DiffusionData, the pioneer and leader in real-time data streaming, today announced that Diffusion Cloud is now available free on a no obligation trial basis for one month, with no deployment costs.
To support new sign-ups, DiffusionData will make service engineers available if a participant requires advice during the set-up process. To sign up for the free trial and to start using Diffusion Cloud today, click here.

Diffusion Cloud for Financial Services
DiffusionData empowers financial institutions via the industry’s most secure data streaming framework. Diffusion Cloud powers personalised real-time streaming at low latency enabling our clients to deliver time-critical information such as live pricing data, trading information and customer notification at Internet scale. During the trial, users will be able to connect to their existing data sources, such as a Kafka instance or Redis database, and stream in minutes. The framework enables efficient, cost-effective cloud deployments, saving egress costs, and is suitable for Mobile and Web applications where performance and scalability are essential.
With the power of no-code data transformation, request response messaging, in-memory data caching and real-time data distribution at scale, Diffusion Cloud helps clients accelerate platform modernisation. A key benefit for financial organisations is more cost-effective development, deployment and maintenance vs an in-house build. Development teams will save weeks of effort and drastically reduce bandwidth consumption.

Diffusion Cloud for iGaming
iGaming is highly event-driven and demands applications that instantly react to fast-changing market prices before a game (Pre Match), and during the game (In Play). Industry leaders and well-known high-street brands use Diffusion Cloud to eradicate missed bets and provide real-time market lines that keeps them ahead of competitors (In Play, Cash Out, Live Scores, Personalised Offers etc.). Diffusion Cloud handles the large increased spike in users that comes with a major sporting event and delivers data to all the users in real-time – providing superior customer experiences across all your iGaming offerings be it Sportsbook, Casino, Bingo, and eSports.
iGaming companies use the Diffusion Cloud framework to seed development and shorten go-to-market time for new offerings; control and secure gaming event-data flowing to and from millions of online customers; reduce development and ongoing operational costs; simplify deployment; assure regulatory compliance for geographic expansion; and deliver personalised and enriched individual experiences. All of this is achieved by our clients through Diffusion Cloud today.

Industry Challenges

Scalability and Reducing CapEx and OpEx Costs

Competition and speed of innovation requires organisations to reduce their development cycles and deploy new technologies, in particular around data transformation. It is critical to keep operational costs under control. To reduce costs there is a need for a proven and performant framework which can reduce operational complexity and cost, manage increased scale of real-time data delivery to meet market demands, and assure data access control and security. The key to success is deploying a framework, i.e. Diffusion Cloud, that can easily and reliably scale up and down as required and deliver data with optimal efficiency using patented data optimisation and compression algorithms to reduce bandwidth costs by up to 90%.

Connecting, Transforming and Delivering Real-Time Data
Technology providers are looking to introduce solutions which reduce bandwidth and infrastructure requirements for customers to enable lower day-to-day operational costs, less system stress during peak events, and reduced support costs. The reality is that legacy technologies are not smart and send too much data to too many people unnecessarily, which is inefficient and expensive. Peak events will frequently cause massive loads on infrastructure, increase bandwidth needs and result in bottlenecks that affect the business’s bottom line.
Streaming technologies need to be aware of how data is being used to minimise bandwidth requirements. In order to manage and transmit only the data that has changed, the framework must have the capability to know what has been sent, when it was sent, and to whom it was sent. Such features allow companies to enhance their applications and expand revenue opportunities. Diffusion Cloud addresses the demanding needs of vendors when handling scale, performance, regulatory requirements, disparate geographies, and infrastructure efficiency, are vital to business success.

Personalisation
One of the key differentiators for many companies is to offer a personalised user experience. There is a business need to anticipate customer desire based on their actions. Responding to customers in a personalised manner can move the goal posts away from churn and towards customer retention and increased engagement and revenue per customer. When a customer engages through online applications, it is critical that they can easily choose options which address their specific requirements. To achieve this goal, one needs to be able to connect to a variety of data sources. In the past, this has meant engaging in an expensive and time-consuming data integration project.
Diffusion Cloud allows our customers to meet these goals without the integration burden. Diffusion is purpose-built to oversee the unique, real-time data ingestion, processing, and delivery challenges among data sources, applications, users, and devices for companies.

Grethe Brown, CEO at DiffusionData, said: “Diffusion Cloud removes many of the obstacles developers face when using open source or in-house built solutions, most notably in terms of scalability and latency. By providing developers and architects with a free month’s trial, we are giving them access to a mature, fully managed service; enabling them to trial and evaluate the benefits that Diffusion Cloud can deliver to their organisation.”

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In summary – Diffusion Cloud
Diffusion Cloud is a pub/sub cache server based on web socket technologies, letting clients keep a connection open and get notified of state changes instead of polling for updates. Diffusion Cloud minimises traffic flow with minimal latency and enables end-to-end data flow, securely, and at scale.

Diffusion Cloud enables:

• Efficient, real-time messaging: Optimised to stream a high rate of messages to many connected clients;
• Optimised distribution: Understands your data and can automatically remove out-of-date or redundant data; and
• Optimised performance: Understands how clients and connections are performing and can gracefully manage clients that need to resume sessions after a loss of connectivity.

About DiffusionData
DiffusionData (formerly Push Technology) is a pioneer in real-time data distribution, providing infrastructure software for fast-moving data streams. The software is delivered as a cloud, on-premise, or hybrid solution to companies worldwide in sectors such as financial services, iGaming, retail, transportation, health, and digital media.
DiffusionData empowers organisations to connect, transform, and deliver real-time data. This supports informed decisions and drives business innovation in an ever-evolving digital landscape.  Serving personalised low-latency data to tens of thousands of endpoints presents a difficult scaling challenge that Diffusion solves. The DiffusionData team merges business and technology insights to create world-class solutions. Learn more at www.diffusiondata.com.

Final Call: Less than Two Weeks Left to Join Saroca’s Transformational Leadership Program

The countdown has begun! With just under two weeks remaining until enrollment closes, now is the time to secure your place in Saroca’s Transformational Leadership Program, the premier leadership development experience tailored for the gaming industry.

Building on the groundbreaking success of the 2024 LeadHERship Program, which earned an outstanding Net Promoter Score (NPS) of 90, this program expands to serve two distinct cohorts: one exclusively for women and another open to all genders. Participants have reported a 46% increase in leadership confidence, a 27% boost in resilience, and a 39% reduction in imposter syndrome—a testament to the program’s impact.

Why Join?

Leadership is not only about management, it’s about transformation. In an industry as dynamic as gaming, leaders must be adaptable, resilient, and equipped to foster trust and inclusivity. Saroca’s Transformational Leadership Program provides the essential tools to help professionals navigate challenges and lead with confidence.

Limited Spots Available – Act Now!

The Transformational Leadership Program launches February 27, 2025, and this is the final opportunity to enroll.

Don’t miss out on this opportunity to elevate your leadership journey. Visit Saroca’s website, view the information webinar or contact [email protected] to enroll today.

About Saroca

Saroca is a leader in leadership development for the gaming industry, committed to empowering professionals through inclusive, high-impact programs that drive personal and professional growth.

Betano, Kaizen Gaming’s online international sports betting and gaming brand, and CBF (the Confederation of Brazilian Football) announce Supercopa Betano Rei 2025. This highly anticipated single-match competition will see Flamengo, winners of the 2024 Copa Betano do Brasil, face off against Botafogo, champions of the 2024 Brasileirão Betano.

As the title sponsor of Brazil’s two largest national football competitions — Brasileirão Betano and Copa Betano do Brasil — Betano reaffirms its commitment to supporting Brazilian football while delivering an unforgettable, safe, and responsible online betting experience for fans.

According to Guilherme Figueiredo, Brazil Country Manager at Betano, “This new partnership further cements our commitment to Brazilian football and strengthens our ties with the CBF. We are present at the country’s biggest national championships, offering thrilling experiences to sports fans within a new and secure regulatory framework. It will be a great match—a true Rio de Janeiro classic between champions.”

Additionally, Betano will present the “Troféu de Craque Betano” to the best player of the grand final. Off the field, in partnership with the CBF, the brand will welcome 48 indigenous leaders to the stadium to experience the action first-hand.

Previously known as the Supercopa do Brasil, the competition has adopted the name Supercopa Rei since last year, in honor of Pelé, the eternal king of Brazilian football.