Pioneering a more accessible fan-centric gaming environment for the web3 fantasy sports ecosystem
NBA Finals excitement brings in players from across the world, with especially high engagement in Indonesia, Vietnam, the Philippines, and India
Powered by crypto venture studio SuperLayer, backed by innovators across web3, sports, and technology such as Joe Montana and Marc Andreessen
Gambit, a tokenized fantasy sports platform that allows players to build, trade, play, and earn through their favorite sports, has enjoyed a successful Private Alpha Launch throughout the NBA Playoffs and is capitalizing on the excitement of the NBA Finals this week as the Warriors and Celtics tie going into Game 3.
Gambit has seen significant and sustained user growth over the course of the NBA Playoffs with over 26,000 registered players invited to test the Alpha product from a waitlist of over 130,000. Engagement has been highest in Southeast Asia and India, accounting for over 60% of players.
Communities are at the cornerstone of web3 ecosystems and Gambit has already seen mass appeal on a global level, with players across Asia accounting for the majority of its current users. This is in line with the growing internationalization effort driven by the NBA, which has seen significant popularity in markets across Southeast Asia such as the Philippines and Indonesia. Compounded with strong adoption of play-and-earn and free-to-play (FTP) gaming across the region, Gambit has experienced impressive global engagement figures through the NBA Finals, with a more winnable and fan-friendly product.
Once the NBA season comes to a close in mid-June, Gambit will be gearing up for its next milestone — a public allowlist Beta launch — focusing on bringing a new sport and over 100,000 users onto its platform. Soccer will be making its debut on the platform this year, starting with the “Big Five” European leagues. While the Beta waitlist for the soccer season will begin with current players, new members will be given many opportunities to experience the Beta product for themselves. Gambit will also be working to release its platform to a wider audience during its full public launch later this year.
Commenting on the growth seen to date, Riaz Lalani, Founder of Gambit, said: “Today’s fantasy sports ecosystem has largely forgotten about the fans — games are more about crunching numbers than the fun and enjoyment that comes with being a sports fan. At Gambit, we want to put the power back in fans’ hands, enabling them to own the fantasy sports journey from start to finish. We’re taking the play-and-earn dynamic one step further, empowering our users to play-to-own. We’re excited to offer an ecosystem that every sports enthusiast deserves and has a collective stake in.”
Rather than simply address the shortcomings of existing fantasy platforms, Gambit is forging a new path by prioritizing accessibility, ownership, and fun over the transactional nature of traditional web2 fantasy sports. The community ethos of web3 ensures greater persistence and retention among users through the $GMBT token, which encourages alignment across customers, builders, and stakeholders. However, Gambit does tackle the critical pain point of equal odds and equal outcomes in today’s fantasy sports market. With existing platforms heavily skewed towards experts, Gambit ensures that casual fans have the opportunity to win alongside hardcore players, making the gameplay equally enjoyable and accessible for everyone involved.
To support Gambit in its next phase of growth as it transitions out of its Alpha Launch, the project has received US$1.5 million in pre-seed funding from SuperLayer, a venture studio born out of and made exclusively for web3. Incubated through SuperLayer, Gambit also benefits from unparalleled access to the resources and expertise of the $RLY Network, which supports multiple layer-one protocols including Ethereum and Solana, providing liquidity across tokens.
Mahesh Vellanki, Managing Partner of SuperLayer, said: “Over the past year, NFTs have radically transformed the world of sports — from the gamification of the digital sports collectible market to the rising popularity of NFTs across basketball to Formula 1, it’s clear that franchises, teams, leagues, and fans alike have all come to recognize the value that crypto brings. Gambit is taking this one step further by leveraging fungible athlete tokens in a way that provides a next-gen product experience for players, while simultaneously solving tangible problems faced by traditional fantasy sports operators. We’re thrilled to be supporting Gambit as they demonstrate the true utility that crypto can bring to traditional consumer applications.
Led by a team with a proven track record across the worlds of crypto and venture capital, projects within the SuperLayer ecosystem benefit from access to a best-in-class network of founders and a multi-disciplinary bench of successful backers. These include Andreessen Horowitz managing partner Marc Andreessen, Animoca Brands co-founder Yat Siu, former NFL quarterback Joe Montana, Japanese professional football player Keisuke Honda, early-stage blockchain investor Jehan Chu, and many more. SuperLayer is also a partner of the RLY network, an open, decentralized network, that supports an ecosystem of consumer crypto applications with the goal of bringing the next 100 million users into crypto.