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Low6 strengthens global distribution through new partnership with ITP

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Continent 8 Technologies expands with strategic sales professionals focusing on South/Central American markets

 

F2P trailblazer announces a new collaboration with Inside The Pocket’s leading agnostic platform 

Low6, the leading gamification innovator, announced in June that it was ready to offer its gamification technology as a full turnkey B2B solution to the betting and gaming industry. Today, Low6 announces a strategic partnership with Inside The Pocket (ITP) the sector’s pre-eminent free-to-play aggregation platform, which instantly broadens its global footprint.

In a deal which unites two gaming trailblazers, Low6 will deliver a selection of its award-winning F2P products to a new network of operators via the fast-growing ITP platform, in an industry-first aggregation model for sports betting.

ITP’s ground-breaking marketplace now affords a host of innovative suppliers a simple route to market which, in turn, offers worldwide operators a wealth of value-creation opportunities across a broad spectrum of content from one seamless integration.

The Low6 technology platform allows its partners to easily launch a wide range of F2P Fantasy, Picks, Trivia and Bracket game formats with seamless speed across any sport, language or territory. The suite of iGaming products has been developed in conjunction with some of the biggest names in sports, gaming, media and mobile technology, including the PGA TOUR, UFC, Uber Eats and PointsBet.

Global gaming operators can now access the industry-leading 1st-party data opportunities that the white-label gamification provides. Low6’s set of data collection tools help customers to collect strong 1st-party data to help them better understand their user base – something that is becoming ever more central to business success.

ITP’s proven international scope and flair for localization promises to drive diversified fan engagement to Low6 around targeted free-to-play sports games. Thanks to its open-aggregation approach, Inside The Pocket already offers the broadest and best-curated mix of games available, with one platform integration acting as a gateway to virtually unlimited content. Its ethos aligns well with the Low6 approach of a community-first approach to sports gamification. And ITP’s easy-to-use dashboards provide clients with the full picture on player activity, thanks to aggregated cross-network player data (e.g. from individual customer journeys to in-play data, and other shared insights on player segments). The technology and data collection enabled by ITP and Low6 can drive the kind of low cost, high value conversion and retention that is integral to successful gaming and betting industry marketing these days.

“Sportsbooks worldwide can now effortlessly expand their portfolio through our white label gamification platform. This collaboration with ITP offers a simple way to access a selection of our fan-favourite F2P games and all the value-added benefits that come with Low6 gamification tools. Our F2P games collect actionable data to help all our partners better know and understand their user base which, in turn, will help them to acquire, convert and retain satisfied customers,” said Jamie Mitchell, Low6 CEO.

Hussain Naqi, Founder and CEO of Inside The Pocket, added: “This partnership is the very definition of an old-fashioned win-win. For ITP, it gives us more great content for our customers. For Low6, it facilitates sales in outreach while reducing barriers to the decision-making process. Put succinctly, as markets mature and evolve, the best products always win. And this collaboration is a great way of showcasing those great new products to the end consumer. It’s all about the flexibility this provides for both of our customers and future prospects.

“As a market leader in the dynamic, evolving F2P vertical, Low6 was naturally a logical choice as an ITP partner. ITP’s multifaceted assets are already revenue-generating for our operators, so we’re thrilled with the early international reception from our growing global association of betting partners.”

Canada

Exploring Canada’s video Game Market: Survey Insights

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Technology has become a great source of entertainment to many. Video games particularly have garnered interest from all demographics. In Canada, the gaming industry has experienced significant growth, fuelled by increased accessibility to gaming platforms and the growth of online gaming communities.

Statistics indicate that a large percentage of Canadians are engaged in gaming activities, whether it be playing console or PC games, mobile games, or online multiplayer games. The popularity of video games extends beyond leisure pastimes, with many Canadians participating in gaming competitions, attending gaming conventions, and consuming gaming-related content on platforms like Twitch and YouTube.

The number of video game users in Canada reflects how broad the sector is, from mobile games to digital video games, download games and live streaming. In 2024, the gaming sector will see millions of users in each of these categories. Statista projects 13.38 million users for digital video games and 7.35 million users for online games respectively. It estimates that revenue in the Canadian video game market is expected to reach US$3,925.00m in 2024, so it is no surprise to observe the increasing popularity of the sector.

Well-known online casino provider BetVictor has compiled some key points from major surveys detailing the video game market to give further insight into its makeup and potential. The gaming culture in Canada is growing, which means the type of games and genres will grow along with the sector. Statista recently conducted a survey of 1 576 respondents aged 18 – 64 who are avid video game players, with telling results. ​​In December 2023, a survey about preferred video game genres in Canada revealed the top four genres as being Action, Action – adventure, Adventure and casual games accounting for 31% of respondents’ preferences.

David Winter, Marketing Manager at BetVictor notes that “We’ve seen a steady increase in the popularity of action-themed and adventure-themed slots and many providers are exploring how to expand further into this market.”

The popularity of Action games such as platform and fighting games can be attributed to various factors, such as: social interaction, accessibility and inclusivity, social appeal, and cultural influence. With such a diverse audience, all these factors are crucial to understand the appeal of Action games.

In the digital age, gaming has transcended mere entertainment to become a cornerstone of culture, and nowhere is this more evident than in Canada. From coast to coast, a diverse community of gamers is thriving, reflecting the country’s inclusive spirit and passion for technology. Whether it’s the casual gamer enjoying a quick session on their smartphone or the dedicated enthusiast meticulously building a custom gaming PC, Canada offers a welcome haven for all kinds of gamers.

Diving deeper into the Statista results, Strategy games accounted for 29%. This shows us that players have a strong interest in tactical and decision-making games. While role-playing (RPG) and sports games garnered 22% each, simulation and shooters trailed slightly behind at 21% and 20% respectively.

MMO (massively multiplayer online games), as well as MMORPGs (massively multiplayer online role-playing games) and MOBA (multi online battle arenas) came in at 13% and 8% respectively, representing a significant but niche following. With such a diverse array of preferences, the survey underscores the multifaceted nature of interests among Canadian gamers. It highlights the need for game developers to cater for a wide range of genres and gameplaying styles in the Canadian market.

From action shooter games to role-playing adventures, the industry has something for every gaming enthusiast in the Canadian market. Overall, the popularity of video games in Canada reflects a growing cultural phenomenon, where gaming has become a mainstream form of entertainment and a significant aspect of modern-day leisure activities.

Statistics anticipate a compound annual growth rate (CAGR) of 7.10% for 2022-2027, resulting in a projected market volume of US$24.52bn by 2027. Canada’s online gaming market is experiencing a surge in popularity, with a surging number of Canadian players engaging in immersive virtual reality experiences.

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Knorr and World-renowned Gamer and Streamer, Ninja, Call on Gaming Industry to Supercharge Vegetables in Games

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Knorr – a global leader in bouillons, soups, seasonings, sauces, and more – and world-famous gamer and streamer, Tyler ‘Ninja’ Blevins, reveal to top gaming publishers a little-known imbalance found in a multitude of their games. While everyone knows veggies are good for you in real life, they’re not so good in the virtual world of gaming.

Ninja and Knorr think it’s high time veggies are powered up to get the recognition they deserve, and they are calling on the gaming community worldwide to join this ambition with its #ModTheVeg petition. Gaming fans are invited to sign a petition to show their support for giving veggies a boost in the virtual world and bring a new balance to gaming sustenance.

With a passion for supercharging veggies in the real and virtual world thanks to its flavorful seasonings, Knorr investigated just how much veggies are lagging in the virtual world and in 15 top games they fell behind significantly. For example, in one popular game munching meat gives a +15HP boost while chomping on cabbage delivers just +10HP. In other games the difference is even bigger, where a beef steak brings +552HP while a hearty bean stew lies in its wake, only patching up to the tune of +61HP.

“Recently, I’ve been more mindful of what I put in my body, I have learned how important balanced meals are for my long-term health. Historically, through games we have been limited to using meat based diets to get you through the main quests or heal faster, while apples or cabbage heal you for way smaller. Wouldn’t it be awesome if veggies counted for more in game? Well that’s why I teamed up with Knorr, they came up with some awesome mods for all our favorite games, which will teach fans the importance of veggies and a balanced diet,” said Ninja.

As part of part Ninja’s partnership with Knorr, he will stream on Friday, March 22 at 2 pm PST to bring the issue to his followers, champion veggie equality and play some exciting veggie specific mods. He won’t be alone as a crack squad of eight streamers from across the globe are joining the mission over the coming weeks.

“At Knorr, we believe in making good food accessible for all, so we’re thrilled to team up with Ninja to show how powerful veggies can be and create a new taste of adventure in gaming. We hope this campaign will catch the attention of gaming publishers and spur them on to re-evaluate their games and give veggies the supercharge they deserve,” said Gina Kiroff, Chief Marketing Officer of Knorr North America.

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Rapper/Actor Ice-T, and YouTube, Gaming Legends, Cliff Bleszinski, Welyn, and Barji to Judge First “Wolves Den” Game Jam Series on Spatial Platform

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Spatial, the web UGC gaming platform bringing the Roblox model to millions of Unity developers, announced that its “Shark Tank” inspired YouTube game contest, Wolves Den, is open for submissions. The judges include Ice-T, Cliff Bleszinski, Barji and Welyn, high profile influencers in the corporate and indie gaming industry, as well as video and music icons. As a gaming platform that advocates for all creators, Spatial’s aim is to use the contest as a way to champion indie developers by connecting gamers with new and upcoming talent.

The contest will give any budding game developer 12 days to submit their winning Unity demo built on Spatial via this link – https://itch.io/jam/wolves-den. Under the theme “Survival Revival”, competitors will create a new game that blends survival with another genre of their choice. Submissions will close on March 22, with the itch.io community voting on the top 25 projects on March 24. This will be narrowed down to 8 semi-finalists by the Spatial team, who will appear on the first episode in April to pitch their games to the Wolves. They will then narrow it down to 4 finalists who will have 30 days to transform their demo into a game to be play tested by the judges on the second episode.

The contest concludes with the final episode airing in May, with the Wolves crowning a winner and cash prizes of $15K up for grabs. The winner will also have the opportunity to become the headline game on Spatial with full engineering, art, design, and marketing support to drive gamers and gameplay.

“We’re fast becoming the YouTube for gamers, giving a platform to champion indie game developers who are not just making games but crafting entire universes on Spatial. We’re building a community-driven platform to democratize the gaming industry, where fans can discover the best games, offer feedback and be part of a community to elevate the creators they love. This activation is beyond just creating games – it marks an opportunity to catapult upcoming talent into the limelight, uniting creativity, support, and innovation, and where gamers truly have the power to contribute to the success of deserving titles and shape the future of online gaming media & entertainment,” Anand Agarawala, CEO and Co-founder at Spatial, said.

Unique vision and talent can come from anywhere. For the first time, the gaming community has an opportunity to make a direct impact on these creators’ futures.

“I’m ready to find the next generation of undiscovered developers and help them bring their games to people all over the world,” said Ice-T.

“I’ve been a fan of shows like Dragon’s Den and Shark Tank and I think we’re long overdue for something like this in the videogame space. I bring 25 years of experience in the industry to the table and I’ve got a solid business sense and I’m excited to see what a new crop of creators can bring to the table,” said Cliff.

“This event is a freeing opportunity for budding game developers to create something they’re truly passionate about. It gives them the ability to build something truly great, while feeling a part of a huge community of like-minded developers,” said Barji.

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