Connect with us

Latin America

BETCRIS TAPS IGAMING INDUSTRY EXPERT AS ITS NEW CASINO DIRECTOR

Published

on

BETCRIS TAPS IGAMING INDUSTRY EXPERT AS ITS NEW CASINO DIRECTOR

 

Betcris continues to expand and, at the same time, refine its iGaming and sports betting operations. To assist with those goals, the company is turning to an industry veteran to provide expert guidance. The gaming operator has hired Lucas Lebleu to be its new Casino Director.

Lebleu has been involved in the iGaming industry for over 25 years. He spent the last 12 in Europe, working in both the B2C and B2B segments. During that time, he worked for names like William Hill, where he spent four years, NetEnt and GiG. Most recently, Lebleu served as the Senior Sales Director for Skywind Group.

Now, he is moving back to Costa Rica, where he started his iGaming carrier in 1997. It was there where he spent most of his life before relocating to Spain to work in Gibraltar in 2009. Betcris is optimistic that his proven track record and strong commercial focus will prove to be significant assets as the company continues to grow.

Lucas said of joining Betcris, “I’m very excited about this opportunity; I’ve known Betcris since I started to work in Costa Rica a quarter of a century ago, and I’m pleased to have reached an agreement with Betcris. In my opinion is one of the most respected brands in Latin America, with a retail and online presence in the majority of the LatAm countries.

“I want to thank specifically JD, Fernando Garita, Gabriel Nuñez and Carlos Soto, but also Mauricio Delgado and the HR team who have been extra helpful to get me up to speed,” he added.

As the casino director, Lebleu will be responsible for the implementation of the operator’s casino strategy, including operation and promotion activities. He will also oversee tactical changes in operations and promotions to reach the casino revenue targets.

In addition, Lebleu will be responsible for maintaining the operational integrity of Betcris’s casino activity. This includes implementing and optimizing processes to test game content and core casino app functions, optimization of content and ensuring that creative design messages and promotions reflect its core values.

Latest News

Xtremepush Partners with Vibra Gaming to Accelerate Growth in Latin America

Published

on

 

Xtremepush, the leading omnichannel customer engagement platform powered by a real-time customer data platform (CDP), has announced a partnership with Vibra Gaming, the Latin America-based casino platform and games developer.

As part of the agreement, Xtremepush will provide its suite of optimization and automation customer retention management (CRM) tools as well as its enterprise-grade CDP, enabling operators using the Vibra Gaming platform to deliver personalized, relevant messages across all marketing channels including mobile, web, email, SMS and social.

The solution will also enable operators to offer players personalized incentives at the right time, driving player engagement and retention.

Founded in 2020 by industry professionals with vast experience in the heavily regulated European market, Vibra Gaming provides localized content and technology to land-based operators launching online as well as global online operators targeting the Latin America region.

Xtremepush is already live with Vibra Gaming via leading Brazilian operator Betsul but its award-winning customer engagement solutions will now be available to any operator on Vibra Gaming’s platform. This marks Xtremepush’s latest partnership in Latin America following recent operator agreements with Playr.Bet, Betsul and Arena Esportiva.

“We are already live with Vibra Gaming via Betsul in Brazil, which has been a great start to our partnership,” the Head of Partnerships for Xtremepush, Robbie Sexton, said. “The results have been really positive and it is hugely exciting to now be able to extend our solutions to all operators on the Vibra Gaming platform. Latin America is a key strategic market for Xtremepush, so partnering with one of the region’s leading platforms is the ideal next step.”

“We are thrilled to be extending our partnership with Xtremepush and it embodies our commitment to deliver unrivalled gaming experiences for our partners and their players,” the Chief Executive Officer for Vibra Gaming, Ramiro Atucha, said. “Xtremepush’s market-leading customer engagement solutions enable us to continue providing our partners with creative, reliable and innovative solutions, always going above and beyond their expectations.”

Continue Reading

Latest News

PRAGMATIC PLAY GROWS EVEN FURTHER IN BRAZIL WITH JOGAR.COM.VC

Published

on

PRAGMATIC PLAY GROWS EVEN FURTHER IN BRAZIL WITH JOGAR.COM.VC

 

Pragmatic Play, a leading content provider to the iGaming industry, has maintained its market-leading position in Brazil, signing an operator agreement with Jogar.com.vc in one of Latin America’s most flourishing markets.

More Brazilian players than ever before will be able to enjoy Pragmatic Play’s extensive portfolio of games as a result of this new partnership with award-winning classics such as Gates of Olympus™ and Sugar Rush™ alongside more recently released titles such as Zeus vs Hades – Gods of War™.

Live Casino fans will be delighted by the inclusion of player-favourite games such as Sweet Bonanza CandyLand™ and PowerUP Roulette™, alongside classic table games with intriguing twists.

Virtual Sports content is set to complement the huge library of Slots and Live Casino, delivering cutting-edge 3D renderings of popular sports such as horse and greyhound racing, football and motorsport.

Another multi-discipline deal in the region, this latest agreement with Jogar.com.vc follows several similar recent partnerships and strengthens Pragmatic Play’s position at the fore of the burgeoning Latin American iGaming and betting market.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “This is yet another delightful agreement for Pragmatic Play to sign. Its continued success with new partnerships across Brazil and Latin America as a whole shows that the brand is producing the content that players here want and are trusted to deliver them efficiently and with a speed to market that operators demand.

“I’m confident this relationship between Pragmatic Play and Jogar.com.vc will achieve just the right kind of results they’re both expecting.”

A representative from Jogar.com.vc said: “Pragmatic Play is one of the most requested content developers by players here in Brazil and so we had to ensure we had its full complement of games and products. This new deal gives us just that and empowers us to be more competitive than ever in a crowded and growing space.”

Continue Reading

Compliance Updates

BMM Testlabs Is Ready to Perform Compliance in Three Brazilian States that have Authorized iGaming

Published

on

 

BMM Testlabs, the world’s original gaming test lab and product certification consultancy, today announced that it is ready to perform compliance testing and certification in the three Brazilian states that have recently regulated iGaming and sports betting; Rio de Janeiro, Paraiba and Parana.

These three states are all in the process of granting operator licenses, which will allow operators to provide fixed-odds sports betting, casino games and games of skill.

BMM Testlabs, as part of its commitment to the Brazilian market, is establishing a local presence to serve the newly regulated Brazilian iGaming markets. BMM Testlabs will provide its full suite of compliance services and solutions including pre-compliance testing, customized security audits, geolocation testing and software quality assurance.

This exciting milestone is the result of BMM Testlabs’ exceptional service to the global gaming industry, its commitment to the Latin America market for more than 16 years and the strong partnerships it has forged with regulators throughout the region.

BMM Testlabs is a trusted independent testing laboratory for compliance services throughout Latin America with offices in Argentina and Peru. The company’s unparalleled understanding of the region’s technical compliance requirements, high-quality product testing and dedicated local customer support services ensures customer confidence in their choice of a testing laboratory.

BMM Testlabs’ Executive Vice-President of Europe and South America, Marzia Turrini (pictured), expressed enthusiasm for the momentum in Brazil and the potential for growth, saying: “We look forward to partnering with operators and suppliers to provide our best-in-class compliance and certification services for this new and potentially huge gaming market in Brazil”.

Continue Reading

Trending

GamingAmericas.com (part of HIPTHER AGENCY) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

Disclaimer: All the information provided is for educational and entertainment purposes only. Always check your local laws before participating in any gaming activities.

Copyright © 2018 – 2023, HIPTHER Agency. All Rights Reserved.