and other representatives.

“It’s an honor to be recognized for the storytelling we’re doing with our campaigns and the partnerships we’ve established since our launch,” said Shapiro. “Sports are about emotional connections and we’ve set out to build a brand that connects with sports fans on that level. This recognition is a testament to the incredible work by our Team Members and the great partners we have. We look forward to building on Caesars Sportsbook’s success while continuing to entertain.”

Caesars overcame the challenge of launching a new brand in the highly competitive sports betting category following its acquisition of William Hill and subsequent launch of Caesars Sportsbook. Its marketing efforts and campaigns leveraged the legacy that Caesars has in sports while utilizing a new technology platform and creating a unique and differentiated marketing campaign that broke through to deliver strong results.

The campaign, starring actor JB Smoove as Caesar, Halle Barry as Cleopatra, the royal family of football Archie, Peyton, Eli, and Cooper Manning, sports personalities Trey Wingo and Kenny Mayne, comedian Patton Oswalt, and other sports legends has been a key driver for Caesars Sportsbook’s success. The rollout of the campaign centered around the 2021-22 National Football League season and culminated with the first-ever Super Bowl ad by the brand and the first-ever responsible gaming ad spot to air during NFL games and around the Super Bowl, starring the Mannings.

The SBC Awards recognize the achievements of operators, affiliates, and suppliers from all major disciplines in sports betting and gaming.

Caesars Sportsbook is currently live in 24 states and jurisdictions—18 of which are mobile—and operates the most retail sportsbooks across the country.

Latest News

AGS to Offer its High-Performing, Chart-Leading Products to Two New Jurisdictions



AGS to Offer its High-Performing, Chart-Leading Products to Two New Jurisdictions


PlayAGS, Inc., a leading supplier of slot, table, and interactive products and services to the global gaming industry,  announced it recently received approval to place its growing portfolio of high-performing electronic gaming machines (“EGMs”) and table products with casino operators in Colorado and Missouri. This entrance marks a significant milestone for AGS and further supports the Company’s mission to become a top-tier gaming supplier in North America.

“Getting licensed in these two important jurisdictions is a meaningful piece of AGS’ overall growth strategy, in combination with the investments we have made in hiring top talent within R&D and expanding our game studios worldwide,” said Mark DeDeaux, AGS Senior Vice President and General Manager, Slots. “We are pleased to be able to offer our high-performing, chart-topping new products to customers in both the Colorado and Missouri markets.”

The entrance into the new jurisdictions comes on the heels of the Company’s successful launch of its latest portrait upright cabinet, Spectra™ UR43, featuring its market-resonant Triple Coin Treasuresgame family. The proven three-bag style games have been a hit with players across North America and are among AGS’ first placements in Colorado and Missouri. Spectra UR43launched earlier this year with a bang; the cabinet has topped the Eilers & Krejcik Game Performance survey for nine consecutive months since January 2023.

Players can find Triple Coin Treasures in Colorado casinos: Century Casino & Hotel Central City, Golden Nugget Cripple Creek, and Monarch Casino Resort Spa Black Hawk. In Missouri, players can find AGS games at Horseshoe St. Louis, River City Casino Hotel, Hollywood Casino St. Louis, Argosy Casino Hotel & Spa, Harrah’s Kansas City, Bally’s Kansas City Casino, and Ameristar Casino Hotel Kansas City.

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Gambling in the USA

Gamesforum North America 2023 – Uniting Mobile Games Visionaries in the Heart of Seattle



The highly anticipated Gamesforum North America 2023 is set to take centre stage at the Bell Harbour International Conference Center in the vibrant city of Seattle next month, where industry leaders, and innovators in the realms of UA, Ad Monetisation, ASO and Product will come together for one of the most important events on the games industry calendar. With a mission to foster innovation and knowledge in the mobile games industry, Gamesforum North America promises to be an insightful experience packed with quality, relevant content for all participants.

At the core of Gamesforum North America – and the wider Gamesforum series of events – is its content. Curated and delivered by industry experts who understand the mobile games industry intimately, the event will be home to representatives from some of the biggest powerhouses in the ecosystem, including, but certainly not limited to:


  • EA

  • Activision

  • Zynga

  • Jam City

  • TableTop Down

  • Super Evil Megacorp


Gamesforum North America is set to be the company’s biggest event to date, following the success of Gamesforum Hamburg in June 2023. Attendees will be able to enjoy content from a selection of tracks, including:


  • User acquisition

  • Ad monetisation

  • App Store optimisation

  • Product


Recognising the power and potential of the thriving mobile games market, Gamesforum is renowned for its quality-first approach to event content. With unparalleled networking opportunities and the widely-regarded “Unfiltered” panels, which provides a gloves-off platform for panellists to discuss industry trends, Gamesforum North America is set to be the go-to event for mobile games professionals across the continent.

John Speakman, CEO at Gamesforum said: “Gamesforum is a pivotal hub for the mobile games industry, serving as a crucible of ideas, innovation, and connections, we can’t wait to get the ball rolling on our biggest event to date..

In an era where gaming has emerged as a cultural and economic force, Gamesforum plays a vital role in shaping the industry’s future. I’m deeply committed to our mission of bringing together visionaries, pioneers and experts from across North America and the world. At Gamesforum North America, attendees can expect an immersive journey through the heart of gaming, featuring world-class speakers, unparalleled networking opportunities, hands-on experiences with cutting-edge technology, and thought-provoking workshops that equip them with the tools to thrive in this dynamic ecosystem.

Our incredible sponsors are what make this possible, so I would love to thank them for taking part in this. See you all in Seattle!”

Sponsors for Gamesforum North America include:



  • RevU



  • Digital Turbine



  • Mobilefuse



  • Audiomob

  • Moloco

  • Clevertap

  • Nativex



  • Appier

  • hyprMX

  • Assetario



  • Inmobi



  • Deconstructors of Fun

  • PGC

  • Mobidictum

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Latest News

SIS to sponsor race on Iowa Classic Day at Prairie Meadows Racetrack




SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, is to sponsor an undercard race on Iowa Classic Day, September 30th at Prairie Meadows Racetrack in Altoona, Iowa.

The Iowa Classic Day features an entire race card of all Iowa-bred horses for both Thoroughbred and Quarter Horses, showcasing the best talent in the state. During the race day, total purses offered will exceed US$1,000,000.

SIS has an exclusive global distribution agreement with Prairie Meadows to provide its races to bookmakers and sportsbooks for fixed odds betting. The track runs Fridays through Mondays between May and September with both Thoroughbreds and Quarter Horses. It concludes its season every year with the Iowa Classic.

All racing content supplied by SIS is made available as an end-to-end solution, with round-the-clock betting events incorporating live streamed pictures, data, on-screen graphics with betting triggers, and an extensive range of markets and prices.

In total, SIS now delivers more than 35,000 live horse racing events each year from over 180 racetracks in Australia, the Middle East, England, Ireland, South Africa, South America, the US and more.

Michele Fischer, Vice President at SIS Content Services, said: “Prairie Meadows provides our clients with great racing all summer and we are delighted to support them on their grand finale to their 2023 racing season.

“SIS is committed to horse racing in the US and distributing US content globally for fixed odds. This race sponsorship epitomizes our support to growing the sport around the world.”

Derron Heldt, Vice President of Racing at Prairie Meadows, said: “SIS is a highly valued partner, and we are pleased to have their support to make our racing accessible to fans around the world.”

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