Las Vegas Sands, the global integrated resort developer, has backed newly formed Huddle Tech Inc. with a strategic investment, following the recent merger of Huddle Gaming and DeckPrism Sports.
Huddle offers an array of advanced automated solutions for trading, odds feeds, and risk management for iGaming operators.
DeckPrism is the premier provider of North American odds specializing in providing in-play betting markets for NFL, NCAA football, NBA, NCAA basketball, MLB, and NHL.
The landmark merger sees the new entity, which will now simply be known as Huddle, grow to a team of 80 with diverse expertise and skills. Huddle can now both better serve existing clients and expand its offering into a full suite of best-in-class products that will help iGaming operators move into the future of odds-making and managed trading services.
Speaking on the merger and investment, Francesco Borgosano, CEO at Huddle Tech Inc. and co-founder of Huddle, said: “Our long-term vision remains the same – we believe that there is no technology out there that will be better constructed to meet the needs of the modern operator. Operators need product differentiation, innovation, and operational efficiency, and that’s what Huddle brings.
“By combining our expertise with the IP and know-how of DeckPrism Sports, we have both solidified our existing products as well as dramatically accelerated our product development along that path.”
Ed Miller, VP Innovation at Huddle Tech Inc. and co-founder of DeckPrism Sports, added: “This move enables us to see through our vision to change the way the global sports betting industry does its odds-making and managed trading. The merger between Huddle and DeckPrism Sports gives us all the capabilities to become the new worldwide gold standard in the space.”