Latest News
Optimove Appoints Tara Bryant as Chief Revenue Officer to Accelerate Growth Across Markets
Optimove, the leading CRM Marketing Platform, announced today the appointment of Tara Bryant as the company’s Chief Revenue Officer. The selection is indicative of the company’s determination to bring in high-profile talent to support its rapid growth and ambitious expansion plans.
Tara has over 20 years of executive leadership experience leading companies, from start-ups to Fortune 500s, to well-documented success. Tara specializes in maximizing companies’ revenue, rapid assembly of strong, multi-channel sales teams, and successful, high-growth global companies in SaaS, technology, and e-commerce.
As Pipedrive CRO, Tara led the company to a 3x revenue increase in under two years, resulting in its acquisition by Vista for $1.5 billion, awarding it a Unicorn status. Tara was more recently CRO & COO at OpenTeams. Previously, Tara was Aurea Software’s Executive VP of Global Sales, VP of Sales at YouEarnedIt, and VP of Sales at BigCommerce. In addition, Tara fills a myriad of advisory and Board positions.
With a CDP at its core, Optimove helps data-rich brands across industries manage large-scale CRM marketing frameworks. By personalizing thousands of campaigns to hundreds of segments, Optimove allows brands to reach their customers with the right message on the right channel. Unlike other technologies that rely on common, rule-based orchestration, Optimove’s AI-driven solutions autonomously determine each customer’s next-best-action, eliminating the need for marketers to map every customer journey manually.
“We’re thrilled to welcome Tara to Optimove, to take on the Chief Revenue Officer role,” said Pini Yakuel, CEO and Founder of Optimove. “Tara is a superb addition to the team and will play a major role in the next phase of our growth. Tara’s extensive experience leading large organizations to fantastic performance is remarkable, and she’s just the right person to make our ambitious expansion plans a reality. We’re determined to keep bringing in extraordinary, high-profile outside talent to keep Optimove one step ahead of the pack and continue providing prospects and clients with the best CRM Marketing offering and service possible.”
“I’m excited to join Optimove to help lead the company through the next phase of its rapid growth,” said Tara Bryant. “In Optimove, I’ve found a company with next-generation, game-changing AI technology, strong momentum, and an excellent team. The core Optimove offering of personalization and orchestration of customer journeys at scale is key to any brand’s ability to prosper in the modern marketing landscape. I look forward to playing a major role in the company’s next big leap, which will undoubtedly be successful if the company’s recent growth is any indication.”
The hiring comes on the heels of the company’s recent high-profile appointments of Scott McNabb as VP Revenue, Americas, Jeremy Remus as Head of France, Peter Miles as Director of Sales, and Jeff Cleminson as Director of Client management.
Optimove is sponsoring and will be attending CRMC 2022 in Chicago, June 8-10.
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Xpoint Launches Groundbreaking New Product to Reduce Geolocation Costs for Operators
Trust Mode feature reduces unnecessary location checks by over 20%
Xpoint, a leader in geolocation security solutions, has unveiled its proprietary Trust Mode feature, a patent-pending product that allows online gaming operators to realize previously unattainable efficiencies while remaining compliant with all state regulations and enhancing player satisfaction.
Trust Mode is a product feature that decreases geolocation checks while complying with state-mandated check frequencies by minimizing location checks when a player is connected to a residential or office WiFi, even if they are near the border. Results have shown that Trust Mode reduces geolocation service checks by over 20%, allowing Xpoint customers to realize significant cost savings compared to legacy industry technologies.
“Trust Mode is a clear example of how competition fosters innovation,” the Chief Executive Officer for Xpoint, Manu Gambhir, said. “There is no need to frequently re-check the location of a bettor connected to Wi-Fi at their home despite being located near a state border.
“As well as benefiting operators, end users also benefit from Trust Mode as their battery usage will decrease due to the operator’s ability to reduce the number of location checks for players without accuracy being sacrificed. This technology will serve as a game-changer for operators looking to get the most out of their geolocation service provider.”
Xpoint is licensed and authorized in 20 states and the District of Columbia across its current customer portfolio including names such as Bet365 and PrizePicks. Trust Mode delivers efficiencies to an industry that has remained largely static due to previously low levels of competition. Trust Mode saves iGaming operators money while enhancing user experience. Roll-out for the service is expected later this year.
The company’s flagship geolocation platform for iGaming, Xpoint Verify, is an advanced toolset for geo-compliance. The service is focused on being the most accurate, allowing players in permitted locations and denying all others including those attempting to spoof their location. Xpoint Verify detects and prevents fraud while providing valuable marketing insights to operator customers.
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SBC Summit North America: Stages, Sessions, and Speakers Highlights
The 2024 SBC Summit North America is set to bring a diverse array of stages, sessions, and esteemed speakers, in an event that promises to deliver numerous opportunities for learning, networking, and collaboration. Let’s delve into the highlights from each day of this groundbreaking summit:
Day 1: The Prelude to Insight
As the curtains rise on the inaugural day of the summit, attendees are greeted with a plethora of engaging sessions spanning regulatory compliance, responsible gambling initiatives, and the latest technological innovations. The stage is set for dynamic discussions and thought-provoking insights as industry leaders converge to explore the intersection of regulation and commercial growth.
Day 2: Navigating the Regulatory Maze
Against the backdrop of New York’s iconic Tribeca 360, day two of the summit takes center stage with a focus on regulatory compliance and responsible gaming practices. Attendees can anticipate deep dives into the complexities of mergers and acquisitions, the role of AI and big data in betting, and the imperative of responsible gambling technology. With expert speakers offering guidance and expertise, participants are empowered to navigate the regulatory maze with confidence and clarity.
Day 3: Charting the Course for Growth
As the summit enters its penultimate day, the spotlight shines on strategies for sustainable growth and innovation in the gaming industry. From exploring the symbiotic relationship between responsible gambling initiatives and long-term profitability to harnessing the power of emerging technologies, attendees are treated to a wealth of insights designed to drive commercial success while upholding the highest standards of integrity and compliance.
Day 4: The Grand Finale
As the final day dawns, anticipation mounts for the grand finale of the SBC Summit North America. Attendees can look forward to a culmination of key insights, actionable strategies, and memorable moments as the industry’s brightest minds come together for one last day of inspiration and collaboration. From live editions of the Safe Bet Show to dedicated conference tracks covering sports betting, iGaming, and leadership, the summit concludes on a high note, leaving attendees energized and empowered to chart the course for the future of gaming.
In summary, the SBC Summit North America emerges as a transformative event, offering a platform for dialogue, innovation, and progress in the gaming industry. With stages brimming with thought-provoking sessions and speakers at the forefront of their fields, the summit sets the stage for a future defined by compliance, responsibility, and sustainable growth.
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Augustine Casino Ups Their Game with QCI Slots: A New Era of Data-Driven Gaming Innovation Begins
Augustine Casino, a prominent name in the Coachella Valley gaming scene, is taking its commitment to guest satisfaction to new heights with the adoption of QCI Slots, the latest innovation from Quick Custom Intelligence (QCI). Building on the success of its partnership with QCI Host, Augustine Casino is poised to revolutionize the gaming experience for its patrons.
Elizabeth Wilberts, Assistant General Manager of Augustine Casino, said: “We are thrilled to expand our collaboration with QCI by incorporating their cutting-edge Slots solution. The reporting functionality, recommendation engine, Artificial Intelligence, and advanced heat mapping capabilities of QCI Slots will empower us to deliver unparalleled personalized experiences to our guests.”
This strategic move follows Augustine Casino’s successful implementation of the QCI Platform, including the QCI Host solution, which has already enhanced the casino’s ability to connect with its clientele on a deeper level. Now, with the addition of QCI Slots, Augustine Casino is poised to set new standards for excellence in the industry.
“We are proud to deepen our partnership with Augustine Casino and support their mission to provide exceptional service and value to their guests. The decision to integrate QCI Slots underscores Augustine Casino’s commitment to leveraging innovative technology to elevate the gaming experience,” Andrew Cardno, Chief Technology Officer of QCI, said.
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