Press Releases
CTP and Square in the Air Launch ‘Chalk + Dog Communications’

Sports wagering-focused agency to focus on expanding North American market, integrate their collective international industry experience, expertise
Sports, betting and gaming communications agency Square in the Air has entered into a joint venture with integrated marketing agency CTP to launch a new agency aimed primarily at the burgeoning sports betting and igaming sector in North America.
Chalk + Dog Communications, which officially launches today, offers a range of services to B2B and B2C companies, including PR, sponsorship activation, social media, paid media, brand strategy, creative production, design, digital marketing, branding and analytics. The agency already has two active clients in Tally Technology and Huddle Tech.
Square in the Air was founded in 2006 as a boutique sports, betting and gaming PR and marketing agency and has grown to a 40-plus team with clients all over the world. CTP, a 50-person agency based in Boston, was founded in 1996 and manages marketing, advertising and communications programs for a range of sports and betting clients including the Boston Red Sox, TVG, Breeders’ Cup, and many others.
Chalk + Dog Communications is headed up by Square in the Air Director Ben Cleminson and CTP SVP Public Relations Todd Graff, with support from both agencies’ full service creative and communications teams. In addition, Jeremy Balan, formerly a reporter at Sports Handle, Bloodhorse and other publications, is joining CTP as a public relations account supervisor later this month as part of the Chalk + Dog team.
Commenting on the new venture, Square in the Air Managing Director, Bill Esdaile, said: “We’ve been considering the best way for Square in the Air to fully enter the U.S. market for some time. We have a number of clients in North America, but we’ve never had people on the ground.
“When we first met CTP, it quickly became clear that they were the perfect partner for us to launch this joint venture with. Like us, they are passionate about sports, betting and gaming, they have a fantastic book of clients and some really talented people.
“The combined expertise, knowledge, passion and commitment of both agencies is a powerful proposition and Chalk + Dog is here to help companies big and small achieve their communications and marketing goals in what is a hugely exciting market.”
Chip Tuttle, CTP Partner, added: “We’ve increasingly been working in the sports wagering space over the last few years, developing a deep understanding of the opportunities and obstacles that brands face, so we’re very excited to launch Chalk + Dog.
“Square in the Air is an ideal partner for this venture given the firm’s trusted leadership, expertise and track record of helping clients in the wagering and gaming sectors. We’re excited about the opportunities as sports betting, online wagering, and related businesses continue to grow in North America.”
The name Chalk + Dog evokes both the favorite and the underdog in betting parlance. A full website will be live at www.chalkanddog.com in the coming weeks.
Latest News
Slips Launches AI-Generated Peer-to-Peer Prediction Markets

Slips, the social peer-to-peer betting app redefining real-money gaming, announced the launch of its AI-Generated Prediction Markets, allowing players to bet on virtually anything — from sports and politics to pop culture and beyond.
The new feature expands Slips’ core offering of Heads Up (winner takes all) and Pools (split the pot) by introducing automated, AI-powered markets. Fueled by integrations with advanced large language models, these systems can now:
- Automatically generate new bets around trending topics, events, and storylines.
- Audit and resolve outcomes in real time to ensure fairness and transparency.
- Scale prediction categories from sports and entertainment to politics, finance, and global events.
“Prediction markets are the natural evolution of peer-to-peer gaming, and AI is the engine that makes it limitless,” said Jess Richman, Founder & CEO of Slips. “By removing the house, empowering our users, and tapping into generative AI, we’re creating the world’s most dynamic, scalable, and social real-money betting experience.”
Since launching, Slippers have won over $6 million in winnings, with more than 150,000 users nationwide. Its social-first design includes leaderboards, messaging, and community features that make every bet more than just a wager — it’s a shared experience.
With rapid user growth, early revenue traction, and a scalable model designed for the expanding global market, Slips is positioned to redefine how people bet, play, and interact in the digital age. The possibilities are endless with AI-Generated Prediction Markets, whether it’s forecasting election results, guessing box office numbers, or betting on the next viral trend.
The company also announced that these markets will soon extend into futures, commodities, and politics, all powered by AI tools that automatically track, generate, and settle bets.
Latest News
Discover What’s Next for TCSJOHNHUXLEY at G2E Las Vegas 2025

The excitement is building for G2E Las Vegas 2025, and TCSJOHNHUXLEY is proud to announce its participation, showcasing a range of revolutionary products and solutions designed to elevate the gaming industry in the Americas. The team will be located at a new space on Booth #4439 in The Venetian Expo, Las Vegas from October 7-9, 2025.
G2E 2025 marks a pivotal moment as TCSJOHNHUXLEY presents a comprehensive portfolio of innovations. A major highlight will be the highly anticipated US debut of the A Plus Shuffler®, the company’s automated card shuffling machine designed to dramatically increase game speed and enhance security on the casino floor. Visitors will have the opportunity to see this advanced shuffler in action, demonstrating its ability to deliver a continuous, rapid supply of perfectly shuffled cards. The A Plus Shuffler®’s untraceable shuffling process strengthens game integrity and security, while its versatile design allows it to accommodate 1 to 8 decks with interchangeable shoes for both Poker and Blackjack.
Attendees can also see new developments across its wider portfolio. A particular highlight will be the groundbreaking Ora Blackjack Vue Display Controller, a revolutionary technology that is unlike anything else on the market. This display, which is the Blackjack equivalent of its popular Baccarat and Roulette displays, utilises advanced camera recognition for automatic card entry. It provides players with real-time data such as dealer hand history, live dealer odds, and historical statistics, making the game more accessible and enjoyable for everyone from novices to seasoned pros. The company will also be presenting the Supernova Progressive Jackpot System, TCSJOHNHUXLEY’s unique customisable platform that adds excitement to any live table game, and significant software updates to the popular digital game wheel Lumin8, which features an enhanced interface and new capabilities such as Promotion Mode and a bonus game sub-mode.
In addition to these new products and developments, TCSJOHNHUXLEY will be demonstrating its full range of market-leading solutions. This includes the Chipper Champ 3, the industry-standard for automated chip sorting known for its speed, accuracy, and reliability. For Roulette, the company will showcase its world-renowned solutions, including SaturnTM Velocity Auto Roulette wheel that delivers faster game speeds setting a new industry standard for speed and efficiency as well manual SaturnTM Roulette Wheels and the popular game Roulette Xtra. This game incorporates the company’s patented Blaze LED Surface Technology, which displays eye-catching animations and highlights winning numbers, adding a thrilling random multiplier bet of up to 500 to 1. The company will also present the next generation of its electronic gaming terminals, Qorex 2 with a suite of impressive new features.
The showcase of TCSJOHNHUXLEY’s world-class core product range will underscore the company’s renowned manufacturing expertise. From the precision of its globally recognised Roulette wheels and the superior craftsmanship of its Gaming Tables to the reliability of its Dice Shakers, visitors will witness firsthand the quality and dedication that define TCSJOHNHUXLEY products. This comprehensive portfolio demonstrates the company’s ability to create an end-to-end solution for all live game requirements.
Phil Lee, TCSJOHNHUXLEY Chief Financial Officer & Managing Director Americas comments, “This year’s G2E is a pivotal moment for us as we showcase our unwavering commitment to innovation and excellence. We are bringing some of our most significant innovations yet to the Americas market, underscoring our long-term commitment to our customers in the region. G2E provides the perfect platform to demonstrate how we are not just keeping pace with the industry but actively shaping its future. Our team are looking forward to discussing how our new solutions can directly address business challenges and drive growth.”
To secure your free pass and to learn more, please visit please visit tcsjohnhxuley.com and be sure to visit Booth #4439 where the TCSJOHNHUXLEY team look forward to welcoming you.
International News
EveryMatrix signs largest ever content aggregation deal with bet365

EveryMatrix has agreed its largest ever global casino aggregation deal supplying bet365 with both its own exclusive content and titles from more than 40 premium games providers.
SlotMatrix, part of the EveryMatrix Group, is the largest aggregation platform in the world with more than 37,000 games from 350+ global suppliers including the Group’s own, Armadillo and Fantasma Studios.
It will offer bet365 more than 40 vendors across multiple regulated markets including the UK, Germany, the Netherlands and Mexico with further territories slated for future release.
The business unit was further bolstered in 2024 by the acquisition of Fantasma Games and, earlier this year, by a new management team focused on accelerating aggregation and content services expansion across both existing and new regulated markets.
This includes Mark Hothersall, Head of Business Development and Carl Gatt Baldacchino, Head of Account Management, both previously from Evolution Gaming.
They are responsible for driving forward the commercial success of SlotMatrix by accelerating the unit’s in-house games development, continually strengthening its third-party content offering and ensuring SlotMatrix provides exceptional customer service.
Ebbe Groes, Group CEO & Co-Founder EveryMatrix, said: “Today is very significant for the Group highlighting both just how much of a ‘must-have’ product SlotMatrix is for tier-1 brands across multiple markets and how far ahead it is compared to its rivals.
“We’re thrilled such a world-renowned brand such as bet365 has put their faith in us to drive their content strategy. SlotMatrix has truly come of age and, with an increased focus on ramping up our own games development and attracting even more premium vendors to the platform there really is no ceiling as to how far it can go.”
A bet365 spokesperson, added: “We are thrilled to partner with EveryMatrix. This collaboration represents a significant step forward in our commitment to providing exceptional products to our customers.”
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