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Latin America

Peru Gaming Show 2022: NOVOMATIC with product premieres in LATAM

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On June 15 and 16, the Latin American gaming industry will gather at the Peru Gaming Show (PGS) in Lima’s Jockey Exposition Centre. NOVOMATIC will welcome all show visitors, entrance left at booth no. 71, with hot best sellers, top-performing must-haves and an X-citing Latin American premiere.

The brand new DIAMOND X™ 2.32 will be shown publicly for the first time outside Europe. Launched in March 2022, this exciting new cabinet introduces fresh style and crisp game presentation for every casino floor. The DIAMOND X™ 2.32 is an exceptionally elegant dual-screen machine characterized by its black metro finish and exquisite LED silhouette – ready for all demands of the modern gaming floor with premium components, easy integration of player tracking systems and full compatibility with standard protocols.

Latin American operators and their guests will quickly recognize the new cabinet’s intriguing visual highlights such as the new grill on the front door panel as well as the indirect silhouette lighting concept, featuring LEDs for the intelligent game-synched colour effects. Main monitor features are two large 32” full HD game screens with PCAP touch on the bottom screen plus a sophisticated, integrated topper that blends in perfectly with the machine to cater for enhanced Progressives support and high visibility on the gaming floor. The standard player interface is a straightforward button deck, whereas the discerning operator can optionally specify a 15.6” TouchDeck™ player interface that is complemented by two extra-large physical buttons for familiar reel spin haptics.

On the show floor in Lima, the DIAMOND X™ 2.32 will showcase the new Progressive multi-game NOVO LINE CASH CONNECTION™ Edition 3, featuring 13 titles encompassing powerful pharaohs and emperors, mighty magi and brave conquerors as well as rich fruit games. Every game in this sophisticated selection of player favourites comes with a LOCK ‘N’ WIN jackpot feature that thrills players with instant prizes, Bonus awards and more and more chances for the big jackpot wins.

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Another highlight for the region is the IMPERA LINK™ in the renowned FUNMASTER 2.27 cabinet. This highly popular Linked Jackpot multi-game comes with no less than 30 linked games, including six new titles as well as many popular favourites.

The PANTHERA™ cabinet series will not fail to show in Lima: PANTHERA™ Curve 1.43 with the LUCKY TWIST™ Link as well as NOVO LINE™ Interactive Concurve Edition 5 and PANTHERA™ 2.27 with NOVO LINE™ Interactive Editions X1 and X2 as well as the US highlight MONEY PARTY™ Link. The NOVOMATIC offer for the more cost-conscious segment will present budget-friendly options such as the GAMINATOR® Scorpion 2.24 featuring the Impera-Line HD™ Edition 6 or the NOVOSTAR® SL 2.27 with The Legend Gaminator® Edition 2T. Systems specialists will also demonstrate the powerful functionalities of the myACP Casino Management System live at the show and explain the multiple benefits of this modular solution.

Katty Lopez, NOVOMATIC Sales Director in Peru, said: “The gaming market in our country was entirely closed for more than one year due to COVID-19. After a slow return to the new normality, this show is now a very important event. The entire NOVOMATIC LATAM team will be in Lima, not only for the show but also for our internal product meeting. But knowing that we will receive visitors from across Peru as well as from other Latin American countries, we will have all sales contacts on site and we will have an exciting array of hot products to show.”

Max Bauer, NOVOMATIC Vice President Latin America & Caribbean, adds: “PGS is important not only for us but also for the entire industry. Once again, this show will be a good stage to show our premium products, thus consolidating our commitment to drive our industry forward developing products that are up to the precise needs of our customers.”

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CT Interactive Launches its Games on Juegalo.com

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CT Interactive has launched its games on Juegalo.com, a prominent Chilean online casino brand. This partnership marks a significant step in CT Interactive’s strategic expansion within the Latin American market, extending the company’s footprint in Chile.

The integration of CT Interactive’s diverse game portfolio on Juegalo.com offers players in Chile access to a wide range of high-quality, engaging, and regulation-compliant gaming content. This collaboration is a testament to CT Interactive’s commitment to delivering exceptional gaming experiences and strengthening its position in the burgeoning Latin American market.

Maximiliano Hoyl, head of BD and Providers at Juegalo.com, said: “We are thrilled to welcome CT Interactive’s games to Juegalo.com. Their reputation for delivering excellent gaming content aligns perfectly with our commitment to providing our players with the best gaming experience. This collaboration underscores our dedication to offering diverse and high-quality entertainment options.”

This latest venture follows CT Interactive’s successful partnerships in Argentina, where their games have already gone live in multiple provinces with Jugadon.

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Diego Verano, head of BD LatAm at CT Interactive, said: “The move into the Chilean market with Juegalo.com reinforces CT Interactive’s strategic focus on expanding its presence and influence across Latin America”. He continued by saying that Juegalo.com is a renowned online casino brand in Chile and a key player in the Chilean online gaming market.

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Compliance Updates

Betsson Obtains Local Gaming Licenses in Peru

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A subsidiary of Betsson AB has obtained its first local licenses for the newly regulated market in Peru. The licenses cover online casino and sports betting for the Betsson and Betsafe brands. Further, licenses for the Inkabet brand are expected to be obtained soon.

Betsson began its Latin American venture already in 2008 and has since then positioned itself as the most recognized sports betting brand in Peru. In 2019, the Group further strengthened its position toward the country with the launch of its Betsafe brand. Two years later Inkabet, a Peruvian-facing sports betting and online casino business, was acquired.

Besides the new licenses, the Group holds licenses in two other key markets in the region, Colombia, and Argentina. In Argentina, Betsson holds licenses in Buenos Aires City, Buenos Aires province, and Córdoba.

Pontus Lindwall, President and CEO of Betsson AB, said: “We have really looked forward to Peru introducing a local regulation and are very pleased with the issuing of these licenses. With this announcement, we affirm our commitment to the local economy and the new regulatory framework in the country.”

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Compliance Updates

LSports Receives Approval to Offer Sports Betting Data Services in Peru

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LSports has announced that the company has received approval from the Peruvian Ministry of Foreign Trade and Tourism (MINCETUR). This regulatory approval marks a significant milestone in LSports’ expansion across Latin America, allowing the company to offer its comprehensive sports betting data services to local operators in Peru.

With this B2B license, LSports can now provide its advanced sports betting data solutions to companies in Peru’s iGaming sector, enabling them to enhance their offerings and compete effectively in the market.

Dotan Lazar, CEO of LSports, said: “This is a significant step in expanding LSports’ footprint in Latin America. We are delighted to be among the first data providers accredited in Peru. The market has great potential, and we look forward to helping our partners launch competitive offerings.”

Lazar added: “The acceptance of this B2B license reinforces LSports’ position as a leading sports betting data supplier in a region known for its passionate fans and vibrant sports culture. LSports is committed to supporting its partners in Peru and beyond, helping them navigate the complexities of the market and achieve sustainable growth. We offer free consultations on expansion strategy and encourage bookies to contact us.”

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GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

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